Vin Diesel, Jason Statham, The Rock, and other stars of the "Furious" movies are much bigger on social media than any other ensemble movie — yes, even "The Avengers."
Crowdtangle provided some data on how they compare in followers:
What makes the "Furious" family so good? Here's some insight from Crowdtangle CEO Brandon Silverman:
Vin has been on Facebook for a very long-time (since at least 2012) and was way ahead of the game on what's now considered a lot of best practices. The other big ones from F7 now all follow a lot of his approach as well, including the Rock, Jason Statham, Ludacris and Tyrese. First, they focus on Facebook and put a lot of resources into it. If you compare something as simple as often how they post, 8 out of the 10 who post the most frequently on Facebook from both franchises (F7 versus Avengers) are from F7.
Second, they post content that has a very authentic, personal feel about what they're doing in their day-to-day lives, including surprising, even embarrassing, content that breaks the mold of the buttoned-up celebrity. That's something that takes time and a real personal buy-in from the individual celebrities. They're also careful about how often they post promotional material (not true of a lot of celebrities), use a lot of visuals & native video and are willing to curate other people's content when it's engaging and meaningful for their audience.
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