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A YouTube creator switched her strategy and doubled the amount of money she made

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Shelby Church (screenshot version)

  • Some creators on YouTube have techniques they use to maximize how much money they earn off a single video.
  • Shelby Church, who has 1.4 million subscribers, said she earned more than twice as much money in 2019 from YouTube ads than in 2018 by extending her videos to over 10 minutes long. 
  • This is a common strategy among creators, and works because it allows them to include more ads in their videos to help boost their earnings.
  • Click here for more BI Prime stories.

After talking with friends on the platform, YouTube star Shelby Church (1.4 million subscribers) realized she could be earning a lot more money off her videos.

She told Business Insider that in mid 2019, she learned that by simply extending her videos to over 10 minutes long, she could double the revenue she was making from Google-placed ads.

Church earns a big portion of her revenue directly from the platform this way, and by promoting brands on her channel and Instagram page.

YouTube allows creators with 1,000 subscribers and 4,000 watch hours to monetize their channels with ads placed by Google. How much money a creator earns (known as AdSense revenue) depends on the video's watch time, length, video type, and viewer demographics— among other factors.

How Church doubled her YouTube revenue by extending the length of her videos to over 10 minutes long

One common technique creators on YouTube employ as a way to earn more money is making their videos longer so they can contain more ads.

Why does this work? 

A video over 10 minutes long can contain multiple ad options, like one pre-roll ad, multiple mid-roll ads, and a post-roll ad that plays at the end of a video. 

In 2018, most of the videos that Church uploaded were under 10 minutes long, she said. Since they were shorter, she was only able to include one ad. 

Midway through 2019, she began to extend the length of her videos, and by the end of the year, she had made double the money from AdSense that she made in 2019.

Other creators like entrepreneur Kevin David (who has 838,000 subscribers on YouTube) and Marina Mogilko (1.7 million subscribers) told Business Insider that they use this strategy as well. They also create videos focused on viewers who are more valuable to advertisers.

Church said now her videos are typically about 10 to 12 minutes. She'll usually include one pre-roll ad before the video (which is the default on YouTube), and two ads within the video, three or four minutes apart. 

She found that in 2019, her videos over 10 minutes long generally made around $5.00 per 1,000 views, while the videos under 10 minutes usually made around $2.00 per 1,000 views. Church said in her experience, YouTube takes about half of that.

For more on Church's YouTube business and how much money she makes, check out these posts on Business Insider Prime: 

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NOW WATCH: Documentary filmmaker Ken Burns explains why country music is universal


Disney finally opened 'Star Wars: Rise of the Resistance' and it could be a big boost for business

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Rise of the Resistance

  • Disney recently opened "Star Wars: Rise of the Resistance" in both Disneyland, California and Disney World, Florida.
  • "Star Wars" fans have delayed visiting the parks until the star attraction opened, meaning the new rides promise to release pent-up demand and boost Disney's theme-park business.
  • Domestic park attendance slid 3% in the third quarter, and Disneyland attendance fell in the fourth quarter.
  • Visit Business Insider's homepage for more stories.

Disney recently opened "Star Wars: Rise of the Resistance" — one of the two star attractions in the "Star Wars: Galaxy's Edge" areas of Disneyland, California and Disney World, Florida. The rollout of the rides, more than six months after the "Star Wars"-themed sections opened, promises to release pent-up demand and provide a welcome boost to Disney's theme-park business.

"There are people that are just waiting for the whole thing to be open, which is fine," Disney CEO Bob Iger said on the media titan's fourth-quarter earnings call in November.

"Awareness and intention to visit remain strong," finance chief Christine McCarthy added, pointing to booking rates at Disney's domestic hotels tracking 5% higher.

"Star Wars" fans delaying their visits to both parks until "Rise of the Resistance" opened, coupled with Disney fanning fears of overcrowding, slashed domestic park attendance by 3% in the third quarter. Attendance fell again in the fourth quarter, the company said.

However, both Galaxy's Edge areas "have been far more successful than has been reported," Iger said on the call. They fuelled a 5% rise in guest spending, he said, as people spent more on admission, merchandise, and food and drink.

Moreover, the popularity of the areas' other star attraction bodes well for the new rides.

"Just to give you one crazy stat, the Millennium Falcon attraction has carried over 1.7 million people already since they've opened across both places," Iger said.

The Disney boss added that guest ratings for experience, satisfaction, and attraction availability are in the high 90s out of 100, indicating a "very, very complex technological attraction is running really well."

In other words, the parks are already cashing in on "Star Wars" fever, but "Rise of the Resistance" should help unlock their full potential.

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NOW WATCH: WeWork went from a $47 billion valuation to a failed IPO. Here's how the company makes money.

Bose's $350 noise-cancelling headphones are a must-have if you want to live in a quieter world

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bose qc35ii

At $350, Bose's QC35 II headphones aren't for everyone — especially if all you want is a simple, good pair of Bluetooth headphones.

But Bose's Quiet Comfort headphones come with noise-cancelling, and they're among the best at drowning out unwanted noise. If you're in the market for noise-cancelling headphones, the QC35 II should be near the top of your shortlist. 

Here's why the Bose QC35 II headphones are so great: 

SEE ALSO: I’d recommend these almost-perfect $150 Bluetooth headphones to everyone I know

The QC35 II are perfect for the office.

The QC35 II creates a sound proof bubble in the office. They totally remove the hum of the office air conditioners at BI, which are surprisingly loud, at least after using the noise cancelling on the QC35 II. Other sounds like office chatter, doors closing, and footsteps are muffled, but they're still audible. Don't expect the kind of silence you get at a library, but these headphones absolutely make the office a less distracting place to work in. 



It might not seem like they do a great job in a noisy environment, but they do.

The QC35 II muffle the sounds of commuting, like subways and noisy streets, but everything is still largely audible. I wasn't very impressed at first, but then I took the headphones off in the middle of a subway ride and realized just how much sound they were cancelling out.

The same thing goes for walking around NYC. I initially thought the city was still pretty loud while using QC35 II. But once I took them off, I wondered how people live without ear plugs or noise cancelling headphones. It's pretty amazing, and it makes commuting a lot more comfortable. 

 



They're the next best thing after ear plugs for air travel.

The headphones don't completely remove an airplane's hum, but they're close! It's the same experience as during my commute. You don't realize just how much noise the QC35 II headphones cancel out until you take them off. I wondered the same thing as I did with my commute: How could anyone possibly go through a flight without ear plugs or noise cancelling headphones?

The headphones also come with an aux cord that plugs into the headphone jack of any device that still has a headphone port, like an airplane's entertainment system.



They're saving my hearing.

By cancelling out most of the unwanted noise surrounding me, the QC35 II let me listen to music at lower volumes than headphones without noise cancellation. As a result, I'm at a lower risk of permanently damaging my hearing in the long term.

But I don't always listen to music when wearing the QC35 II. In fact, I'm mostly just wearing them for their noise cancelling feature without any audio. In my opinion, the fewer decibels I hear, the better it is for my long-term hearing. 



What do they sound like?

As you'd expect from $350 headphones, the QC35 II sound great. They deliver a clear, rich, premium sound that's signature to Bose headphones, and most people would be very happy with them.  

With that said, Bose added its own tweaks to the sound that fits certain types of music more than others. Classical, Jazz, and Rock sound amazing, but the QC35 II don't quite deliver for tracks with heavier bass. Those who like to be enveloped in a warm blanket of bass when they listen to music won't be satisfied here. I felt myself wanting more ultra-low-end bass, especially on hip-hop or electronic tracks. 



They work well for phone calls, but Bose has a newer and better pair of headphones if you're specifically interested in phone call quality.

Phone calls are decent with the QC35 II headphones. The noise cancellation helps me hear the person I'm speaking with clearly, and the microphones pick up my voice well, but mostly when I'm already in a quiet environment.

If call quality in any situation is a priority, whether you're in a quiet office or even noisy city streets, Bose's newer NC700 headphones will be a better fit. They cost $50 more for slight overall upgrades, and a massive upgrade for phone call quality. 



They're incredibly comfortable to wear.

I have the type of head and ears that don't like headphones: the pressure from the headband typically leaves the top of my cranium sore after an hour, or the ear pads get hot and my ears get sore. Sometimes I get an uncomfortable combination of all those things. 

The QC35 II headphones are the most comfortable pair of headphones I've tried to date.

They cup around my relatively large ears and don't cause any pain after long periods of use. They still get a little warm, but it's not too uncomfortable. They're pretty light, too, and the well-padded headband never caused any soreness.



Battery life is good.

Battery life is not stellar, but it's pretty good on the QC35 II. Bose boasts a 20-hour battery life, and it seems pretty spot on from my experience.

Unfortunately, the headphones charge via microUSB instead of USB-C. And the microUSB cable it comes in is comically short – about five inches. That's disappointing because more and more of my devices are using USB-C, and I have to bring a microUSB cable just for the headphones when I'm travelling. It's not a deal-breaker by any means, but it is unfortunate.



The app.

The Bose app lets you adjust the level of noise cancellation, and manage all the devices connected to the headphones. It even keeps the headphones updated with the latest firmware. You can also check in on the battery level through the app, or you can find that information in the Today View menu when you swipe right on iOS devices.

The headphones work without the app, but you might as well use it to get the latest firmware updates that bring improvements to your headphones over time. 



Music controls.

As with any good pair of Bluetooth headphones, the QC35 II have music controls for volume and track control. Volume control is intuitive enough, but track control needed a quick check of the manual. 

(To switch to the next track, you need to double-press the Play/Pause button. To go to the previous track, you need to triple-press it.)



They support Google Assistant, but it's not a selling point for these headphones.

You can use Google Assistant that lives in your phone via the QC35 II headphones, which seemed like an interesting feature at first — but the experience falls flat.

To issue voice commands, you have to press and hold the button on the left ear cup, and Google Assistant will give you its reply. 

It does work for simpler questions, like getting the weather and other questions you can search on the web, and it can tell you your next calendar event, too. But there's a significant delay between your voice command and the answer from Google Assistant.

I can't imagine a scenario at home when I'd use Google Assistant on the QC35 II headphones, and speaking to voice assistants out in public isn't something I'm ready to do. Plus, if you have to reach up to press and hold the button for Google Assistant, you might as well reach for your phone.

I also tried some more complex things like sending a message and getting direction using Google Assistant with the QC35 II, but it never worked properly.

You can also get notifications from your phone to the headphones, but this interrupted music or quiet moments so often that it became unbearable. I turned off all the notifications with angry satisfaction.

Apple claims it works with Siri on its website, too, but I found no compatibility with Siri in the Bose app settings on an iPhone X. 



Build quality is questionable.

For a pair of $350 headphones, I was expecting a little more in terms of build quality. The plastic feels cheap and hollow, and it can get lightly scuffed over time. Still, as long as they continued to sound good and block out exterior noise, I didn't mind. 



Are they worth the $350 price tag?

If the QC35 II were simple headphones without noise cancellation, I'd say the $350 price tag would be a stretch. After all, you can get some great-sounding Bluetooth headphones for $150.

But they make their case with their class-leading noise cancellation that drowns out a lot of distracting noise. 

If you're looking for a pair of noise-cancelling headphones to help you focus at the office, or to simply turn down the volume of the world around you from time to time, the QC35 II are absolutely worth it. 

And as for sound, you'll likely be pleased. But if you know yourself to enjoy bass, I'd recommend checking out the $350 Sony "Bose killers" — the WH-1000XM3.

The built-in smart assistant feature complicates the experience. It's thankfully optional, and if you're not interested at all in the smart assistant feature, you can opt for the original QC35 headphones that are slightly cheaper at $330 on Amazon at the time of writing. It's essentially the same pair of headphones without the built-in smart assistant.

 



Disney Plus is finally coming to the UK and Europe on March 24, bringing 'The Mandalorian' and Baby Yoda with it

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Mandalorian Lucasfilm

  • Disney has announced a launch date for its dedicated streaming service Disney Plus in Europe.
  • Disney Plus will be coming to the UK, Ireland, France, Germany, Italy, Spain, Austria, and Switzerland in late March.
  • Subscription fees will be marginally more expensive than a US subscription at the current exchange rate, coming to £5.99 monthly or £59.99 annually in the UK.
  • Visit Business Insider's homepage for more stories.

Disney's streaming service Disney Plus is finally launching in Europe.

Disney Plus will be coming to the UK, Ireland, France, Germany, Italy, Spain, Austria, and Switzerland on March 24, bringing with it Disney's huge roster of film, TV shows, and original content like the smash-hit Star Wars series "The Mandalorian," which quickly claimed the title of most in-demand TV show in the US after its debut and introduced Baby Yoda to the world.

baby yoda

Since it launched in November last year, Disney Plus has only been available in the US.

The subscription prices have been set at £5.99/€6.99 per month, or £59.99/€69.99 per year. This makes a UK subscription for Disney Plus marginally more costly than in the US, where it costs $6.99 (£5.36) per month.

Disney Plus is jostling for space with established streaming giants like Netflix and Amazon Prime Video. Netflix has been established in the UK since 2012, and Prime Video followed two years later in 2014. The streaming service will offer a large roster of Disney content, including its back catalogue of classic animations as well as content from Pixar, Marvel, and the Star Wars universe.

Do you work at Disney Plus? Got a tip? Contact this reporter via email at ihamilton@businessinsider.com or iahamilton@protonmail.com. You can also contact Business Insider securely via SecureDrop.

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NOW WATCH: How autopilot on an airplane works

The YouTuber behind 'Bad Lip Reading' shares inside tips on how to become famous online

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Bad Lip Reading Yoda

  • Since launching in 2011, Bad Lip Reading has become of the most popular channels on YouTube – gaining over 7 million subscribers. 
  • The anonymous video maker's biggest hits include a musical twist on Star Wars and a misunderstood reading of Barack Obama's inauguration speech. 
  • Will Eagle, a former YouTube executive has interviewed 45 of the platform's biggest stars including Bad Lip Reading to ask for their best tips on becoming famous online. 
  • Business Insider exclusively shares Bad Lip Reading's advice below. 
  • Click here for more BI Prime stories. 

Bad Lip Reading, one of the most popular channels on YouTube, has shared its biggest tips on how to become famous online.

In his upcoming book, "Read This If You Want to be YouTube Famous", Will Eagle, a former chief strategist at the tech giant, interviewed 45 of the platform's biggest content producers. That includes Bad Lip Reading, which boasts more than 7 million subscribers.

Bad Lip Reading, launched in 2011, is a comedy YouTube channel that intentionally dubs video clips with audio for comedy effect. Whoever runs Bad Lip Reading has remained anonymous for the past decade – all while accruing a massive online following.

Its biggest hits include "SEAGULLS! (Stop It Now)", a musical interpretation of Star Wars movie "The Empire Strikes Back", and a bad lip reading of Barack Obama's 2013 inauguration.

We got our hands on some exclusive extracts below, which will be included in Eagle's book – currently set for release on February 4.

So what is the hit maker's first tip for becoming 'YouTube famous'?

"The best advice I can give is: 'Please yourself first.'

"You can't appeal to everyone, so focus on making content that you yourself respond to, and trust that like-minded people will find it. The few times I've made content for other reasons, the results have been mixed.

"I live for those moments when I realize that even if everybody on the planet hated what I'm working on, my satisfaction wouldn't be affected. I've had a few videos that didn't perform that well, but which I'm proud of.

"That satisfaction pushes me to make videos that are more successful. Let the joy you feel during the execution be most of your reward."

Asked how the idea for Bad Lip Reading came about, the anonymous creator said: "My mother lost her hearing in her forties, and became amazing at lip-reading. I would mute the TV to see what her world was like, but I was terrible at it. Later I was reviewing silent footage from a shoot I had just been on, and it looked as though one of the people said 'bacon hobbit'.

I recorded those words over the video and sent it to some friends, who thought it was hilarious and asked me to do more. So I started my channel, simply as a way to share longer videos with friends. That's when I created the phrase 'bad lip reading' to describe these kinds of videos.

"They sent the links to their friends, and I had an audience. But it was really the joy of making my friends laugh that made me create the channel.

"And that translated to a wider audience."

For more tips on how to become YouTube famous, Will Eagle's new book can be pre-ordered here.

Join the conversation about this story »

NOW WATCH: Apple just revealed its AirPods Pro for $249, which feature noise cancellation. Here's everything that was wrong with the $159 pair of the wireless headphones.

How an acquisition of Barstool Sports by a casino company could set the stage for more media and gambling tie-ups

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Barstool Sports founder Dave Portnoy

  • Barstool Sports is close to selling to a casino company, according to Vox.
  • A deal could help Penn National, the casino company, expand its national profile and cut down on the cost to acquire new gamblers.
  • A Barstool sale, if completed, could also spur, and set the tone for, future deals between media companies and sports-betting operators.
  • "It's going to accelerate the process of figuring out how to create deeper relationships with media companies beyond just buying ads," one sports-industry advisor said. 
  • Click here for more BI Prime stories.

A sale of Barstool Sports to a casino company could set the tone for future deals between media and sports-betting firms, as gaming companies hustle to stake their claims in the growing legal US sports-gambling market.

Vox's Peter Kafka reported last week that The Chernin Group is in talks to sell a majority stake in Barstool to regional-casino owner Penn National (which declined to comment to Business Insider).

The controversial digital-media brand that's popular with US millennials is one of many publishers that have pushed into sports betting as more US states move to legalize the activity.

In September, Barstool launched a platform, called Barstool Bets, with content for gamblers and a free, daily betting game. The platform is meant to be a hub for sports bettors who Barstool can sell ads against, or monetize in other ways. The move caught the eye of gaming operators.

Penn National, Barstool's reported casino suitor, operates sportsbooks in states including Pennsylvania, West Virginia, and Mississippi, where sports gambling is newly legal. Nationally, the company is not as well known. A deal with Barstool could bring Penn National more recognition as it expands betting into other states.

"Regional casino brands like Penn National are great for local gamers, but completely unknown nationally for sports betting," said one person familiar with the talks, who spoke under condition of anonymity. "So regional players gobbling up media companies with national brands to go after sports betting makes tons of sense."

Sports-betting operators in the US are racing to scale their operations as legal gambling reaches more US states and new competitors crop up.

Some of these companies — including regional players like Penn, and international operators that are now in the US like William Hill — don't yet have the profiles to compete at the national level. It's also pricey to acquire new gamblers through conventional channels, like Facebook and Google, or affiliate channels. Buying or partnering with media companies could give betting operators access to more potential gamblers. Legal betting also offers sports-media companies new potential revenue streams at a time when broadcast rights are getting more expensive and digital-media companies are struggling to survive on advertising alone.

Barstool wouldn't be the first media company to make a deal with a gambling outfit. 

In 2019, Fox bought a 5% stake in Canada-based gaming company, The Stars Group, and launched a sports-betting platform called Fox Bet as part of the deal. TheScore, a digital-media outfit in Canada, also operates a sports-betting app, and has a deal with Penn to bring theScore's sportsbook brand to US states like Louisiana and Mississippi.

Owning a media brand like Barstool could help gaming operators cut down on the high cost of acquiring customers

It's not just Barstool's brand recognition that would appeal to a gaming company like Penn. It's expensive to acquire sports bettors.

Most operators today find gamblers by bidding for ads on digital platforms like Facebook and Google, or through affiliates like Catena Media and Gambling.com Group that exist purely to funnel people to gambling sites in exchange for commissions.

DraftKings, which recently announced plans to go public, reported in December that it paid, on average, $406 per new customer acquired in New Jersey during the first half of 2019, and $371 during the second half of 2018.

Those costs could rise as sports betting spreads nationally and more operators compete for players.

Buying a media company with a built-in audience of sports fans who are interested in betting could save an operator like Penn money when acquiring customers down the line.

Industry watchers are expecting a flurry of dealmaking in and around sports betting

Barstool has apparently caught the eye of other sports-betting companies as well.

"We continue to speak or have spoken with everybody from DraftKings to FanDuel to Stars to PointsBet to Penn to William Hill to MGM to Rush Street, etc.," Dave Portnoy, Barstool's founder, said in a statement. "I think that if we aligned ourselves with one company with a shared vision, that company would have an extraordinary advantage in the race to becoming the leading gambling company in the United States."

A deal could be a win for Barstool, too. The digital-media brand might not be as attractive to a traditional-media buyer because of its controversial reputation. Barstool's personalities, including Portnoy, are known for making brash, off-the-cuff remarks, and the company has been accused of creating a culture of cyberbullying and online harassment, The Daily Beast reported.

If a deal for Barstool closes, the operators that miss out might set their sights on other media companies. 

"All these folks are thinking about how do you acquire users?" said Mohit Kansal, partner at Clairvest Group, a private-equity firm that has holdings in a number of gaming companies, including casinos, racetracks, and sports-betting technology. "What are ways that I can lock up acquisition sources? Can I cut out the middle man?"

That could lead to more media and sports-betting tie-ups, or other kinds of deals like joint ventures.

"It's going to accelerate the process of figuring out how to create deeper relationships with media companies beyond just buying ads," one sports-industry advisor said. 

Industry experts are expecting a flurry of activity tied to sports betting in general during the next 12 months, spurred by DraftKings' planned public listing, as well as the potential Barstool deal. Every operator if trying to get bigger and broader in the US now, to avoid falling behind when legal sports betting reaches national scale.

It has not been reported how much a majority stake in Barstool could fetch. The company was last valued at $100 million in January 2018. 

Any sports-betting company that's considering buying a media outfit like Barstool would have to weigh whether to buy the company outright, negotiate a revenue-share deal, or enter into a joint-venture with Chernin.

"I think parties thinking about such transactions struggle with this," the person familiar with some of Barstool talks said. "The first deal that gets done might set the tone" for future deals.

Do you have more information about this story? Contact me at arodriguez@businessinsider.com. Email for Signal number.

SEE ALSO: Meet the 22 power players leading the explosion of the US sports betting space

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NOW WATCH: Documentary filmmaker Ken Burns explains why country music is universal

Netflix will report its first earnings since Disney Plus launched today, and Wall Street is divided but mostly optimistic (NFLX)

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This image released by Netflix shows Scarlett Johansson, left, and Adam Driver in

  • Netflix reports earnings results for its fourth quarter of 2019 on Tuesday.
  • Wall Street analysts are divided, but mostly optimistic, that the streaming company will have a strong end to a rocky year that saw new competition arise and revealed cracks in Netflix's expansion plans.
  • Netflix expects to add 7.6 million paid net subscribers in the fourth quarter. Bloomberg consensus forecasts 7.65 million additions.
  • Visit Business Insider's homepage for more stories.

Wall Street analysts are divided, but mostly optimistic, that Netflix can reassert its streaming dominance when it posts earnings on Tuesday for its fourth quarter of 2019.

The year, as a whole, was rocky for Netflix. The streaming company added the most paid net subscribers in its history during the first quarter, and then missed its own growth targets twice in a row.

Cracks in Netflix'sexpansion plans emerged in 2019. New competition from Disney Plus and Apple TV Plus also threatened Netflix's standing during the fourth quarter.

Netflix expects to add 7.6 million global paid net additions during the fourth quarter. Bloomberg consensus estimates 7.65 million additions.

Analysts at Goldman Sachs, however, are expecting Netflix to end the year with a huge quarter for subscriber growth. The Wall Street firm, which has a buy rating for Netflix, estimates the streaming company will add 9.7 million paid net subscribers globally during the fourth quarter. It would be a new high watermark for the company.

Other analysts have been more reserved, given the streaming company's growing competition.

JPMorgan Chase expects Netflix to slightly surpass its guidance with 7.7 million paid-net-subscriber additions. Brian White, a Monness Crespi Hardt analyst, expects Netflix to come in 900,000 short of its projections. 

For more on Netflix's fourth quarter, see our coverage on Business Insider Prime: 

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NOW WATCH: Documentary filmmaker Ken Burns explains why country music is universal

Jake Paul says his controversial influencer squad Team 10 would be lost without him: 'I'm the special secret sauce'

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jake paul

  • YouTube star Jake Paul is a veteran social media star, and has used his success to launch the careers of other creators through an incubator called Team 10.
  • Since its launch in 2016, Team 10 has been enmeshed in controversy: the group's shared house was accused of turning a quiet neighborhood into a "living hell," and several members have quit over the years complaining of bullying, drama, and a toxic atmosphere.
  • Paul recently told Business Insider that although the social media business has dramatically changed since Team 10 first started, he is the "special secret sauce" that's kept it alive and successful.
  • Team 10 has maintained a low profile and produced little content in recent months, which Paul said is because the group is "waiting for the right moment" to reveal some big changes.
  • Visit Business Insider's homepage for more stories.

With a career spanning seven years in the spotlight, YouTuber Jake Paul can be viewed as a veteran in the creator space.

Since exploding onto the scene in 2013 on the now-defunct Vine, the 23-year-old Paul has attracted nearly 20 million YouTube subscribers and ample headline-worthy controversies. Much of that drama has surrounded his influencer incubator, Team 10, a collective he formed nearly four years ago to help turn young creators into big social media stars like him.

Paul launched Team 10 back in 2016, years before collab houses like Hype House were born and TikTok was even in existence. Paul was one of the earliest to realize the benefit of creators being in close physical proximity, and rented an $18,000-a-month house in Los Angeles for Team 10 in August 2016. Some of the earliest members of Team 10 include successful YouTubers like Alissa Violet and twins Lucas and Marcus Dobre.

"Our business model has always been helping young influencers reach their potential," Paul told Business Insider in a recent interview. "It's just changed so much with the evolution of social media."

However, Team 10 quickly made a name for itself as the bad boys in the creator space. Team 10's house in Los Angeles' Beverly Grove neighborhood was the scene of noisy house parties, including one where furniture was set on fire in the backyard. Neighbors accused the squad of turning the peaceful community into a "living hell" and "war zone," with young fans swarming the street with the hopes of interacting with their favorite influencers.

For his part, Paul seemed not to care. Paul and Team 10 moved out of the neighborhood and into a new home in Calabasas by October 2017. However, the landlord of the former Team 10 house sued Paul for $2.5 million in 2018, alleging they trashed the rented house.

Since then, Team 10 has comprised a rapidly changing roster of influencers, with creators moving in with big dreams and leaving with massive followings — but also with dramatic tales to tell. Multiple former Team 10 members have accused the collective of harboring a toxic culture peppered with bullying and harassment. Members have said they were afforded no privacy and were victims to Paul's endless tirade of attention-grabbing stunts. Alissa Violet, an original Team 10 member formerly in a relationship with Paul, was publicly accused of cheating on him and accused Team 10 of not paying her what she was promised.

Despire the controversy, Paul has stuck with leading Team 10, even as his career has led him to follow forays into boxing, acting, music, and a whirlwind six-month marriage with YouTuber Tana Mongeau.

"It's more difficult as my career becomes bigger," Paul told Business Insider. "I'm not able to focus on it as much."

The problems with Team 10 have continued in regularity. Three queer YouTubers left Team in 2019: Cole Carrigan left first, alleging he was emotionally abused and called homophobic slurs. Two transgender YouTubers then said they were kicked out of the Team 10 house after they were told they weren't "real girls."

It's not like the Team 10 drama hasn't had negative implications for Paul himself. Paul once starred as a main character in the Disney Channel series "Bizaardvark," which he left mid-season in 2017. While both Paul and Disney have said that his exit was a mutual decision, the timing of his departure led to questions of whether it had to do with the drama stirred up from Team 10 house's neighborhood shenanigans.

However, Paul told Business Insider that he's never considered stepping back from Team 10, where he considers himself a vital part.

"The hard part is, I'm the special secret sauce to the business being successful," Paul said. "There's only a couple influencers, counting on one hand, who can actually create huge business and revenue models."

Meanwhile, Team 10 has been relatively quiet online. Nothing has been posted to its YouTube channel in more than six months. Paul said Team 10 has maintained "a low profile" as it goes through some massive changes, and is waiting "for the right moment" to unveil itself in a new light.

Beyond Team 10, Paul told Business Insider he's focusing on interests that bring him "happiness and freedom," instead of a lucrative income. This mindset may help to explain why Paul fell in 2019 from Forbes' list of the 10 highest-paid YouTube stars— although his net worth is estimated to stand at around $11.5 million.

2019 was a particularly wild year for Jake Paul. Paul started dating a fellow YouTuber, Tana Mongeau, not long after both of them had gone through high-profile star-studded breakups. From the beginning, their relationship made headlines and was rumored to be a publicity stunt. Paul and Mongeau publicly dated for a month, then got engaged, and held a wild $500,000 Las Vegas wedding that featured a public brawl — before announcing just a few days into 2020 that they were "taking a break" from their relationship.

SEE ALSO: Casper warns investors that its business would be hurt if any of its 'thousands' of Instagram influencers turned against it

Join the conversation about this story »

NOW WATCH: 8 weird robots NASA wants to send to space


How 2 podcasters changed their strategy and made $25,000 in a month from Patreon — up from around $2,000

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KevOnStage

  • Kevin Fredericks and Anthony Belcher Jr. host a podcast where they discuss topics like entertainment news, but when they first launched it, they didn't know it could turn a significant profit.
  • After Belcher quit his job as an Uber driver, he and Fredericks started a Patreon page for the show and developed a strategy to encourage subscriptions.
  • Now they can make as much as $25,000 a month from Patreon, with thousands of fans contributing anywhere from $5 to $60. 
  • Click here for more BI Prime articles.

Anthony Belcher Jr. — also known as DoBoy from Nick Cannon's long-running comedy show, "Wild 'N Out" — took a gamble on his podcast "Righteous and Ratchet," which he cohosts with fellow stand-up comedian and entrepreneur Kevin Fredericks.

The podcasting duo launched the show in December 2018, relying on back-and-forth banter to keep listeners engaged in conversation topics from French fries to Kevin Hart.

But when Belcher quit his job as an Uber driver right around the time of the launch, he and Fredericks knew the podcast had to be more than relatable. Fredericks runs his own influencer business and YouTube channel with over 600,000 subscribers, but for Belcher, the podcast would become his main source of income.

"Righteous and Ratchet" lives on YouTube as well as podcast platforms, so it generated some revenue from YouTube AdSense and ads sold by podcast distribution company, AudioBoom. But the show wasn't making much money until Fredericks and Belcher took it to Patreon.

Patreon is a membership platform where creators post content for fans with subscriptions, and for the past few years, the service has become increasingly popular for podcasters in particular.

Podcasts make up the second biggest vertical on the site, said Janet Lee, Patreon's creator partnerships lead for podcasts. Podcast users on the site have quadrupled over the past three years, Lee said, and the revenue they generate for Patreon has increased eightfold in that time.

"The podcast fan is a very unique sort of fan," Lee said. "That's why we've seen so much organic growth on Patreon with podcasters."

'Righteous and Ratchet' hosts follow 3 rules to encourage growth on Patreon

By February 2019, two months after its launch, "Righteous and Ratchet" had established a presence on Patreon. For the first few months, the hosts earned a modest income — about $2,000 at most — and Fredericks insisted Belcher keep it all since he recently stopped driving for Uber. 

Then, around April or May, they reevaluated their fundraising strategy.

"That was the thing that changed everything for us," Belcher said.

Instead of trying to convince a small segment of their most dedicated fans to donate $10 or $25, they decided to try to make Patreon membership a necessity for all of their listeners at $5 a month, which is now their most popular monthly contribution tier.

"Our whole formula is early, extra, and exclusive," Fredericks said.

Patrons get to watch the main weekly episode in video format a day or two before it goes live on podcast platforms, they get access to an extra bonus episode that can only be unlocked on Patreon, and they hear exclusive takes that the hosts don't share on widely distributed episodes. 

"Sometimes we'll have conversations on the bonus episode that are a little more free because we know it's not going to be posted publicly," Fredericks said. For instance, he and Belcher try to avoid saying too much about entertainment industry drama in order to leave room for future collaborations. 

Listeners mobilized to support the show, with some donating up to $60 a month

Early, extra, and exclusive content encouraged a spike in $5 donations, and $5 a month from thousands of patrons adds up. Once the majority of their fans started seeing paywalled content as a necessity, the podcast went from earning a few thousand dollars a month to as much as $25,000. 

Podcasters like Hannah Maguire and Suruthi Bala of London-based true crime show "RedHanded" also rely on Patreon to generate more than $14,000 a month, and tabletop role playing podcast "Friends at the Table" earns almost $22,000 per month.

When big Patreon deposits first started to hit his bank account, Belcher was in disbelief.

"It was right around the second or third month when that deposit came in that I was like, 'Oh, this is real,'" Belcher said. "Patreon has me making more money now than I've ever made in my life. It's literally changed my tax bracket."

Fredericks, who was already earning ad income from YouTube and other social-media channels, said Patreon also made a difference in his finances.

He and Belcher upgraded their microphones and other studio equipment, and were even able to invest in office space.

"Patreon is very consistent income," Fredericks said. "With YouTube, you can have high months and down months, but Patreon has been pretty consistent over the past eight months. It's life-changing."

SEE ALSO: How a podcaster made nearly $20,000 in 3 months by trying programmatic ad sales after years of making hardly any money

Join the conversation about this story »

NOW WATCH: Documentary filmmaker Ken Burns explains why country music is universal

Exclusive: The full list of nominees for the Shorty Awards, including Jeffree Star, Sophie Turner, and Baby Yoda Sipping Tea

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Shorty Awards

  • The Shorty Awards honor the best of social media, from people to organizations, and this year's list of nominees includes YouTube influencer Jeffree Star, actress Sophie Turner, and the internet's favorite GIFs, like Baby Yoda Sipping Tea. 
  • New to this year's nominees: TikTok creators are nominated for categories other than "TikTokker of the Year," which shows the rise of the platform. 
  • Check out the full list of nominees for the 12th annual Shorty Awards, which will be presented May 3 in New York City at 1515 Broadway Theater.
  • Click here for more BI Prime stories.

The nominees list for the 12th annual Shorty Awards is officially out.

The Shorty Awards honor the best of social media, from people to organizations. This year's list of nominees include YouTube sensation Jeffree Star (17 million subscribers), Game of Thrones actress Sophie Turner, and the Baby Yoda Sipping Tea GIF. 

New to this year's list: There are several TikTok stars nominated within categories like Food & Drink, Meme of the Year, Weird, and Beauty. This is the first year TikTok creators are nominated  in categories other than "TikTokker of the Year," which is due to the number of viral trends, challenges, and crazes that spawned from TikTok and dominated social media in 2019.

The finalists are determined both by rankings from The Real Time Academy and public votes. Fans can vote online, once a day, per influencer, on the Shorty Awards website, and they can add an additional vote by sharing on Twitter and Facebook through the site, until voting closes.

The 12th Annual Shorty Awards will be held in New York City at 1515 Broadway Theater, and will be presented May 3, with live-streaming coverage at ShortyAwards.com.

Here are the 2020 Shorty Award nominees: 


For more on the nominees, check out these posts on Business Insider Prime: 

Sign up for Business Insider's influencer newsletter, Influencer Dashboard, to get more stories like this in your inbox.

Actor (Arts & Entertainment)

Angela Bassett

Barbie Ferrierra

Bex Taylor-Klaus

Billy Porter

Brie Larson

Hunter Schafer

Jason Statham

Jharrel Jerome

Naomi Scott

Rebel Wilson

Sophie Turner

Topher Grace



Celebrity (Arts & Entertainment)

Adam Sandler

Beyoncé

Blake Griffin

David Beckham

Demi Lovato

Jonathan Van Ness

Keke Palmer

Michael Strahan

Jennifer Aniston

Paula Abdul

Tessa Thompson

Zendaya



Comedy (Arts & Entertainment)

Aidy Bryant

Arturo Castro

Lamorne Morris

Trevor Wallace

Nasim Pedrad

Nicole Byer

Nikki Glaser

Randall Park

Ramy Youssef

Trevor Noah

Wanda Sykes

Whitney Cummings



Dance (Arts & Entertainment)

Benny The Bull

DexRated

Ghetto Spiderman

Harper Watters

Izzy and Easton

JenyBSG

King's United

Nappy Tabs

Phil Wright

Salif Gueye

Sherrie Silver

Team Naach



Music (Arts & Entertainment)

AJR

Anderson.Paak

Billie Eilish

Brandi Carlile

J Balvin

Blanco Brown

Lil Nas X

Lizzo

Missy Elliott

Mike Posner

Celine Dion

TWICE



Sports (Arts & Entertainment)

Alex Rodriguez

Allyson Felix

Amanda Nunes

Andy Ruiz

Cathy Engelbert

Coco Gauff

Russell Westbrook

Kliff Kingsbury

Megan Rapinoe

Morgan Hurd

Simone Manuel

Zion Williamson



Instagrammer of the Year (Team Internet)

Adam Waheed

Daniel Russia + Anna Devis

Ellen Sheidlin

Florence Given

Gab Bois

Kevin B Parry

Laetitia KY

Nicole McLaughlin

Poorly Drawn Lines

Strange Planet

Wolfgang

World Record Egg



Twitch Streamer of the Year (Team Internet)

AnneMunition

Annoying

dakotaz

EeveeA_

Fem Steph

LilyPichu

Loeya

Maria Lopez

MrFreshAsian

NickMercs

DeeJayKnight

XChochBars



Tik-Toker of the Year (Team Internet)

Avani Gregg

Brittany_Broski

Emmy

Glitters and Lazers

JonathanBlogs

Just Sul

Mahogany

OfficialHowieMandel

ohnoitsdapopo

Sammie

theewilliam45

Tmdad14



YouTube Comedian (Team Internet)

Alexa Rivera

Anna Akana

CalebCity

Eddy Burback

Kiera Bridget

Kevon Stage

Kyle Exum

Lenarr Young

Morgan Adams

Not Even Emily

Sarah Schaur

Scott Cramer



YouTube Ensemble (Team Internet)

Beta Squad

Dope or Nope

Dwayne N Jazz

F2Freestylers

Kian and JC

Lele Pons and Twan Kuyper

Montoya Twinz

Sam and Colby

Squirmy and Grubs

The Skin Deep

This is L&S

YouTwoTV



YouTube Musician (Team Internet)

BlackGryph0n

Catie Turner

Connie Talbot

DSharp

Einer Bankz

Kid Travis

LLusion

Nahre Sol

Pomplamoose

Sam Tsui

SethEverman

Tash Sultana



Breakout YouTuber (Team Internet)

DeJesus Custom Footwear

Gavin Magnus

Jennelle Eliana

Jimmy Butler

Jordyn Woods

Lily Chee

Magnet World

Niko Omilana

Noah Schnapp

Rey Rahimi

Supercar Blondie

Talia Mar



YouTuber of the Year (Team Internet)

Andymation

ContraPoints

Eugenia Cooney

Jarvis Johnson

Jeffree Star

Kayla Nicole

Mr. Beast

NikkieTutorials

Psych IRL

Roxxsaurus

Vareena Sayed

Wengie



Animal (Creative & Media)

Alfie the Alpaca

Hamilton the Hipster Cat

Prissy_Pig

Henry Tortoise

MacGyver the Lizard

MAYA THE SAMOYED

Pizzatoru

Puddin

Reagandoodle

Tito the Raccoon

Venus the Two Face Cat

Waffles the Cat



Art (Creative & Media)

Adam Hillman

Cécile Dormeau

Cindy Sherman

Dave Pollot

David LaChapelle

Mike Bennett Art

Odeith

Pablo Rochat

Paper Boyo

Positively Present

Samantha Rothenberg

strawberrypuffcake



Beauty (Creative & Media)

Cohl's World

Doni Darkowiz

Dulce Candy

Jessica Vu

Kheris Rogers

Learn with Lati

Leticia F Gomes

Makeup By Ariel

Nikita Dragun

Shalom Blac

Wayne Goss

xThuyLe



Lifestyle (Creative & Media)

Aaron Marino

Jose Zuniga

Draya Michele

Les Do Makeup

Matt D'Avella

Cherry Wallis

Color Me Courtney

Thomas Frank

Aja Dang

Kristen Johns

Raven Navera

Chachi Gonzales



House & Home (Creative & Media)

Andre Luis

Becki Owens

Bobby Berk

Em Henderson

Farah Merhi

Hilton Carter

Holly + Brad

Joanna Gaines

Jon Peters

Robeson Design

Ryan Serhant

Studio Mcgee



Food & Drink (Creative & Media)

Amirah Kassem

Bad Birdy

ErikTheElectric

Feed Your Girlfriend

Jessie Say Hey

Juns Kitchen

Matt Adlard

Naturally.Jo

One Meal A Day

Salt To Taste

Sam the Cooking Guy

Y.Na



Health & Wellness (Creative & Media)

Buttery Bros

Chloe Ting

David Goggins

Diary of a Fit Mommy

Dr Cody Hanish BS DC CCWP

Hellah Sidibe

The Sad Ghost Club

Megan Jayne Crabbe

Massy Arias

Remy Morimoto Park

Ron "Boss" Everline

Wheels2Walking



Journalist (Creative & Media)

Ben Smith

Caitlin Dickerson

Fareed Zakaria

Glenn Kessler

Hannah Reyes Morales

Jane Mayer

Jim Waterson

Jose Diaz-Balart

Mina Kimes

Mona Chalabi

Stephen A. Smith

Yamiche Alcindor



Meme/Parody Account (Creative & Media)

Captain Andrew Luck

Comments By Celebs

Cory Richardson

Death Star PR

Dilfs of DisneyLand

PigeonsDoingThings

Sarcastic Rover

Siduations

So Sad Today

sonny5ideup

Subway Creatures

Thoughts of a Dog



LGBTQ+ Account (Creative & Media)

Asia Kate Dillon

Dom and Nick

Edison Fan

Eduardo Sánchez-Ubanell

Jammi Dodger

Jen Richards

Leisha Hailey

Lyss & Ce

Pattie Gonia

Rain Dove

Rose and Rosie

Ty Turner



Parenting/Family/Kids (Creative & Media)

Carolyn Mara

I Mom So Hard

Janene Crossley

Kids Diana Show

Stacys Toys

Team 2 Moms

The Bramfam

The Bucket List Family

The McClure Family

The Rush Fam

Through Our Eyes

Vanessa Rivera



Weird (Creative & Media)

Antonio Mele

Buttered Side Down

Caitlin Doughty

jackstauber

Jan Erichsen

Joseph's Machines

ParryGrip

Pro Bird Rights

Sandro Giordano

Scoragami

SERIOUSLY STRANGE

The Nekci Menij Show



Activism (Tech & Innovation)

Amanda Nguyen

Amandla Stenberg

Bindi Irwin and Robert Irwin

Dutee Chand

Greta Thunberg

José Andrés

Nadya Okamoto

Oluwaseun Ayodeji Osowobi

Paul Nicklen and Cristina Mittermeier

Schuyler Bailer

Shaymaa Ismaa'eel

Sinéad Burke



Gaming (Tech & Innovation)

Agent 00

Azzyland

bugha

GamingWithKev

Gloom

Inquisitor Master

Jelly

LazarBeam

Miss_Rage

NoisyButters

Ryan Watt

Vanoss Gaming



Best Podcaster (Tech & Innovation)

Bill Simmons

Conan O'Brien

Emma Chamberlain

Gaby Dunn

Jack Wagner & Brandon Wardell

Jenna Fischer and Angela Kinsey

Jon Lovett

Kid Fury and Crissle

MKBHD

Mo Rocca

Nikole Hannah-Jones

Ramona Shelburne



Travel (Travel)

Carrie Ann

Eva zu Beck

Fearless & Far

Fly with Haifa

Haley Dasovich

Indigo Traveller

Janni Olsson Deler

Johnny Schaer

Karl Shakur

Maryjane

Mr. Benfield

VagaBrothers



Emoji of the Year (Content)

Australian Flag

Boooooring

Sloth

Just a little bit

Super strong

Aladdin

Z-z-zombie!

Assisted Walking

Otter chillin'

Comet

Mother nature's wind

Winner winner!



GIF of the Year (Content)

And I Oop

Angry

Colton Fence Jump

Desus & Nero Nope

Dog Yes

Idris Elba on Hot Ones

Khalid Happy Dance

Killing Eve Popcorn

Lady Gaga Eye Roll

Magic Johnson Head Shake

Marsai Martin at the BET Awards

Tesla's Bulletproof Window



Instagram of the Year (Content)

Beyoncé on shoes

Jessica Simpson's Foot

John Mayer's bottle cap kick

Julie Ertz: World Champion

Lizzo post AMAs

Now we're Friends on Instagram too!

Ramen can fix anything

Ryan Seacrest 10 year challenge

Skyscraper dominos

The pack survived

Will Smith getting to 50M followers

World Record Egg



Meme of the Year (Content)

Baby Yoda Sipping Tea

Black Hole Close Up

Gonna tell my kids...

Gummy Adele

It's a Baby!

Making my way back home

Mr. Sandman Challenge

Ok Boomer

Payphone Challenge

Per my last email

Sorry To This Man

Woman Yells at Cat



Disney Plus: Everything you need to know about Disney's ad-free streaming service

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A new streaming service has joined the ranks of Netflix, Hulu, Amazon Prime, and the many other services jostling for control of your TV. Disney Plus features TV and movie content from names we're all well familiar with: Walt Disney Studios and Walt Disney Television. 

Learn more below about how the Disney Plus streaming service works, including what shows and movies are included, how much it costs, and more. 

What is Disney Plus

Disney Plus is an on-demand, ad-free streaming service created by The Walt Disney Company.

With Disney Plus, subscribers can watch thousands of Disney movies and series from their devices (smart TVs, phones, laptops, tablets, and gaming consoles). The service includes unlimited downloads so you can watch anywhere, anytime. 

Disney Plus content comes from Walt Disney Studios' and Walt Disney Television's biggest names: Disney, Pixar, Marvel, Star Wars, National Geographic, and 20th Century Fox. 

How much does Disney Plus cost? 

Disney Plus costs $6.99 per month, or $69.99 per year ($5.83/month). This low price includes hours of entertainment spanning many different genres and interests, and best of all, it's all ad-free. 

There's also an option to buy a bundled package with Hulu and ESPN+, which costs $12.99 per month for all three services. Individually, the ad-supported version of Hulu is currently $5.99 a month, and ESPN+ is $4.99 a month. If you haven't explored the world of streaming services full yet, the bundle could be the perfect opportunity to do so for a competitive price. 

Before you commit to this cost, you can start a seven-day free trial

You can also read about how to get the Disney Plus bundle with ESPN Plus and the ad-free version of Hulu.

Are there Disney Plus gift cards? 

Yes. With Valentine's Day approaching, you're probably looking for a great gift for that special Disney fan in your life. If they haven't subscribed to Disney Plus already, you can get them a Disney Plus subscription card. The gift subscription is available for one year of the streaming service and costs $69.99. It's sent via email on a date of your choice. 

Learn more about how to buy a Disney Plus gift subscription

How to watch Disney Plus

You can watch Disney Plus from a large variety of places. The service lets you stream on up to four devices simultaneously:

  • Desktop web browsers
  • Mobile devices and tablets (Android and Apple). Learn how the Disney Plus app works
  • Smart TVs (LG WebOS, Samsung Tizen, Android TV) 
  • Boxes and game consoles (Apple TV 4th Gen and later, PlayStation 4, Roku, Xbox One) 
  • Streaming devices (Chromebook, Chromecast, Apple AirPlay, Amazon Fire TV)

Does Disney Plus work on Xbox One? 

Yes, Disney Plus works on the Xbox One, Xbox One S, and Xbox One X. 

Who should sign up for Disney Plus?

Disney Plus is the perfect service for Disney fans, whether they're Marvel geeks or animation aficionados. It's especially suitable for families with children who want to immerse themselves in the vast world of Disney. 

The service has been a clear hit since day one. Disney announced that more than 10 million people subscribed to Disney Plus on the first day. The Disney Plus app was also downloaded more than 3.2 million times on the first day. 

If you're someone who always ends up searching for Disney shows and movies on another streaming service anyway, you might want to consider subscribing to Disney Plus because it holds all that content in one convenient place.  

What shows and movies can I watch on Disney Plus

Disney plusNew Shows 4x3

In short, virtually all of the Disney shows and movies that have already been released. You can cry through Pixar's "Coco" and "Up," learn about the world around you through a Nat Geo documentary, and satisfy your comedic itch with an episode of "The Simpsons." You'll have access to classics like "Snow White" along with recent hits like "Captain Marvel." 

With that said, some Disney titles, like "Black Panther," are still temporarily missing from Disney Plus. Their absence is due to existing licensing deals with other services and networks, and all of the missing titles will be added at a later date.

Disney Plus also includes all-new, exclusive original programming, such as a "Star Wars" TV series focused on a Mandalorian bounty hunter, a retelling of "Lady and the Tramp" featuring Tessa Thompson and Justin Theroux, and a new perspective on the familiar objects in our lives through "The World According to Jeff Goldblum." The strong lineup of original Disney content alone could make a Disney Plus subscription worth it. 

These are the best original shows and movies to watch on Disney Plus right now: 

  1. "The Mandalorian" The Western-style take on "Star Wars" takes place five years after the fall of the Empire and focuses on a bounty hunter who journeys far out into the galaxy. 
  2. "Pixar in Real Life" This hidden camera show features interactions between Pixar characters and people in the real world.
  3. "The World According to Jeff Goldblum" Journey along with Jeff Goldblum ("Jurassic Park," "Thor: Ragnarok") as he travels the world to explore subjects that are of interest to him, including how tattoos, ice cream, and sneakers are made and developed.
  4. "Marvel Hero Project"  The "Marvel Hero Project" pays tribute to extraordinary kids who have helped their community. In each episode, the kids will be surprised with the honor of being made into a Super Hero with their very own Marvel Comic.
  5. "Lady and the Tramp" This live-action retelling of the 1955 Disney classic "Lady and the Tramp" has an all-star cast, including Tessa Thompson ("Westworld," "Thor:Ragnarok") as the voice of Lady and Justin Theroux ("The Leftovers," "Maniac") as the voice of Tramp. 

 

When is the release date for Disney Plus

Disney Plus is now live and available to stream. It launched on November 12, 2019.

How does Disney Plus compare to other streaming services?

While services such as Netflix and Hulu cast a wide net over movie and TV entertainment, Disney Plus is much more focused and narrow in scope by revolving entirely around Disney content. Luckily, it doesn't actually feel that limited since Walt Disney Studios and Walt Disney Television create everything from animated kids' movies to action and sci-fi thrillers. At this point, it's difficult to find someone who isn't a Disney fan in some capacity — with Disney Plus, there's a movie or series for everyone. 

It's a major plus that Disney Plus (for the time being) is launching with zero ads. We don't know whether that will change down the line, or whether it will add tiered ad pricing like some other streaming services, but in the meantime, we always appreciate ad-free streaming. 

At less than $10 a month, it's very affordable compared to major competitors. If you find the Disney content of other streaming services lacking, subscribing to Disney Plus is an affordable way to fix that problem. 

Of all the major streaming services, it's also the most generous in the areas of multiple-device streaming and profile additions. You can stream on up to four devices simultaneously and add up to seven profiles. 

How do I sign up for Disney Plus?

You can sign up on the Disney Plus website.

 

 

Read everything else you should know about Disney Plus here:  

Disney+ streaming service movies 4x3

  1. How to get a free week of Disney Plus
  2. Disney Plus costs $7 a month on its own, but you can bundle it with Hulu and ESPN+ for an extra $6
  3. How to get the Disney Plus bundle with ESPN Plus and the ad-free version of Hulu
  4. How to use the Disney Plus app to download and watch movies and shows offline
  5. All the new movies you can watch on Disney Plus — from the live-action 'Lady and the Tramp' to holiday comedy 'Noelle'
  6. All the new shows you can watch on Disney Plus — from 'The Mandalorian' to new Pixar shorts
  7. All the kids' movies you can stream on Disney Plus — from 'Snow White' to 'Frozen'
  8. All the new kids' shows you can watch on Disney Plus — from 'Vampirina' to the new reboot of 'Star Wars: The Clone Wars'
  9. All the Marvel movies and shows you can stream on Disney Plus — from 'Iron Man' to the new 'Loki'
  10. Every single Star Wars movie will be available on Disney Plus
  11. All the Pixar films and shorts you can stream on Disney Plus — from 'Toy Story' to 'Inside Out'

Join the conversation about this story »

The 23 biggest Oscar upsets of all time, ranked

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  • Some of the fun of watching the Academy Awards is seeing the surprise wins. 
  • There have been numerous over the decades and we have ranked the most shocking upsets.
  • The 92nd Academy Awards air on February 9 on ABC.
  • Visit Business Insider's homepage for more stories.

 

Regardless if you love watching the Oscars or love to hate-watch it, the highlight is always when there's an upset winner.

With months of being told why a person or film is going to win, there's nothing like watching the genuine surprise and spontaneous, authentic reaction when someone seems to steal a trophy on Hollywood's biggest prize. That can range from Roberto Benigni balancing himself on seats after winning best actor in 1999 to "Moonlight" shocking the world in 2017.

The feeling going into the 92nd Academy Awards, airing February 9, is that a lot of the major categories are going to go the way the pundits are predicting. But there could be a shock or two, like the best supporting actress category (nominees include Laura Dern for "Marriage Story," Scarlett Johansson for "Jojo Rabbit," and Kathy Bates for "Richard Jewell") or best animated feature ("Missing Link," "Toy Story 4"). 

While we await what surprises this year's show has in store, we've ranked the 23 biggest upsets in Oscar history:

SEE ALSO: 17 Baby Yoda gifts they'll absolutely love even if they haven't watched "The Mandalorian"

23. Marcia Gay Harden won best supporting actress for "Pollock" (2001)

A big indicator of who will win on Oscar night comes from the nominations and wins before that night, which is what makes Harden's win so shocking. Her performance as Lee Krasner did not get recognized at the Golden Globes, SAG Awards, or BAFTAs. But her name was called on the biggest night.



22. Olivia Colman beat out Glenn Close and Lady Gaga to win best actress (2019)

Olivia Colman walked up to the Oscar stage as shocked as everyone else to accept her best actress Oscar at the 91st Academy Awards. With Glenn Close being considered the front runner, having won the Golden Globe for her performance in "The Wife," and Lady Gaga not far behind in the odds thanks to her role in "A Star Is Born," the Colman win was certainly a surprise. But it was much deserved, as she was fantastic as Queen Anne in the movie. 



21. Then 11-year-old Anna Paquin won best supporting actress for "The Piano" (1994)

Rarely does the Academy award children, but at 11 years old, Paquin took the award, beating out Emma Thompson ("In the Name of the Father"), Winona Ryder ("The Age of Innocence"), Rosie Perez ("Fearless"), and Holly Hunter ("The Firm"), who was also nominated in the best actress category for playing opposite Paquin in "The Piano." Hunter won in that category.



20. "The King's Speech" won best picture over "The Social Network" (2011)

What was thought to be a film that would showcase Colin Firth's talents to earn him an Oscar (and it did), the movie shocked the likes of nominees "The Social Network," "The Fighter," and "127 Hours" to win the top prize.



19. Roger Deakins finally got his Oscar after 13 times nominated (2018)

The 14th time was finally the charm for legendary cinematographer Roger Deakins, who won his first Oscar at the 90th Academy Awards for his work on "Blade Runner 2049." Deakins is looking for his second career win at this year's awards as his work to pull off the single continuous shot feel in "1917" is nominated.



18. Grace Kelly beat Judy Garland for best actress (1955)

Judy Garland had an iconic career but never received an Oscar (not counting her 1940 juvenile award for best performance by a child actor). Her best chance was for "A Star Is Born" at the 27th Academy Awards, but Grace Kelly got the best actress prize instead. It was a puzzling choice by the Academy voters, especially since Kelly's win was for her role in the forgettable "The Country Girl" when in the same year she starred in Alfred Hitchcock classics "Rear Window" and "Dial M for Murder."



17. Juliette Binoche beat Lauren Bacall for best supporting actress and Bacall blamed the loss on the campaign tactics by Harvey Weinstein (1997)

Another legend who was supposed to get a long-awaited Oscar was Lauren Bacall for her performance in "The Mirror Has Two Faces," but instead Juliette Binoche got best supporting actress for "The English Patient." Bacall never got over it, and in her autobiography she blamed the aggressive campaigning by the studio head behind "The English Patient," Harvey Weinstein.



16. Geoffrey Fletcher won best screenwriting for "Precious" (2010)

Up against the likes of Armando Iannucci ("In the Loop") and Jason Reitman ("Up in the Air"), Geoffrey Fletcher was an unlikely bet for his Oscar.



15. Art Carney beat Al Pacino and Jack Nicholson (1975)

Sometimes the Academy gives out an Oscar more for a person's career than the performance and that's what happened here. There's really no other explanation for how Art Carney in "Harry and Tonto" won best actor over Al Pacino in "The Godfather Part II" and Jack Nicholson in "Chinatown."



14. "The Greatest Show on Earth" beat "High Noon" for best picture (1953)

In the era when the Western was king, the classic "High Noon" shockingly lost to life under the big top with Charlton Heston and James Stewart in "The Greatest Show on Earth."



13. Bob Fosse beat "The Godfather" helmer Francis Ford Coppola for the best director honor (1973)

Though "The Godfather" walked away with best picture, best actor, and best screenplay at the 45th Academy Awards, it was Bob Fosse directing "Cabaret" that upset the movie's evening as he took the best directing prize from Francis Ford Coppola.



12. Adrien Brody beat Daniel Day-Lewis and Jack Nicholson to win best actor for "The Pianist" (2003)

Though the whole world was shocked that Adrien Brody won, it looked like Brody himself was the most surprised. He walked on stage in a daze and kissed presenter Halle Berry. The actor beat quite an impressive field of nominees: Daniel Day-Lewis ("Gangs of New York"), Jack Nicholson ("About Schmidt"), Michael Caine ("The Quiet American"), and Nicolas Cage ("Adaptation").



11. Marisa Tomei won best supporting actress for "My Cousin Vinny" (1993)

You could say Marisa Tomei has had a handful of roles in her career that she should have won an Oscar for, but it's playing the wise-cracking Brooklyn gal Monia Lisa that got her a best supporting actress win. And it shocked the world as she beat out the likes of Miranda Richardson ("Damage") and Vanessa Redgrave ("Howards End"). 



10. Beatrice Straight won for "Network" though only having 5 minutes of screen time (1977)

Holding the record for winning an Oscar with the least amount of screen time, Beatrice Straight's moving performance in "Network" as a jilted wife lasted only five minutes. It was strong enough to beat out the likes of Jodie Foster ("Taxi Driver") and Piper Laurie ("Carrie") in the best supporting actress category at the 49th Academy Awards.



9. "Rocky" won best picture over "Network," "Taxi Driver," and "All the President's Men" (1977)

1977's Oscars were full of surprises. Along with the Straight best supporting actress win, "Rocky" took the night's big prize. In a year when "All the President's Men" and "Network" led the Oscars in nominations and wins, both lost best picture to the ultimate underdog movie.



8. Three 6 Mafia won best original song for "Hustle & Flow" (2006)

The first ever Oscar win for a rap group was not just a landmark moment for the music genre but also for the then-little-known Three 6 Mafia for the song they wrote for "Hustle & Flow."



7. Roberto Benigni won best actor for "Life Is Beautiful" over Edward Norton and Tom Hanks (1999)

With a field that included Edward Norton ("American History X"), Nick Nolte ("Affliction"), Ian McKellen ("Gods and Monsters"), and Tom Hanks ("Saving Private Ryan"), it was Roberto Benigni in "Life Is Beautiful" who stunned everyone at the 71st Academy Awards with not just the best actor win but a balancing act on chairs on the way to accepting the award.



6. "Crash" won best picture over "Brokeback Mountain" (2006)

Though it didn't earn the kind of box-office dollars of its competitors, "Crash" took the best picture win, upsetting the beloved "Brokeback Mountain," which many thought should have rightfully won. It even led to speculation of homophobia from voters.



5. "Shakespeare in Love" beat "Saving Private Ryan" for best picture (1999)

Benigni's excited win wasn't the only shock at the 71st Oscars. With Steven Spielberg winning best director it was assumed that best picture would go to his "Saving Private Ryan," but the campaigning skills of Harvey Weinstein struck again, as his studio pulled off the win for "Shakespeare in Love."



4. "How Green Was My Valley" beat one of the greatest movies ever made, "Citizen Kane," for best picture (1942)

Though "Citizen Kane" has gone on to be considered one of the greatest movies ever made, at the time of its release some didn't feel that way — especially to those who were close to William Randolph Hearst, who was the inspiration behind "Kane" character Charles Foster Kane. That likely played a factor in "How Green Was My Valley" getting the win.



3. Kevin Costner beat Martin Scorsese for best director (1991)

The "best director not to win an Oscar" narrative for Martin Scorsese was building when praise for "Goodfellas" came around, which included the movie earning Scorsese a best director nomination at the 63rd Academy Awards. Considered to be a "can't miss," Scorsese's gangster classic lost to Kevin Costner's epic, "Dances with Wolves." Scorsese would have to wait 16 more years to get his Oscar for "The Departed."



2. "Forrest Gump" beat "Pulp Fiction" and "The Shawshank Redemption" for best picture (1995)

As the years pile on, the best picture win by "Forrest Gump" at the 67th Academy Awards becomes more of a head-scratcher. Though it was acclaimed at the time, so were "Pulp Fiction" and "The Shawshank Redemption," which were both up for the prize. And while all three continue to have fans, "Pulp Fiction" stands out as a once-in-a-lifetime movie experience.



1. "Moonlight" beat "La La Land" for best picture in one of the most memorable award show moments in TV history (2017)

It's a moment that will go down in Oscar history as its most shocking (and most puzzling). After the favorite of the night to win best picture, "La La Land," came on stage to accept the award after presenters Warren Beatty and Faye Dunaway announced the title as the winner, it was discovered that they were given the wrong envelope to present with, and in fact "Moonlight" was the real winner of the 89th Academy Awards.

In dramatic fashion, "La La Land" producer Jordan Horowitz grabbed the winning card from Beatty's hand and showed the world that it said "Moonlight" on it. He then encouraged "Moonlight" director Barry Jenkins and the rest of the members of the film to come to the stage to accept the Oscar.

"Moonlight," the underdog movie released by the independent film company A24, beating the odds-on favorite in that kind of way — there's no bigger or dramatic upset in the history of award shows.



China's ByteDance is courting European game developers, and sources say it's mulling a casual-games platform for TikTok to rival Facebook and Snapchat

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FILE PHOTO: The logo of the TikTok app is seen on a mobile phone screen in this picture illustration taken February 21, 2019. REUTERS/Danish Siddiqui/Illustration

  • ByteDance, the Chinese tech giant that owns TikTok, is courting European developers as it looks to mobile games as a means to bolster its growing popularity.
  • At a gaming conference on Monday in London, a ByteDance exec dropped hints about the firm's thinking on a casual-gaming platform akin to the instantly playable games available on Facebook and Snapchat. 
  • ByteDance is already known to be working on standalone games, but industry sources said the firm was mulling integrating casual gaming directly into TikTok.
  • Industry sources added that ByteDance was also looking to acquire UK studios. 
  • Click here for more BI Prime stories.

ByteDance, the Chinese tech giant that owns the viral-video app TikTok, is courting European game developers and tech providers as it looks to move more seriously into mobile gaming.

The Chinese firm sent a number of executives to the Pocket Gamer Connects conference on Monday in London, an annual gathering of mobile-game developers, publishers, and investors.

All of them sought meetings with local developers, publishers, and technology providers, according to listings in a private-networking tool seen by Business Insider.

Several of the ByteDance gaming executives listed as attending the conference were hired in 2020, which signals a ramp-up in games hiring.

Tom van Dam, ByteDance's senior overseas director of business, spoke with an audience of developers about the rise of hypercasual games — low-commitment mobile games mostly funded by ads. 

Though van Dam wouldn't comment directly on ByteDance's plans, he hinted that the company was thinking about an instant-games-style platform.

Instant games are lightweight games that can be opened directly inside another app.

Snap Games allows games to run inside Snapchat, while Facebook Instant Games lets people play within the News Feed or the Messenger app. There is no way to play instant games inside TikTok.

"I think the platforms that have been involved in instant gaming have not done a very good job unlocking the power of the platforms to use," van Dam said on Monday during the talk. "This was years ago; people have had time. Let's do it a little bit better and a little bit faster."

Asked whether TikTok would launch an instant-games platform, van Dam declined to comment. 

Industry sources with knowledge of the matter said ByteDance was considering integrating such a platform into TikTok, its hyperpopular video app, meaning app users could play lightweight casual games inside the app.

They also said ByteDance was planning to launch standalone mobile games.

Van Dam dropped another hint in a discussion about Chinese regulatory issues making it difficult for Western developers to bring their games to China. For example, a government crackdown requires game companies to have licenses to launch if they have in-app purchases or other money-making mechanisms.

Van Dam said the restriction didn't apply to ad-funded hypercasual games. "That barrier that exists for traditional developers with [in-app purchases] and having to get a license and a partner locally to do it for them. That barrier is not there, or less there," he said.

Western developers should, he said, focus on the hypercasual-gaming market. "Then the problem becomes, 'How do you acquire enough traffic and monetize effectively?' ... You probably want to find a partner who can drive traffic for you," he said.

Though van Dam added that he wasn't there "to do advertisement" for ByteDance, it's clear that ByteDance could help developers market their mobile games to a mass audience through any of its popular apps.

According to an App Annie report from 2019, mobile games accounted for three-quarters of all consumer spend on app stores, with Chinese and US gamers leading the away. According to the report, Chinese consumers spent almost $30 billion on mobile games in 2018. US consumers spent about half that amount.

It is, perhaps, little wonder that Chinese tech giants such as Tencent and ByteDance want a slice of those revenues with their own in-app games, which wouldn't require directing users and revenues off their services to app stores owned by Apple and Google.  

ByteDance did not respond to a request for comment.

SEE ALSO: Snapchat was overtaken by Pinterest in US users last year. But the real threat is coming from China's TikTok and no one knows how fast it's growing.

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NOW WATCH: Apple just released iOS 13.2 with 60 new emoji and emoji variations. Here's how everyday people submit their own emoji.

Joe Biden says video game makers are 'little creeps' who make 'games to teach you how to kill people'

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  • Democratic presidential candidate and former Vice President Joe Biden called video game developers "little creeps" who make games "to teach you how to kill people" in a recent interview with The New York Times.
  • Biden's criticisms for video game developers came unprompted when he was asked about Silicon Valley mergers, and if he has any regrets from when he served as President Barack Obama's VP.
  • Referring to a roundtable discussion he had with Silicon Valley leaders, Biden said, "one of the little creeps sitting around that table, who was a multi- — close to a billionaire — who told me he was an artist because he was able to come up with games to teach you how to kill people."
  • Visit Business Insider's homepage for more stories.

Democratic presidential candidate and former vice president Joe Biden is no fan of video game creators, apparently.

Biden called video game developers "little creeps," and described their games as a means "to teach you how to kill people," in a recently published interview with The New York Times.

Bizarrely, Biden wasn't answering a question about video games.

In the NYT interview, Biden is asked the following: "Under the Obama administration, Silicon Valley's power actually expanded greatly. There are very few mergers blocked. Do you have any regrets about that?"

Though Biden begins by speaking to that question, his answer quickly turned into a screed about "one of the little creeps" he met with during a meeting with Silicon Valley leaders.

"At one point, one of the little creeps sitting around that table, who was a multi- — close to a billionaire," Biden says, "told me he was an artist because he was able to come up with games to teach you how to kill people."

When he's asked if he's referring to video games, he affirms before returning to criticism of the various Silicon Valley leaders in attendance.

Battlefield 5 (art)

It's unclear which game publisher or studio to which Biden is referring.

In 2012, when he was serving as vice president under Barack Obama, Biden met with Silicon Valley leaders including Apple CEO Tim Cook, Netflix CEO Reed Hastings, and at least two prominent video game executives: former EA CEO John Riccitiello, and Zynga chairman Mark Pincus. 

Given Zynga's focus on family-friendly Facebook gaming, and EA's far wider variety of games — including the annual "Madden" and "FIFA" games, in addition to the first-person shooter "Battlefield" series — it's likely that Biden is referring to EA and its games. Spokespeople for EA and Zynga were not immediately available to comment.

Representatives for the Biden campaign didn't respond to requests for comment as of publishing.

SEE ALSO: Apple is offering the FBI 'no substantive assistance' in unlocking two iPhones related to a shooting case, says Attorney General Barr

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A pair of 30-year-old video producers blew up on TikTok and are charging brands thousands of dollars for sponsored posts

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  • When Greg Auerbach and Nate Twer discovered they could earn a living from sponsored posts on TikTok, they refocused their video-production company from shooting local commercials to making videos for the app.
  • Auerbach's TikTok account GregTube, which he launched in July, has 590,000 followers and 13.7 million likes.
  • Auerbach said they still use professional lighting for all of their videos, but they've switched to using a smartphone to shoot scenes so that their posts feel native to the TikTok environment. 
  • Click here for more BI Prime stories.

TikTok has ushered in a new generation of young stars, from a 16-year-old who dreams of making it in Hollywood to a college student who treats the app like a part-time job. And now older creators who fall outside Generation Z have started to gain followers and make money from the fast-growing social-video app too. 

Greg Auerbach, a 30-year-old video producer who lives in Philadelphia, decided to sign up for TikTok when he was having trouble sleeping one night.

"I was thinking about how all those guys, David Dobrik and Logan Paul, were all found on Vine and were able to make fun videos and obviously make money off of it," he said. "I looked up 'the new Vine,' and then TikTok pops up."

Auerbach created his account GregTube in July. It now has over half a million followers and more than 10 million likes. Most videos feature Auerbach and Nate Twer, his childhood friend and business partner, playing pranks on each other and splashing each other in the face with Double Gulp drinks. The channel feels a bit like "It's Always Sunny in Philadelphia" for the TikTok age.

 

While Auerbach's videos play for laughs, his TikTok account has quickly become a serious part of his business. 

Before joining the app, Auerbach and Twer earned most of their income by making professional videos for small businesses in Philadelphia. These shoots were time-intensive and often required hiring actors and a sound and lighting crew, he said. Now they get paid for sponsored posts on TikTok that they can produce in less than a day.

"We're able to storyboard and script a video, shoot it in my apartment with me and my buddy, and post it that day," he said. 

Auerbach charges advertisers differently based on their performance goals

Auerbach said he charges a flat $500 fee to cover production costs for a TikTok video and then a variable rate for views or app downloads depending on the brand they're working with.

Their CPM rate, cost per thousand views, varies, but they charged about a $1 CPM rate for a recent campaign, he said. All of their sponsored videos have millions of views on TikTok, with the largest receiving 16 million views. At a $1 CPM rate, a single video could generate up to $16,000 in revenue for the pair. Other sources interviewed by Business Insider have charged CPM rates as high as $10 for sponsored videos on TikTok, but a lot depends on the volume of views.

For app advertisers, Auerbach charges up to $5 per app download, he said. Because linking is still limited in TikTok posts, his partners have measured ad performance by tracking the relative increase in their average daily downloads after a GregTube video has gone live. Other creators on TikTok use referral codes to earn credit for app downloads in sponsored posts. 

Auerbach said he has looked into other ways to make money from the app, including livestreams and promoting music from new artists, but neither make sense for his channel right now. 

Auerbach avoids using a professional video camera for TikTok

When Auerbach and Twer first started posting on TikTok, they used professional cameras and video equipment designed for production shoots. They quickly switched to their smartphones after discovering it improved their videos' performance.

"We found out a lot of them didn't do as well because it almost came off as an ad," Auerbach said. Smartphones are what people are filming their videos with, so it's just more relatable, he said.

The pair still use professional lighting equipment, which Auerbach said was key for video performance.

"Having a video well-lit and making it seem bright has really been a game changer," he said.

He and Twer also carefully plan each story and write scripts before shooting.

"It will take us a half day to a full day of work, start to finish," he said. "Other people are kind of using this thing to dance and then just post that. We want to be known on TikTok as being the guys who are creating new and funny content consistently."

SEE ALSO: A college TikTok influencer with 1.6 million followers explains how much money she makes — and her 3 main sources of income

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NOW WATCH: Documentary filmmaker Ken Burns explains why country music is universal


The married couple who created a wacky sex button went on 'Shark Tank' and the investors didn't understand why it even exists

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The married couple who created a button to send a signal to your partner when you're in the mood for sex has faced a setback in their attempt to take their product to a bigger stage.

LoveSync gained the internet's attention — much of it satirical — after launching a crowdfunding campaign on Kickstarter in 2019. After raising more than $20,000 for their product, founders Ryan and Jenn Cmich appeared earlier this month on the reality-TV show "Shark Tank," where they were given the opportunity to present LoveSync to a panel of famed investors including Barbara Corcoran and Mark Cuban.

But the pitch for LoveSync didn't go as the Cmiches hoped. The married couple and cofounders asked for $100,000 from investors for a 10% stake in LoveSync. Their presentation — complete with two people acting out a scenario on stage in which LoveSync would be used — was met with skepticism from the investors.

"I'm having a hard time with the basic premise," investor Kevin O'Leary told the couple. "What about you two guys. Why dont you just talk to each other? 'Look, I want some sex — you in or you out?'"

The investors (called "sharks" on the show) echoed the negative reactions that many have had since first hearing about LoveSync. People online have ridiculed the device for its intent to replace sexual consent and communication, referring to it as a "central horniness server." Others drew similarities between LoveSync and the "nut button" meme that emerged online in 2016.

For their part, the Cmiches have defended their product in the face of mockery. The Cleveland couple, who have been married for more than 15 years, told Business Insider in early 2019 that skeptics were guilty of "black or white" thinking painting LoveSync in a poor light.

As explained in LoveSync's marketing material, the product is designed to eliminate the risk of getting rejected when you try to initiate sex. If you're in the mood to have sex with your partner, you press the bedside LoveSync button. If both partners tap their buttons within the same 15-minute "consensus window," both buttons will glow green to indicate both parties are in the mood. A pair of LoveSync buttons costs $57.

The Cmiches told Business Insider that LoveSync helps overcome the barrier between wanting to have sex and actually having sex, and that it's intended as a "tool" to improve communication between couples.

"We're not trying to stop people from talking. We're not trying to end the world," Ryan Cmich told Business Insider in 2019. "We're just trying to introduce a fun little dynamic to relationships."

lovesync shark tank

All five investors on "Shark Tank" declined to put any money at all into LoveSync. The investors also criticized the couple for having a lack of a business plan for where LoveSync was heading beyond its successful Kickstarter. After the episode aired, "Shark Tank" investor Daymond John called out the couple on Twitter for failing to communicate their idea and failing to listen to criticism from the panel.

"Here's the real problem with your business plan: It's Ryan," Barbara Corcoran told the couple. "You're so in love with your idea that you're tripping over yourself to express your love again and again, and you really haven't adequately answered any objection that has been raised here."

In the moments backstage after they were dismissed, the Cmiches said they failed to adequately express their ideas for LoveSync.

"We are so excited about this product and this technology and all the ideas that we have for it that I think we let that get the best of us," Jenn Cmich said on the show. "We weren't effective enough in communicating the plan that we actually have to do that."

Nevertheless, the couple has highly publicized their failed "Shark Tank" appearance across their website, social-media platforms, and in a request to Business Insider for coverage and another interview.

SEE ALSO: Jake Paul says his controversial influencer squad Team 10 would be lost without him: 'I'm the special secret sauce'

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How 'Bad Boys for Life' beat the odds and became a box-office hit, invigorating a franchise for Sony

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  • "Bad Boys for Life," the third "Bad Boys" movie, exceeded expectations at the box office with $73 million over the four-day holiday weekend.
  • A fourth "Bad Boys" movie is already in the works at Sony.
  • The movie attracted moviegoers with positive reviews, a smart January release, and the chemistry of returning stars Will Smith and Martin Lawrence, according to experts.
  • The key to future sequels will be tight production budgets, according to Shawn Robbins, the Boxoffice.com chief analyst.
  • Visit Business Insider's homepage for more stories.

The "Bad Boys" franchise is here to stay if the latest movie's box office is any indication.

The third movie, "Bad Boys for Life," exceeded studio and analyst expectations, earning $73 million domestically and $112 million worldwide over the four-day Martin Luther King Jr. weekend for the studio, Sony's, biggest R-rated opening ever. Sony is already developing a fourth movie.

The movie was buoyed by solid critical reception and word-of-mouth. It has a respectable 75% Rotten Tomatoes critic score and a 97% audience score, the best of the series (the first two movies have "rotten" critic scores and both have a 78% audience score). It also has an A grade on Cinemascore, which surveys an audience on a movie's opening night.

"After a holiday season filled with family-driven franchise events, 'Bad Boys for Life' offered up a sequel for adults," Shawn Robbins, the Boxoffice.com chief analyst, told Business Insider.

Bad Boys II Sony

The "Bad Boys for Life" success caps off a hot streak for Sony after its Quentin Tarantino movie, "Once Upon a Time... in Hollywood," earned 10 Oscar nominations and "Jumanji: The Next Level" also excelled at the box office. It's all good news for the studio, which was dealt a box-office blow over the summer with another attempt at a franchise revival: "Men in Black: International."

The success wasn't guaranteed for the new "Bad Boys" movie. Initial industry projections had the movie "in the low $40 million range," according to Boxoffice.com. The first two movies, directed by "Transformers" helmer Michael Bay, were successful but not box-office sensations, earning $141 million and $273 million worldwide, respectively (before adjusting for inflation). It's been 17 years since 2003's "Bad Boys II" and other long-gestating sequels, like last year's "Terminator: Dark Fate" and the "Shining" sequel, "Doctor Sleep," didn't fare well with audiences.

"Given the number of unwanted, unneeded, and undesired reboots and franchise revivals in recent years, it's no wonder that the initial response to the prospects for a new 'Bad Boys' film was met with indifference and skepticism," Paul Dergarabedian, the Comscore senior media analyst, told Business Insider.  

It was also directed by two Belgian filmmakers, Adil El Arbi and Bilall Fallah, who had never made a Hollywood movie before.

bad boys for life

But the work of those directors, combined might of returning stars Will Smith and Martin Lawrence, and an otherwise slow January, helped "Bad Boys for Life" attract moviegoers.

"'Bad Boys For Life' avoided the usual pitfalls by offering up all the qualities of the original films, including and most importantly the combined star power and chemistry of Smith and Lawrence, an outside-the-box January release date, and of course great reviews, which are a bit of a unicorn in the world of reboots," Dergarabedian said.

For future sequels, Robbins said that it's "all about keeping the budget in control."

"Bad Boys II" was one of the top 10 movies at the box office in 2003, a fact that was overlooked because of the movie's high $130 million budget, according to Robbins. "Bad Boys for Life" was made for $90 million.

"We've seen more recent examples of aging franchises going back to the well with big budgets and failing to connect with moviegoers," Robbins said. The aforementioned "Dark Fate" was made for $185 million and grossed a disappointing $261 million globally.

He added that Smith and Lawrence's chemistry will be essential going forward.

"Audiences will know the difference between a genuinely entertaining progression of their story and a cash-grab attempt to piggyback off a surprise success," Robbins said.

SEE ALSO: How the 'Bad Boys' franchise found new life thanks to 2 Belgian directors who had never made a Hollywood movie before

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Netflix crushed growth targets internationally during Q4 but missed in the US, where rivals like Disney Plus emerged (NFLX)

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  • Netflix reported earnings for its fourth quarter on January 21 after the markets closed.
  • The streaming company crushed its international subscriber-growth targets during the fourth quarter but missed in the US, where rivals such as Disney Plus launched.
  • Shares of the streaming company were flat in after-hours trading.
  • Visit Business Insider's homepage for more stories.

Netflix crushed its international subscriber-growth targets during the fourth quarter but missed in the US, where rivals like Disney Plus threatened its dominance.

Shares of the streaming company were flat in after-hours trading on Tuesday, when Netflix posted its quarterly report.

Netflix added 8.76 million paid net subscribers globally, surpassing its own forecast and Bloomberg consensus. The company owed the beat to an impressive ramp-up of subscribers outside the US. It added 8.33 million subscribers internationally, far more than forecast.

However, in the US, where rival Disney Plus launched during the fourth quarter, Netflix added just 420,000 paid net subscribers, below its guidance of 600,000. It was the third quarter in a row where Netflix missed its targets for US subscriber growth. 

Ahead of the release, Wall Street analysts were closely examining Netflix's US performance to see how the service was holding up against its new rivals. Other competitors, including WarnerMedia's HBO Max, NBCUniversal's Peacock, and the mobile-video startup Quibi, are due to launch in the US in the spring.

Still, Netflix said it added more quarterly paid net subscriber than ever before in every region, except the US and Canada. Most of the company's subscriber growth is now international, with 106 million paid subscribers.

Netflix also brought in more revenue during the quarter than expected. It posted $5.47 billion in revenue, 31% more than a year ago and slightly above analysts' estimates.

Netflix released buzzy originals like "The Witcher" and the second season of "You" during the fourth quarter, as well as Oscar-nominated films such as "The Irishman," "Marriage Story," and "The Two Popes" and popcorn flicks like "6 Underground." But those hits weren't enough to help Netflix win domestically.

Netflix will not break out the US as a standalone region in future quarters. The country will be combined with Canada, as part of a change in the company's regional reporting structure. Netflix now reports revenue and membership by four regions: US and Canada; Europe, the Middle East, and Africa; Latin America; and Asia-Pacific. 

Moving forward, Netflix is also offering guidance for global paid memberships only, and not regional subscribers.

Business Insider will be updating this post as Netflix's earnings results are released. 

Here were the key numbers in Netflix's Q4 earnings:

  • Q4 revenue: $5.47 billion, versus Wall Street estimates of $5.45 billion and Netflix's forecast of $5.4 billion.
  • Q4 earnings per share (GAAP): $1.30, versus Wall Street estimates of $0.53 and Netflix's forecast of $0.51.
  • Q4 total paid subscriber growth (paid net additions): 8.76 million, versus Wall Street estimates of 7.65 million and Netflix's forecast of 7.6 million.
    • 420,000 in the US, versus Wall Street estimates of 602,250 and Netflix's forecast of 600,000.
    • 8.33 million internationally, versus Wall Street estimates of 7.15 million and Netflix's forecasts of 7 million.
  • Q1 total paid subscriber growth estimate (paid net additions): 7 million, versus 9.6 million in Q1 2019.

Netflix had the highest percentage of happy employees in a recent survey. See our coverage of how to get a job interview at the streaming company on BI Prime:

SEE ALSO: Netflix will report its first earnings since Disney Plus launched today, and Wall Street is divided but mostly optimistic

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Meryl Streep just sold her NYC penthouse at a 36% discount. Take a look inside the $15.8 million Tribeca condo, which spans an entire floor and comes with a wraparound terrace.

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Meryl Streep just sold her New York City penthouse to an unknown buyer for $15.8 million — about 36% less than her original asking price, according to Sotheby's International Realty.

The 4,000-square-foot Tribeca home was originally listed for $24.6 million in August 2018 and later discounted to $19.75 million and then $18.25 million. Juliette Janssens and Allison Koffman of Sotheby's International Realty held the listing.

Here's a look inside Streep's former four-bedroom Manhattan apartment. 

SEE ALSO: I spent an afternoon in NYC's richest ZIP code, where celebs live in a 'paparazzi-proof' building and the average income is $879,000. Here's what the trendy neighborhood looks like.

DON'T MISS: The Beverly Hills estate that Jennifer Aniston and Brad Pitt spent 3 years renovating before their divorce is for sale for $49 million. Here's a look inside the 4-bedroom home.

Meryl Streep just sold her New York City penthouse for $15.8 million— a 36% discount from its original asking price.

The Manhattan home was originally listed for $24.6 million in August 2018 and later discounted to $19.75 million and then $18.25 million.

Streep's penthouse sits at the top of River Lofts tower on Laight Street in Tribeca, where a private keyed elevator in the lobby leads directly to a private vestibule in the penthouse. The building has been called home by other celebrities that include Gwyneth Paltrow.

The building also has a fitness center, a 24-hour doorman, a bicycle room, a garden, and an on-site garage, according to the listing.



Tribeca's 10007 is the richest ZIP code in New York City, according to Bloomberg.

The average income of the downtown neighborhood's residents is $879,000, Bloomberg reported.

Streep brought in $8 million in 2015, making her one of the highest paid actresses in the world.



The skylit entryway to Streep's newly sold apartment opens up to several shared spaces.

The penthouse has Brazilian walnut hardwood floors and a central audio system throughout.



The full-floor penthouse spans almost 4,000 square feet.

The living area includes a wood-burning fireplace and terrace access on two sides.



A media room on one side of the living area includes a built-in, wall-mounted television and can be separated from the rest of the space by pocket doors.

Source: Sotheby's International Realty



The kitchen features a butcher-block center island, a Sub-Zero refrigerator, two ovens, a six-burner cooktop from Miele, and a Bosch dishwasher.

It opens up to an outdoor kitchen on the terrace with a built-in gas grill and an al fresco dining area. 



A dining table on one end of the open-plan living space can seat at least six people.

Source: Sotheby's International Realty



A study with a built-in desk and shelving occupies one corner of the apartment.

Sotheby's could not release photos of the penthouse's four bedrooms, which include a master suite and three guest bedrooms, but they can be seen in the listing.

The home has four full bathrooms and one half-bathroom.



A 10-foot-wide landscaped terrace wraps around three sides of the apartment.

Source: Sotheby's International Realty



The penthouse's panoramic views include the Hudson River, One World Trade Center, and the Empire State Building.

Source: Sotheby's International Realty



Streep and her husband owned the Tribeca penthouse for 14 years. They bought it for $10.13 million in 2006.

"I have gardened under the stars on hot days, and sat by the cozy fire while the snow piled up on the terrace," Streep said in a statement to The Wall Street Journal. "This has been a great home for us, and I hope another family can now enjoy it as much as we have."

Streep told the Journal in August 2019 that she and her husband were selling the penthouse because they were moving to California. 



This is the first time the Super Bowl is streaming in 4K resolution, but it won't be true 4K

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Super Bowl

  • Fox Sports announced in December that it will stream Super Bowl LIV in 4K resolution for the first time on media streamers like Roku, Apple TV, and Amazon Fire TV, as well as the Fox Sports channel on DirecTV, DISH, Altice Optimum, and Verizon Fios.
  • But there's a catch — it's not true 4K, it's upscaled 4K.
  • Upscaling is when a lower-resolution video is artificially enhanced to a higher resolution. It often produces good results, but it's typically still not as good as a video that's natively produced at a higher resolution.
  • Those who have watched previous Super Bowls on their 4K TVs may not even notice a difference, as most 4K TVs automatically upscale lower-resolution video to 4K.
  • Visit Business Insider's homepage for more stories.

Fox Sports announced back in December 2019 that the Super Bowl LIV will be the first Super Bowl to be streamed in 4K — a resolution sharper than traditional HD cable TV broadcasting — as well as high-dynamic-range (HDR).

The Super Bowl in 4K will be available to watch from the Fox Sports app on streaming devices that support 4K streaming from Roku, Apple, and Amazon, as well the Fox Sports channel on DirecTV, DISH, Altice Optimum, and Verizon Fios.

That's great news for any football fan who has dreamed of watching the Super Bowl in the utmost video quality.

Except, Super Bowl LIV won't actually be streamed in 4K resolution. The game itself will be produced in a more standard 1080p HD resolution, Fox Sports executives said during Sports Video Group (SVG) Summit in December 2019, and the video stream will be upscaled to 4K resolution. It's the same concept Fox Sports has used for its 4K Thursday Night Football streaming, where games produced in 1080p HD are upscaled to 4K resolution

That's to say the base video will be standard 1080p resolution, and it'll be artificially upscaled to 4K.

So, will the Super Bowl LIV look better than before?

Upscaling 1080p video to 4K resolution does produce a sharper image than standard 1080p video. But Super Bowl LIV won't necessarily look better than before, at least if you've already been watching the Super Bowl on a 4K TV.

Upscaling video from a lower resolution like 1080p to 4K is already something that most 4K TVs do. So, anyone who streamed regular 1080p Super Bowls in previous years on a 4K TV will likely already have watched games that were upscaled to 4K.

In turn, that's to say that Super Bowl LIV should technically look about the same on 4K TVs as it always has. One of the major differences is that the upscaling is being done by Fox Sports rather than your 4K TV. Whether Fox Sports' 4K upscaling is any better than your 4K TV's upscaling is unclear. Fox Sports has yet to respond to Business Insider's requests for clarification.

Why isn't Fox Sports simply streaming the game in true 4K?

"There are some real reasons why sports in general looks better in 1080p versus being shot natively in 4K," Fox Sports senior vice president of field and technical operations Michael Davies said at the SVG Summit. 

In 1080p resolution at the standard 60 frames-per-second that TVs usually play video, Davies said "if you're panning from left to right, the pixels won't blur quite as much...with 4K, you will get more motion blur in action scenes." 

With that in mind, streaming natively in true 4K resolution may not be the best option for the Super Bowl, at least until TVs that play video at higher frames-per-second become more ubiquitous. 

SEE ALSO: My internet company charges me twice as much for internet as other companies because I have no choice, but 5G will fix that

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