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Kelly Ripa and Regis Philbin Axed From TD Bank Campaign [THE BRIEF]

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Regis Philbin, Kelly Ripa

Good morning, AdLand. Here's what you need to know today:

TD Bank's new $20 million ad campaign is exchanging celebrities for the everyman. The new marketing platform gets rid of Kelly Ripa and Regis Philbin in place of everyday customers (one is named Stanley), showing that it is "American's Most Convenient Bank." Tierney did the campaign. TD Bank had been weighing a decision on whether to get rid of Philbin since he retired from TV in January 2011. Philbin had been the TD Bank spokesperson since at least 2008.

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