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Disney could receive $50 million in insurance money because of Carrie Fisher's death

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carrie fisher

Disney could get financial compensation for the death of Carrie Fisher. 

The company behind "Star Wars: The Force Awakens" and all new movies in the franchise put in place an insurance policy on Fisher before she signed a three-picture deal to reprise her role as Princess Leia from the original trilogy in the event that she could not fulfill her contract, according to The Insurance Insider.

After the passing of Fisher on December 27, following a heart attack on a flight four days earlier, the company could receive $50 million.

Fisher starred in "The Force Awakens" and she will also be in the next "Star Wars" film, "Episode VIII," as filming is complete. However, production on "Episode IX" hasn't started yet.

There's no word on if Disney has similar policies for "Star Wars" actors Mark Hamill and Harrison Ford.

It is also unclear how the franchise will address Leia in "Episode IX." In the first standalone "Star Wars" movie, "Rogue One," digital effects brought the late Peter Cushing back to the screen to reprise his role as Grand Moff Tarkin from the original 1977 "Star Wars" movie, but Industrial Light and Magic, which created the CG Takin (and a younger version of Fisher as Leia in the movie), has said it doesn't plan to do that sort of effect often.

"We're not planning on doing this digital recreation extensively from now on," John Knoll, chief creative officer of ILM and visual effects supervisor on "Rogue One," said. "It just made sense for this particular movie."

"Star Wars: Episode VIII" opens in theaters December 17, 2017.

Fisher's representatives and Disney did not immediately respond to a request for comment from Business Insider.

SEE ALSO: RANKED: Every character in "Rogue One" from best to worst

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NOW WATCH: Psychiatrists studied 400 movies to find the most realistic psychopath


Arnold Schwarzenegger reveals his firing catchphrase as new host of 'Celebrity Apprentice'

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arnold schwarzennegger celebrity apprentice nbc catchphrase

Warning: Spoilers ahead if you didn't watch the season-eight premiere of NBC's "The Celebrity Apprentice."

Arnold Schwarzenegger made his much-anticipated debut as the new host of "The Celebrity Apprentice" with Monday's season premiere. And he revealed his own twist on President-elect Donald Trump's famous "You're fired" catchphrase.

NBC kept the catchphrase very secret. The former California governor shot eight versions of the show dismissal. Schwarzenegger claimed that he didn't even know which one the show would use.

On Monday's episode, the contenders were tasked with creating a five-minute customer presentation for a beauty product line from model Tyra Banks, who serves as one of Schwarzenegger's advisers on the show. In the end, TV personality Carrie Keagan was the first to be fired by the new host, who used the occasion to deploy his new catchphrase.

arnold schwarzenneger celebrity apprentice nbc

"Carrie, you're terminated," Schwarzenegger said at the end of the premiere's first hour.

The catchphrase is a reference to the host's blockbuster "Terminator" film franchise.

In the second hour, Schwarzenegger assigned the remaining 15 contestants to the task of creating commercials for Trident gum. This time, Wilson Phillips singer Carnie Wilson's head was on the chopping block. For her, Schwarzenegger delivered his established firing catchphrase but added a new touch.

“You’re terminated,” he said. “Hasta la vista, baby.”

This is, of course, the movie star's famous line from 1991’s “Terminator 2: Judgment Day."

SEE ALSO: 'Celebrity Apprentice' contender Snooki: 'Arnold's boardroom is way more terrifying than Trump's'

DON'T MISS: Trump is retaining his executive producer title on NBC's new 'Celebrity Apprentice'

Join the conversation about this story »

NOW WATCH: What the stars of the 'Terminator' movies look like 31 years later

Nintendo's first iPhone game has a long-term revenue problem

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If you were expecting Nintendo's first major iPhone game to dominate the charts, earn billions in revenue, and dominate the conversation, think again: While "Super Mario Run" is wildly popular and was downloaded over 50 million times, the game's reportedly only made around $30 million. 

super mario run

That report comes from mobile gaming analytics firm Newzoo, which told the Wall Street Journal that the game was downloaded somewhere around 90 million times, meaning just over 3% of people who downloaded the game actually bought it. Thus, that $30 million figure.

$30 million sounds like a good chunk of gold coins, but it's a pittance compared with mobile gaming's titans: Games like "Clash of Clans" and "Candy Crush" rake in billions annually

Another cause for concern: Those games are structured around continuous buy-in, where you can keep spending real-world money to get in-game items, power-ups, etc.; "Super Mario Run" is not one of those games. You pay $10 just once, which means there's no ongoing revenue for Nintendo.

Super Mario Run

Just a few weeks after launch, Nintendo boasted over 50 million downloads of the game, but that number includes people who downloaded the free version of the game and never paid $10 for the full version.

Worse: The people who didn't pay for "Super Mario Run" vastly outnumber the people who did — the percentage of non-paying players is somewhere in the ballpark of 97%, according to Newzoo. 

Worse still: That's a slightly higher-than-average "conversion rate" (the percentage of players who download a free game who either buy the game or put money into it) among mobile games.

So, Nintendo's game didn't "fail," in this respect — millions of people are playing "Super Mario Run," and several million people paid $10 to play the full game. But in terms of generating revenue, the game's structure is standing in the way; few are willing to pay $10 up front for a smartphone game, or for most smartphone games, on a platform best known for games being either entirely free or between $1 and $3. 

Super Mario Run (App Store)

Apple's App Store charts are a great illustration of this. "Super Mario Run" is still topping the "Free" chart, but drops to No. 14 on the "Top Grossing" chart, below free-to-play titans like "Clash Royale," "Game of War," and "Candy Crush." Unsurprisingly, "Pokémon GO" still tops the "Top Grossing" chart — it's entirely free-to-play, but its developer sells access to in-game items for real-world cash. Nintendo benefits from this, albeit in a small way; only part of "Pokémon GO" development studio Niantic, Inc. is owned by Nintendo (Niantic is a joint venture between Nintendo, Google, The Pokémon Company, and several other investment partners). 

Since "Super Mario Run" uses the traditional "premium" payment model — pay a substantial fee up front for full access to a product — the game seems to be languishing on Apple's App Store. That is, of course, unless you factor in the immeasurable importance of "Super Mario" run as an introduction to Mario for a new generation of game players.

Super Mario

The generation of kids who grew up playing "Minecraft" on an iPad alongside Nintendo's soon-to-be-abandoned Wii U game console are, assuredly, a major target for Nintendo. These are millions of kids who've maybe heard about Super Mario, but have yet to play the Super Mario game that they'll forever wax nostalgic about. Or, in the parlance of the market, these are untapped consumers. 

In that case, Nintendo is depending an entirely different "conversion rate": the millions of kids who played "Super Mario Run" on an iPhone to become the kind of consumer who will buy Nintendo's hardware, like the upcoming Switch console.

Nintendo's "Super Mario Run" is available now on iPhone and iPad; it's free to download and try, and $10 to unlock the full game. It's heading to Android phones at some point in the future.

SEE ALSO: It looks like 'Super Mario Run' is coming to Android sooner rather than later

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NOW WATCH: I just played Nintendo's first 'Super Mario' game for the iPhone — here are the best and worst things about it

'Rogue One' editors reveal what was changed about the movie in reshoots

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Rogue One Lucasfilm final

Warning: Spoilers below if you haven't seen "Rogue One."

In the latest reveal of what went on behind the scenes of "Rogue One: A Star Wars Story," Yahoo UK spoke to two editors on the film, John Gilroy and Colin Goudie, who divulged some interesting insight on putting together the "Star Wars" standalone movie, which got a lot of attention for its reshoots.

Goudie, who also edited "Rogue One" director Gareth Edwards' breakout 2010 movie "Monsters," had been involved since the beginning of production on the "Star Wars" spin-off, along with editor Jabez Olssen ("The Hobbit" trilogy). Gilroy was called on last summer when his brother, Tony Gilroy, was hired to do the reshoots.

In the lengthy interview, both delve into their contribution to the project — like Goudie using an interrogation scene from "Aliens" as a reference point for how to cut Jyn (Felicity Jones) being interrogated by the Rebels in the movie, or Gilroy talking about calling in actor Angus MacInnes to rerecord dialogue for outtakes of himself as Gold Leader from the original 1977 "Star Wars" that were repurposed in "Rogue One."    

But the most revealing recollections are about the reshoots.

"They gave you the film that you see today," Gilroy said of what was redone over the summer.

Introduction scenes like Cassian (Diego Luna) meeting with the spy who tells him about the Empire making a "planet killer" weapon and Bodhi (Riz Ahmed) being led to meet Saw Gerrera (Forest Whitaker) were added in the reshoots. The added filming also provided a scene in which Jyn breaks out of the transporter thanks to the Rebels.

Rogue One DisneyGoudie says originally we met Jyn and Cassian in the scene in which Jyn is interrogated by the Rebels and offered the mission to track down Saw Gerrera.

"[The] opening scene, in the prologue, was always the same," he said. "Jyn’s just a little girl, so when you see her as an adult what you saw initially was her in a meeting. That’s not a nice introduction. So having her in prison and then a prison breakout, with Cassian on a mission... Everybody was a bit more ballsy, or a bit more exciting, and a bit more interesting. They got there eventually in the film, but this way we came in on the ground running, which was better."

And the last part of the movie "changed quite a bit," according to Gilroy, who stays vague about specifics.

"The mechanics of the [third] act changed quite a bit in terms of the characters, and I don’t want to go into too much detail about what had been there before, but it was different," he said. "We moved some of the things that our heroes did, they were different in the original then they were as it was conceived. Everything was connected to everything so doing something to one venue would change all the other venues, so really we had to... We were working on that until the last minute."

But fans' hopes of a lot of deleted scenes or an extended cut that shows a very different movie — which "Rogue One" star Ben Mendelsohn hinted at recently—  in future Blu-ray releases may be premature.

Gilroy couldn't think of any scenes that were left on the cutting-room floor that are worth showcasing and Goudie said the first assembly of the film isn't much longer than the finished cut.

"Maybe 10 minutes longer?" he said. "I genuinely can’t remember because that was nearly a year ago now. There’s no mythical four-hour cut, it doesn’t exist."  

Read the entire Yahoo interview here.

SEE ALSO: How this scene-stealing character from "Rogue One" was created

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NOW WATCH: The 7 best holiday movies on Netflix to watch this Christmas

'Deadpool' was the most illegally downloaded movie in 2016

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"Deadpool" shattered one more record before 2016 came to a close, but it's likely not one its studio is very proud to hold.

The surprise hit of the year, having the best opening ever for an R-rated movie ($132.4 million) and earning over $780 million at the global box office, was also the most illegally downloaded movie of 2016, according to TorrentFreak.

The movie was downloaded millions of times since its theatrical release in February, according to the site about torrents, which allow users to share files.

TorrentFreak came up with a list of the 10 most illegally downloaded movies in 2016. Most of them came out within the year, like "Warcraft" and "Suicide Squad," though there were two 2015 releases on the list: "Star Wars: The Force Awakens," which came in fourth place, and "The Revenant," which was in tenth.

Look at the entire top 10 illegally downloaded movies in 2016 below:

1. "Deadpool"
2. "Batman v. Superman: Dawn of Justice"
3. "Captain America: Civil War"
4. "Star Wars: The Force Awakens"
5. "X-Men: Apocalypse"
6. "Warcraft"
7. "Independence Day: Resurgence"
8. "Suicide Squad"
9. "Finding Dory"
10. "The Revenant"  

SEE ALSO: RANKED: The 10 best movies of 2016

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NOW WATCH: Watch the explosive new trailer for the latest 'Planet of the Apes' film

Arnold Schwarzenegger's 'Celebrity Apprentice' ratings sink after Trump exit

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Arnold Schwarzenegger filled Donald Trump's hosting role on NBC's revamped "The Celebrity Apprentice," but he wasn't able to match the president-elect's ratings numbers.

Monday's two-hour premiere of the "Terminator" star's version of the business reality show was viewed by 4.9 million live viewers in early Nielsen ratings numbers. As for adults under the age of 50, the demographic TV advertisers desire most, the show earned a 1.3 rating, according to TheWrap.

For comparison, the previous Trump-hosted season-seven premiere in January 2015 was watched by 6.8 million viewers and earned a 2.4 rating among the advertiser demographic.

"Celebrity Apprentice" faced some big competition on Monday night, including the season-21 premiere "The Bachelor." The ABC dating competition earned a 2.1 rating and 6.6 million viewers.

This season of "Celebrity Apprentice" features 16 contenders: Laila Ali, Brooke Burke-Charvet, Eric Dickerson, Boy George, Matt Iseman, Carrie Keagan, Carson Kressley, Lisa Leslie, Jon Lovitz, Vince Neil, Nicole “Snooki” Polizzi, Kyle Richards, Chael Sonnen, Porsha Williams, Ricky Williams, and Carnie Wilson.

Schwarzenegger's main advisers for the season are Warren Buffett, Steve Ballmer, Tyra Banks, Jessica Alba, and his son, Patrick Knapp Schwarzenegger.

Keagan and Wilson were the first to be fired with Schwarzenegger's "Terminator"-inspired new catchphrase: "You're terminated."

SEE ALSO: Arnold Schwarzenegger reveals his firing catchphrase as new host of 'Celebrity Apprentice'

DON'T MISS: 'Celebrity Apprentice' contender Snooki: 'Arnold's boardroom is way more terrifying than Trump's'

Join the conversation about this story »

NOW WATCH: What the stars of the 'Terminator' movies look like 31 years later

Netflix beat out the TV giants to have the most popular show of 2016, according to a research company (NFLX)

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orange is the new black

In 2016, Netflix beat out TV giants like CBS and ABC to produce the most popular show based on viewership in the first 35 days, according to ratings startup SymphonyAM.

On Tuesday, SymphonyAM released its year-end data on 2016, and season 4 of Netflix's "Orange Is the New Black" snagged the top spot. CBS' "The Big Bang Theory" came in second, followed by "Stranger Things" and "Fuller House" (also Netflix), and "Designated Survivor" (ABC).

2016 was a year when the industry struggled to define a show's popularity. The continued rise of streaming services like Netflix, and time-shifted viewing generally, have made judging a show's viewership based on the first few days on TV feel inadequate. But startups that have tried to capture the full picture — like SymphonyAM, which uses an app to listen to people's TVs and estimate viewership — have been criticized as inaccurate.

That said, SymphonyAM's 2016 list helps us understand who is winning in the fight for the future of TV. Netflix and traditional broadcast networks are going head-to-head in terms of viewership, while other new entrants like Amazon lag behind.

Here is the full list of SymphonyAM's top shows of 2016, as judged by their viewership in the first 35 days:

Screen Shot 2017 01 03 at 1.14.42 PM

SEE ALSO: The 16 best Netflix original shows of 2016, according to critics

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NOW WATCH: This 50-lane holiday traffic jam in China will make you regret ever complaining about your commute

Bruce Springsteen questions the 'competence' of Trump

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Bruce Springsteen

Bruce Springsteen has long made his liberal politics clear, but the rock artist said he's feeling a particular uneasiness about Donald Trump now that he's the US president-elect.

“I’ve felt disgust before, but never the kind of fear that you feel now,” Springsteen recently said to Marc Maron on Maron's "WTF" podcast, as Entertainment Weekly reported. “It’s as simple as the fear of, is someone simply competent enough to do this particular job? Do they simply have the pure competence to be put in the position of such responsibility?”

Springsteen blasted Trump during the 2016 presidential campaign, calling the former reality-TV host "toxic."

The "Born in the USA" singer-songwriter previously predicted Trump would lose the election, but now says he can see how it went in favor of Trump.

“I understand how he got elected,” Springsteen said, referencing ISIS and Americans' fear of their jobs going overseas as reasons. “There’s plenty of good, solid folks that voted for Donald Trump, as well as people who had other agendas.”

Still, Springsteen fears for how intolerance might become more acceptable in the mainstream after Trump's win.

“When you let that genie out of the bottle — bigotry, racism, intolerance... They don’t go back in the bottle that easily if they go back in at all,” he said.

SEE ALSO: Here are the must-see movies that are going to win Oscars in 2017

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NOW WATCH: 10 details you may have missed on the season finale of 'Westworld'


Amazon is putting its Alexa virtual assistant inside TVs (AMZN)

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westinghouse

Amazon is jumping into the TV game by partnering with three brands — Westinghouse, Seiki, and Element — to launch 4K televisions that use its Fire TV interface.

These brands are all owned by Chinese electronics company Tongfang, and will introduce their Amazon TVs later this year, at sizes ranging from 43 to 65 inches, all with a voice remote that can use Alexa, Amazon's digital assistant.

That means that consumers will be able to talk to their TVs to search for their favorite shows, as well as to find out the weather or to order more diapers for their kids.

This move by Amazon shows how the battle for streaming TV is increasingly moving away from add-on accessories such as a set top "box," and toward direct integration with your TV. Roku and Google already have similar programs in place, and in an interview with Business Insider last year, Roku's CEO Anthony Wood said it was the most important part of his business.

"We sell more streaming players than anyone, but it's also probably not the most important part of our business," he said. "The most important part of our distribution business is TV licensing." Roku has deals with TV makers like TCL and Haier, while Google has them with Vizio, Sony, and others.

At the time, Wood said that he didn't see Amazon becoming a big player in the licensing market.

"I think they'll try, but they won't being successful," he said. "Because no retailers will carry Amazon products ... Because they hate Amazon. Walmart is never going to carry an Amazon TV, ever."

Amazon says it will sell the TVs on its own site, in addition to select retail stores, according to Variety. But the question remains whether Amazon will get anywhere near the retail placement of its competitors — and whether, in the long run, that will matter.

SEE ALSO: Roku's CEO tells us why he thinks he can beat Google in the battle for your TV

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NOW WATCH: This 50-lane holiday traffic jam in China will make you regret ever complaining about your commute

Megyn Kelly is now one of the highest-paid hosts on TV — here's where her salary ranks

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Megyn Kelly

After 12 years with Fox News, Megyn Kelly is moving on and up to host several shows at NBC.

In a broad multiyear deal with the broadcast network, Kelly will anchor an NBC News program on Sunday evening, host an hour-long daily daytime news talk show, and become a mainstay in special political news events.

The new gig means that Kelly will also raise her salary from the previously reported $10 million to $12 million range at Fox to likely between $15 million and $20 million at NBC, according to The New York Times and The Wall Street Journal.

So where does that place Kelly's paycheck versus the salaries of other big TV hosts?

In October, Variety released estimated numbers for the salaries of a range of TV actors and personalities. The estimates are based on surveys of actors, executives, attorneys, agents, and other representatives.

Here's how Kelly's likely salary ranks among those of other superstar TV hosts:

SEE ALSO: Here's how much the highest-paid stars on TV actually make

DON'T MISS: The 10 best TV shows of 2016, ranked

17. Anderson Cooper: $9 million to $11 million

Cooper has been hosting his CNN show "Anderson Cooper 360" since 2003.



16. George Stephanopoulos: $10 million

The "Good Morning America" host renewed his contract with ABC in 2014. According to TV Guide, Stephanopoulos signed a five-year deal.



15. Chelsea Handler: $10 million

It pays to move to Netflix. The former E! host reportedly signed a $10 million deal with Netflix consisting of several comedy specials and a talk show for the streaming service. Handler previously made between $8 million and $12 million for her E! show.



See the rest of the story at Business Insider

Mariah Carey opens up about her disastrous New Year's Eve show: I was 'mortified'

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mariah carey new year's eve

Though she posted a quick reaction on social media about her failed performance on "Dick Clark's New Year's Rockin' Eve," Mariah Carey is now answering questions about what happened and how she feels about it.

Carey's team has said that the singer's in-ears, the equipment allowing her to hear the song she's singing, were faulty and that she couldn't hear amid the chaos of Times Square in New York. She spent more time talking during the performance than actually singing.

Her manager put blame squarely on Dick Clark Productions, which produces the New Year's Eve special and is hosted by Ryan Seacrest.

In a new interview with Entertainment Weekly, Carey made her own jab at the production company while mentioning Dick Clark, the longtime host of the New Year's Eve special who died in 2012.

"All I can say is Dick Clark was an incredible person and I was lucky enough to work with him when I first started in the music business," Carey told EW. "I'm of the opinion that Dick Clark would not have let an artist go through that and he would have been as mortified as I was in real time."

She added that the mishap would not prevent her from doing live events in the future but said "it will make me less trusting of using anyone outside of my own team."

The botched performance quickly went viral online, with both critics and fans coming out in droves to pick apart what happened. Her team has denied rumors that Carey was supposed to be lip-syncing.

"My true fans have been so supportive and I am so appreciative of them and everybody in the media that came out to support me after the fact because it really was an incredible holiday season that turned into a horrible New Year's Eve," Carey said.

SEE ALSO: Here are the must-see movies that are going to win Oscars in 2017

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NOW WATCH: How Dwayne 'The Rock' Johnson makes and spends his millions

James Corden remembers how George Michael inspired 'Carpool Karaoke'

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george michael james corden

James Corden returned to CBS's "Late Late Show" on Tuesday following a holiday hiatus and quickly got to the business of honoring George Michael, who died on Christmas.

"I feel like I've loved George Michael as long as I've loved music," the host said. "And I know many of his fans feel the same. I could remember so many specific times in my life where I might have felt on my own and George's music would feel like you would listen to a song and he'd reach his hand out and tell you you weren't on your own."

Corden then revealed how Michael not only appeared in what would be an early version of his viral celebrity singing segment, "Carpool Karaoke," but also helped usher in the later segment's first big star, Mariah Carey.

In 2011, Corden appeared in a sketch with Michael for the British charity Comic Relief. It featured the pair rushing in a car to save Red Nose Day, an annual day dedicated to raising funds and awareness of the charity. To cheer up Michael, Corden turns on the radio and coaxes the pop singer to sing along with him.

When the "Late Late Show" first decided to do Carpool Karoake, many stars were reticent to sign up. Corden said that he sent the video with Michael to Mariah Carey in order to give her an idea of what the segment would be like.

"Her words were, 'If it's good enough for George, then it's good enough for me. I'll do it,'" Corden recalled of how Carey became the first star to do "Carpool Karoake."

Watch Corden's tribute to George Michael below:

SEE ALSO: Mariah Carey opens up about her disastrous New Year's Eve show: I was 'mortified'

DON'T MISS: Mariah Carey admits she had a hard time giving up control: 'I'm never sure who to trust'

Join the conversation about this story »

NOW WATCH: Mariah Carey explains what’s wrong with today’s pop singers

The lineup for New York's longest-running summer music festival is out

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GovBall (32 of 45)

Tool, Chance the Rapper and Phoenix are set to the headline the Governors Ball music festival in New York City this summer.

Founders Entertainment announced Wednesday that Lorde, Childish Gambino, Wu-Tang Clan, Rae Sremmurd and Phantogram will also perform during the three-day event on Randall's Island Park from June 2-4.

Tickets go on sale Friday. The festival is in its seventh year.

 

The Governors Ball will mark Tool's first NYC performance in 11 years.

Other performers include Bleachers, Cage the Elephant, Flume, BANKS, Schoolboy Q, Marshmello, Franz Ferdinand, Wiz Khalifa, Charli XCX, Kehlani and Tove Lo.

Business Insider has been attending for years. Here's a few of our past experiences there:

And here's the full 2017 lineup:

governors ball lineup

 

Join the conversation about this story »

Traditional TV's demographic woes get worse

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Time Spent Watching TV

This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.

Traditional TV viewership continues to fall among every major demographic between the ages of 2 and 49, according to Nielsen’s Q3 2016 Total Audience Report.

Teenagers (12-17) are showing the largest decline, with viewership falling 11% year-over-year (YoY) in Q3 2016, as the age group increasingly transfers their media time from the TV screen to mobile devices on apps such as Snapchat and Instagram. But while time spent viewing traditional TV is decreasing, total time spent with all media reached a new high in Q3, increasing 13% YoY to just over 10.5 hours of media content per day among US adults.

As time spent with traditional TV declines, digital usage continues to thrive:

  • Digital consumption shows no signs of slowing. Daily time spent with digital media — including DVD and Blu-ray players, game consoles, internet-connected TVs, PCs, and app and mobile web usage on smartphones and tablets — increased 19% YoY and 28% vs. Q3 2014.
  • A major propellant is time spent on smartphones. Daily time spent using the internet and apps on smartphones increased a whopping 76% YoY, while passing the two-hour mark for the first time. On average, US adults now spend more time on their smartphones than listening to the radio.
  • Internet-connected TV devices are another driver. Both households with smart TVs and those with connected multimedia devices — such as Google Chromecast, Apple TV, and Roku — increased six percentage points from Q3 2015, to 25% and 28%, respectively. Moreover, time spent with multimedia devices jumped 60% YoY among those aged 18 or above, the second largest increase of all media types.

However, it’s important to note that traditional TV still makes up 43% of total media time, according to the report, and marketers can take advantage of that through cross-platform campaigns. UK-based research firm IPA found that by utilizing both online video and traditional TV campaigns, marketers can increase their ad effectiveness by 54%. When online video is used on its own, the increase falls to 25%. Meanwhile, this early success is leading to increased cross-platform ad budgets — a third of US video ad spend is estimated to have gone to cross-platform video buys in 2016, which is a 21% increase from 2014, according to the IAB. The same study found that 62% of advertisers planned to increase their cross-platform spend in 2016 vs. 2015.

Over the last few years, there’s been much talk about the “death of TV.” However, television is not dying so much as it's evolving: extending beyond the traditional television screen and broadening to include programming from new sources accessed in new ways.

It's strikingly evident that more consumers are shifting their media time away from live TV, while opting for services that allow them to watch what they want, when they want. Indeed, we are seeing a migration toward original digital video such as YouTube Originals, SVOD services such as Netflix, and live streaming on social platforms.

However, not all is lost for legacy media companies. Amid this rapidly shifting TV landscape, traditional media companies are making moves across a number of different fronts — trying out new distribution channels, creating new types of programming aimed at a mobile-first audience, and partnering with innovate digital media companies. In addition, cable providers have begun offering alternatives for consumers who may no longer be willing to pay for a full TV package.

Dylan Mortensen, senior research analyst for BI Intelligence, has compiled a detailed report on the future of TV that looks at how TV viewer, subscriber, and advertising trends are shifting, and where and what audiences are watching as they turn away from traditional TV. 

Here are some key points from the report:

  • Increased competition from digital services like Netflix and Hulu as well as new hardware to access content are shifting consumers' attention away from live TV programming.
  • Across the board, the numbers for live TV are bad. US adults are watching traditional TV on average 18 minutes fewer per day versus two years ago, a drop of 6%. In keeping with this, cable subscriptions are down, and TV ad revenue is stagnant.
  • People are consuming more media content than ever before, but how they're doing so is changing. Half of US TV households now subscribe to SVOD services, like Netflix, Amazon, and Hulu, and viewing of original digital video content is on the rise.
  • Legacy TV companies are recognizing these shifts and beginning to pivot their business models to keep pace with the changes. They are launching branded apps and sites to move their programming beyond the TV glass, distributing on social platforms to reach massive, young audiences, and forming partnerships with digital media brands to create new content.
  • The TV ad industry is also taking a cue from digital. Programmatic TV ad buying represented just 4% (or $2.5 billion) of US TV ad budgets in 2015 but is expected to grow to 17% ($10 billion) by 2019. Meanwhile, networks are also developing branded TV content, similar to publishers' push into sponsored content.

In full, the report: 

  • Outlines the shift in consumer viewing habits, specifically the younger generation.
  • Explores the rise of subscription streaming services and the importance of original digital video content.
  • Breaks down ways in which legacy media companies are shifting their content and advertising strategies.
  • And Discusses new technology that will more effectively measure audiences across screens and platforms. 

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Trevor Noah: Why Putin's response to the US is the 'ultimate retaliation'

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Trevor Noah Kremlin Comedy Central final

“The Daily Show” returned from its holiday break with a look at the latest news on the US government’s accusation that Russian hackers targeted the Democratic National Committee during the presidential election.

In the newest twist, President Barack Obama put sanctions on Russia, including the order that 35 Russian diplomats be ejected from the US. In response, Russian President Vladimir Putin said there would be no retaliation and he even invited children of US diplomats in Russia to come to the Kremlin to celebrate the new year.

“The news said Putin did not retaliate, but in my opinion, those actions are the ultimate retaliation,” Noah said. “Telling someone they have to stay in Russia? That is punishment!”

Noah also points out that Obama’s actions could become a moot point with President-elect Donald Trump taking over the White House shortly and his assumed fondness for Putin.

At least, that’s how this tweet makes it seem:

“My favorite part of that tweet is you know Trump has no idea how to spell ‘Vladimir,’ so he didn’t try at all,” Noah said.

Watch the entire “Daily Show” clip below:

SEE ALSO: Singer Rebecca Ferguson agrees to Trump inauguration if she can perform a famous song about racism

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'Future Weapons' star and ex-Navy SEAL Richard 'Mack' Machowicz has died

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Richard Machowicz

Former US Navy SEAL Richard "Mack" Machowicz, best known for starring in the hit show "Future Weapons" on Discovery Channel, died on Monday after a long battle with brain cancer. He was 51.

The news of Machowicz' death was first shared by his friend and fellow SEAL Craig Sawyer. The website SOFREP, run by fellow SEAL Brandon Webb, also wrote of Machowicz and offered a tribute to his "nearly fifty-two years of living by example."

Machowicz had been diagnosed with Stage 4 brain cancer some time in late 2015, according to his company's Facebook page, NDCQ, or "Not Dead, Can't Quit."

"I refuse to give up on myself and what I'm capable of doing," he said in February 2016.

Though he was best known for "Future Weapons," Machowicz also hosted Spike TV's "Deadliest Warrior" and other shows on The History Channel and the Military Channel. He also authored a best-selling book, was an accomplished martial artist, and served as a Navy SEAL for ten years.

"His private messages and phone conversations have remained strong and inspiring throughout," his friend, Navy SEAL Craig Sawyer, posted on Facebook. "An amazing man in so many ways... His strength of character and integrity were outstanding."

He is survived by his wife and two young daughters.

Machowicz' company NDCQ did not respond to a request for comment from Business Insider.

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China just opened a massive floating walkway that’s 2X longer than Manhattan

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On New Year's Day, China opened up its 31-mile-long floating walkway, located in Luodian County of southwest China's Guizhou Province. The walkway is twice as long as the city of Manhattan and has already received tens of thousands of tourists.

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Mariah Carey is reportedly firing one of her key team members after New Year's Eve meltdown

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After Mariah Carey's team put blame on the producers behind "Dick Clark's New Year's Rockin' Eve" for her failed performance during the special, the singer is now reportedly letting go her longtime creative director.

ET reports that Carey is firing Anthony Burrell, who has also been a dancer/choreographer for the pop star.

"He's not being brought back [in 2017] for a number of reasons," a source close to Carey told ET.

Reportedly part of the reason he's being let go is because of his involvement in the botched New Year's Eve show, in which Carey couldn't hear her musical cues because of a technical glitch, according to her team. Carey talked more than she sang during the awkward segment.

ET's source says that Burrell was responsible for moving backup singers for Carey's New Year's Eve performance off the stage, allegedy without management's approval. This reportedly left Carey without any nearby support or cues after her earpiece failed.

Burrell, who was by Carey's side dancing during the New Year's Eve debacle, went on Twitter afterward to share his sympathy with Carey.

Burrell and a representative for Carey did not immediately respond to Business Insider's request for comment.

SEE ALSO: Here are the must-see movies that are going to win Oscars in 2017

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Stephen Colbert mocks Mariah Carey's disastrous New Year's Eve show

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stephen colbert mariah carey late show cbs

Stephen Colbert mocked Mariah Carey's disastrous New Year's Eve performance by having his own botched performance on Tuesday's "Late Show."

"2016 was rough, but I'm staying positive about 2017," the host began the show. "And the year is starting off great for everyone but Mariah Carey."

On "Dick Clark's New Year's Rockin' Eve," Carey had technical difficulties that caused her in-ear monitors to fail, and she was unable to hear the music, according to the singer's representatives. Viewers could hear Carey talking while the song track continued.

"No one knows exactly what happened. I blame Russian hackers," Colbert joked. "But here's the thing — I'm on Team Mariah here. This was not her fault. Mariah, you are welcome to come on this show and..."

At that point, Colbert began his parody of Carey's performance failure by claiming to have no words on his teleprompter. Suddenly, a group of male dancers surrounded the host and the band began playing as he continued to wonder out loud what was going on.

Watch Colbert mock Carey's botched performance below:

SEE ALSO: James Corden remembers how George Michael inspired 'Carpool Karaoke'

DON'T MISS: Stephen Colbert mocks Putin's 'lame' reason for hacking the presidential campaign

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NOW WATCH: Mariah Carey explains what’s wrong with today’s pop singers

Bill O'Reilly: Stars who won't perform at Trump's inauguration are 'un-American'

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Conservative Fox News host Bill O'Reilly believes that celebrities who won't perform at President-elect Donald Trump's inaugural celebration are threatening the American tradition of a peaceful transition between administrations.

"All Americans should respect the process," the "O'Reilly Factor" host said during his "Talking Points" segment on Tuesday. "There should never be intimidation about attending or performing at an inauguration. That is un-American."

He used the election of President George W. Bush as an example. While many weren't pleased with the result, O'Reilly pointed out, Ricky Martin, Wayne Newton, Jessica Simpson, and even Beyoncé (as part of Destiny's Child) appeared at Bush's 2001 inaugural events.

"So even though there was bitterness over the Bush-[Al Gore] race, the nation came together for the inauguration," O'Reilly said. "But now that cohesive spirit seems to have changed."

Of the many artists who reportedly turned down Trump's invitations to perform were Elton John, Justin Timberlake, Katy Perrry, Bruno Mars, Celine Dion, and Garth Brooks.

Those who are confirmed to perform at Trump's inaugural celebration include "America’s Got Talent" singer Jackie Evancho, the Rockettes, and the Mormon Tabernacle Choir.

"The harsh truth is that there's reverse McCarthyism going on in the entertainment industry," O'Reilly said, referring to Senator Joseph McCarthy's witch hunt for Communists in the 1950s, which included the blacklisting of many in the entertainment industry whose politics differed from McCarthy's.

"Today it seems anti-Trump zealots may be doing the same thing," O'Reilly said. "If you're a Trump supporter, then you're a bad person. Some entertainers think their careers will be harmed by associating with the new Trump administration."

The host ended the segment by imploring anti-Trump Americans to give the president-elect a chance and "respect the process."

Watch the segment below:

SEE ALSO: Singer Rebecca Ferguson agrees to Trump inauguration if she can perform a famous song about racism

DON'T MISS: Arnold Schwarzenegger's 'Celebrity Apprentice' ratings sink after Trump exit

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