Karlie Kloss has been hawking her "Perfect 10 Kookie" behind-the-scenes at fashion week, on her Instagram and by literally handing them out on the streets of New York City.
The cookie is a collaboration between the 20-year-old model and Momofuku Milk Bar benefiting the Feed Foundation.
For every "Perfect 10 Kookie" sold, Feed will provide ten school meals to hungry children around the world.
The gluten-free cookie — made up mainly of almond flour, agave and mini chocolate chips — is similar to Momofuku's less-healthy compost cookie, which contains chocolate chips, butterscotch chips, coffee, graham cracker crust, pretzels and even potato chips.
We tasted Karlie's slightly-healthier kookie today at the Business Insider office:
Here are the reviews from Business Insider reporters:
- "Not as good as Compost Cookies, but I also don't complain about cookies." — Dylan Love
- "Tasty. They're not rock-hard like most cookies. Definitely not as good as Compost cookies but a close second if they're actually healthier." — Alyson Shontell
- "I'm all about gluten-free products, but it seemed like there was something missing here. It was certainly chocolaty enough, but very chewy, and not in a Chips Ahoy kind of way. It was more like eating dry oats." — Kirsten Acuna
- "I'm really into gluten, but I would definitely eat another one." — Laura Stampler
- "I thought the perfect 10 kookie had a disproportionate amount of nuts and oats compared to chocolate and actual cookie. It was very soft though, which I did like a lot. This wouldn't be my first choice if presented with different options." — Kevin Smith
- "Not quite a compost cookie, but I liked it. It wasn't too sweet and didn't make me feel gross after eating it." — Leah Goldman
Looks like the people in this office would prefer an actual compost cookie to its healthier, model-endorsed counterpart.
Not that we were complaining too much:
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