Advertisers spend millions of dollars for 30 seconds of precious Super Bowl air time every year.
With over 100 million people watching, advertisers need to make a killer commercial to get their money's worth.
This is how a hit Super Bowl commercial gets made:
Produced by William Wei
SEE ALSO: The 3 Best Super Bowl Ads Ever
SEE ALSO: ... And The 3 Worst Super Bowl Ads Ever
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