Super Bowl XLIX is fast approaching, and already some of the world's biggest brands are teasing details about the ads they will be running during the big game.
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The commercial breaks are once again set to be a flashy affair, and it's little surprise: Super Bowl 2015 broadcaster NBC is seeking $4.4 million to $4.5 million per 30-second spot, up on the $4 million price tag FOX set last year. Ninety-five percent of the in-game TV ad space has been sold so far.
We're compiling everything you need to know about the commercial side of this year's big game, and we'll keep updating this post right up until Feb. 1, when you can follow our live coverage.
All the brands in this slideshow are organized in alphabetical order for ease of navigation.
Anheuser-Busch
The brewer Anheuser-Busch is going all out once again, this time airing three minutes, 30 seconds of ads during the event.
It has two ads planned for Bud Light, each created by a different agency, and another for Bud, as Adweek details.
- "Lost Dog," has been created by Anomaly and will show how "only your best buds are the ones who always have your back." It acts as the sequel to last year's much-loved "Puppy Love" spot and features a cute canine and the famous Clydesdale horses.
- Another Bud Light spot created by EnergyBBDO is called "Coin" and tells the story of a drinker who plays a life-size Pac Man game. The brand released a teaser, so we know what to expect, on January 16. And it released the full ad on January 21 (watch it below.)
- The final spot is for Bud, which is another Anomaly effort. This ad focuses on how the beer is brewed.
The brewer plans to release each ad online in the week before the game.
Here's the Bud Light "Coin" spot:
Avocados from Mexico
Avocados from Mexico announced in January it would run a 30-second ad during the Super Bowl, but it will keep its TV ad creative under wraps until the game.
The brand will also be creating other marketing opportunities around the football season. That will include social-media activity featuring American TV host Mario Lopez and in-store ads.
In a press release, Avocados from Mexico explained the reasoning behind advertising a warm-weather fruit during the middle of winter: During the month of last year’s Super Bowl, 70 million avocados were sold in the US.
BMW
BMW is returning to the Super Bowl after a four-year hiatus, with a 60-second spot to promote its i3 electric car.
BMW's North American vice president of marketing Trudy Hardy says the company will use the Super Bowl as a platform to "educate" viewers about the benefits of electric cars.
KBS is the agency behind the spot, but we don't have any more details yet about its creative direction.
See the rest of the story at Business Insider
