Sure, Sundance is a festival showcasing upcoming independent films, but since it began in 1978, the festival has taken a turn.
In addition to film premieres and panels, the people are there to party.
For ten days every January, the pristine, small mountain town usually known as Park City, Utah, becomes a playground for Hollywood elite.
Paris Hilton, Nicole Kidman, Jessica Biel, James Franco and Joseph Gordon-Levitt are just a few of the names who made it to this year's annual festival.
But when they weren't promoting their films, celebrities (and wannabes) were partying until the wee morning hours at one of the many pop-up restaurants, lounges or nightclubs.
Moet champagne was being served by ice luge and in goblets at the Paige Hospitality group football playoff viewing party.
The event was sponsored by Element Electronics.
Where on Sunday the Paige Hospitality group threw a football playoff viewing party sponsored by Element Electronics.
Guests were thoroughly enjoying themselves.
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