Some Super Bowl ads -- like Apple's legendary "1984" spot -- air only once. But today, brands want their big game ads to live forever (or at least a year or more) on YouTube and in other social media.
This ranking measures the Super Bowl ads that have stood the test of time on Facebook and other social media.
Some ads, like Reebok's "Office Linebacker" from 2006, have remained relevant through the years. Budweiser's "Wassup" spot, also from 2006, even created a nationwide catch phrase.
Volkswagen appears on our list multiple times, showing the impressive creativity that Deutsch LA, which does their ad work, is able to stir up year after year.
Doritos also makes the list multiple times, which is interesting considering its ad strategy for the past few years: It lets fans submit ideas, and the winning idea is produced into the company's biggest ad of the year.
The videos are ranked according to how many times they were shared across social media (according to our friends at Unruly Media). The total views for each ad are also listed. Note that this ranking values "shares" over views, because it measures virality, not overall popularity. The ranking is as of the time of writing; it shifts constantly as the content is shared anew.
Budweiser's "Flash Fans": 248,085 all time shares
Total views: 4,226,166
Year: 2012
Agency: Anomaly
This feel good ad shows how a minor league hockey team won because of their strong fan support.
'Cowboys and Aliens' trailer: 257,329
Total views: 9,265,290
Year: 2010
Agency: Universal Pictures
The "Cowboys and Aliens" trailer may be one of the most shared Super bowl ads ever, but it had a dismal box office turnout. It had a $163 million budget, and only grossed $100 million in the U.S.
'The Avengers' trailer: 282,293
Total views: 6,324,380
Year: 2012
Agency: Marvel
"The Avengers" was the highest-grossing movie of 2012, bringing in more than $1.5 billion.
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