Big Bang Theory star Kaley Cuoco has a new role to master: She's now William Shatner's secret daughter in the Priceline Negotiator ads.
The Butler, Shine, Stern & Partners-created spot shows Shatner dropping his daughter off at a monastery as a child and picking her up a decade or two later, suited up and ready to negotiate. "You're a master of monkey style Kung Fu!" Shatner proclaims.
Cuoco, who also just landed herself a role alongside Kate Upton and Bar Refaeli in the Super Bowl's commercial breaks, thinks that she and Shatner are a perfect match, telling the AP: "The nerdy factor, the Trekkie stuff, it goes with `Big Bang' and it all worked together."
Priceline has been throwing the original negotiator a lot of curve balls in the last year.
In January 2012, execs decided that The Negotiator didn't fit in with their new sales model ... so they pushed the character off a cliff in a Priceline bus to his fiery death. ("I'm in grief mode. It's not the first time I've had an iconic character die off," Shatner said.)
Realizing that was a huge mistake shortly after — a Citigroup analyst even joked that it was Priceline's biggest market risk— Priceline brought the actor back in August as a surfer. The other option was a resurrection as a half man/half robot.
All that and then a daughter?
SEE ALSO: Read About Cuoco's Super Bowl Spot>
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