Earlier this week, comedian Michael Ian Black tweeted a dry message about a Dos Equis "Most Interesting Man in the World" app to his 1.9 million fans.
When followers noted that this seemed like a paid message written by an unpaid intern, Black surprisingly confirmed that he made thousands for the 120 characters.
You've gotta love honesty.
While it's not uncommon for celebrities with huge followings to get paid to promote products, Dos Equis certainly got more than it paid for after Black continued to respond to every single hater that bashed the comedian for shilling tweets. Even Chrissy Teigen got involved!
At 3:07 p.m. May 10, comedian Michael Ian Black tweeted an uncharacteristically dry message about Dos Equis.
When a follower noted that this seemed like a pre-packaged tweet, Black admitted yeah ... it was. And he made boatloads for it.
There's no question why Dos Equis wanted Black to tweet. He has almost 2 million followers and is a self-proclaimed "Noted expert."
See the rest of the story at Business Insider
Please follow Advertising on Twitter and Facebook.