Most people can't imagine James Bond drinking anything other than his signature vodka martini (shaken not stirred). But the international man of mystery is going to be sipping Heineken, again, in the upcoming Bond flick "Skyfall."
While some fans cry "sacrilege," this isn't the first time Bond has strayed from martinis.
In the very first Bond movie, "Dr. No," Bond perched at a bar beside a Red Stripe. He's also imbibed various brands of vodka, sodas, and other prominently labeled beverages.
For "Skyfall," Bond will be seen with a mall full of different brands, covering everything from Coke Zero, to Sony Vaio. The Heineken tie-in is one of the largest product placement packages in history.
To give you a sense of just how big of a deal product placement is for James Bond, we put together a short history of product placement throughout the lifespan of the movie franchise.
Bond opted for a Red Stripe rather than his signature vodka martini during his first flick in 1962. Pan Am and Smirnoff also made appearances in "Dr. No."
Pan Am product placements occurred throughout the Bond franchise. In fact, Bond nonsensically flew from London to Istanbul on the US-based airline in "From Russia With Love" (1963).
Bond is known for his cars, but the franchise also pioneered auto placements in movies, starting with "The Man with the Golden Gun" (1974).
American Motors made a historic $5 million deal to have Bond drive its cars, exclusively ... even in Thailand, which didn't sell the brand and would require steering wheels to be on the opposite side of the car.
Watch Bond perform a famous stunt in the AMC below:
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