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E! President Reveals Why You Can't Stop Watching The Kardashians

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Khloe Kim Kardashian

Thought people were tired of the Kardashians?

Think again.

In a Q&A with Reuters' Tim Molloy, E! President Suzanne Kolb viewers are tuning in to the network's all things Kardashian programming for one reason:

I think there's something emotionally aspirational around that family dynamic and visually aspirational about the way that family lives...

From every piece of research I've seen, people aspire to be them or to befriend them.

We were guessing it was more about watching how that 72-day marriage fell apart.

With much of the programming being marathon re-runs of the family's shows, it's no surprise that Kolb admits the network never seriously considered canceling any of the Kardashian shows, despite the backlash that followed word of Kim's divorce earlier this year.

But!

For those of you who can't take it anymore, there's a chance you'll be watching less of them soon -- E! plans to develop and pilot original scripted programming next year.

Click here to read the rest of Kolb's interview>>

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