Lori Greiner is an entrepreneur who turned her first idea—a clear plastic jewelry organizer that holds 100 pairs of earrings, safeguarding them from tangles—into a $500 million brand.
The Chicago native has since created over 350 products and holds 110 U.S. and international patents.
Greiner is now a panelist alongside Mark Cuban on ABC's "Shark Tank," as well as host of her own QVC show "Clever & Unique Creations by Lori Greiner," which has been on the air for 11 years.
Greiner gave Business Insider a behind-the-scenes look at her 22-hour work day on-air at QVC.
My work day begins at 1am.
Signing in at the Studio Operations Desk. It’s 1 a.m. and it’s going to be a marathon day! I have my Clever & Unique Creations Hour shows today on QVC. First one starts at 6 a.m.
It takes me and my team about three or four hours to set up before an hour-long show. I’m ready!
First stop, the set where I sell beauty products.
Here I am in the gorgeous beauty set talking with the floor manager about what our needs may be for the different items we are airing in the show.
He helps me review what sets I will need to show each different product in the show. Isn’t this set beautiful?
One of my most popular products I sell is the jewelry organizer.
Doing a little last minute makeup before the show. So great that the product I am selling is my Gold & Silver Safekeeper Mirrored Jewelry Cabinet.
As you can see it is a full length mirror with jewelry inside, and since it has a mirror I can check my hair, makeup and outfit right before the cameras go on right on set!
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