Mercedes-Benz Fashion Week officially started today when Super Bowl Champion Victor Cruz, wide receiver for the New York Giants, cut the ribbon outside the tents at Lincoln Center.
Peter Levy, SVP and Managing Director of IMG Fashion, introduced Cruz and told the media to expect him to be sitting in the front row at plenty of shows this week.
In addition to the huge win on Sunday, Cruz also scored a modeling contract with mega-agency IMG Worldwide. Expect public experiences and marketing campaigns in his future.
For you fashionistas who don't know who Cruz is: he was the one who did the salsa after scoring a touchdown for the Giants in the first half of the Super Bowl.
Check out some scenes from the ribbon-cutting:
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