There are good ads, and then there are ads that change the world. Many ads change a brand, few change society or its culture.
Some were highly successful, Such as Benetton's HIV campaign in the early 1990s which humanized people with AIDS.
Others went largely unnoticed at the time, but entered the vernacular decades later ("Keep Calm and Carry On").
They all have one thing in common — they changed the way we think.
Lord Kitchener Wants You (1914). This British WWI recruiting poster spawned a lot of famous recruitment posters.
The "Lord Kitchener Wants You" poster debuted in England in 1914 at the start of World War I. It made its first appearance on the cover of the London Opinion and resulted in massive recruitment success. Its most notable legacy went beyond WWI as it would inspire a handful of other notable campaigns.
Uncle Sam Wants You (1917). Inspired by Kitchener, James Montgomery Flagg's work is now the iconic image of Uncle Sam.
Often a Bridesmaid, But Never A Bride (1924). This popular saying is only popular because of a Listerine campaign.
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