Kris Humphries and his lawyer want to dispel the public perception that he's a fame-seeking wannabe by letting TMZ and other TV stations broadcast his divorce trial, TMZ reports.

From TMZ:

Kris and his lawyer, Lee Hutton, want to "expose the M.O. of reality TV" by proving Kim had no intention of staying married to him, but just wanted big ratings for her reality show.

No one actually thinks that reality TV is real at this point.

But that's not stopping Humphries from taking his battle against the authenticity of Keeping Up to a web-streamed court of law.

TMZ basically works for the Kardashians, so the rest of their article is all about how Kim's right and Kris is wrong. But you can read it here.

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Retired basketball great Kareem Abdul-Jabbar met Zooey Deschanel backstage at The View today and snapped this photo. More proof that basketball players make normal people look like ants (via Gawker).

 Zooey was wearing four inch heels in the photo.

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Celebrity brands have a lot of power, and if you can get one on board with your business, there are serious benefits.

Established celebrities have an existing base of maniacal fans and a massive promotional platform to leverage.

Brian Lee, the cofounder of ShoeDazzle and LegalZoom, knows a lot about using celebrity brands to boost a business. He has dealt with two on big projects, and been successful with both.

Lee revealed how he got celebrities on board with his business plans on a panel at Business Insider's Social Commerce Summit 2012.

Celebrities aren't easy to approach. They have PR barriers and frequently they just don't have to time to listen to a lengthy business plan. 

"It's not easy to get a celebrity to attach themselves to something," said Lee. "You have to build a relationship."

That's what he did when he co-founded Legalzoom with celebrity lawyer Robert Shapiro (of O.J. Simpson fame).

Shapiro immediately shot him down. The first thing he said was, "I'm not interested."Lee called Shapiro's number at 10:30 at night, identified himself, and simply said "I'm calling for Robert Shapiro." He had his message all written out, and told Shapiro that he had a business idea to run by him.

But Lee pressed on. "You've got two minutes," Shapiro said. That's when Lee was in, and had the opportunity to tell Shapiro his business model.

After that, they scheduled another meeting over lunch. Eventually, LegalZoom was born, but it took a healthy amount of relationship building to do so.

Kim Kardashian is the big-name celebrity that worked with Lee to start ShoeDazzle. She has also taken the role of spokesperson in ShoeDazzle's advertising, leveraging all that fame (and the millions of fans that come with it) for the brand.

But he wouldn't have gotten her on board without having that initial relationship with Shapiro. Why? Shapiro had worked with Kardashian's father on some projects, so when he approached her, it was much easier to break through the barriers. The networking paid off, far beyond the first collaboration with Shapiro.

Now, he has a third startup with a celebrity. The Honest Company is a project with Jessica Alba that sells non-toxic, chemical-free baby products on its website, Honest.com. And yes, Alba's image is splashed all over it.

What did it come down to? Panel moderator and SAI editor Alyson Shontell asked Lee if it was all about hustling.

"Absolutely," Lee said as he turned to the crowd. "You should all hustle."

Check out all our coverage of Business Insider's Social Commerce Summit 2012 >

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Sandwiched between a video of a skydiving Chevy Sonic and a Chevy Sonic doing a kick flip, Super Bowl viewers might have noticed the band OK Go driving a mini van around as they smacked the hell out of 1,500 musical instruments.

This musical playground-turned-obstacle course was a clip from OK Go's latest music video for their song "Needing/Getting," which was sponsored by Chevrolet's "Let's Do This" campaign.

According to the band's YouTube, the video required four months of planning and stunt driving lessons. Adweek reported that OK Go said that the video was never intended to be featured in the Super Bowl, "But then a funny thing happened. We finished the video, showed it to the bigwigs at Chevy and GM, and they fell instantly, head-over-heels in love with it. So much so that they immediately proposed a complete change of schedule to integrate it deeply into their Super Bowl plans."

Ad agency Goodby Silverstein & Partners was behind the video, which spread the 288 guitars, 55 pianos, and 1,157 homemade instruments across a two mile stretch in the Los Angeles desert for the band to smack into.

Watch "Needing/Getting" below:

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Olivia Wilde, Seth MacFarlane and Judd Apatow were among the Hollywood celebrities to tweet their reactions to Tuesday's court decision finding California's same-sex marriage ban unconstitutional.

Los Angeles-based celebs were so tweet-happy with the ruling that even "Hills" star Kristin Cavallari got in on the action, calling the news "amazing."

But being the liberal town that Hollywood is, the only celebs tweeting about the decision were those who were happy with it.

Well, and Newt Gingrich, who allegedly tweeted, "Court of Appeals overturning CA's Prop 8 another example of an out of control judiciary. Let's end judicial supremacy," but later deleted it.

But that didn't stop 12 high profile celebrities from expressing their own joy on Twitter over Tuesday's court ruling.

Kelly Osbourne cried, Elizabeth Banks punched the air and Ellen DeGeneres "couldn't be happier."

Meghan McCain

Kristin Cavallari

Kelly Osbourne

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David Beckham's commercial for his new underwear line at H&M premiered during the Super Bowl.

The commercial panned up and down Beckham's tattooed body while he was just wearing his underwear.

And Beckham was embarrassed about it, according to the New York Post.

Beckham told Ryan Seacrest on his show:

"I'm very shy. When we were watching the Super Bowl yesterday in a room of about 20 people and it came on, I actually didn't know where to look."

Here's the ad in case you missed it:

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While the Lucas Oil Stadium was crammed with fans watching the biggest sporting event of the year on Sunday, there was also at least one well-equipped sniper in attendance.

These pictures started circulating last night, and though speculation about their authenticity lingers, the original source has confirmed they are genuine.

Obtained by Alamo Four Star, the tripod's manufacturer, Todd there confirms they show an Indianapolis SWAT team member manning a custom built Remington 700, atop an Alamo Four Star DCLW shooting tripod. Todd got the photos from a ranking member of the SWAT team.

When I asked him why a sniper would want that tripod over another one, Todd said Alamo's has a unique locking mechanism that grabs the rail of the gun in such a way that will never damage it. 

Thanks to my loyal Twitter follower Allen Walter who forwarded the original Facebook page with the sniper pictures. Posted by U.S. Tactical Supply to their FB page last night.

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• ROBERT REICH: Obama Has Handed The Election Over To The Super Rich
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Conservatives everywhere salivated over Atlas Shrugged Part 1, the movie version of Ayn Rand's lengthy novel about the value of selfishness (and how difficult it is to run a railroad).

But few of them actually saw it: Taylor Schilling's portrayal of Dagny Taggart booked only $4.6 million at the box office.

Despite the free market's decisive rejection of the film, Atlas Productions has somehow gotten a green light for the second part of the trilogy that will complete Rand's greatest work.

The first installment of the movie gathered huge advance press because many of America's most prominent businessmen and women are Rand fans. But the film demonstrated what every non-objectivist remembers from the book: That it's long, didactic and colossally dull.

Audiences stayed away in droves. If every Rand fan in the U.S. went to see the movie within the first couple of weeks of its release (when the majority of its box office was earned) it would mean that there are only 392,498 actual Randians in the country.

Here's the teaser trailer for the new film, followed by a spoof of what it might look like from the folks at Second City:

Second City spoof:

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• 41-year-old mother of three Kelly Ripa is seriously ripped.

• Ashton Kutcher's "Two and a Half Men" co-stars surprised him with cake Tuesday for the actor's 34th birthday.  Instead of gifts, Ashton asked for birthday donations to fight child sex slavery.

• Eva Mendes talks to her dog—in french.

• Joseph Gordon-Levitt will make his directorial debut with Scarlett Johansson as his leading lady.

• Snooki admits she's bisexual while questioning The Situation's sexualtiy.

• "Mob Wives" stars fight and strip down in new "Funny or Die" parody video. Because they don't actually do that on the show?

• Ellen DeGeneres says "haters are my motivators" and fights back against "One Million Moms" trying to get her fired as a JC Penney spokeswoman. The talk show host says she believes in "traditional values"..."and dance."

                              Watch Ellen address the "Moms" and celebrate the Prop 8 ruling below:

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Last month, a 29-year-old Manhattan paralegal/aspiring model accused 43-year-old, popular "Good Day New York" host Greg Kelly of rape after the two went for drinks in October.

Tuesday night, the investigation was dropped after it was revealed that the two had exchanged flirty text messages after the incident. The accuser had even suggested they meet up again for a second date.

“Those aren’t the words of a woman raped,’’ one law-enforcement source revealed to The Post.

The lustfulness for each other was mutual,’’ another source told the paper. “Between her story, her texts, his story, the small amount of alcohol [involved that night], there was just no evidence."

Kelly is the son of Police Commissioner, Raymond Kelly, who did not work on his son's case, and the accuser is the sister of an NYPD sergeant.
 
“There are no plans to prosecute her because [authorities] don’t believe she is lying. She never wavered from her story that she was too drunk to consent,’’ the source explained to The Post.

Kelly released the following statement Tuesday night through his lawyer:

“I am thankful that the investigation established what I’ve known all along, that I am innocent of the allegations that were waged against me. “I am so blessed to have a wonderful family and friends whose support for me never wavered.”

While Kelly didn't appear on Wednesday's show, he did say of his supportive co-host, Rosanna Scotto, "I will always remember her kindness, and I look forward to soon resuming my post on ‘Good Day New York’ next to her.”

DA rep Joan Vollero said in a statement, “After reviewing all the evidence, we have concluded that the established facts do not constitute a crime under New York criminal law."

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It seems like Michelle Obama is doing push-ups with every talk host these days. 

Just last week the first lady went on The Ellen Show to show off her skills—and guns—doing 25 push-ups against the comedian.

Last night, in a pre-recorded segment, she took on Jimmy Fallon at the White House in a fitness competition consisting of a stair race, Tug-Of-War, hula hoops, dodgeball and potato sack race.

All the work out routines are to promote awareness for Obama's "Let's Move!" initiative to fight childhood obesity which she started two years ago.

After this, we're ready to see the first lady go up against Kelly Ripa. Remember that time she did over 40 push-ups on air? 

Watch Obama take down Jimmy as he struggles to do push-ups and gets slammed with a dodge ball below. 

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The video of Gisele absolutely ripping the Patriots' receivers went viral on Monday and people still can't stop talking about it.

Even Giants players.

Giants running back Brandon Jacobs told reporters at the parade yesterday (via The New York Daily News):

“She just needs to continue to stay cute and shut up."

Just like Gisele, Jacobs wasn't afraid to say how he really feels.

Here's the video of Gisele, in case you missed it:

(h/t Big Lead Sports)

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Sports Illustrated releases its annual Swimsuit Issue next week, kicking off the highly-anticipated event with the unveiling of the cover Monday night on the "Late Show with David Letterman." 

And while many giddily await the special glossy's arrival on newsstands for its endless stream of bikini-clad models posing on sun-drenched landscapes, for Time Inc., the publication's parent company, the Swimsuit Issue means something more: a multi-million business that's bigger than the sports magazine that spawned it.

Since its debut in 1964, SI has moved beyond print, expanding into digital subscriptions, videos, a Twitter feed, talk-show appearances, and for the first time this year, a two-day music festival.

The first Sports Illustrated swimsuit edition debuted on Jan. 20, 1964, as a five-page supplement. It was designed by then-editor, Andre Laguerre to increase readership during the winter lull between popular sports seasons. The premier cover featured Babette March in a white two-piece.

Fashion reporter Jule Campbell was chosen as SI's first swimsuit editor. During her 31-year reign from 1965 to 1996, Campbell transformed the publication from a provocative glossy featuring a few bikini-clad women into a commercial behemoth.

In 1997, SI's swimsuit edition received special-issue status. It has since become the single best-selling issue in Time Inc.'s magazine franchise.

Source: Slate.com and CNBC

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It's no secret that sometimes celebrities' names are just too perfect to be the ones they were born with.

The Huffington Post rounds up the real names of 44 stars, including:

• Meg Ryan: Margaret Hyra
• Pat Benatar: Patricia Mae Andrzejewski
• Chevy Chase: Cornelius Crane Chase
• Portia De Rossi: Amanda Lee Rogers
• Dakota Fanning: Hannah Fanning
• Steven Tyler: Steven Victor Tallarico
• Alicia Keys: Alicia Augello Cook 
• Spike Lee: Shelton Jackson Lee
• Joan Rivers: Joan Alexandra Molinsky
• Tina Turner: Anna Mae Bullock
• Demi Moore: Demetria Gene Guynes
• Helen Mirren: Ilyena Vasilievna Mironov
• Bruce Willis: Walter Willis
• Ben Kingsley: Krishna Pandit Bhanji

Click for the complete list, which includes an Oscar-winning actor born with the unfortunate moniker "Maurice Joseph Micklewhite."

This post originally appeared at Newser.

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On Monday night, Sony released a second trailer for The Amazing Spider-Man. While everyone else began picking apart the commercial a few fans and Collider spotted a gem tucked away inside it.

The words "Mark of the Spider-Man," embedded in the trailer's text, lead to the film's first viral website.

The site contains what look like six static video feeds situated above the new spidey logo.

Confused? You're not the only one. 

Clicking over the site is pointless. The videos don't play anything, nor does any sound stream.

No one has seemed to figure out anything about the campaign yet. However, while digging around, here's what I uncovered. 

It appears each of the six videos are some sort of "noise" captures that will be revealed. 

You can save all of the embedded videos on the site. Dragging them to your desktop — as I did — saves each clip as a .gif with the title "Newest Noise." From there, you can open up each individual clip with a video player and pause the .gif frame by frame. 

We haven't found anything hidden in them, but the titles of the .gifs may offer a clue at the next stage of Sony's viral campaign.

Maybe Andrew Garfield's younger Spider-Man sets up live feeds across the city for his crime-fighting vendetta or maybe this has to do with lab work by Spidey's nemesis, Dr. Connors.

Regardless of what people may think of the reboot, it's certainly a clever way to get people interested in the film.

Check out the site and see if you can make anything of it. 

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Gary Busey has made millions after appearing in more than 70 films throughout his nearly 45-year-long career, but the "Celebrity Rehab" star filed for Chapter 7 bankruptcy in California yesterday after it was revealed he has less than $50,000 to his name and up to $1 million in various debts.

According to offcial documents obtained by TMZ, Busey owes money to everyone "from the IRS ... to various lawyers ... UCLA Medical Center ... Wells Fargo ... L.A. County Waterworks Districts ... and a storage company."

Busey also indicated he may also owe money to a woman named Carla Loeffler, who sued Busey in May for allegedly attacking her at a Tulsa airport.

But despite any legal or financial troubles, Busey is still doing a happy dance, or, some kind of dance—we're not exactly sure what it is.

TMZ caught Busey in Malibu the day before he filed for bankruptcy and the actor showed off his moves while dancing along to "Still the One."

Check out his fancy footwork below:

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According to Edward Norton's character in the new teaser trailer for "The Bourne Legacy," Jason Bourne was "just the tip of the iceberg."

And after viewing this recently released video, he might just be right.

Jeremy Renner stars as Aaron Cross, another Jason Bourne-style CIA operative who's on the run from Norton, Albert Finney and Joan Allen—both of whom were in the last film.

The trailer starts out slow, with a few glimpses of Renner and his entry into the "Outcome" program. But the action picks up quickly as one agent describes Cross and the Outcome program as "Treadstone without the inconsistency."

Check out the trailer below. Do you think Renner will make for a better action hero than Matt Damon? Or will he continue to live in that "Bourne" shadow? Either way, this trailer has us excited.

"The Bourne Legacy" is expected to release on August 3rd, that's a whole five years after "The Bourne Ultimatum." So while you anxiously wait for the film, check out more sequels that took a ridiculously long time to be made.

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According to Forbes, Katy Perry earned $44 million between May 2010 and May 2011, nearly the duration of her marriage to Bristish comedian/actor, Russell Brand.

Since the couple had no prenuptial agreement when they wed in India in 2010, Brand is now entitled to approximately $20 million of Katy's hard-earned cash.

But according to TMZ, Russell doesn't want a cent from his estranged popstar wife.

After Russell's lawyers filed final divorce papers Tuesday, a source told TMZ "Russell and Katy did NOT have a prenup. As a result, everything they earned during their 14-month marriage is community property -- which means they're each entitled to 50% of the pot."

"This divorce is as amicable as it gets, and Russell was a mensch (Yiddish for a good person)," added the source.

After a required 6 month waiting period, the Brand-Perry divorce will become final on June 30.

But let's take a look back at the good times with this wedding footage, shall we?

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American Football is coming to India with the first season of Elite Football League of India. And while the idea of a professional American football league in India is likely to be met with skepticism, the league has already landed some big-name investors.

Owners in the EFLI include hall of fame player and coach Mike Ditka, as well as Super Bowl champion Kurt Warner, and rapper-turned-tighty-whitey-model-turned-actor Mark Wahlberg. And while they are certainly aspiring to build a successful business, the investors sound more interested in what the league can do for India's underprivileged.

"I became a partner for two primary reasons," says Warner. "First, to expand the reach of what I believe is the greatest team sport in the world...Second, I believe the success of EFLI will present us with some amazing opportunities to impact their communities from a charitable perspective. I believe we will be able to use the great game of football to truly impact the people of India, both on and off the field, and help many to improve on their quality of life."

Wahlberg echoed those sentiments. "When I learned of the premise and passion behind the foundation, there was no question that I would commit to the cause," says Wahlberg. "The EFLI is changing the lives of countless numbers of India's poor and underprivileged. I anxiously look forward to the inaugural 2012 season."

The EFLI is a 10-team league that will begin play later this year.

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A provocative feature in New York Magazine last week really set our tongues wagging. 

In "Celebrity Economy," writer Claude Brodesser-Akner presents a pretty exhaustive study of just how much it costs the reigning kings and queens of entertainment to maintain their lavish lifestyles. 

$100,000 for their 6-year-old's personal stylist? 

$130,000 and an SUV for a nanny who won't go blabbing to the tabloids? 

$5 million in income taxes? 

Once our heads stopped spinning with dollar signs, we decided to look at just how wide the income gap is between "us" and "them."

Brodesser tapped a Hollywood money manager (who remained anonymous) for her estimates on celeb expenses, and we're weighing them against figures from the Bureau of Labor Statistics' Consumer Expenditures Report.

Hint: Our "stylist budgets" don't exactly match up. 

First off, an A-list celeb pockets a reported $13 million after taxes on an annual basis–more than 200 times as much as the average consumer's $63,000 income in 2010, according to the BLS.

And it costs nearly 30 times as much to keep a roof over your head if you've got Jennifer Aniston-level security issues to deal with and a hefty budget to match.

NY Mag estimates they spend just 3% of their income on household expenses ($486,000). And you can go ahead and add another $24,000 to that to cover the cost of pool expenses: "An absurd amount for a pool," the money manager told Brodesser. "But it's an infinity pool!" 

By comparison, average Joes and Janes spend $16,600 on mortgage payments, which is nearly 25 percent of our yearly income. 

And while we're stuck prowling deals sites for discounts on laser hair removal and turning to shady payday lenders to cover our boob jobs, celebs might easily shell out $860,000 over their lifetime on cosmetic procedures alone, NY Mag says.

And just wait till you've seen what it costs to to jet-set on a celebrity's bankroll. 

They spend a staggering $75,000 on travel and that's not even counting the $125,000 they drop on auto expenses. That makes the $7,700 U.S. households shelled out to drive in 2010 look like chump change.

If you thought your medical bills were getting out of hand, just be glad you don't have to pay 40 grand, which is apparently the going rate to keep yourself alive in Hollywood these days. We spend a fraction of that at $3,200.

At least they're not all unreasonable spenders. A-listers like Halle Berry and Hilary Swank both made the list of the top 10 frugal celebs.

Don't have Brangelina's budget? You might want to skip these beauty trends >

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