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How the free-to-play model captured the mobile gaming market, why it's proven problematic, and how to fix it

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bii app store gaming app submissions of whole

The mobile gaming app industry is quickly growing. Over the past eight years, developers have flocked to create mobile games as smartphones became a mainstream consumer device. Technological evolutions including faster processors, larger screens, more input points, and better overall graphics capabilities, combined with dropping prices, brought the ability for gaming via smartphone to audiences larger than ever before. 

In that growth and through that transition, smartphones as a gaming arena experienced its own evolution. More developers flocked to this medium, and the gaming sections of app stores became saturated. While mobile gaming apps using an up-front paid downloading model, wherein consumers paid a typically nominal fee to download an app, flourished in the early days of mobile gaming, the deluge of apps led to a change in monetization strategy. More apps started using the free-to-play (F2P) model, wherein a consumer can download an app for free, and is then later monetized either via in-app purchases or in-app advertising. Since that transition, most consumers have been conditioned to expect quality mobile gaming apps for little or no cost.

In a new report from BI Intelligence, we examine how the mobile gaming market has been affected by the transition to F2P monetization. We also take a close look at how saturation in the mobile gaming category, combined with the standard F2P model, has led to numerous issues for developers, including spiking marketing costs, the premium on acquiring users who will spend heavily within a game (called whales), and the impact that it's having on mobile gamers who do not spend in-app. The report then identifies innovations in mobile app marketing and engagement that seek to alleviate the issues of F2P and inadequate monetization in the fact of mounting marketing costs.

Here are some key takeaways from the report:

  • The mobile gaming app market is so big it makes other app categories seem small by comparison. Mobile gaming apps accounted for 20% of active apps in Apple's App Store in March 2016, according to AppsFlyer. That’s more than double the second most popular category, business apps.
  • It's only going to keep growing as quality smartphones become more accessible and more consumers look to their smartphones for gaming. In the US alone, 180.4 million consumers will play games on their mobile phones in 2016, representing 56% of the population and a whopping 70% of all mobile phone users, according to estimates from eMarketer. 
  • This quick growth is resulting in numerous growing pains. Saturation in the market has led to the dominance of the free-to-play (F2P) monetization model, which in turn has led to sky-high marketing costs.
  • As marketing costs for mobile gaming apps has skyrocketed, so has the tendency for apps to focus on the very small segment of players who spend money in-app. This has resulted in game mechanics that optimize the amount of money being spent by this small user group, which can often alienate the large swath of users who do not spend money in-app.
  • There are numerous new solutions coming to market that offer developers and publishing houses a diverse selection of monetization models which combine in-app purchases with other methods. 

In full, the report:

  • Sizes up the current mobile gaming app market and its future growth trajectory.
  • Examines the role of free-to-play (F2P) games in the greater mobile gaming ecosystem.
  • Identifies the major threats and opportunities inherent in the current mobile gaming market and in peripheral markets such as marketing.
  • Explains the current monetization conundrum wherein the vast majority of revenue comes abysmally small segments of mobile gamers.
  • Presents new approaches and solutions that can help mobile gaming apps monetize without alienating swaths of mobile gamers.

Interested in getting the full report? Here are two ways to access it:

  1. Subscribe to an All-Access pass to BI Intelligence and gain immediate access to this report and over 100 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. >>Learn More Now
  2. Purchase & download the full report from our research store. >> Purchase & Download Now

 

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Taylor Swift won the Taylor Swift Award

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After a banner year at the Grammys, Taylor Swift was given the Taylor Swift Award by Broadcast Music Inc. (BMI) at their awards show. The only other artist to receive an eponymous award by the company was Michael Jackson.

Written by Ian Phillips and produced by A.C. Fowler

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'Million Dollar Listing' star remembers the craziest way he was ever fired from a job

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Ryan Serhant has already been fired twice this season by clients on Bravo's hit real estate series, "Million Dollar Listing: New York." But none of those firings can beat the realtor's story of being fired from his first job ever, as a soap opera actor.

"I was fired from 'As the World Turns' when they killed me," Serhant told Business Insider recently. "That was my first real job where I got a paycheck every week, when I was doing the show."

While many of us had some unsatisfying part-time job as our first paying gig, Serhant was a regular on the now-canceled CBS soap opera from 2007 to 2008. And his exit from the gig was as unique as the work itself.

"It’s not like other jobs where you go in and sit down with the boss and they’re like, 'Listen, things aren’t working out, we have to cut you,' or however else it works in other jobs," he said. "I got a script the night before and the next day I just started killing everyone, and then I killed myself with my grandmother. It was very, very, very dramatic."

ryan serhant young as the world turns cbsAbout 24 years old at the time, Serhant had actually expected that the role would end soon as the 2008 writers' strike was affecting the bottom line for most of Hollywood at the time.

"I kind of figured it could happen," he told us. "But I really thought that I’m probably the least expensive actor they have here, they’ll probably kill off more expensive talent. Of course, they did, but I didn’t realize I was going to be the one killing everybody and then offing myself, but it’s budget costs. What are you going to do?"

Although his full-time job now is selling high-end New York real estate, Serhant hasn't completely gotten rid of the acting bug. Recently, he appeared on Comedy Central's "Inside Amy Schumer," NBC's "The Mysteries of Laura," and had a memorable role as Hedge Fund Dave in Noah Baumbach's 2014 movie "While We're Young."

Today, Serhant says that getting fired by clients is usually best for business.

"Every client is different, every property is different, and so when the listing comes to an end sometimes it’s best for both sides to go their own separate ways," he said. "Most of the time, the seller just has unrealistic expectations of the market and what am I going to do, and it’s a decision we all have to make as to how much longer do I want to keep working on this if I’m not going to make any income from it. If I’m not going to be able to sell it, then I don’t just want to be a tour guide and I don’t want the stress and all the pressure."

And as for being fired on the current season of "Million Dollar Listing: New York," which airs Thursdays at 9 p.m., expect even more terminations.

"There’s a lot of firing scenes this season actually," Serhant said. "A lot of deals get done, but a lot of deals also don’t get done. So it’s a very accurate depiction of our lives."

SEE ALSO: 4 ways to look like you're already a millionaire, according to a 'Million Dollar Listing' star

DON'T MISS: Meet the 4 star real-estate agents who make a killing selling multimillion-dollar LA homes

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NOW WATCH: 'MILLION DOLLAR LISTING’ STAR: I understand why people hate dealing with NYC real estate brokers

B.J. Novak explains why lists are taking over the internet

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BJ Novak

B.J. Novak is best known for playing Ryan Howard on "The Office." He was also a producer and writer on the show, and has penned two books.

Recently, he's embraced a new form of writing: lists.

Last year, Novak teamed up with Dev Flaherty (the former Fab.com SVP) and launched The List App. The app, which recently re-branded itself as li.st, allows users to make lists on any topic they want, well beyond groceries and laundry.

Imagine Medium.com, but where all of your thoughts are in list-form. 

Lists are all over the internet. Ranking movies, TV shows, and albums, amongst other things, just seems natural nowadays. You could say that lists are having a moment.

BJ Novak

Novak, who recently spoke to INSIDER, agrees.

"I think lists are a natural language to us in many ways. We think in lists without even realizing it," he said.

Citing examples like "What am I gonna do today?" as well as "What do I like about this or that?" and "What are the few books that changed my life?" he elaborates that "Any of these things, they are in our heads all day, all our lives, in list form."

Novak believes that the internet has helped people understand the value of this format, especially thanks to the success of publishing platforms like BuzzFeed. He hopes that his app will provide a clearer, more straightforward way for people to share their thoughts.

Lists submitted thus far vary. Some people list possible responses to a salesperson, while others put together ultra-specific quotes from their favorite TV shows.

BJ Novak Ryan The Office

No matter what kind of list you want to put together, Novak believes there is one golden rule to follow to make it a good one: honesty.

According to Novak, "On lists, people are really rewarded for being authentic and honest. And I think the form of the list helps people realize they're more interesting than they thought."

The app's web version will be out sometime next month.

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NOW WATCH: Taylor Swift won the Taylor Swift Award

Hollywood's biggest stars are at the Cannes Film Festival — here are the glamorous photos

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george clooney amal clooney

It's Cannes time again.

That is, when Hollywood's elite travel to the French Riviera for the industry's most glamorous event of the year, the Cannes Film Festival.

This year, things kicked off with the latest movie from Woody Allen, "Cafe Society," which stars Kristen Stewart, Jesse Eisenberg, and Blake Lively, among others. The premiere also put the sex abuse allegations against Allen back in the spotlight.

The latest Jodie Foster-directed movie, "Money Monster," starring George Clooney and Julia Roberts, is also in the festival. As is the animated family movie "Trolls," with Justin Timberlake and Anna Kendrick lending their voices.

Below see the stars and more as they walk the historic Cannes red carpet. 

SEE ALSO: The 22 most exciting TV shows this summer you need to see

Here are Anna Kendrick and Justin Timberlake at Cannes for the premiere of "Trolls."



JT was also there for Woody Allen's new movie, "Cafe Society," which kicked off the festival.



Here's the filmmaker with his stars, Jesse Eisenberg and Kristen Stewart.



See the rest of the story at Business Insider

This movie about an Iraq War troop based on an acclaimed book is a surefire Oscar contender

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It's never too early to start up Oscar talk, and after watching the trailer for "Billy Lynn's Long Halftime Walk," you'll know what I mean.

Director Ang Lee's ("Life of Pi," "Brokeback Mountain") latest movie looks at the victory tour of 19-year-old soldier Billy Lynn after an intense tour in Iraq. The film shows what really happened over there through flashbacks and contrasts that with the perception of Billy and his squad back home.

It's based on the universally praised 2012 novel of the same name by Ben Fountain, which won the National Book Critics Circle Award for Fiction. For that and Ang Lee's name alone, it's sure to get a lot of attention.

Shot in 3D, the movie is certain to be visually stunning. But it also looks like it has the emotional weight to carry it to award season.

The film stars Kristen Stewart, Chris Tucker, Vin Diesel, Steve Martin, and newcomer Joe Alwyn as Billy Lynn.

Watch the trailer below. The movie opens in November.

 

SEE ALSO: Seth Rogen still has a big question about the Sony hacks from 'The Interview'

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NOW WATCH: 4 important things you probably missed on this week's 'Game of Thrones'

A comedian has a book explaining Donald Trump to children, and it's 'cutting'

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Comedian Michael Ian Black wrote a children's book about Donald Trump, "A Child's First Book of Trump," which hits bookstores on July 5. A lot of people are writing about Trump right now, but even by those standards, Black's take is unusual.

"The premise was sort of how do you explain Donald Trump to a child," Black ("Wet Hot American Summer," "The State") told Business Insider.

He continued: "So, it's sort of the idea as if he were a wild animal, how would you describe him and how do you deal with him, and it's meant to be lighthearted and silly, but it's also a little bit cutting, I hope."

One passage reads: "The beasty is called an American Trump. / Its skin is bright orange, its figure is plump; / Its fur so complex, you might get enveloped / Its hands are, sadly, underdeveloped."

Michael Ian Black A Childs First Book of Trump Simon and Schuster

Black — who has a new stand-up special, "Noted Expert," airing on Friday at 10 p.m. on Epix — got the idea for the children's book, which he admits is equally intended for adults, after seeing one about Hillary Clinton in a bookstore, which charted her "humble beginnings and rise."

He said:

It was meant to sort of be an inspirational tale, and I just sort of thought about how funny it would be if there was a similar book about Donald Trump, because there's really nothing inspirational about him at all. He was born the wealthy scion to a wealthy real-estate developer, and then just became more wealthy. Yeah. It just sort of made me chuckle. So I started writing and then it sort of evolved into what it ended up being.

But while Trump's success in the presidential race may be good for book sales, Black originally didn't plan on it.

"I've been fascinated like the rest of the country," he said. "And like the rest of the country, I was totally wrong about every aspect of him and his campaign in terms of its endurance and plausibility."

SEE ALSO: Everyone is coming back for the next 'Wet Hot American Summer' Netflix series, says Michael Ian Black

DON'T MISS: Stephen Colbert gets a schoolyard bully to explain Donald Trump's 'juvenile' nicknames

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NOW WATCH: New Trump attack ad shows Clinton laughing amid footage from the Benghazi attacks

'Supergirl' is moving to another network — here's why

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Just like its orphaned title character, the "Supergirl" series is being uprooted from one home to another. It will move from CBS to The CW for its second season.

The probability of a move has been reported for weeks as CBS and producer Warner Bros. have been sparring over the cost of making "Supergirl." Although Warner Bros., the studio that produces the show, trimmed the budget by moving production to Vancouver for season two, the show's expensive licensing fee kept it from meeting CBS's bottom line for a show with "Supergirl's" ratings, Deadline reported.

Averaging 10 million viewers, "Supergirl" didn't do too shabby relatively. It was CBS's No. 1 new drama, and its audience was the youngest of the network's new dramas.

There was actually some talk during the pilot phase that "Supergirl" should move to CBS's sister network, The CW, which already housed three other DC Comics shows: "Arrow," "Flash," and "Legends of Tomorrow." The CW's audience skews much younger, and "Supergirl" felt like an odd fit in CBS's stable of programming.

CBS, though, has been trying to shake off its reputation for being the old-geezer network with younger-skewing shows like hacker drama "Scorpion" and single-camera comedy "Life in Pieces."

This isn't the first time that a show has been shuffled in the family. Sarah Michelle Gellar's "Ringer" was developed at CBS, but ultimately landed on The CW. And Showtime developed "Crazy Ex-Girlfriend," which has become an awards magnet for The CW.

But those changes were made before the shows premiered, so it will be interesting to see what happens for "Supergirl" at its new home.

SEE ALSO: CBS needs younger viewers, and it's betting on 'Supergirl' to bring them

DON'T MISS: The 22 most exciting TV shows this summer you need to see

Join the conversation about this story »

NOW WATCH: Jeb Bush’s most awkward moments: warm kisses, chest bumps, and 'Supergirl'


Here's how a commercial with hundreds of Jason Stathams was made

Michael Strahan says 'bittersweet' goodbye to 'Live': 'I'm not dying!'

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Michael Strahan appeared for his last day as cohost of "Live with Kelly and Michael" on Friday.

Both he and cohost Kelly Ripa were in good spirits. She opened the show with a joke: "Don't take this as a bad sign, it's Friday the 13th."

She later added, "It is your final day on the show. We all came to celebrate you. We want to remind the audience that there is a run on discounted merchandise, collector's items."

Strahan called the day "bittersweet."

"It's a great day, though. It's bittersweet. Of course, you get nervous like this. I've done this for four years. So this is a moment that I didn't anticipate being here at this point. But it's here and we're going to enjoy it. I'm not dying!"

Strahan, who is leaving "Live" for a full-time job at ABC's "Good Morning America," added, "I'm still with the family and I'm still available to come back if I'm ever called to cohost. I'm not going anywhere. I'm not gone."

Ripa then joked that Strahan could fill in for her when she goes on vacation in two weeks. To which he replied, "I don't know about that. Too soon?"

The two resolved to treat the rest of the morning opening like any other day, but later they both had some parting words. Later in the hour, a retrospective of Strahan's time was played, which ended with: "Farewell. Good luck. Keep smiling."

Ripa then presented Strahan with gifts, and joked, "Now, to the boot." She then told him that she was very proud of him and that he had given her and the crew "so much joy."

"I just want to say thank you to everybody," an emotional Strahan responded. "It's amazing, you come here and you guys have let me into your homes for the last four years, everyday. And I didn't know what to expect, coming from sports to daytime television, and you guys opened up your hearts to me and opened up your homes to me. And it has been so overwhelming the last four years that you guys have loved this show."

Strahan is leaving earlier than his original scheduled exit over the summer after Ripa became angered that she was informed of the change just moments before it went public.

In the coming months, Ripa will cohost with dozens of people, essentially auditioning for Strahan's vacated seat in front of a live audience. This is exactly what the show did in 2012, when Strahan was chosen to replace the retired Regis Philbin.

The former NFL player and ESPN contributor is being brought over to help "GMA" in the ratings war with NBC's "Today." While "GMA" has more total viewers, NBC's morning show wins with the target audience of 25- to 54-year-old viewers.

SEE ALSO: Jimmy Kimmel will guest cohost 'Live' with Kelly Ripa after Michael Strahan leaves

DON'T MISS: Here are the 10 best candidates to cohost 'Live' with Kelly Ripa when Michael Strahan leaves

Join the conversation about this story »

NOW WATCH: 4 important things you probably missed on this week's 'Game of Thrones'

Ben Affleck is an assassin in the powerful trailer for 'The Accountant'

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The Accountant WB final

Ben Affleck is taking off the Batman costume for his next movie, "The Accountant." 

Directed by Gavin O'Connor, who is best known for his dramatic movies that meld family and sports like "Miracle" and "Warrior," this one takes a sharp right into the thriller genre. "The Accountant" follows Christian Wolff (Affleck), an accountant who is a math savant but also a deadly hired killer for criminal organizations.

The powerful trailer puts the focus on Wolff's distance from others because of his genius, which has been turned into a tool for the underworld.

Watch the trailer below. The movie opens October 14.

SEE ALSO: Hollywood's biggest stars are at the Cannes Film Festival — here are the glamorous photos

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NOW WATCH: Here's what 'Game of Thrones' stars look like in real life

17 TV shows that were just canceled

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Agent Carter Season 2

It's that time of year when the networks are bringing down the ax on several of their series.

To make room for new series and prepare for this month's presentation to advertisers, executives have been crunching the ratings numbers, checking their pilot inventory, and making easy and difficult decisions about which shows have to go.

Some of the surprises of this season are ABC's dumping of "Castle," "Marvel's Agent Carter," and "Nashville" for low ratings and high budgets.

And Fox killed its Rob Lowe and John Stamos comedy vehicles, "The Grinder" and "Grandfathered," respectively. Despite critical and fan acclaim, and a lot of promotion, people weren't tuning in.

Here are the 17 biggest cancellations of the season so far:

We'll update this story as networks announce decisions.

SEE ALSO: 'Supergirl' is moving to another network — here's why

DON'T MISS: The 22 most exciting TV shows this summer you need to see

"Marvel's Agent Carter" (ABC)



"Nashville" (ABC)



"The Muppets" (ABC)



See the rest of the story at Business Insider

A copyright lawyer explained what's going to happen at Led Zeppelin's 'Stairway to Heaven' trial

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Robert Plant and Jimmy Page of Led Zeppelin

On June 14 a case against Led Zeppelin members Robert Plant and Jimmy Page will go to trial in Los Angeles, accusing them of copying the introduction to arguably their most famous song: "Stairway to Heaven."

The lawsuit, filed in 2014, comes from a trustee of the estate of Spirit guitarist Randy Wolfe (also known by his stage name "Randy California.") Wolfe died in 1997, but the man in control of his estate says Led Zeppelin ripped off the opening chords to Spirit's song "Taurus," which Wolfe wrote.

Led Zeppelin deny ever having heard the song, despite sharing a bill with Spirit three times at festivals between 1968 and 1970 (when "Stairway to Heaven" was written.)

This isn't the first time that Led Zeppelin have been involved with alleged copyright infringement. The band previously settled with Jake Holmes over "Dazed and Confused," Anne Bredon over "Babe, I'm Gonna Leave You," Howlin' Wolf over "How Many More Times" and "The Lemon Song," and Willie Dixon over "Whole Lotta Love" and "Bring It on Home."

There's a history of Led Zeppelin being accused of stealing music, but the plaintiff in this case needs to prove that the introductions of the two songs are similar enough to indicate copyright infringement, and also to show that Plant and Page had access to "Taurus."

We spoke to Jeffrey Kobulnick, a partner at law firm Brutzkus Gubner who specialises in copyright and trademark infringement, about the "Stairway to Heaven" case ahead of the trial. He works with cases like this regularly, and has also presented cases before the same judge as the upcoming trial.

Nobody has an upper hand going into the trial

Judge Klausner, who will preside over the case, granted Led Zeppelin multiple motions to exclude information from the case. The plaintiff had wanted to mention the band's drink and drug use, for example, but the judge ruled that it could not be used in court. So does that mean that Led Zeppelin have gained a tactical advantage? Kobulnick says no, it's not quite that simple:

I wouldn’t say [Led Zeppelin has the] upper hand. I would say that the court has made a decision to exclude certain evidence which it doesn’t deem to be particularly relevant to the issues at hand for the trial and for the jury. That’s not unusual. Parties going to trial file motions in limine to exclude certain types of evidence from trial and this is what they did here and the judge decided that those particular pieces of information are not relevant to this case.

Once you start the jury trial it’s a clean slate and the plaintiff presents his case and then the defendant puts on its defence and the jury goes into the deliberation room and they weigh all the evidence that they’ve heard at trial. It really doesn’t matter procedurally how many motions were granted in which party’s favour before the trial begins. It’s all up to the jury to decide based on the evidence presented at trial.

The jury will never know about all the motions that have been filed beforehand, it won’t know anything about any of the rulings or opinions of the court that the judge may have expressed during the case before trial.

Led Zeppelin's refusal to attend the trial could hurt their chances

Both Jimmy Page and Robert Plant have signalled via their lawyers that they're unlikely to attend the trial in Los Angeles. That means that lawyers will have to use their video declarations instead, which were recorded in London at the band's request. The plaintiff's lawyer accused the band of "hiding in the UK" over their refusal to attend. But what impact could a reliance on video declarations rather than live witnesses have? Here's Kobulnick:

I prefer to have the witnesses there live rather than relying on playing a video deposition for the jury. I find that the jury is more engaged when there’s a real, live person sitting there in the chair.

The jury does pay attention to witnesses when they’re in the witness chair, not only on the substantive responses to a question but the body language, the demeanor, and how they respond to cross examination by the other side’s lawyer. I personally don’t find video depositions to be as effective. If it’s for one of my own witnesses I would much rather have the person there live and I want the jury to be able to observe that person live because the jury is looking at their credibility and it’s a little hard for a juror to find a witness on a video screen as genuine or credible as somebody who is there live.

Each juror forms an opinion very quickly once a witness takes the stand, usually very quickly. Whether this is a witness that they believe or a witness that they just do not believe and they just think this witness is not credible. It’s preferable to have the live witnesses there.

Both sides are going to have to carefully select which evidence they use

Both sides in the trial are only going to get 10 hours each to present their evidence and witnesses, so they need to carefully plan what will actually be presented at the trial. Kobulnick says that some judges even use chess clock apps to measure how much time each side gets. 

And because Led Zeppelin are appearing via their video testimonies, the amount of video evidence used may be kept to a minimum:

Frankly, if you’ve got 10 hours from Judge Klausner and you don’t plan ahead, if you’ve got too many witnesses, you may not get to some of your witness testimony. You may not get to some of the evidence that is perhaps crucial to winning your side of the argument. You really have to be careful about that, you have to allocate your time very carefully, and that’s another reason why lawyers will minimise the use of video deposition testimony. If you only get 10 hours, that goes by really quick, you want to make sure most of that time is spent with the most compelling evidence you have, which is normally not going to be a video.

It has been a long process to select the jury

It's tricky to select a jury that won't be biased when the court case involves one of the biggest bands in the world. Kobulnick explains the process the court will have gone through to select the jury:

During the voir dire process the potential jurors come in and they’re asked a series of questions by the parties and by the judge to determine whether each potential juror can be completely unbiased and impartial and objective, to make sure they’re not biased towards one party or the other.

They’re going to be asked a lot of questions about their own involvement in the music industry, if anyone in their family is in the business, if they’re related to any of the parties, or indirectly related to any of the parties or family members within any of the parties or any of the attorneys in the case.

There’s a whole process that’s set up to ensure that the jury that finally gets impaneled is an objective group of people with no connection with anything going on in the case that might persuade them to cast a decision that’s inconsistent with the evidence that’s presented at the trial.

Now, here you’re dealing with well-known bands and there are a lot of fans of the music. It’s probably not going to be possible to have a jury of people that have never heard of the bands, that have never heard the music, but the real question is, even with that understanding, can they only focus on the evidence that’s being presented by the parties at trial and only use that evidence and nothing from their own life experience outside of the courtroom to make that decision?

The lawyer suing Led Zeppelin is a renegade

Bloomberg Businessweek published a fascinating profile of Frances Malofiy, the plaintiff's lawyer. He's somewhat of a renegade who keeps his legal papers in Fender guitar cases and is fighting suspension in Philadelphia federal court.

Emails sent between the opposing sides' lawyers ahead of the trial were published online, and it shows that Malofiy asked whether Page would agree to perform part of "Stairway to Heaven" during the trial. Kobulnick says that "sounds like the unusual tactics of the renegade lawyer. I think that’s [the lawyer] trying to make a theatrical performance in front of the jurors. I wouldn’t think that anybody would actually be playing the song in the courtroom, not live."

The emails show Led Zeppelin's lawyers becoming exasperated as they deal with Malofiy. And his renegade nature is also evident in the original 2014 complaint in the case, which was filed using a typeface similar to one used by Led Zeppelin.

I sympathise with the defendant’s counsel that they’ve been dealing with that type of an opposing counsel. Just looking at the complaint, I understand what you’re saying. I looked at the complaint this morning, oh my god, the fonts on it, the big signature in his red [pen.]

When you see a complaint like that, that’s not normally how complaints are drafted. That was a 40-page document with hundreds of paragraphs of stuff in it, a lot of which weren’t necessary. To me it looked more like something you would post online as a diatribe or your personal belief of the injustices that have gone on. It sounds like an article that you were writing, your first amendment, free speech kind of thing. It did not read to me like a normal complaint. A complaint is not drafted like that. A complaint isn’t meant to be for the public to read and comment on. That’s not what a complaint is about at all. The complaint is just a notice, there’s no fancy fonts in it normally.

John Paul Jones' declaration is under seal, but that's not because he's no longer a defendant

John Paul Jones of Led ZeppelinYou can read Page and Plant's declarations online, but Led Zeppelin bassist and keyboard player John Paul Jones' declaration was placed under seal and not released. He's no longer a defendant in the case, but that's not the reason for his declaration staying private. Here's Kobulnick to explain:

Typically declarations are placed under seal because they contain information that is not suitable for public record. Sometimes it could have a lot of things in there that are proprietary or confidential. Most frequently when declarations are placed under seal, they have personal information including financial information, maybe their own personal asset information.

In other types of cases when documents are filed under seal it’s because they contain proprietary information to a company’s operations or business, close to a trade secret, customer information, customer names, data like that. Things that just would not be appropriate to post on the web for everybody to download and look at.

A new witness is going to cause a 'credibility test'

The plaintiff's lawyer was contacted by an elderly British photographer named Mike Ware who said he was at a Spirit show in 1970 and saw Robert Plant in the front row enjoying the music. That's very different to the story outlined in Plant's declaration, where he admitted that he was at the show, but said that he wasn't listening and was at the back talking with his friends. Kobulnick says that the emergence of the new witness will cause a "battle of the witnesses" and a "credibility test" where the jury will have to decide who to believe.

Paid observers will watch the jury's reactions

Here's something you may not know about court cases: There are often people in the public gallery who are paid to closely watch the members of the jury to see how they react to different witnesses. "There will be people that work with the lawyers that are not on the counsel table that are sitting in the gallery and the rows in the back who are there to observe the trial," Kobulnick says. "Part of what they’re observing is the jurors’ reactions to each witness’ testimony and then they regroup during breaks and at the end of the day."

"Those people that are observing are going to sit down with the lawyers and say ‘well, here’s what I noticed. Juror number two really didn’t think that witness was credible at all, you could tell juror number two absolutely did not buy anything that witness was saying. Juror number six was all over it, fully engaged, every word that came out of your expert’s mouth in the calculations of damages, was nodding her head. Absolutely with you on that. You’ve got juror six in your favour on that issue.’ That’s the kind of thing. It’s very strategic."

The two sides could settle during the trial

Kobulnick says that settlements can be agreed midway through a trial if both sides see that the case is going a certain way.

If both sides get that sense that it’s going to go in a certain direction, then that’s usually when you’ll see a last-minute settlement. If both sides, through their eyes and their people’s eyes, have concluded that the plaintiff is absolutely going to win this case, and the plaintiff is going to get a lot of money because they’re totally on board with everything that has been presented, then that might be a good reason for the defendant to agree to a settlement with the plaintiff for less money than the potential exposure if the jury comes back and finds willful infringement.

It’s still a substantial amount of money, but not the full amount that they’re asking for. It really depends on day by day, how the trial unravels. Just walking into it, I see no reason for the case to settle immediately, I think it will go through all the evidence. It could be that it does get to the jury’s decision.

There's a real chance that Led Zeppelin loses the case

Robert Plant and Jimmy Page of Led Zeppelin

You'd be forgiven for thinking that a renegade lawyer going up against one of the biggest bands in the world in court only has a tiny chance of prevailing. But Kobulnick says that, actually, there's a real chance Malofiy wins.

"If one side had a much stronger case than the other it would have settled by now," Kobulnick says. "Juries can be very unpredictable, and they’re looking for a unanimous verdict here. It’s challenging as a plaintiff to get a unanimous verdict in your favour on these cases, it’s not impossible, but it is challenging. I’m not going to say that the plaintiff has no chance at all, that’s not right. Both the plaintiff and the defendant have a good opportunity here to prevail and they’re both going to put on their best evidence to do so."

$40 million in damages isn't a ridiculous claim

During his interview with Bloomberg's Vernon Silver, Malofiy suggests that his client is entitled to $40 million (£27 million) in damages from Led Zeppelin. Is that an insane figure to ask for? Kobulnick says no, it's not:

It’s not ridiculous. I’m sure they have a damages expert who is going to take the stand and walk the jury through that analysis on the math. In a copyright case the plaintiff is entitled to recover one of several things. They can get actual damages, meaning its lost profits plus the defendant’s profits together. Or it can get statutory damages. Statutory damages range in the US from $750 to $30,000 per work infringed unless there’s a finding of willfulness. If a jury finds willful infringement then that award can be increased up to $150,000, which is what he put in his complaint for one work that was infringed.

Here you’re talking about millions of sales, so that’s going to be far greater than the statutory damages. The plaintiff is not looking for only $150,000 under the statutory damages, the plaintiff is looking for actual damages plus defendants’ profit. That’s why the numbers do get very big because we’re talking about something that has been in existence for years and many records have been sold. The $40 million figure isn’t off the charts when you think about the amount of profits over time that have been made.

Don’t forget the actual damages. If the plaintiff can prove that had the defendant not taken the music, if that was an infringement, then the plaintiff is going to argue that all those sales of the "Stairway" song should have been their sales, because it’s the same song, it’s their music. You don’t get to double dip, but that’s one of the arguments that they’re going to make through the eyes of their expert. Their expert’s job is to educate the jury on all that.

But a loss for Led Zeppelin won't mean other musicians come forward to sue them

We asked Kobulnick whether a settlement or loss for Led Zeppelin at the trial would prompt other bands to come forwards and accuse Led Zeppelin of copyright infringement. But it doesn't sound like that's going to happen:

It doesn’t necessarily open the door to something else. There’s always going to be people out there that are more litigious that want to file lawsuits. I wouldn’t say that a finding by the jury of infringement in this case is going to open up the door to a lot more similar cases being filed against Led Zeppelin per se.

[It’s the] same thing with the settlement. Settlements are business decisions, settlements do not mean I’ve admitted that I’ve done something wrong. A settlement means that we’re going to not chance it to the jury to make a decision, we agree to disagree on whether anyone did anything wrong but we’re making a practical business decision, we’re going to pay this much to be done with this case and not test the waters. Both sides are compromising when there’s a settlement. The plaintiff thinks they’re entitled to more than they’re getting in the settlement, the defendant believes they shouldn’t have to pay anything if this case were to get litigated all the way through the jury’s verdict or an appeal but as a business decision they’re going to pay something to be done with it, to resolve the case.

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'Top Gun' turns 30 today, and the Navy Blue Angels are inviting Tom Cruise for another ride-along

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Top Gun

On May 13, 1986, "Top Gun" catapulted Tom Cruise and US Navy aviation to national prominence. The movie's popularity helped make Cruise the mega star he is today, and increased Navy recruiting by 500% in one summer.

To prepare for the role, Cruise trained with the Blue Angels, the Navy's elite acrobatic flight-demo team, in an A-4F Skyhawk II. Now, 30 years later, the Blue Angels have invited Cruise on Instagram for a ride-along in their current jet, the F/A-18 Hornet.

The Blue Angels' Instagram post reads:

Well, Maverick, it's been 30 years since your last visit, so how do you feel about taking an F/A-18 Hornet for a spin?! Have your people call ours and maybe we can set something up...hey, even if Air Boss says no, we'll work something out, maybe just a quick flyby.

SEE ALSO: One graphic shows 75 years of Air Force innovation

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Michael Ian Black told us who are 4 of the best comedians right now

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As Michael Ian Black gets ready for his first televised comedy special in four years Friday on Epix, he told Business Insider what he thinks is funny and who pulls it off well in stand-up these days.

For the longtime comedian of "The State" and "Wet Hot American Summer," figuring out a joke isn't that tough.

His new special, "Michael Ian Black: Noted Expert," tackles his day-to-day, from his wife and kids to observations about how people interact. 

"It's just whatever is interesting to me at the moment," Black told Business Insider. "Unfortunately, I’m not smart enough to just think of topics and start going. It needs to come from something, usually from my life or something that I’m railing about on Twitter or something that I’m upset about in some way, shape, or form."

As for other comedians, the self-proclaimed "noted expert" knows what he likes.

"I’m drawn to comedians who are just kind of doing their own thing and expressing themselves the way only they can express themselves," Black said. "That’s what I find interesting about stand-up comedy, is people sort of being the best distillation of themselves that they can be. So anybody with a unique point of view, anybody with a distinct voice, I really like."

Here are four comedians Black told us are ruling stand-up at the moment:

SEE ALSO: Michael Ian Black wrote a book explaining Donald Trump to children, and it's 'cutting'

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1. Ron Funches

"So I remember when I first saw Ron Funches," Black said. "I think he’s the only comedian I’ve ever seen who I called my agent immediately after, because he was just a local comic, and I said, 'If you don’t know this guy I think you should sign him.' And I think my agent ignored me, to his regret, because now Ron is doing really well and is on a lot of TV shows and booking a lot of movies and is a great comedian."

Where you may have seen him: "Undateable" (NBC), "@midnight" (Comedy Central), and "Kroll Show" (Comedy Central)



2. Dave Hill

"Dave Hill is a New York comedian and musician who’s always been very distinct and funny and flamboyant in a kind of foppish way, and very funny."

Where you may have seen him: "@midnight" (Comedy Central) and "Inside Amy Schumer" (Comedy Central)



3. Jen Kirkman

"Jen Kirkman has a very distinct point of view in particular about femininity, and being a woman and feminism and marriage and kids, and she’s just very strong. I mean, she’s just kind of got a spine of steel, and she expresses it very well. She’s not like an angry comic in that way, but she’s a very strong comic, and I just enjoy her a lot."

Where you may have seen her: "Chelsea Lately" (E!), "After Lately" (E!), "Drunk History" (Comedy Central), and "@midnight" (Comedy Central)



See the rest of the story at Business Insider

Seth Rogen came up with his R-rated talking-sausage movie after smoking pot with Jonah Hill

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Jonah Hill Seth Rogen Jason Merritt Getty final

This may come as a shock, but not all of the movie ideas Seth Rogen and Evan Goldberg come up with emerge out of major sessions of smoking marijuana.

But the writers behind "This Is the End" and "Superbad" admit that their upcoming R-rated animated movie, “Sausage Party,” was born from such an encounter.

While doing a panel for the Producers Guild of America in the summer of 2014 (watch here), Goldberg explained that some weed-smoking with Jonah Hill helped nail down the movie.

“It started out with a bunch of dudes and then Jonah said, ‘What if it was literally sausages?’ and it became our passion project,” Goldberg said.

While recently talking to Business Insider, Rogen confirmed that weed was involved and went into a little more detail about the origins of the plot.

“It actually came from me and Jonah and my wife having dinner together,” Rogen said. “We started talking about what it would be like if we made a Pixar-style movie about food and how f---ed up that would be and how potentially hilarious it would be. And that was almost 10 years ago, and we've been tirelessly trying to make it ever since then.”

You can see how the idea turned out when “Sausage Party” hits theaters August 12. But for now, here’s the trailer.

SEE ALSO: Seth Rogen and Evan Goldberg talk making movies their way, and how life blew up after the Sony Hacks

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This new all-star comedy movie has a 0% rating on Rotten Tomatoes

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search party focus world

Though "Search Party" is filled with comedy stars like Alison Brie, Adam Pally, J.B. Smoove, and two guys from the hit show "Silicon Valley," T.J. Miller and Thomas Middleditch, critics haven't found much to laugh at in the movie. It currently has the dreaded 0% rating on Rotten Tomatoes.

On the shelf for a few years — never a good sign — the movie opens in theaters on Friday through Focus World and follows two friends (Miller and Pally) racing to rescue their other friend (Middleditch), who is stranded in Mexico after running out on his own wedding.

Though it was directed by Scot Armstrong, one of the screenwriters behind comedy hits "Old School" and "Road Trip," this one hasn't caught the same magic.

Let's see why:

SEE ALSO: 12 TV shows that have just been canceled

Don't expect "Road Trip 2."

Though "Search Party" sounds like a 30-something version of the hit 2000 comedy that followed the cross-country trek of four college friends — which was cowritten by the director of "Search Party" — it certainly doesn't have the same energy or bring any originality to the genre.

As The Hollywood Reporter points out, the movie is "an exercise in recycling similar material on a smaller budget."



There are a lot of stereotypes.

While Hollywood keeps saying that it needs to tell more progressive stories, it looks like "Search Party" didn't get the memo, as Variety points out:

"Search Party" traffics in more south-of-the-border stereotypes than could be squeezed on the Tijuana Trolley. Within the space of a minute, Nardo hijacks a pickup truck that plays "La Bamba" and "La Cucaracha" at top volume before springing down the highway on hydraulics. There's bits of business about corrupt cops and Mexican jails, gold machine guns and mountains of cocaine. The only flicker of clever self-awareness is two drug-runners discussing the finer points of Sandra Bullock's hairstyle in Alfonso Cuaron's "Gravity."



Talented actors still need material to work with.

"'Search Party' pays off on my morbid fascination," a writer on RogerEbert.com said, "proving that even if you invite a lot of talented people to the set, the result won't work if you don't give them a way to show why they're considered talented."

That seems to be the big takeaway about the movie. The talent was in the room, but they didn't have the right ideas or lines to work with.

"This is safe, hyper-conventional stuff," Indiewire wrote of the movie's comedy — or lack of it. "Lazy enough to make you feel bad that Middleditch had to free willy for it." He's nude through a lot of the movie.

The A.V. Club puts it bluntly: "It's just not very funny."



See the rest of the story at Business Insider

Here are your favorite TV shows that are getting renewed for another season

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the big bang theory

It's that time of year when the broadcast networks are making the tough decisions as to what will stay and what has to go.

With today's shrinking live viewership, it takes more than just good ratings for a TV show to survive to see another season.

Networks are now looking at online, on-demand, and streaming viewership; social-media audiences; and international appeal, among countless other factors.

It can be a pretty anxious time for fans: Did you fall in love with a new show you desperately want to come back? Or did you invest years on something that might suddenly get the axe? Or do you just need one essential plot question solved so you can move on with your life? We feel you.

Here are the shows that are coming back for the 2016-2017 TV season from ABC, CBS, The CW, Fox, and NBC.

We'll update this story as networks announce decisions.

SEE ALSO: 12 TV shows that have just been canceled

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"500 Questions" Season 2 (ABC)

Returning: Thursday, May 26 at 8 p.m.



"American Crime" Season 3 (ABC)

Returning: Winter/Spring 2016



"America's Funniest Home Videos" Season 27 (ABC)

Returning: Fall 2016



See the rest of the story at Business Insider

The hidden reason why children's shows could be a huge hit for Netflix and Amazon

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sesame street first ladyWhile it doesn’t get discussed much in the media, children’s programming has become a major focus for “over-the-top” players like Netflix, Amazon, Hulu, and HBO.

Netflix has launched 20 kids and family originals already in 2016, and has over 15 more to come this year, according to the company. Amazon doesn’t have quite the volume, but has produced as many original kids shows as it has comedies (and twice the number of dramas). HBO also made headlines late last year when it struck a deal for iconic show "Sesame Street."

Why have these companies been making such big investments? The most obvious reason is to round out the service, to provide something for everyone in a family — giving you more reasons to keep subscribing.

Kids programming proves particularly “sticky,” Amazon’s VP of digital video, Michael Paull, tells Business Insider. Once your child is a huge fan of a program, it’s relatively harder to make that small economic decision to cancel the service.

Ads and kids

But the more interesting reason for the push on kids content comes from the role ads play on many of these platforms: namely that they don’t exist. Paull says that, for parents, the difference between children’s programming with ads and without is immediately apparent. Parents are refreshed by not being bombarded with requests for the latest sugary cereal.

It’s amazing how effective advertising is on children, Paull says.

The implication is that Amazon, and its no-commercial rivals, derive an even greater benefit for their lack of advertising in children’s programming than in other types. Hulu even streams all its children's programming ad-free, even on tiers that normally include ads. Adults might be annoyed by ads, but children are molded by them.

"We know one of the benefits of an ecosystem like Netflix is its lack of advertising," Howard Shimmel, a chief research officer at Time Warner, told Bloomberg last year. "Consumers are being trained there are places they can go to avoid ads."

But Paull’s comments suggest another indirect result. Parents are being trained not to have to deal with their children’s fascination with the latest toy that's being hawked on TV.

And if parents eventually get used to that, it could be hard to go back.

SEE ALSO: Netflix cuts out over 6 days of commercials from your life per year, compared to cable TV

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George Clooney: 'There is not going to be a President Donald Trump'

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George Clooney Pascal Le Segretain Getty final

It didn’t take long for the politically astute George Clooney to fire away at Donald Trump as he seems to lock up the Republican presidential nomination.

While doing press for his latest movie “Money Monster” (opening Friday) at the Cannes Film Festival on Thursday, where the film screened out of competition, Clooney didn’t hold back on his thoughts about the presumptive nominee, according to Deadline

"There is not gonna be a President Donald Trump,” Clooney said. “It’s not gonna happen. Fear is not going to be something that drives our country. We’re not going to be scared of Muslims or immigrants or women. We’re not actually afraid of anything so we are not going to use fear. It’s not going to be an issue.”

Clooney and his wife, international human rights lawyer Amal Clooney, have not been shy about who they're supporting in the election. They hosted a fundraiser for Democratic presidential hopeful Hillary Clinton in Hollywood earlier this year.

The Oscar-winning actor believes it’s the media that has caused Trump to become the frontrunner.

"Trump is actually a result in many ways of the fact that much of the news programs didn’t follow up and ask tough questions. That’s the truth. It’s really easy because your numbers go up,” Clooney said. “All these cable news numbers. Twenty-four-hour news doesn’t mean you get more news, it just means you get the same news more. The ratings go up because these guys can show an empty podium and just say that Donald Trump is about to speak as opposed to taking those 30 seconds to talk about refugees.”

Earlier this week, Depp also voiced his protest of a president Trump. While on the carpet for the premiere of his next movie, “Alice Through the Looking Glass,” Depp told a reporter that if Trump were elected president he would be the “last president of the United States.”

“It just won’t work after that,” Depp said.

SEE ALSO: Hollywood's biggest stars are at the Cannes Film Festival — here are the glamorous photos

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