A video of a marketing stunt by TNT in Belgium has taken the internet by storm.
The television network placed a large red "push to add drama" button in the middle of an "average Flemish square" that, when pushed, provoked a series of high octane events worthy of any Primetime drama: Unsuspecting Belgians were launched into a spectacle of gunfights, runaway ambulances, and lingerie-wearing women on motorcycles.
Comedy Central's Tosh.0 blog, which tracks the best of YouTube, said that "TNT should get their advertising agency to make their TV shows."
The video has been watched nearly 4.5 million times on YouTube and shared 702,610 times in the last 24 hours.
Considering that an attempted Adult Swim stunt in which the network placed magnetic lights on bridges and buildings around Boston provoked numerous calls to the bomb squad in 2007, Adfreak noted: "Here's another marketing stunt for the 'Could never happen in America' file."
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