On Sunday, Kanye West spilled the beans that Kim Kardashian, his girlfriend of about nine months, is pregnant.
And now the news of the baby-to-be has since sparked a renewed interest in Kardashian's infamous 2007 sex tape.
"Vivid says video-on-demand purchases of the sex tape have spiked 80 percent since Sunday night," reports TMZ. "The fattest increase they've seen since Kim's wedding to Kris Humphries."
TMZ spoke with Vivid Entertainment, which owns the "Kim K. Superstar" video, and learned "Kanye's been boosting biz for months now. We're told overall sales of Kim's sex tape — be it VOD, online, or DVD — have steadily increased every month since he and Kim hooked up last Spring."
TMZ reports that Kardashian's sex tape partner, Ray J, is still raking in the dough thanks to the renewed interest in Kim's ... assets.
But it's not the first time that a big life event has bolstered the sales of the tape. When Kardashian wed Humphries in August 2011, nearly two million people logged on during her wedding weekend to watch the action from 2007.
While Kardashian may be trying to forget her sex tape past as she prepares for baby, the reality star has yet to say whether or not her unborn child will appear on her family's E! TV shows.
"Kim and Kanye are an incredibly dynamic couple, and their baby news is just so exciting," E! president Suzanne Kolb told The Hollywood Reporter in a statement. "Like so many Kardashian fans, we love it when this close-knit family gets even bigger. We look forward to sharing the joy as they prepare for more diapers, more bottles and without a doubt, more fabulous baby wear."
One insider says told THR the network "will continue to cover all aspects of Kim’s life as it always has," which implies the series will cover her pregnancy, but TMZ is reporting the couple "don't want their baby dragged into the family biz" so they can "ensure real privacy" for the baby.
The season seven finale of "Keeping Up With the Kardashians" in November saw the birth of Kourtney Kardashian’s second child with Scott Disick and earned 3.6 million viewers, making it one of the top 25 broadcasts in network history.
Kardashian, who married Humphries in a two-part E! special, has not been one to shy away from revealing her private life publicly on television.
While in Las Vegas hosting a New Year’s Eve party at 1OAK nightclub, Kardashian opened up about her pregnancy for the first time, revealing it's “not as easy” as she had thought it would be, and has, at times, been “painful.”
“When people say that pregnancy is fun and they love it, I would have to disagree,” Kardashian told Entertainment Tonight, adding that she’s been taking a lot of naps.
“Even my sister has made it look easy, and it’s not as easy as people think,” said Kardashian, before noting that she heard “it’s all worth it, so I’m looking forward to that.”
Watch Kardashian talk for the first time about her "not easy" pregnancy:
SEE ALSO: Watch Kanye break the news of Kim's pregnancy to 5,000 concert-goers >
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