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- YouTube's Partner Program allows influencers to earn money off their channels by placing ads within videos.
- Google places these ads and pays a creator based on factors like a video's watch time, length, and viewer demographic.
- Here's how much YouTube pays creators for a single video with 100,000, 1 million, and 150 million views, according to top influencers.
- Sign up for Business Insider's influencer newsletter, Influencer Dashboard, to get more stories like this in your inbox.
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How much money YouTube pays creators for a single video depends on a number of factors, but the number of views it gets is a big one.
Creators with 1,000 subscribers and 4,000 watch hours are eligible to have their videos monetized with ads by joining YouTube's Partner Program. These ads are filtered by Google, and how much money a creator earns depends on the video's watch time, length, video type, and viewer demographics — among other factors.
The CPM rate (or cost per thousand views) varies wildly, and some top creators have ad-placement strategies to maximize their earnings.
For instance, Andrei Jikh, a personal-finance influencer, told Business Insider that he earns more money by including midroll ads, which can run in videos lasting over 10 minutes. They can be skippable or nonskippable, and creators can place them manually or have them automatically placed by YouTube.
There are also things creators can avoid to try and boost earnings.
Some videos that contain swearing or copyrighted music are flagged by YouTube and demonetized, earning hardly any money for the creator (or none at all). One of YouTube's biggest stars, David Dobrik, recently said in an interview that he earned about $2,000 a month from YouTube directly, despite his weekly videos gaining an average 10 million views. He earns most of his money through brand sponsorships instead, like his partnership with SeatGeek.
Here's how much money YouTube paid creators for a video with 100,000, 1 million, and 150 million views, according to top YouTube creators.
100,000 views — between $500 to $1,000 (Natalie Barbu)
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Natalie Barbu started her YouTube channel while she was in high school about eight years ago.
She'd post videos about fashion and beauty as an after-school hobby, long before she knew she could be earning any money from the platform, she told Business Insider.
Now she runs a channel with 257,000 subscribers and posts weekly videos about her day-to-day life experiences.
Barbu has more than 20 videos with over 100,000 views uploaded to her YouTube channel.
On average, she said a video with around 100,000 views earns her between $500 and $1,000, depending on how many ads she includes in the video. For example, she earned only $100 from a video with around 100,000 views from a few years ago because she included only one ad.
There are some key factors that can help boost the video's ad revenue.
Advertisers pay more for an informative business-related video than a vlog-style video, Barbu said. The rate will also depend on the season, with lower CPM rates (or advertising budgets) at the start of the year and higher ones toward the end.
Some YouTube creators also have specific strategies they employ to earn the most money possible through ads.
Read the full post here: YouTube creator Natalie Barbu breaks down how much money she earns from a video with 100,000 views
1 million views — between $2,000 and $40,000 (4 creators)
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A video with 1 million YouTube views doesn't always make the same amount of money and can vary considerably depending on the creator.
Business Insider spoke with four YouTube influencers with very different channels — Marina Mogilko, Kevin David, Austen Alexander, and Shelby Church — on how much they earned from videos with over 1 million views (and below 1.5 million views).
- Church (1.4 million subscribers) — between $2,000 and $5,000.
- Alexander (165,000 subscribers) — $6,000.
- Mogilko (1.7 million subscribers) — $10,000.
- David (844,000 subscribers) — $40,000.
These creators all said that enabling every ad option, which includes banner, preroll, and midroll ads, has helped with their earnings. They also like to extend videos past 10 minutes long.
Read the full post here:How much money a YouTube video with 1 million views makes, according to 4 creators
150 million views — $97,000 (Paul Kousky)
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Paul Kousky films videos about Nerf guns for YouTube and has 10.9 million subscribers.
He told Business Insider that he earns a majority of his revenue through ads on his YouTube channel, PDK Films.
Kousky's highest-earning video is one he posted in February 2018 titled "Nerf War: Tank Battle," which went viral worldwide six months later, he said.
By the time the video had hit 150 million views (it continues to rack up views), he earned $97,000 in AdSense revenue.
When Kousky first uploaded the video, he said it had about 50% US viewers, which is his target demographic. After it went viral, the US audience dropped and is now only about 5%.
Since his video went viral worldwide, it pulled in views from countries with a lower CPM rate. If a majority of his viewers had been from the US, then he would have earned more money, he said. Viewer demographic is a key factor for YouTube in determining the CPM rate for videos.
Read the full post here: How much money a YouTube video with 150 million views makes, according to a top creator
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