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Why 'Clash Of Clans' is so incredibly popular, according to a guy who plays 16 hours a day

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Clash of Clans

"Clash of Clans" is a powerhouse of an app, and its players are as hardcore as they come.

Since its release in 2012, "Clash of Clans" has dominated Apple's App Store, quickly climbing the ranks and claiming the title of No.1 highest-grossing app overall.

In 2013, its development studio, Supercell, raked in $892 million in revenue, and the app can bring in up to $5.15 million per day.

The game revolves around the idea of fortifying a base, defending it from invading players and their clans, and raiding the bases of others in order to gain resources and start the whole process over again. The gameplay is addicting, and because logging off means leaving your base wide open for a raid, the game's top players stay glued to their screens.

Few players exemplify the addictive nature of game as well as "Tyrael," a 21-year studying fire science technology in New Jersey. He's a part-time firefighter, and he's getting an associates degree in software engineering. Tyrael, who asked to stay anonymous for our story, says the app has been open for 8,000-9,000 hours.

He's played the game ~25% of that time, but he's tending to the app the whole time in order to train his troops. Troop training is a process which can take a while but is essential to building up resources to help win a raid.

"I ended up having to stay online 16 hours a day so I didn’t get attacked," Tyrael tells Business Insider. "That became something I did on a daily routine."

Tyrael is a top "Clash of Clans" player. He was one of the first players to fully upgrade his base to completion, a rare feat that only a handful have managed.

Clash of Clans base comparison

"All defensive walls, non-defensive buildings, heroes, everything, every last upgradable thing is complete," Tyrael said. "Nothing you can click has a button that says upgrade anymore."

"Clash of Clans" is a free app, but you can move along more quickly if you pay for features. This is a "freemium" model. It's free to play, but you could end up paying a premium. Players are always tempted to pay real-world dollars for the virtual in-game currency, gems, to help get ahead in the game. For example, if a player wanted to upgrade their base to match Tyrael's, it would cost them just shy of $12,000.

While Tyrael has purchased the occasional upgrade, he says the overall amount is minimal, around $50 and that he preferred to upgrade the old-fashioned way by playing the game.

It's against the game's terms of service to sell an account, but Tyrael admits that he's been approached before. "I was offered several thousand at one point," he said.

So what's so addicting about a "Clash of Clans" raid?

"There’s a three-minute timer on the raid," Tyrael said. "You get 30 seconds to look at an enemy's base, and then as soon as you start dropping troops, you have three minutes to destroy the enemy's defenses."

If you win a battle you get at least one trophy, which advances you in the rankings. If you lose, you give up a portion of your trophies, depending on if your opponent was a higher or lower rank than you. If you're fighting someone less experienced, an upset would mean you lose more trophies proportionally, as a win would expected. If you're the underdog, you have an opportunity to earn more trophies if you're willing to take more risks.

Here's an example of what it's like in the thick of a battle, as Tyrael's troops break through the defenses and begin to swarm an enemy's base.

Clash of Clans GIF

Tyrael was introduced to "Clash of Clans" by his older brother shortly after the game launched in late 2012. As a firefighter, he says he's been in multiple fires, even narrowly avoiding death when a live power line fell only feet from him. When asked how he juggles it all, he says the answer lies in multitasking and planning ahead.

"I could take 'Clash of Clans' wherever I went," Tyrael said. He's currently using an iPhone 5S. "In some cases, I could play while doing something else. I would look at the next few days, and figure out where I could play for a few hours. I actually scheduled my sleep around it sometimes.”

Tyrael says he's never played while on the way to a fire, for obvious reasons, but he has occasionally checked "Clash of Clans" briefly on the way back.

To make some money from his intense "Clash of Clans" habit, Tyrael has started livestreaming on Twitch and YouTube.

Last September, he partnered with Curse Entertainment, a popular streaming network that operates on YouTube and Twitch. Tyrael almost signed an e-contract with another streaming network, TGN, but says he ended up going with Curse Entertainment, which will give him 90% of the ad revenue generated from his videos.

Since YouTube videos can earn roughly $6 per thousand views through ad revenue, Tyrael could end up making around $675 for a video that gets 125,000 views.

In the meantime, he'll continue battling against the best "Clash of Clans" players in the world in the "Champion's League," though his firefighting duties mean he needs to be ready to drop the game at a moment's notice.

"It's 24 hours on call, so even if I’m in Champions League, I shut off the phone and take the loss."

When asked if he would still dive headlong into "Clash of Clans" if he could do it all over, Tyrael says he has no regrets. "People every day ask me why I spent so much time," he said. "Generally, I can’t change what I’ve done, so regretting anything I do is generally a waste of time."

If you're interested in watching some of Tyrael's recorded livestreams, you can catch them over at his official YouTube channel.

 

 

SEE ALSO: These Hidden iOS 8 Tricks Will Make Your iPhone Feel New Again

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'Leaving Las Vegas' was the movie that proved Nicolas Cage can be a great actor

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leaving las vegas

In October 1995, twenty years ago this month, a low-budget movie shot on 16mm around the Las Vegas Strip about a guy who wants to drink himself to death was released in theaters by United Artists. And unless you were an avid film buff, you likely had no clue it even existed. 

Leaving Las Vegas” was based on a book no one ever read by an author who committed suicide two weeks after his book was optioned to be made for the big screen. But Hollywood loves underdog stories, and “Leaving Las Vegas” was one of the biggest of the mid-1990s.

Thanks to word of mouth and Oscar buzz, by the time the film ended its theatrical run five months later, the movie would be considered by many to be one of the best of the decade—and took in considerably more ($32 million) than what it cost to make ($3.6 million). 

And perhaps its greatest feat: It made Nicolas Cage an Oscar-winning actor.

Director Mike Figgis, who was best known at the time for the Richard Gere 1990 crime drama “Internal Affairs,” was taken by the hopelessly depressed book from author John O'Brien and felt he could build the main character Ben, who commits to ending it all by drinking after his wife divorces him and takes custody of their child, into a sympathetic figure whom audiences could relate to regardless of whether their lives were like Ben's.

leaving las vegas 2
The film is also heightened by an incredible lounge-lizard score composed by Figgis himself, along with some classic jazz songs performed by Sting, which give you that crummy-dive-bar feel.

We follow Cage's Ben as he moves from Los Angeles to Las Vegas, where the bars never close and drinking outside is sanctioned. But after he meets a kindred spirit in a prostitute named Sera (Elisabeth Shue), his life suddenly has promise, though he's too driven to ruin it to take notice.

leaving las vegas
By the mid-'90s, Cage had built a diverse filmography that was part lovable loser ("Raising Arizona"), unique leading man ("Monstruck," "Honeymoon in Vegas"), and just plane bizarro ("Vampire's Kill," "Wild at Heart"). In "Leaving Las Vegas," he gives one of the best performances of his career by playing Ben with surprising subtlty. Looking so pale and disheveled with bloodshot eyes that you could almost smell the booze off him, Cage nevertheless avoids the outlandish movements and one-liners that have become his signature.

When there is a sudden jolt of rage, Cage isn't hokey about it. There's purpose in the outburst.

One scene that stands out: Ben and Sera go out on the Strip and decide to gamble. Completely plastered, Ben is at the blackjack table with Sera. Figgis mounts the camera up in the rafters, giving us the feeling of snooping (possibly a practical choice, since Figgis has said that he shot the film with very few permits). A waitress asks if they want another drink. Ben first says no, then—almost as if realizing he cannot pass up a drink even when he doesn't want one—tells her he does. Then he goes into a blind rage, breaking glasses, pushing people, and turning over the blackjack table. Security finally shows up and we can make out Ben yelling, "I am his father!"

Leaving Las Vegas 4
In most Cage movies, you'll get an average of two to three berserk moments like this. But in "Leaving Las Vegas," there's only this one, and it's terrifying to watch.

"I never drink when I act, but I wanted to incorporate in some scenes actual drinking," Cage told James Lipton about filming "Leaving Las Vegas" when he went on "Inside the Actors Studio" in 2003. "So that scene in the casino when I'm freaking out, I'm really drunk."

Lipton asked Cage why Ben says "I am his father" in the scene.

"That was sort of a primal scream that came out of me that wasn't in the script," Cage told him.

The performance in "Leaving Las Vegas" earned Cage the Best Actor Oscar at the 68th Academy Awards in 1996 (Shue was nominated for Best Actress). Though he would excel in movies like "Adaptation," "World Trade Center," and "Joe" after the Oscar win, it's Cage's over-the-top performances in B-movies ("The Wicker Man," "Ghost Rider") that now come to mind for most. Things have been worse for Figgis and Shue, as the film turned out to be the peak in both of their careers. And time has not been as kind as it should to "Leaving Las Vegas"—the only place you can currently stream it is on iTunes.

leaving las vegas 3
But sometime illusive titles can be the most rewarding to experience. Perhaps on its 20th anniversary, "Leaving Las Vegas" can have another underdog resurgence.

Watch the movie on iTunes.

SEE ALSO: Nicolas Cage's four best movies, according to Nicolas Cage

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Trick-or-treating is totally different for kids living in NYC — here's what it's like

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Halloween NYC 2015

Halloween means fun costumes, spooky stories, and lots of candy for eager kids. Children who live in suburban or rural neighborhoods know the holiday means heading out to several square blocks worth of houses to collect candy door-to-door.

But in New York City, things are totally different.

Instead of cul-de-sacs, we have high rises.

Instead of driving to the next residential neighborhood, kids take the subway with their parents, hopping from business to business (think CVS, the local laundromat, and the bank) hoping to score some treats. 

We went out in two different neighborhoods in two different NYC boroughs — the Upper East Side in Manhattan and Park Slope in Brooklyn — to get a feel for how this works. 

Let's see what it takes to be a successful trick or treater in the Big Apple.

First off, daytime trick or treating is all the rage in NYC. One shop told us kids began arriving as early as 9 a.m.



And because most buildings are private residencies you need to be buzzed into, kids go instead to the stores located on the street-level.



This is the back office of a custom tailoring shop. The owner told me the super of the apartment building above the store coordinated with her. "The super tells me what time, so I'm getting little bags ready."



See the rest of the story at Business Insider








Oprah chose this self-help guru to teach her new online course

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Brendon Burchard own opah com o course

Best-selling author, YouTube star, and life coach Brendon Burchard will be teaching an online course as part of the Oprah Winfrey Network's O Courses, OWN told Business Insider exclusively.

Beginning November 30, Burchard will teach a series focused on helping participants find direction, titled "Your Next Bold Move: Creating the Future You Want."

According to OWN, the four-week course will "help students discover and define who they really are, erase negative thinking and stress, improve decision making and gather significant momentum for the next chapter of their lives. By teaching students the habits, tools and strategies needed to become their best self and overcome fears, Burchard will help them to focus, prioritize and achieve their goals."

Registration is now available at oprah.com/yournextboldmove.

Since surviving a car accident at 19 years old, Burchard has searched for the best ways to live a "fully charged life." By 32, he became a best-selling author and an early adopter of the Internet as a tool to educate others. He's also one of the most-followed public figures on Facebook.

Burchard is the star and executive producer of a self-help series on YouTube, and his podcast, "The Charged Life," debuted at No. 1 on iTunes. More than 600,000 people have completed his online courses and videos.

O Courses offer users an opportunity to dig deeper into subjects that appear on OWN and Oprah.com. They also give Winfrey a chance to provide a platform to someone she believes will help others improve their lives. Previous courses have been taught by professor and TED speaker Dr. Brené Brown, author and OWN star Iyanla Vanzant, and author and speaker Deepak Chopra.

SEE ALSO: This is why Katie Holmes owed Leah Remini an apology

MORE: Neil deGrasse Tyson: Here's how Bill Clinton 'lost' our leadership in particle physics

Join the conversation about this story »

NOW WATCH: TONY ROBBINS: These are the 2 most important keys to success










Oprah chose this self-help guru to teach her new online course

$
0
0

Brendon Burchard own opah com o course

Best-selling author, YouTube star, and life coach Brendon Burchard will be teaching an online course as part of the Oprah Winfrey Network's O Courses, OWN told Business Insider exclusively.

Beginning November 30, Burchard will teach a series focused on helping participants find direction, titled "Your Next Bold Move: Creating the Future You Want."

According to OWN, the four-week course will "help students discover and define who they really are, erase negative thinking and stress, improve decision making and gather significant momentum for the next chapter of their lives. By teaching students the habits, tools and strategies needed to become their best self and overcome fears, Burchard will help them to focus, prioritize and achieve their goals."

Registration is now available at oprah.com/yournextboldmove.

Since surviving a car accident at 19 years old, Burchard has searched for the best ways to live a "fully charged life." By 32, he became a best-selling author and an early adopter of the Internet as a tool to educate others. He's also one of the most-followed public figures on Facebook.

Burchard is the star and executive producer of a self-help series on YouTube, and his podcast, "The Charged Life," debuted at No. 1 on iTunes. More than 600,000 people have completed his online courses and videos.

O Courses offer users an opportunity to dig deeper into subjects that appear on OWN and Oprah.com. They also give Winfrey a chance to provide a platform to someone she believes will help others improve their lives. Previous courses have been taught by professor and TED speaker Dr. Brené Brown, author and OWN star Iyanla Vanzant, and author and speaker Deepak Chopra.

SEE ALSO: This is why Katie Holmes owed Leah Remini an apology

MORE: Neil deGrasse Tyson: Here's how Bill Clinton 'lost' our leadership in particle physics

Join the conversation about this story »

NOW WATCH: TONY ROBBINS: These are the 2 most important keys to success










The 5 best and worst James Bond movies in the franchise's 53-year history

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james bond

One of the longest-running franchises, James Bond movies have been entertaining us since Sean Connery uttered the line "Bond ... James Bond" in 1962's "Dr. No."

As the franchise has made over $4 billion worldwide to date, and with the 24th movie, "Spectre," coming out November 6, there are still no signs that the world's coolest spy will be slowing down — even if Daniel Craig is getting tired of playing him.

But what has made the franchise so unstoppable for so long?

Let's dive in to the numbers and see which of the movies did the best in theaters and which did the worst. The results may surprise you.

Note about figures: Below domestic box-office totals are based on 2015 adjusted gross. (Source: Box Office Mojo)

SEE ALSO: The stylish actors of the James Bond movies ranked

1. BEST "Thunderball" (1965) — $624 million (actual $63.5 million)

Sean Connery's fourth time playing 007 turned out to be his most successful commercially. The film, in which Bond must recover two nuclear warheads from SPECTRE member Emilio Largo, exceeded the previous movies and, with adjusted numbers, is the highest-grossing Bond outing to date.



2. BEST "Goldfinger" (1964) — $553 million (actual $51 million)

In the third film in the franchise, Connery hit his stride playing Bond as he goes against villain Goldfinger, who attempts to rob Fort Knox. The spy gadgets and Bond's ride, the Aston Martin, became fan favorites.



3. BEST "Skyfall" (2012) — $315 million (actual $304 million)

Daniel Craig's third time as Bond became a modern-day classic in the franchise. With Oscar-winning director Sam Mendes at the helm and Javier Bardem playing the villain, the movie became not only the highest-grossing Bond movie — before adjusting for inflation — but also the highest-grossing movie ever in the UK.



See the rest of the story at Business Insider








Jennifer Lawrence works so much she says, 'I'm aging like a president'

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Jennifer Lawrence Jason Merritt Getty

Jennifer Lawrence has been known to speak what is on her mind, which often leads to some entertainingly memorable sound bites.

When the subject of her insane work schedule came up at the press conference for “The Hunger Games: Mockingjay — Part 2” on Saturday, we got another gem from Lawrence.

“I try to keep working so people can see other characters and other things I can do instead of taking vacation time, and now I’m aging like a president,” she said.

It might be overreaching a bit to compare the stress of being a movie star to having the launch codes, but it's hard not to be won over by Lawrence’s brand of humor.

But honestly, since she kicked off the "The Hunger Games" franchise back in 2012, she has shown an incredibly diverse range.

Along with continuing to play Mystique in the “X-Men” franchise, she’s also starred in two movies by acclaimed director David O. Russell (her performance in "Silver Linings Playbook" earned her a Best Actress Oscar).

silver linings playbook

In December she will star in her third Russell film, “Joy."

“I hate waking up without a goal or going to sleep without achieving nothing,” she said.

In fact, her biggest accomplishment in her time playing Katniss Everdeen is that she will never be remembered just for that globally successful role. ("Mockingjay — Part 2," the final film in "The Hunger Games" franchise, opens November 20.)

And she’s not slowing down. She’s filming the sci-fi movie “Passengers,” opposite Chris Pratt, "X-Men: Apocalypse" comes out next summer, and she’s attached to Darren Aronofsky’s untitled upcoming film.

SEE ALSO: The "Joy" trailer reteams Jennifer Lawrence, Robert De Niro, and Bradley Cooper

Join the conversation about this story »

NOW WATCH: How Jennifer Lawrence Became The Most-Loved Actress In Hollywood










Donald Trump and John Oliver fought it out on Twitter over the weekend

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donald trump john oliver last week tonight

In true Donald Trump fashion, he wasn't going to let John Oliver's insults go unanswered.

Last week, Oliver said he would never have the Republican presidential candidate on his show, "Last Week Tonight."

"I really don't have anything to say to him," the 38-year-old comedian said Friday on "CBS This Morning." "He's said everything he wants to say. He has no internal monologue, that man. So it's not like you're going to find the secret nugget he's been holding back. He's an open book. That book doesn't have very many interesting words in it."

On Saturday, Trump hurled insults about "Last Week Tonight" back at Oliver and said he had been invited to the HBO talk show.

But Oliver and his team weren't about to let Trump's comments stand. On Sunday, the show denied ever asking the real-estate mogul on, but it was able to find some common ground.

Another area in which the two parties agree: Neither wants Trump on the show.

SEE ALSO: John Oliver says he would never have Donald Trump on his show

MORE: Jimmy Kimmel really let Donald Trump have it for canceling on his show

PLUS: 15 celebrities who love and endorse Donald Trump

Join the conversation about this story »

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UFC fighter takes on The Mountain from 'Game of Thrones' and lives

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mcgregor v the mountain copy

In a matchup that could only be dreamed up — and then realized — on the Internet, one of the most feared characters on “Games of Thrones” went up against one of the brightest stars in UFC.

Yes, Gregor Clegane (aka The Mountain) from “Game of Thrones” did a little sparring with UFC featherweight Conor McGregor.

Check out how McGregor fared against the self-proclaimed “future of strength.”

Here’s the tale of the tape:

Clegane (real name Hafþór Júlíus Björnsson):
Age: 26
Height: 6’ 9”
Weight: 419 lbs

McGregor:
Age: 27
Height: 5’ 9”
Weight: 145 lbs

mcgregor v mountain

Hardly a fair fight, but we're impressed McGregor left with his life.

 

SEE ALSO: 15 things that are rumored to happen on the next season of "Game of Thrones"

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15 movies you love that will suddenly make you feel old — because they came out exactly 20 years ago

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clueless

1995 may have been the greatest year in Hollywood history.

From Pixar's first feature film to Alicia Silverstein's "Clueless," the year marked hit after hit in the box office.

"Clueless" defined a generation, Pierce Brosnan debuted as James Bond, and a film about a beloved pig was nominated for Best Picture.

So now, we're looking back at films you won't believe are celebrating their 20th anniversaries this year:

All grosses pulled from Box Office Mojo

SEE ALSO: 'Leaving Las Vegas' was the movie that proved Nicolas Cage can be a great actor

Bad Boys, the first movie in the trilogy starring Will Smith, Gabrielle Union and Martin Lawrence, raked in $141 million globally.

Michael Bay's directorial debut features Will Smith and Martin Lawrence as narcotics detectives in Miami.

The comedic action film resulted in a 2003 sequel, and Sony announced in August that two more sequels are in the works, to be released in 2017 and 2019.

Here's how much the movie raked in:

  • Opening weekend: $15,523,358
  • Domestic total: $65,807,024
  • Worldwide total: $141,407,024


Toy Story, Disney's animated film featuring the voices of Tom Hanks and Tim Allen, earned $361 million globally.

Pixar revolutionized the animated-film industry with its first feature-length computer-animated film.

In a world where toys come to life, "Toy Story" follows Buzz Lightyear and Woody, two toys trying to make it back to their child after getting left behind at the restaurant Pizza Planet.

The film was nominated for three Academy Awards and was the highest-grossing domestic film of 1995. Two sequels have been released since, with a fourth slated for 2017, though it won't be a continuation of the first three films.

Here's how much the movie raked in:

  • Opening weekend: $29,140,617
  • Domestic gross: $191,796,233
  • Worldwide gross: $361,958,736
  • Was the highest-grossing domestic film of 1995 and second-highest worldwide.


Apollo 13, based on a true story, garnered $355 million globally.

Ron Howard's depiction of the 1970 aborted Apollo 13 moon-landing mission was nominated for nine Academy Awards.

The film features Tom Hanks, Kevin Bacon, Bill Paxton, and Gary Sinise as the astronauts trying to make a safe return from space.

Here's how much the movie raked in:

  • Opening weekend: $23,353,380
  • Domestic gross: $172,071,312
  • Worldwide gross: $355,237,933
  • Holds the third-highest domestic and worldwide gross for 1995.


See the rest of the story at Business Insider








Craigslist is now full of men posting 'Netflix and chill' ads

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pepe le pew

When it comes to online dating, nothing has such perplexing longevity as the Craigslist personal ad.

So it's not exactly surprising that now, millennials are using that forum to pick up anyone who's down to "Netflix and chill."

"Netflix and chill," if you're not familiar, is a tongue-in-cheek, only-half-joking euphemism for hooking up. It's usually deployed via text, and the person who says it usually hopes it will end not just in binge-watching "Homeland," but also sex.

The loose, casual phrase was practically tailor-made for the Craigslist personal ad section, a no-man's-land of people seeking "friends with benefits" arrangements (and, occasionally, real love).

We were tipped off to this trend thanks to Newsweek reporter Polly Mosendz, who stumbled upon a couple dozen of the ads while searching for a new kitchen cart.

"I had Twitter open and saw someone make yet another 'Netflix and chill' joke and I had Craigslist open at the same time," Mosendz tells TI. "My brain automatically went, 'I wonder if anyone on Craigslist is sad enough to use Netflix and chill as a pickup line. Turns out at least 45 people are going with it."

Let's take a closer look at these ads (explicit language is ahead).

This is a pretty straightforward "Netflix and chill" ad.

The man who posted it describes himself, explains what he wants, and adds a post-script getting into some nitty gritty details.

craigslist netflix and chill

This next poster seems to genuinely want to "chill at your place and watch some netflix!"

He specifies that all respondents must be "down for the cause," though, which likely means he's also expecting intimacy. "Are you with it?"

craigslist netflix and chill

craigslist netflix and chill

Some of the ads are self-aware. This guy adds the acronym for "just playing" to show that he's in on the "Netflix and chill" joke.

craigslist netflix and chill

Is he really just playing, though? He has some pretty specific qualifications...

craigslist netflix and chill

There's also a trend of including "420" in the ads as a way of showing you'd like to also smoke weed with your chosen one.

Screen Shot 2015 11 02 at 12.12.44 PM

craigslist netflix and chill

This guy tried his luck with a seasonal-themed ad.

craigslist netflix and chill

And the personal section isn't the only place where "Netflix and chill" is being invoked.

Check out this ad for a TV— a.k.a. "NETFLIX AND CHILL MACHINE!!"

craigslist netflix and chill 

There's only one question left: does posting a "Netflix and chill" Craigslist personal ad actually work?

We've reached out to a few of these Roku Romeos and will update if we hear back.

 

Join the conversation about this story »

NOW WATCH: The scientifically proven way to flirt better










CBS is rebooting 'Star Trek,' and it's a huge win for Netflix (NFLX)

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CBS is getting ready to reboot "Star Trek."

And it's a huge strategic win for Netflix for two reasons:

1. CBS will sink time and resources into "Star Trek," allowing Netflix to go pursue new, original show that CBS is passing on.

2. CBS is going to be a streaming service, lowering itself to the same level as Netflix, wiping out one of its big advantages as a channel fed straight into your home on a cable box.

Let's dig further.

One

The "Star Trek" movie reboots have been enormous financial successes— which means at least two more are set to be released before the end of the decade — and this, of course, led to the inevitable TV-show reboot.

But not only will CBS distribute this show through traditional broadcast TV, it will also stream the show through "CBS All Access," its sort of in-house Netflix offering that gives users access to live CBS and archived shows for $5.99 a month.

So in terms of media strategy, there are two things going on here, and both are wins for Netflix.

Reed HastingsThe first is that the economics of nostalgia and repetition have proved reliable for movie studios over the past several years, and as a result we've seen a healthy dose of remade classic movies or sequels of recent hits. And now this trend is coming for TV.

So while CBS is and should be confident in the success of producing more "Star Trek" content, they are doing this at the expense of something else and potentially something original. The next "Big Bang Theory" or "Everybody Loves Raymond" is not being made by CBS, which gives smaller studios willing to take bigger financial risks — like Netflix — the chance to acquire projects that are going unmade by entrenched players.

And why does this count as a win for Netflix? Because Netflix plans to spend a lot more — $5 billion more next year alone, in fact, on original content. This means that Netflix wants to become the place you go to watch its own shows, like "House of Cards," for example, instead of reruns of "Friends."

The reason for this strategy shift is that as the cost of buying the rights to stream old episodes of shows like "Friends" increases, Netflix could eventually see the core appeal of its business fall apart. So to preempt this shift, Netflix has decided to just make the good stuff itself. In this sense, Netflix wants to become more like HBO.

And so seen this way, CBS's decision to invest in original content that isn't exactly original makes Netflix's value proposition as an original content studio stronger, which is exactly what Netflix wants.

Earlier this year Netflix announced it would increase the price of its most popular streaming plan to $9.99 a month from $8.99. The company also expects that at the end of this year it will have about 74 million members.

But clearly the company doesn't think it's next leg of price increases or user growth is going to be driven by people who want to re-watch "Breaking Bad": This will be driven by people who want to watch whatever original show you can only find on Netflix.

House of Cards

Two

The second way the "Star Trek" news benefits Netflix is that, by putting "Star Trek" on its own in-house Netflix-like streaming offering, CBS is trying to force itself into a "next-generation content bundle," which will probably be a sort of collection of apps that offer a few channels each.

Basically, CBS is playing Netflix's game.

This next-generation bundle could involve you the viewer having, say, an Apple TV, and then through that device subscribing to Netflix, HBO, maybe an ESPN offering, and a package of Turner channels (like CNN, TNT, and TBS, for example). This would be in lieu of a cable box and traditional cable subscription.

There would probably, in this future bundled world, also be apps for CBS (perhaps combined with some Viacom channels), an app for ABC + Disney channels (either with or without ESPN), and then an app for Discovery Networks channels (which include channels like Discovery, TLC, and Animal Planet, among others).

This list goes on (we can easily imagine, say, a BuzzFeed TV app), but you get the idea: You're probably going to buy a slimmed-down collection of channels from various content creators through an app.

Netflix CEO Reed Hastings kind of sketched out what this could look like on the company's latest earnings call, telling Re/code's Peter Kafka that these types of apps could emerge over the next five to 10 years, adding that, "I think everyone is just racing to make a great app like Netflix, like HBO Now, those things." In short, Netflix doesn't think it will be considered a "streaming TV service" in the future so much as it will simply be a TV channel.

And so what you would want to offer inside one of these apps is what media executives would call a "differentiated suite of content offerings."

This, while being an epic mish-mash of corporate speak, means a lot of different things to different companies, but more or less means you need to offer good content a user would expect to get from your brand.

A "differentiated suite" for Netflix probably means lots of good TV shows their subscribers want to binge watch.

The same thing for CBS probably means a mix of sporting events — CBS has NFL games, pro golf, and some college football and basketball — and easily watchable sitcoms like "The Big Bang Theory" and a reboot of "Star Trek."

star trekBut whereas the cable bundles consumers have become conditioned to purchase over the last 20 years include lots of stuff you want and a similar (or greater) amount of stuff you don't, the bundle of the future probably has fewer channels but is more tailored to your preferences.

You want to watch sports? You can subscribe to two or three apps and get all of those needs met.

You only want to watch TV dramas? Same thing, except you're probably subscribing to two or three completely separate offerings.

Right now, cable and content companies are getting both of those services paid for by the same customer. In the future, that will change, and with it will go a very large and stable revenue stream.

So while few things might be more dependable than a rebooted version of "Star Trek" and a half-dozen NFL games each week, the attractiveness of CBS's bundle isn't what matters to Netflix.

What matters to Netflix at this point in the cycle is that other content creators and distributors are starting to play the game their way.

SEE ALSO: How good Netflix is at making TV shows compared to other networks

Join the conversation about this story »

NOW WATCH: Cable channels are speeding up 'Seinfeld' reruns to squeeze in more commercials










'Saved by the Bell' cast members thought Jessie's unforgettable caffeine-pill freakout was lame

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Who can forget that pivotal episode of "Saved by the Bell" when Jesse Spano (Elizabeth Berkley) lost it in Zack Morris's (Mark-Paul Gosselaar) arms while singing "I'm so excited"?

Apparently, November 3 will be the 25th anniversary of the episode that made us all wonder if college (in Jessie's case, Stanford) was worth all the mess we were going through. Thrillist took a deep dive into the episode and looked at all the factors that would have Jesse spinning out and change her from the perfect student to someone just one bad grade away from a rehab stay.

But hindsight is 20/20, and it appears as if select cast members didn't quite see the episode, titled "Jessie's Song," for what it was: an earth-shattering television event.

im so excited im so scared saved by the bell ag

Don Barnhart directed more than 200 episodes of "SBTB," including "Jessie's Song," and he told the website that some of the cast members were "too hip for the room."

“There were a couple of people who teased her," he said. "They didn’t rank on her, they didn’t belittle her, but they kind of teased her. Everyone knew there were bigger drugs out there on the market. 'Why aren’t we doing a heroin show?' 'Well, we’re not doing a heroin show.'”

Clearly, none of the cast members had actually done heroin. 

Revisit the glory of that episode below:

SEE ALSO: WHERE ARE THEY NOW? The cast of 'Bring It On' 15 years later

MORE: 'Full House' stars say Lifetime's unauthorized movie about them is 'just so bad'

Join the conversation about this story »

NOW WATCH: How the 'Game of Thrones' cast reacted when a Comic Con audience member shouted about Jon Snow










Celebrities share the best Instagram pics of fans dressed as them for Halloween

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Tons of people dressed as their favorite celebrities this Halloween weekend and no one loved it more than the stars themselves.

The Rock, Miley Cyrus, Kylie Jenner, Nicki Minaj, and many more all posted their favorite photos of fans dressed as them.

Check out this year's most creative celeb-inspired costumes.

SEE ALSO: The 24 best-dressed celebrities of Halloween 2015

Cindy Crawford captioned this collage of people dressing up as her famous Pepsi ad: "A very Cindy Halloween. A few of my favorites this year...Look-alike #regram"

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A lot of people dressed as The Rock's viral fanny pack photo.

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Even a baby got in on the fun!

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See the rest of the story at Business Insider








Heidi Klum's Halloween party is one of the hottest tickets in town — here's what it's like inside

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Heidi Klum halloween party 2015Supermodel Heidi Klum has been dubbed the "Queen of Halloween" thanks to her extravagant costumes and annual invite-only party, which continues to be one of the hottest tickets around.

She has been embracing the spirit of the holiday for the last 16 years, hosting a yearly bash that includes spooky decorations, elaborate costumes, and plenty of surprises.

From her transformation into an elderly woman to a full-blown butterfly costume, Klum never ceases to shock guests with her get-ups — and this year's Jessica Rabbit costume proved no different.

We got the chance to attend the coveted event and see what it was like on the inside, from the unbelievably intricate costumes to its long list of celebrity attendees.

This year's party was at Lavo, a trendy nightclub in Midtown Manhattan.

Here's what happened inside.

SEE ALSO: The 14 most cliché Halloween costumes of 2015

DON'T FORGET: Follow Business Insider's lifestyle page on Facebook!

We arrived at the red carpet around 8:40 p.m., and VIPs started coming in at 9. Designer Marc Bouwer, who has been coming to Klum's celebration for years, was one of the first to arrive. Bouwer and his guest were decked out in lavish gold-shimmering costumes from head to toe. We immediately knew we were in for some crazy costumes that evening.



Not everyone was dressed elaborately — some opted for simpler costumes, like this cat and maid.



Christian Siriano, designer and winner of "Project Runway" Season 4, showed up early on with boyfriend Brad Walsh. The two were dressed as Picasso paintings, adorned in painted faces and picture frames.



See the rest of the story at Business Insider









Check out the latest IGNITION agenda

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It’s time to take a look at how digital innovation is transforming what we do and how we do it.

Mobile is overtaking desktop, social is beating search, on-demand is undercutting T.V., messaging apps are challenging email, and things around us are becoming connected. These shifts in trends can rattle how we operate. Don’t let digital innovation be a threat, make it your opportunity. Find out what’s on the horizon for media, tech and finance and what you can do to plan for 2016 and beyond.

Want to know where experts see industry giants— Apple, Google, and Facebook— going in 2016?  Join us at IGNITION on December 8-9 at the Time Warner Center in New York City, to get the insight.

The program covers digital innovation through interviews, demos, panels and conversations with industry leaders. Here’s what we have in store so far:

Interviews
Brian Roberts, CEO, Comcast
Jonah Peretti, CEO, BuzzFeed
Jeff Immelt, Chairman & CEO, GE
Lowell McAdam, Chairman & CEO, Verizon
Michael Lynton, CEO, Sony Pictures Entertainment
Jim Cramer, Chairman, TheStreet, Host, CNBC
Carolyn Everson, VP, Global Marketing Solutions, Facebook
Jim Lanzone, President & CEO, CBS Interactive
Leslie Moonves, President & CEO, CBS Corporation
Mark Thompson, CEO, The New York Times
Jeff Bewkes, CEO, Time Warner, Inc.
Hiroshi Mikitani, Co-Founder & CEO, Rakuten
Dan Schulman, President & CEO, PayPal
Peggy Johnson, EVP, Business Development, Microsoft
Maurice Lévy, Chairman & CEO, Publicis Groupe
Conversations
Conversation: Disrupting Television
Mike Hopkins, CEO, Hulu
Anthony Wood, Founder & CEO, Roku
Conversation: Hollywood and Silicon Valley
Jim Breyer, CEO, Breyer Capital
Thomas Tull, CEO, Legendary Entertainment
Interviewer:Julia Boorstin, Senior Media & Entertainment Correspondent, CNBC
Conversation: The Power of Images
Jonathan Klein, Co-Founder & Chairman, Getty Images
Mark D'Arcy, CCO, Facebook Creative Shop
Conversation: Delivering the Goods
Jennifer Hyman, Co-Founder & CEO, Rent the Runway
Matt Salzberg, CEO, Blue Apron
Interviewer:Alyson Shontell, Deputy Editor of Tech, Science, & Entertainment, Business Insider
Conversation: Up From YouTube
Barry Blumberg, Chief Content Officer, Defy Media
Ian Hecox & Anthony Padilla, Co-founders, SMOSH
Interviewer:Julia Boorstin, Senior Media & Entertainment Correspondent, CNBC
Conversation: The Messengers
Ted Livingston, Founder & CEO, Kik
Conversation: The Future of Publishing
Alexander Klöpping, Founder, Bendle
Interviewer:Gordon Crovitz, Partner, NextNews Ventures
Demo Derby: Interactive Video
Yoni Bloch, CEO, Interlude
Justin Fuisz, CEO, Fuisz Media
Interviewer:Alyson Shontell, Deputy Editor of Tech, Science, & Entertainment, Business Insider
Panels
Panel: Making Mobile Marketing Work
Miha Mikek, CEO, Celtra
Pete Spande, CRO, Business Insider
Lisa Utzschneider, CRO, Yahoo!
Panel: Five Million Channels — Video Rules
Erik Huggers, President & CEO, Vevo
Ynon Kreiz, CEO, Maker Studios
Kerry Trainor, CEO, Vimeo
Moderator:Steve Kovach, Deputy Editor, Business Insider
Panel: Into The Stream — Marketing Goes Native
Linda Boff, CMO, GE
Patrick Keane, President, Sharethrough
Adam Singolda, CEO, Taboola
Philippe von Borries, Co-CEO & Co-Founder, Refinery29
Moderator:Jay Yarow, Executive Editor, Business Insider
Panel: Ad Busters — Teens on Media
Eight leading-edge Millennials
Moderator:Stephanie Retblatt, Senior Chief Brainiac, Smarty Pants
Panel: The Future of Sports
Ted Leonsis, Founder & Partner, Revolution Growth
Jason Robins, CEO, DraftKings
Moderator:Daniel Roberts, Staff Writer, Fortune
Panel: Get Live
Al Roker, Founder & CEO, Al Roker Entertainment
Panel: War of the Worlds
Mark Mahaney, Managing Director of Internet, RBC Capital Markets
Gene Munster, Managing Director & Senior Research Analyst, Piper Jaffray
Danny Sullivan, Founding Editor, Search Engine Land
Panel: Life After Ad Blocking
Ben Barokas, Founder & CEO, Sourcepoint Technologies, Inc.
Sean Blanchfield, Founder & CEO, PageFair
Jason Kint, CEO, DCN
Moderator:Allison Schiff, Associate Editor, AdExchanger
Demos/Presentations
Presentation: The Future of Digital
Henry Blodget, CEO & Editor-in-Chief, Business Insider
Presentation: Rise of Streaming Video Services
Business Insider Intelligence
Presentation: Apple 2016
Gene Munster, Managing Director & Senior Research Analyst, Piper Jaffray
Presentation: Google 2016
Danny Sullivan, Founding Editor, Search Engine Land
Presentation: Facebook 2016
Mark Mahaney, Managing Director, RBC Capital Markets
Demo:
Sophie Lebrecht, CEO, Neon
Demo:
Jeff Smith, CEO, Smule

 

IGNITION sold out in 2014, so don’t wait to reserve your seat!

 

 

SEE ALSO: The biggest names in digital will be at IGNITION 2015 — check out the lineup

AND: Blue Apron cofounder Matt Salzberg to speak at IGNITION 2015

Join the conversation about this story »










'Key & Peele' star joins David Cross for Netflix sketch taking on police brutality

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David Cross is looking for a chance to exert his rights, but "Key & Peele" star Keegan-Michael Key isn't taking the bait in a newly released sketch from Netflix's upcoming series, "W/ Bob & David."

Cross plays Gilvin Daughtry, the host of “Know Your Rights." He has identified a police sobriety check and can't wait to flaunt his constitutional knowledge all over an arrogant and abusive police officer. He's also very fond of multiple exclamation points.

"I am being made to stop at what looks like an impromptu checkpoint here on the corner of Racine and Wilimington," Cross says into a hidden camera in his car. "And I'm going to show you how to use your rights in the face of police harassment."

But Key's officer isn't letting anything get to him, which allows Cross to get even crazier and more determined as a road warrior for justice.

Consisting of just four half-hour episodes and an hour-long “making of” special, the first season of "W/ Bob & David" premieres in its entirety on Friday, November 13, on Netflix

Watch the sketch below:

 

SEE ALSO: Netflix releases first sketch from 'Mr. Show' creators Bob Odenkirk and David Cross's new series

SEE ALSO: Parks and Recreation' star Aziz Ansari claims this is the exact formula TV shows use to cast minorities in order to reach a racial quota

Join the conversation about this story »

NOW WATCH: The new 'Daredevil' villain was thrust onto the stage at Comic Con for the first time










Chart-topper Adele just did something no artist in history has ever done before

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Adele is finally back, and she isn't taking prisoners.

The 10-time Grammy winner just did something no artist in history has done before: She sold over 1 million US downloads of a song in just one week.

According to Billboard, Adele sold 1.11 million total copies of her single "Hello," which was released October 23. The previous record was 636,000 by Flo Rida's "Right Round" in 2009.

With its immense sales success, "Hello" also skyrocketed to No. 1 on the Billboard Hot 100, closely followed by Justin Bieber's recently released "Sorry." Adele has had seven singles chart in the Hot 100, but surprisingly enough, "Hello" is the first of her career to debut at No. 1.

It has been over three years since Adele released her last single "Skyfall" and over four years since her most recent album "21" hit airways. That wait time increased anticipation of Adele's new music, which likely correlates to a boost in sales.

When her upcoming album "25" debuts November 20, you can bet its sales will be insane as well. The album is reportedly a "lock" to sell over 1 million copies in the first week, and will likely end up closer to 2 million.

Selling 1 million copies in the US rarely ever happens anymore. Only two artists have accomplished that feat in 2015. Drake hit the mark with his "If You're Reading This It's Too Late" album in August, and J. Cole crossed 1 million for his "2014 Forest Hills Drive" in September. But it took both Drake and Cole extended amounts of time to get there.

Watch Adele's "Hello" music video, which already has almost 200 million views below:

SEE ALSO: The sales projections for Adele's '25' album are insane

MORE: The incredibly successful life of 10-time Grammy winner Adele, and how the world's best singer was discovered

Join the conversation about this story »

NOW WATCH: How to use Apple's Spotify killer — now on everyone's iPhone










Only one tattoo on Jaimie Alexander's 'Blindspot' character is real — here's what it means

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There are more than 200 tattoos painted on Jaimie Alexander's body for NBC's "Blindspot," but just one is real.

Every tattoo will serve as the center of an episode (there are enough for 10 seasons), except the real one. So, Alexander is actually able to speak about it without fear of giving out any spoilers.

So, which one is it?

It's the tattoo of the letters "ES" on her left wrist. According to the actress, it keeps her from becoming too stuck in her own ways.

Jaimie Alexander"It's something I used to say as a little kid," Alexander told USA Today. "I never used to say, 'I love you.' I would mouth, 'Elephant Shoe.' If you mouth it, it looks like you're saying, 'I love you.' For me, it’s just one of those things that reminds me to be childlike and sort of look at the world through innocent eyes and just to be openminded."

That frame of mind seems to be working for her. From ABC Family's "Kyle XY" to the "Thor" movie franchise, and now "Blindspot," she is having a good run.

By the way, Alexander has eight other tattoos that are covered for the show in a painstaking seven-and-a-half-hour process.

SEE ALSO: The fabulous and fast-rising career of Jaimie Alexander, the star of fall's top TV show 'Blindspot'

MORE: 10 ways 'Supergirl' is just like 'Superman'

Join the conversation about this story »

NOW WATCH: 'Heroes' is returning to NBC — Here's the first trailer for the rebooted show










Victoria's Secret models reveal their top diet tips

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Victoria's Secret models have to stay in tip-top shape — especially for the annual iconic Fashion Show

These woman are anomalies. In fact, runway vet Lindsay Ellingson told Business Insider that L Brands Chief Marketing Officer Edward Razek goes so far to tell the woman before the show that "the odds of becoming an Angel are one in a million ...  and then the odds of doing the show 8, 10, 15 times like some of the girls have done is even crazier."

But these model have some tips and advice on diet and wellness that we can utilize. Surprisingly, a common theme is to eat what you want — but within reason.

SEE ALSO: Then and now: how 9 famous Victoria's Secret angels grew into supermodels

Lindsay Ellingson told The Cut that she drinks warm water every morning.

Source: The Cut



Ellingson told Business Insider she focuses on eating good food, rather than dieting. "One of my go-tos is salmon with a kale salad and a sweet potato — so very hearty, energizing food — but it's by no means a diet. It's, you know, good for you," she said.

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Lily Aldridge nixes wine to prep for the Fashion Show. "The big thing I cut out is wine. And then a week before the show, I stop salty foods," Aldridge said to The Daily Mail.

Source: The Daily Mail



See the rest of the story at Business Insider








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