Korean pop sensation Psy has exploded in the US thanks to his viral hit, "Gangnam Style." The music video has so far garnered over 221.5 million hits on YouTube, and Psy has been featured on a number of American television programs, including "Today," "Good Morning America," and "Ellen."
The video mocks the opulence and showiness of Gangnam-gu, a wealthy Seoul neighborhood that's known for its materialism and superficiality, as well as nightlife, cafes, and shopping.
But apart from the silly choreography and catchy chorus, the dance hit also supposedly contains a subversive message about class and wealth in Korea, posits The Atlantic's Max Fisher.
More than anything, Gangnam is a haven of wealth. It's home to around 1% of Seoul's total population.
Source: AP
Here is an aerial view of Gangnam-gu in South Korea. "Gangnam" literally means "South of the river." The district is about half the size of Manhattan.
Source: AP
Gangnam-gu is considered to be the most affluent district in all of South Korea. The average apartment there costs about $716,000, an amount that would take an average South Korean household 18 years to earn, according to the AP
Source: AP
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