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    eSports Advertising and Sponsorships

    This is a preview of a research report from BI Intelligence, Business Insider's premium research service. To learn more about BI Intelligence, click here.

    What is eSports? History & Rise of Video Game Tournaments

    Years ago, eSports was a community of video gamers who would gather at conventions to play Counter Strike, Call of Duty, or League of Legends.

    These multiplayer video game competitions would determine League of Legends champions, the greatest shooters in Call of Duty, the cream of the crop of Street Fighter players, the elite Dota 2 competitors, and more.

    But today, as the history of eSports continue to unfold, media giants such as ESPN and Turner are broadcasting eSports tournaments and competitions. And in 2014, Amazon acquired Twitch, the live streaming video platform that has been and continues to be the leader in online gaming broadcasts. And YouTube also wanted to jump on the live streaming gaming community with the creation of YouTube Gaming.

    eSports Market Growth Booming

    To put in perspective how big eSports is becoming, a Google search for "lol" does not produce "laughing out loud" as the top result. Instead, it points to League of Legends, one of the most popular competitive games in existence. The game has spawned a worldwide community called the League of Legends Championship Series, more commonly known as LCS or LOL eSports.

    What started as friends gathering in each other's homes to host LAN parties and play into the night has become an official network of pro gaming tournaments and leagues with legitimate teams, some of which are even sponsored and have international reach. Organizations such as Denial, AHQ, and MLG have multiple eSports leagues.

    And to really understand the scope of all this, consider that the prize pool for the latest Dota 2 tournament was more than $20 million.

    Websites even exist for eSports live scores to let people track the competitions in real time if they are unable to watch. There are even fantasy eSports leagues similar to fantasy football, along with the large and growing scene of eSports betting and gambling.

    So it's understandable why traditional media companies would want to capitalize on this growing trend just before it floods into the mainstream. Approximately 300 million people worldwide tune in to eSports today, and that number is growing rapidly. By 2020, that number will be closer to 500 million.

    eSports Industry Analysis - The Future of the Competitive Gaming Market

    Financial institutions are starting to take notice. Goldman Sachs valued eSports at $500 million in 2016 and expects the market will grow at 22% annually compounded over the next three years into a more than $1 billion opportunity.

    And industry statistics are already backing this valuation and demonstrating the potential for massive earnings. To illustrate the market value, market growth, and potential earnings for eSports, consider Swedish media company Modern Times Group's $87 million acquisition of Turtle Entertainment, the holding company for ESL. YouTube has made its biggest eSports investment to date by signing a multiyear broadcasting deal with Faceit to stream the latter's Esports Championship Series. And the NBA will launch its own eSports league in 2018.

    Of course, as with any growing phenomenon, the question becomes: How do advertisers capitalize? This is especially tricky for eSports because of its audience demographics, which is young, passionate, male-dominated, and digital-first. They live online and on social media, are avid ad-blockers, and don't watch traditional TV or respond to conventional advertising.

    So what will the future of eSports look like? How high can it climb? Could it reach the mainstream popularity of baseball or football? How will advertisers be able to reach an audience that does its best to shield itself from advertising?

    Robert Elder, research analyst for BI Intelligence, Business Insider's premium research service, has compiled an unparalleled report on the eSports ecosystem that dissects the growing market for competitive gaming. This comprehensive, industry-defining report contains more than 30 charts and figures that forecast audience growth, average revenue per user, and revenue growth.

    Companies and organizations mentioned in the report include: NFL, NBA, English Premier League, La Liga, Bundesliga, NHL, Paris Saint-Germain, Ligue 1, Ligue de Football, Twitch, Amazon, YouTube, Facebook, Twitter, ESPN, Electronic Arts, EA Sports, Valve, Riot Games, Activision Blizzard, ESL, Turtle Entertainment, Dreamhack, Modern Times Group, Turner Broadcasting, TBS Network, Vivendi, Canal Plus, Dailymotion, Disney, BAMTech, Intel, Coca Cola, Red Bull, HTC, Mikonet

    Here are some eSports industry facts and statistics from the report:

    • eSports is a still nascent industry filled with commercial opportunity.
    • There are a variety of revenue streams that companies can tap into.
    • The market is presently undervalued and has significant room to grow.
    • The dynamism of this market distinguishes it from traditional sports.
    • The audience is high-value and global, and its numbers are rising.
    • Brands can prosper in eSports by following the appropriate game plan.
    • Game publishers approach their Esport ecosystems in different ways.  
    • Successful esport games are comprised of the same basic ingredients.
    • Digital streaming platforms are spearheading the popularity of eSports.
    • Legacy media are investing into eSports, and seeing encouraging results.
    • Traditional sports franchises have a clear opportunity to seize in eSports.
    • Virtual and augmented reality firms also stand to benefit from eSports.  

    In full, the report illuminates the business of eSports from four angles:

    • The gaming nucleus of eSports, including an overview of popular esport genres and games; the influence of game publishers, and the spectrum of strategies they adopt toward their respective esport scenes; the role of eSports event producers and the tournaments they operate.
    • The eSports audience profile, its size, global reach, and demographic, psychographic, and behavioral attributes; the underlying factors driving its growth; why they are an attractive target for brands and broadcasters; and the significant audience and commercial crossover with traditional sports.
    • eSports media broadcasters, including digital avant-garde like Twitch and YouTube, newer digital entrants like Facebook and traditional media outlets like Turner’s TBS Network, ESPN, and Canal Plus; their strategies and successes in this space; and the virtual reality opportunity.
    • eSports market economics, with a market sizing, growth forecasts, and regional analyses; an evaluation of the eSports spectacle and its revenue generators, some of which are idiosyncratic to this industry; strategic planning for brand marketers, with case studies; and an exploration of the infinite dynamism and immense potential of the eSports economy.

    Interested in getting the full report? Here are two ways to access it:

    1. Subscribe to an All-Access pass to BI Intelligence and gain immediate access to this report and over 100 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. >> START A MEMBERSHIP
    2. Purchase & download the full report from our research store. >> BUY THE REPORT

    Join the conversation about this story »

    NOW WATCH: Sean Astin talks about the most shocking scene from ‘Stranger Things 2’

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    netflix iron fist marvel reviews

    How much do critics matter?

    For many TV shows, it seems like not that much. In fact, some of the most critically panned TV shows on the air are the most loved by audiences, and have big ratings.

    We already collected a list of some new fall TV shows from 2017 that critics hate (but normal people love), and noticed huge differences in other popular shows as well. So we collected a longer list of current TV shows critics don't like, but everyone else loves enough to tune in every week — or to binge-watch on Netflix.

    We used critic and audience scores from Rotten Tomatoes to judge, and some the differences are staggering.

    Here are popular TV shows that critics hate, but audiences love:

    SEE ALSO: 6 new fall TV shows that critics hate, but normal people love

    21. "MacGyver" — CBS

    Critic rating: 26%

    Audience rating: 54%

    Difference: 28%

    Description: A resourceful former special forces operative is recruited into a clandestine organization.

    20. "Bull" — CBS

    Critic rating: 24%

    Audience rating: 68%

    Difference: 44%

    Description: A renowned psychologist heads a prolific trial consulting service in this drama series based on the early career of Dr. Phil McGraw.

    19. "S.W.A.T." — CBS

    Critic rating: 45%

    Audience rating: 68%

    Difference: 23%

    Description: A S.W.A.T. leader is torn between loyalty to the streets and duty to his fellow officers.

    See the rest of the story at Business Insider

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    serena alexis

    Tennis superstar Serena Williams and Reddit cofounder Alexis Ohanian wed on November 16, 2017. The couple met about two years ago and have a two-month-old daughter.

    The wedding was spectacular — from the guest list (Beyonce and Ciara were in attendance), to the extravagant designer dresses that Williams wore, to the dance performance the couple put on for their guests.

    Take a look at the photos below to get a glimpse of the lavish affair.

    SEE ALSO: How Reddit cofounder Alexis Ohanian and tennis superstar Serena Williams met and fell in love

    Serena Williams and Alexis Ohanian met in May 2015, at the Hotel Cavalieri in Rome. At the time, Williams had never heard of Reddit and Ohanian knew little about tennis. But Ohanian said he knew he wanted to marry Williams by April 2016. He proposed in December.

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    The couple welcomed their daughter, Alexis Olympia Ohanian Jr., in September 2017. Here's Williams holding her before the wedding.

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     Source: Business Insider

    "The venue — the Contemporary Arts Center of New Orleans — was a decision we both made," Williams told Vogue. "Painting and art is something I'm really passionate about, so it just felt natural and different to do it at a contemporary art museum."

    Source: Vogue

    See the rest of the story at Business Insider

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    the rock

    • The Rock created a motivational alarm clock called 'The Rock Clock' as part of a larger initiative called 'Project Rock.'
    • I used it for five days to help me wake up an hour earlier. 
    • In the app, you can set a project, a deadline, and select the sounds you want to wake up to. 
    • After one week of use, I realized that motivation starts with me — and without that internal desire to reach a goal, external motivation won't have the the same impact. 

    Waking up is hard to do. 

    Sometimes I wake up when I intend to, but lay in bed for an extra 10 to 15 minutes staring at the ceiling, debating the value of those extra minutes, and coercing myself into actually putting my feet on the (cold) floor. Usually this happens somewhere between 7:15 and 7:30 a.m. — even though I tell my phone to wake me around 7 a.m. Usually I end up rushing and not actually checking things off my morning to-do list.

    Ultimately, though, the problem isn't my inability to avoid the snooze button — it's that I really just need some extra time in the morning to shower, eat, dress, and chill out for a minute before getting on the subway and heading into work.

    I've tested numerous approaches to my morning routine with the hopes I'd find something that sparked some inspiration to become that person that wakes up at 6 a.m. I tried some of the more sudden/scary Apple alarm sounds — like the one that sounds like a truck backing up — and I've made my alarm upbeat songs I liked (that have since lost their previous happiness-inducing power). I've also tried setting the time for drastically earlier thinking my snoozes would then equal out to the time I actually want to get up (that trick never works). 

    So when someone at work told me the Rock had a motivational alarm clock — well, I just couldn't resist giving it a shot.

    SEE ALSO: I tried eating, exercising, sleeping, and spending 'perfectly' for a week — and realized I've been approaching my goals all wrong

    Dwayne 'The Rock' Johnson is a wrestler-turned-actor who's equal parts funny and intimidating.

    Dwayne "The Rock" Johnson made his professional TV wrestling debut back in 1996 on the Survivor Series. Since then, he's won the WWE heavyweight title six times, and has gone on to be one of the biggest action and comedy stars. As of this year he is the second highest-grossing actor in Hollywood — and according to Forbes, he's currently worth $65 million. 

    Over 95 million people follow his workouts, projects, and puppies on Instagram.

    He released the 'Rock Clock' app as part of 'Project Rock,' a partnership with Under Armour to inspire people to strive for more.

    In 2015, the Rock announced a new partnership with Under Armour called "Project Rock" — which officially launched in 2016 — intended to "bring you innovative and bad ass products that inspire men, women and kids to stay hungry, humble and always be the hardest workers in the room." 

    As part of this partnership, the brand aims to create inspiring products for audiences hoping to reach their goals — and these products are referred to as "projects." 

    The alarm is project number two of four to be released — the first was a backpack, and the last two have yet to be announced.

    I downloaded the the Rock Clock and set it up for the work week.

    When you first open the app it asks you to type in your goal or project and select an end date — so I wrote "Wake Up Earlier," and set the deadline for the upcoming Friday. I set the alarm for 6:30 a.m.

    See the rest of the story at Business Insider

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    lisa lena

    Lisa and Lena Mantler, 15-year-old twins from Germany, have one of the fastest-growing fan bases on the internet. You've probably never heard of them, but the teen in your life has.

    The girls are the reigning queens of, the social-media app of choice for Generation Z. Teens record and post 15-second clips of themselves lip-syncing, dancing to popular music, and pulling stunts. The app launched in 2014 and has racked up over 200 million "musers."

    In November, the startup behind was purchased in a deal valued up to $1 billion.

    Here's how Lisa and Lena rose to stardom before their braces came off.

    SEE ALSO: A lip-syncing app teens are obsessed with just got bought for $1 billion — here's how to use

    Lisa and Lena Mantler are Mary-Kate and Ashley Olsen for Generation Z.

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    Teens love them, even if they can't tell them apart.

    In December 2015, the twins uploaded their first video to — a six-second clip that showed them lip-syncing to Gnash's "i hate u, i love you (feat. Olivia O'Brien)."

    Youtube Embed:
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    Height: 315px


    The girls first spotted a video on their Instagram feed.

    "We thought, 'Let's try it, it looks fun,'" Lena told online magazine Dazed.

    See the rest of the story at Business Insider

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    • Google created Google Preferred as a way for advertisers to run ads in the top content on YouTube. But advertisers have found lots of problematic content in the Preferred lineup.
    • As more ad buyers dig into what's really for sale through Google Preferred, there's a growing sense among some that Google oversold the premium, brand-safe nature of these videos.
    • Google has been purging some channels from Preferred, but advertisers still find their ads next to questionable videos, including clips with foul language, sexually explicit talk, and content aimed at kids.
    • "This is not TV," said one ad buyer upset about the content. "Not even close."

    If you've spent any time on YouTube, you know there's something for everybody.

    Sometimes the videos are weird.

    There's a series of videos on the channel called Heroes Team that feature people dressed as Spider-Man and Elsa from Disney's "Frozen" having a baby together. Sometimes the humor is racist, like a recent clip posted in a video-game channel called Cloud9 Mango in which a fan at a Philadelphia Eagles game is described as "Asian as f--k."

    Often, they're sexual, too. Ballroom Throwbacks features videos of dance-offs with the performers in various states of undress. Here's a link— but it's definitely not safe for work.

    It's the internet. There are far worse things out there.

    But for advertisers who pitch their products on YouTube, these kinds of videos are a nightmare. Worse, all the channels, at one time or another, have been part of something called Google Preferred. It's an ad offering launched about five years ago as a way for marketers to run ads on the top channels on YouTube.

    You can see why they'd have a problem with this. After being assured their products would be pitched against premium content — and charged more for it — marketers are now saying that Google Preferred is full of landmines. They cite videos they didn't expect to be considered premier content or those that slip through Google's filters and wind up accompanying their ads.

    The Cloud9 Mango videos, for example, remain part of the Preferred lineup. Over the past week, Business Insider spotted ads proceeding these videos for Universal Parks and Resorts, including one touting The Wizarding World of Harry Potter.

    In the minds of many in the ad industry, Google Preferred was supposed to be the closest thing to buying ads on TV that YouTube had to offer.

    • It promised a clean, well-lighted environment for brand advertising, the kinds of ads that have typically run on national TV — like sexy car ads and commercials for the Gilettes, Budweisers, and Cokes of the world.
    • They say that Google presented Google Preferred as a way to run ads next to videos only from the best YouTube creators, a group of born-on-YouTube influencers increasingly popular among teens and young adults.
    • With Preferred, Google was seen as vouching for these channels

    Losing some control

    In reality, Google Preferred is all over the map in quality. And because the channels featured in Preferred are selected by an algorithm, advertisers don't always know what they're getting.

    "When you commit to this, you get what Google defines as premium, and you lose some control," said Jeff Liang, the chief digital officer at ad-buying agency Media Assembly. "I don’t think advertisers understand how the algorithm works. Unlike TV where you know exactly what the show is about, you still don’t have that control with YouTube. You don't know where your ads are going to end up.

    "If you talk to Google, they'll say, 'We have a lot of YouTube stars,'" Liang added. "Brands don’t know who they are, so this collates them for you. But in terms of how big Preferred actually is, that's very difficult to get from these guys. That's something they don’t really share. You're really trusting them. The brand-safety issue is absolutely a problem for them."

    Some advertisers and their agencies say this goes beyond a problem for Google. They argue that Google Preferred has not lived up to its premium billing. Many ad buyers spoke with Business Insider on condition of anonymity because, they said, they did not want to damage their relationship with a crucial partner like Google.

    These buyers said they felt misled by Google, and they're not happy. Google says it removes channels that aren't appropriate and that it is working on giving the brands more control over what the ads run against. Some of the ad buyers said they give the company credit for its response, but that doesn't keep them from worrying that they could see their wholesome pitch running into trouble.

    The year of brands living dangerously

    Ever since the subject of "brand safety" blew up earlier this year — after a string of bombshell stories from the Times of London and The Wall Street Journal found lots of big brands' ads next to ISIS videos, clips with Nazi jokes, or anti-Semitic fare — advertisers are scrutinizing everything.

    That led to several big ad agencies to dig a lot deeper into what kind of content is featured in Google Preferred and whether brands even belong there.

    They say that Google did not actually know the extent of the videos that were featured in Google Preferred — and the company does not have an actual person watch every video in every Preferred channel. But they add that Google has dragged its feet on providing detailed reporting on Preferred campaigns.

    Yes, Google Preferred does provide ad space next to videos produced by top popular YouTube creators. But since the start of the year, many ad buyers have found that Preferred also features:

    • videos with sexually explicit discussions.
    • foul language and misogynistic talk.
    • a significant amount of content aimed at kids but that could attract adults.
    • a fair amount of content that is not in English, which matters to advertisers marketing in English.
    • a large number of videos featuring adults dressed as kids characters that border on the bizarre.

    To be clear, the types of ISIS and outright hate videos that set off alarms earlier in the year (which led to a large YouTube-ad boycott) are generally not making it into the Preferred algorithm. More often, brands are concerned about whether the videos showcased on the Preferred channels are appropriate for their brands. Of course what is appropriate is highly subjective and differs by advertiser.

    "We built Google Preferred to help our customers easily reach YouTube's most passionate audiences, and we've seen strong traction with a record number of brands using it this year," said Debbie Weinstein, the managing director of YouTube and video solutions. "When we're made aware of channels that don't belong in this offering, we remove them, and are looking into ways to offer our brand partners even more control for what they buy next year."

    Regardless, a growing number of top agencies say they feel as though Google Preferred is not what it was billed to be. It's likely why several top advertisers, including AT&T and Chase, have yet to return to running ads on YouTube.

    How YouTube sold Preferred

    Bethany Mota

    At its annual Brandcast event in New York in 2014, Google formally introduced Preferred. Outside the event, teen fans lined up to see the YouTube star Bethany Mota, known for her fashion tips and life advice.

    The message was clear: YouTube has a growing number of clean-cut stars making videos you may not know about, Mr. or Mrs. Media Buyer, but your kids probably do.

    During the show, Google explained Preferred features the top 5% of channels on YouTube in a variety of categories, ranging from gaming to comedy to parenting. The channels are selected using an algorithm that factors in popularity, how long people stay on these channels, how often they share content, and other forms of engagement.

    "We know that content matters," said then president of Google Americas, Margo Georgiadis, at the event. "So we curated Google Preferred. It’s the top 5% of content on YouTube in areas like food [and] music"

    "You can think of it like prime-time television," said YouTube product manager Meredith Bailey.

    Except that in prime-time television, ad buyers know exactly where their ads are going to run. Agencies even get flagged ahead of time when big network shows are going to feature hot-button issues like, say, teen pregnancy or gun safety, in case they want to steer their advertisers away from such very special episodes.

    That level of detail wasn't initially part of Preferred, which features about 9,000 channels, according to people familiar with the matter. In fact, some agencies say it's only this year that Google has discussed which channels are actually in Preferred in any real detail.

    At the 2014 presentation, Google executives focused on talking up budding YouTube stars like Zoella and Michelle Phan. The web-video company Soul Pancake even spoke about how YouTube helped bring recognition to a talented young performer with a terminal illness.

    And if advertisers left the event and didn't ask too many questions, they likely came away with the idea that Google Preferred allowed them to buy ads alongside the most popular young creators on the platform. And many over the past few years started moving TV ad budgets to YouTube.

    What really irks ad buyers about YouTube

    From Google's point of view, Google Preferred was designed primarily to make it easier for TV buyers to understand the vastness of the platform. It was about the most popular content on YouTube, not necessarily a handpicked package of brand-friendly videos.

    But it's the idea that Google used the word "curate" that bothers some buyers. "That's total bulls--t," one said.

    Along with the TV analogy, "This is not TV," another buyer said. "Not even close."

    You can buy web-video ads on the open internet for about $10 to reach 1,000 people. Yet YouTube Preferred commands ad prices that are double or triple that and often comparable to at least cable TV. The difference being, as one ad buyer remarked, "Their inventory really sucks."

    Then there's this blurb from Google's industry blog (emphasis added):

    Google Preferred aggregates YouTube's top content, such as Michelle Phan and Good Mythical Morning, into easy-to-buy packages for brand advertisers.

    Google Preferred offers brand advertisers access to the most popular YouTube channels among U.S. 18- to 34-year-olds. Brands using Google Preferred choose from 12 lineups—or packages of channels—across categories such as Beauty & Fashion, Entertainment & Pop Culture, or Foods & Recipes and share their messages alongside some of the most engaging and brand safe content on YouTube.

    Buyers say that Google has recently backed off the idea that they promise brand safety with Preferred. One reason: Google doesn't watch every video on every Preferred channel.

    Eyes wide open

    For the first few years that Google Preferred was for sale in the market, most advertisers "didn't pay a lot of attention to what their agency ended up buying," said Andreas Goeldi, chief technology officer at the video-analytics firm Pixability.

    "There was a cascade of ignorance," Goeldi said. "YouTube looks like a well-lit place. If Google says it's fine, it's definitely fine."

    Since early this year, when all the brand-safety issues came to light, marketers have been on high alert and asking harder questions. "They are really overwhelmed with the granularity on YouTube," he said. Naturally, he recommends buying YouTube ads with the help of a third party.

    That's why right now several ad agencies and tech companies have junior staffers poring through every YouTube clip carrying their clients' ads. More than one media buyer said they have had to alert their IT department that they may end up watching questionable content as a result.

    The tech marketer HP recently pored through the channels it was advertising on YouTube via Preferred and ended up removing 1,400 channels "to bring the network up to a higher qualitative standard, leaving 7,400 of the best channel available to run on," said Dan Salzman, HP's global head of media, analytics and insights. "HP is asking for increased transparency into the quality and nature of the content prior to an ad being run especially if Google Preferred is sold as a premium video opportunity."

    Google has also spent part of 2017 purging some channels from Preferred. And in September the company finally rolled out video-by-video-level reporting for advertisers so that they can find out exactly where their ads will run.

    That should make agencies happy, though it will give them a lot of data to dig through on YouTube ad campaigns.

    "We at GroupM, on behalf of our many clients who use Google Preferred, are pleased with the partnership and improvements Google has shown in the Google Preferred offering over the past year," said Susan Schiekofer, chief digital investment officer at the ad-buying giant GroupM, in a statement.

    "Our next step of improvement is to continue to work toward reporting on video level, not channel, reporting for each campaign. Google is moving this work forward and this will allow our reporting to be even more granular. We believe the work we have done together delivers the best of Preferred within our brand safety standards."

    Before this year's purge, buyers have been conducting their own Google Preferred deep dives. "The first time we did the audit," said one buyer. "It was bad. Really bad."

    That Google Preferred requires so much policing is what irks many ad buyers. After all, it is called Preferred.

    The very gray areas

    Some videos in Google Preferred are just, well, different. Take this or this or this.

    And to be sure, the content in some Preferred videos could be compared to advertisers sponsoring Howard Stern or edgy cable shows like FX's "You're the Worst." Brand safety can be very much in the eye of the beholder.

    Take SevenSuperGirls, which features a group of wholesome teenage girls cheerleading, going to the beach, and doing all sorts of fun things. Their videos frequently generate millions of views. And based on the comments section, they seem to have lots of young fans.

    Business Insider founds ads for Capital One on this channel.

    Not appropriate for any brand

    But Comedy Central's Tosh 2.0 recently argued that channels like this one could be popular among creepy old men. That kind of attention makes advertisers nervous. One buyer called it "child exploitation."

    And then there's the world of Elsa, Spider-Man, and the Joker. There are tons of videos on YouTube featuring adults dressed up as these characters, getting into all sorts of mischief. These videos are frequently featured on Google Preferred channels like Toy Monster and Heroes Team.

    While The New York Times recently reported on kids being tricked into watching adult-themed videos on the YouTube kids app, these channels seem aimed at a broad audience on YouTube.

    YouTube is cracking down on channels using kids characters in questionable ways, reported The Verge. In the meantime, advertisers debate whether their brands should or shouldn't be alongside this surprising popular content. But these channels are still in Preferred.

    Some see videos that are just plain weird while others seem something more nefarious. "I don't think these videos are appropriate for any brand," said one buyer.

    Credit for taking it seriously

    Ad buyers credit Google for taking the Preferred criticism seriously.

    "They are really trying," said one top ad executive.

    Google is also planning to overhaul how it packages Google Preferred in 2018, according to people familiar with the matter. Ad buyers acknowledge that given the ongoing decline in TV ratings, particularly among young consumers, they'll have little choice but to continue advertising on YouTube, albeit with lots of caution.

    "The way we address it is brand by brand," Liang said. "All have different risk tolerances."

    Join the conversation about this story »

    NOW WATCH: Neil deGrasse Tyson and YouTube star Emily Graslie break down what it's like to skin a wolf and the future of museums

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    Tony Robbins is 57 years old but his schedule is as physically grueling as it's ever been. As the world's most famous life coach, Robbins is constantly traveling the world and averages 60 events annually. It's common for him to put in 16-hour workdays during one of his signature seminar events, and much of that time is spent jumping and running around a stage. This is where Billy Beck III comes in.

    Robbins hired Beck as his full-time personal trainer four years ago, and Beck has helped him accommodate an increasingly busy schedule as he gets older.

    Beck has his own gym in Florida, has twice won the Met-Rx Personal Trainer of the Year competition, and has had clients like Dwayne "The Rock" Johnson, NHL and NFL athletes, UFC fighters, and boxers.

    Most of his time now, though, is spent traveling the world with Robbins to make sure he maintains his energy throughout his relentless schedule. Beck even bought a house near Robbins' main residence in Palm Beach, Florida, and has his own place next to Robbins' Fiji house.

    Business Insider recently traveled to Robbins' Fiji resort Namale and spent several days with Robbins and Beck. And even though Robbins is Beck's client, it became obvious that the two are also great friends. Following is a transcript of the video.

    Tony Robbins: Wow, look at the kind of animals that we have here in this forest! It's a lion!

    [Meet Tony Robbins' personal trainer]

    Billy Beck III: I'm Billy Beck III — trainer to a bunch of people, but in this episode, I am the exclusive trainer to Tony Robbins. We're in Namale. This is Tony's resort in the Fiji islands. This is my little sanctuary. This is where he hides me.

    I've trained hundreds of professional athletes. When they come to see me, I take every factor that makes someone better physically, mentally, emotionally, and I make them a complete athlete.

    [Beck travels the world with Robbins ...]

    Beck: No one does more preparation than this man right here.

    [... and it's clear they're best buddies]

    Robbins: Yeah, Billy has a hard time having a good time. It's his most difficult situation. He was depressed when I met him. It was an amazing thing.

    Beck: Yeah, you are amazing! I wasn't feeling good about myself.

    Robbins: We have to figure out how to reverse that pattern. It's a little out of control.

    Beck: By the time I was 13, I had to make a decision because I grew up in a trailer. I could either have a bed or a weight bench. So, I slept on a weight bench for three years. I didn't confine myself to exercise. I started studying nutrition. Then, I started looking at sports performance.

    Dwayne "The Rock" Johnson – I was very blessed to be able to work with him. Worked for him like seven years or something like that. It was when he was looking to go from wrestling into movies.

    Richard Feloni: How long have you been working with Tony?

    Beck: Like four years?

    Feloni: And you check in how often? A daily basis?

    Robbins: Pretty much daily. Yeah. When we're at events, it's every day because he's there with me. When I'm on the road, it's not every day. But, we're dear friends also, so we're always connecting, communicating. But, it's constant. Yeah. He's really there because we're always adjusting things to what the environment demands from me.

    Beck: He's on stage 12, 14, 16 hours, and he's completely immersed the entire time. My job is to actually stop him sometimes so I can refuel the tank. The level of technology and science that we employ to make him the best he can be is insane. We'll get an extra room in a hotel and bring a portable hyperbaric chamber. I mean, we do cryotherapy. We'll bring it with us. We do lab testing. I do genetic testing to determine what he actually needs more of, you know, from his DNA. So, we're never guessing. I don't like to guess. There's no reason to guess with the way we have technology now.

    He pushed his body so hard for so long, that he got in debt with his body. He expended so much without replenishing it, that his body got really beat up. We've been able to correct a lot of this. In the last four years he's — like, this is the best shape he's ever been in.

    Robbins: Billy!

    Beck: Teamwork makes the dream work!

    I see him do stuff all the time that people don't know about. He just loves people, and he hates to see people suffer, and like, if I wanted to be like anyone in the world, it would be like him.

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    Mudbound 2 Steve Dietl Netflix final

    • Dee Rees' "Mudbound" is one of the best movies of the year.
    • It's also the best movie Netflix has released to date.
    • The ensemble cast is terrific, but Jason Mitchell proves he's one of the best up-and-coming actors working today.

    Writer-director Dee Rees has been a shining star in the independent film world for years now, having given us movies like her striking debut feature “Pariah” in 2011, about a black Brooklyn teenager struggling with her gay identity, and the 2015 HBO biopic “Bessie,” about legendary blues artist Bessie Smith. But it’s her latest movie that will make her a known name in the mainstream. 

    “Mudbound,” which received high acclaim at this year’s Sundance Film Festival before being snatched up by Netflix for $12.5 million (it will play in theaters and be available on the site Friday), is a gripping work that looks at life on a rural Mississippi farm in post-World War II America. But it also contains themes of race and class that are sadly still very relevant in today’s world.   

    The movie is fueled by its perfect cast — which includes Carey Mulligan, Jason Mitchell, Jason Clarke, Garrett Hedlund, and Mary J. Blige — rich cinematography, and tender screenplay cowritten by Rees and Virgil Williams (adapted from the Hillary Jordan novel of the same name). It opens on a Mississippi farm with brothers Henry (Clarke) and Jamie (Hedlund) digging the grave for their recently departed father (Jonathan Banks) in the middle of a downpour. Jamie has cuts and bruises on his face, while Henry is conflicted about burying his father among the chains and bones of slaves they’ve uncovered while digging the deep grave.

    We aren’t aware of the significance of any of these things, or why the black family in a carriage that Henry waves down to help with the burial looks so upset at him for asking. But in the next few hours it will all make sense.

    “Mudbound” is a story about dreams that go unfulfilled, and how hatred that goes back generations can’t be mended by a single friendship. But mostly it’s about family: for one character it’s all he has, while for another it’s what he’s been trying to run from his whole life. 

    The two families the movie centers on are the McAllans and Jacksons. Henry McAllan, his new wife Laura (Mulligan), and his father Pappy (Banks) have all packed up and moved from the city to Mississippi to become farmers. Just down the road, Hap Jackson (Rob Morgan), his wife Florence (Blige), and their kids try to build a life of their own with their cotton crop, working on land McAllan owns. 

    Mudbound NetflixThis part of the movie is heightened by the work of character actor Rob Morgan, known best for his roles on Netflix shows “Luke Cage” and “Stranger Things." He plays Hap as a proud man struggling to make a better life for his family, though all he knows is back-breaking work on the farm. Preaching in a half-built church on Sundays, and then tending to his cotton the rest of the week, we feel his pain through his heartbreaking voiceovers. One touching voiceover on the worth of a deed — playing on the word's dual meaning as a "good deed" or a "deed" to land — is delivered in a way by Morgan that will leave you with goosebumps. 

    The story then shifts abroad to the family's boys battling in World War II. Jamie McAllan (Hedlund) is a pilot and Ronsel Jackson (Jason Mitchell) is a tank commander. Both see a lot of awful things, and lose buddies, but Ronsel also realizes that on the field of battle, and to those he’s liberating, the color of his skin means nothing. 

    Both come home to Mississippi and form an instant bond as they suffer from different forms of PTSD. But Ronsel also has to deal with racism as soon as he gets off the bus. Things get worse when Ronsel crosses paths with Pappy, leading to a riff between the families, and to Ronsel suddenly having a target on his back among the white supremacists in the area. 

    However, Jamie and Ronsel’s bond grows even stronger. The two sneak away to have mid-day drinks and talk about the war. Ronsel even reveals to Jamie that he’s learned that he has a child back in Germany from the woman he fell for over there. 

    But things turn bad when Pappy realizes Jamie and Ronsel have been hanging out, leading to the appearance of the Ku Klux Klan and some very tough scenes to watch. 

    Rees captures this time in America with an unforgiving eye, which is essential to the story. 

    And though the story is heavily an ensemble work, it’s Mitchell’s performance as Ronsel that shines through. He’s has already wowed us playing Easy-E in 2015’s “Straight Outta Compton,” but here Mitchell proves that he’s one of the best up-and-coming talents in Hollywood today. It honestly will be criminal if Mitchell doesn’t receive an Oscar nomination for his work in “Mudbound.”

    Hopefully Netflix plays somewhat by the rules to give “Mudbound” a chance to be eligible for Oscar consideration because it is pound-for-pound the best movie Netflix has released so far in its existence.

    SEE ALSO: In a first for Pixar, "Coco" was created with the help of people outside the company

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    NOW WATCH: This South Korean boy band is taking over the music world

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    amazon echo

    • The new Amazon Echo, which costs $99 normally, will be $80 on Black Friday.
    • It's way better than the first Echo, with a slimmer profile, better sound, and an auxiliary jack in the back to plug in your own speakers. 
    • However, if you already have any Echo, there's not a lot of reason to upgrade. All Amazon Echo devices have access to the best Alexa features as it is.
    • While Google is also deep-discounting its competing Google Home, the Amazon Echo is a fine choice for anybody who wants a smarter speaker.

    This Black Friday, Amazon is going to offer the newest version of its Amazon Echo smart speaker for $80, a 20% discount from its normal $99 price tag.

    For those who've been on the fence about an Amazon Echo, this should be a no-brainer: I've been using the new-model Echo for about a week now, and it's an improvement from its predecessor in every single way. However, if you've already got one, you probably don't need to rush out to upgrade. 

    So what's new in this newest version of the Echo?

    The sound is better and louder, with deeper bass. Aesthetically, it's a total revamp. It's now short and stubby, only a little larger than a soda can, and available in either metallic or fabric-covered finishes. New is the ability to snap on multi-colored cases to give it a personal touch. And it has an auxilliary port in the back, such that you can plug in your own speakers with a standard headphone jack. 

    Oh, and that retail price of $99 is a solid $80 cheaper than the original Amazon Echo.

    amazon echo

    Here's the important thing, though. So much of what makes the Echo more than just another speaker is the Alexa voice agent that powers it. And Amazon has been very aggressive about making sure that all upgrades to Alexa come to all Echo devices, simultaneously. 

    So if you already own an Echo, you've been getting a steady drip of new features — including Echo-to-Echo calling, the ability to call landline phones, and even notifications when your Amazon order ships. All of those features will work with any Echo, whether you bought the old one on Day One, or the new one tomorrow. 

    Which is to say, unless you're a total stickler for sound, or you just like to have the most current model, there's no great reason to get the new one. But if you don't have one at all, and you want in on Amazon's grand vision for voice computing, then this is probably the right place to start.

    Okay, but what the heck is an Amazon Echo? What does it do?

    In case you're not familiar, the Amazon Echo is a smart speaker, powered by Amazon's Alexa smart agent.

    Think of it like a smarter, more useful version of Apple's Siri: Alexa can play music; set timers and alarms; answer simple questions; control internet-connected lightbulbs, thermostats, and the like; control an Amazon Fire TV; and even let you shop on Amazon.

    amazon echo alexa lineup

    It's really neat! We're big fans of the Amazon Echo product family at Business Insider. Our own Dave Smith keeps a master list of the best things Alexa can do for you, right this way. For many people, it should be noted, that smart home gear control is the killer app, letting the Echo act as a universal remote for a growing selection of gadgetry.

    Amazon now makes a whole range of Echo speakers, including the $50 Echo Dot, the $150 Echo Plus for smart-home enthusiasts, and the $229 tablet-like Echo Show. This flagship Echo is a good starting point — the Echo Dot is smaller and cheaper, but with worse sound. The others are a little more niche, for specific uses. 

    amazon echo

    And what's the difference between this and Google Home?

    Google has offered its competing Google Home line of speakers since 2016. And this Black Friday, Google is going to be offering the flagship Google Home speaker for $80, same as the Amazon Echo.

    The Google Home operates on the same principle as the Amazon Echo. Only instead of getting access to Amazon Music, Amazon shopping, and the Amazon Fire TV, you can use Google Play Music, shop with Google partners like Target and Walmart, and control Google Chromecast streaming devices.

    Personally, I prefer the Google Home over Amazon Echo—  not for hardware reasons, but because Google search is that much better. Still, lots of people feel differently, given that the Amazon Echo is leading the still-small smart speaker market. And the Amazon Echo is getting better, all the time. 

    google home

    In a lot of ways, it's a matter of taste — though I will say that while the two speakers have comparable sound, the newest Amazon Echo has a slight sonic edge over the Google Home. Still, I'd say that true audiophiles probably won't be especially happy with either, and should perhaps consider a high-end device like a Sonos.

    If you're considering both, it's worth noting that Amazon offers exclusive daily deals that are only accessible via Alexa. If you're a big shopper, that could be the edge. Also, Amazon Alexa currently supports a wider range of smart home gear, though Google is closing that gap fast. 

    And, to bring it back around, if you're looking to see what all the fuss about the smart speaker movement is about, the new-model Amazon Echo is a great way to do it. 

    SEE ALSO: REVIEW: Amazon's $150 Echo Plus speaker is the absolute quickest way to make your home smarter

    Join the conversation about this story »

    NOW WATCH: Turns out the Amazon Echo Dot makes an amazing car infotainment system

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    Getty Images jeffrey tambor emmys

    • Jeffrey Tambor has signalled he could leave Amazon show "Transparent."
    • He has been accused of sexual harassment by co-star Trace Lysette and his former assistant.
    • Tambor referenced the "politicized atmosphere" on set.

    LOS ANGELES (AP) — Actor Jeffrey Tambor says he doesn't see how he can return to the Amazon series "Transparent" following two allegations of sexual harassment against him.

    In an ambiguous statement Sunday, Tambor referenced what he calls a "politicized atmosphere" that has afflicted the set. He also said that the idea that he would deliberately harass anyone is untrue.

    Two women have come forward over the past few weeks to accuse Tambor of sexual harassment, including "Transparent" actress Trace Lysette and his former assistant.

    Tambor told Deadline on Sunday:

    "Playing Maura Pfefferman on 'Transparent' has been one of the greatest privileges and creative experiences of my life. What has become clear over the past weeks, however, is that this is no longer the job I signed up for four years ago.

    "I’ve already made clear my deep regret if any action of mine was ever misinterpreted by anyone as being aggressive, but the idea that I would deliberately harass anyone is simply and utterly untrue. Given the politicized atmosphere that seems to have afflicted our set, I don’t see how I can return to Transparent."

    Trace Lysette

    Tambor has won two Emmys for portraying Maura Pfefferman in the highly regarded show, which is now in its fourth season. Many interpreted his words to mean that he was leaving the show, which has not been confirmed.

    Representatives for Amazon did not immediately respond to requests seeking comment.

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    justice league

    The release of Warner Bros.'s latest DC Comics title, "Justice League," was more than a decade in the making and the payoff for the years of releasing standalone movies — from "Man of Steel" to "Wonder Woman."

    But the mixture of poor execution and bad luck has led to a major disappointment in the movie's opening weekend.

    "Justice League" opened over the weekend with a domestic box-office total of $96 million. That's the lowest opening of any DC Comics Extended Universe release. The movie was projected to earn about $110 million in North America.

    In today's world, where superhero blockbusters keep the lights on at all the studios in Hollywood, an anticipated release like "Justice League" — powered by iconic characters like Superman, Batman, Wonder Woman, The Flash, Aquaman, and Cyborg — not cracking $100 million could lead to dramatic changes in the franchise.

    So what the heck happened? Here are four reasons "Justice League" turned out to be a box-office dud.

    SEE ALSO: 'Mudbound' is the best movie Netflix has released so far — and you can watch it today

    1. The movie just wasn't good.

    Yes, it's beating a dead horse, but it's the obvious reason. Sometimes a movie's marketing or release date can be blamed for a poor box office. "Justice League," however, didn't live up to the hype.

    With a 39% score on Rotten Tomatoes, the movie didn't leave a good taste in the mouths of critics, and moviegoers who didn't like "Batman v Superman: Dawn of Justice" were given more reasons to stay clear of this one.

    2. The Rotten Tomatoes score-reveal backfired for Warner Bros.

    Rotten Tomatoes' experiment of revealing the scores of select titles on its Facebook Watch show "See It/Skip It" isn't gaining many fans in Hollywood.

    Though the show had revealed the scores of a few other movies in the weeks leading up to "Justice League" opening — to zero controversy — it was that the site wouldn't reveal the score of the DC movie until hours before preview screenings began on Thursday that became a story.

    And that Warner Bros. is a stakeholder in Rotten Tomatoes added to a narrative that the studio was working behind the scenes to bury the score. (I think Rotten Tomatoes was just trying to build an audience for its show.)

    If this story found its way into your news feed last week, you probably assumed the movie wasn't good. It will be interesting going forward if studios will plead Rotten Tomatoes not to do the same score reveal with their upcoming anticipated titles.

    3. "Thor: Ragnarok" stole some of the movie's mojo.

    Warner Bros. probably thought that releasing "Justice League" the week before Thanksgiving would be far enough out to not be hugely affected by the run of "Thor: Ragnarok" — but it turns out the Marvel movie still has legs.

    Three weeks in, the movie is still playing on over 4,000 screens. That most likely took a chunk out of the gross for "Justice League," as it earned $21.7 million over the weekend.

    It's a blow Warner Bros. likely was somewhat prepared for, but the movie that beat "Ragnarok" for second place was something that surprised almost everyone in Hollywood, including the studio.

    See the rest of the story at Business Insider

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    GettyImages 626927082

    The annual Victoria's Secret Fashion Show will be taking place in Shanghai, China, Monday evening, and broadcast on November 28

    The fashion show is considered one of the most prestigious gigs a model can land. Gaining your "Angel wings" — intricately designed pairs of wings given to the most highly regarded models in the show — is a whole other privilege.

    Jan Planit, who used to head up top modeling agency IMG and now runs Planit Model Management, once told the New York Post: "There are very few special things you can achieve as a model. Getting your Angel wings is the ultimate."

    The iconic shows are famed for their dramatic, colorful, and skimpy outfits, as well as their impressive lineup of entertainment. This year's musical guests include Harry Styles, Miguel, and Leslie Odom Jr.

    Last year, 51 top models made the final cut for the show, just 14 of whom were designated "Victoria's Secret Angels"— brand ambassadors who travel the world promoting Victoria's Secret year-round. Best friends Gigi Hadid and Kendall Jenner became the most recent models to earn their wings on stage at the 2016 show.

    While being in the show or getting wings are honors in themselves, the money doesn't hurt either. Nine of the models who appeared in the 2016 show appeared on Forbes' list of the world’s 20 highest-paid models in 2016.

    Scroll down to see the highest-paid Victoria's Secret models from last year's show, ranking in ascending order by their 2016 earnings, according to Forbes.

    *The earnings are an estimate based on income from all modeling contracts, both from Victoria Secret as well as other companies.

    9. Taylor Hill — $4 million.

    Taylor Hill, the 21-year-old "girl next door from Colorado" and Vogue cover star, became the face of Topshop's AW16 campaign in July 2016. Since then her Instagram follower base has doubled — she now has 9.2 million followers of her @taylor_hill account.

    Hill walked her first VS show in 2014 and became an Angel a year later.

    8. Jasmines Tookes — $4 million.

    Californian Jasmine Tookes is one of three women of color — out of all VS models — to make Forbes' highest-earning list in 2016.

    The 26 year old gained her wings in 2015, after first walking a Victoria's Secret show in 2012.

    7. Lily Aldridge — $4 million.

    LA-born Lily Aldridge walked her first Victoria's Secret show in 2009, and became an Angel the following year. The 32 year old's favorite place in the world is her hometown of Nashville, Tennessee, according to her VS profile. Her Instagram has 5.1 million followers.

    See the rest of the story at Business Insider

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    Brett ratner russell simmons

    • Hip-hop mogul Russell Simmons has been accused of sexual misconduct, and the allegations involve filmmaker Brett Ratner.
    • Model Keri Claussen Khalighi told The Los Angeles Times in a report Sunday that in 1991, when she was 17, Simmons sexually assaulted her.
    • Another woman, Tanya Reid, alleged that Simmons asked her to give Ratner oral sex, and that Ratner later forced her to perform oral sex. 

    Russell Simmons, the hip-hop mogul who cofounded Def Jam Recordings, has been accused of sexual misconduct along with film producer and director Brett Ratner, his former protégé.

    Model Keri Claussen Khalighi told the The Los Angeles Times in a report published Sunday that in 1991, when she was 17, Simmons and Ratner invited her to Simmon's apartment to watch a music video they had been working on. She said that Simmons tore off her clothes and attempted to force her to have sex.

    "I looked over at Brett and said 'help me' and I'll never forget the look on his face," she told the Times. "In that moment, the realization fell on me that they were in it together."

    She said of Simmons' advances that she "fought it wildly" before she eventually "acquiesced" to performing oral sex.

    Khalighi said she then went to take a shower, feeling "disgusting." She said that Simmons then walked up behind her in the shower and, according to the Times, "briefly penetrated her without her consent." She said that Simmons left the shower after she jerked away from him. 

    Simmons denied the allegations to the Times and disputed Khalighi's account.

    "Everything that occurred between Keri and me occurred with her full consent and participation," he said.

    Simmons later wrote the following statement on his website in response to the Times' story:

    "I completely and unequivocally deny the horrendous allegations of nonconsensual sex against me with every fiber of my being. ... More than anything, I want my daughters to live in a more equal world and a world where they will not become victims of sexual harassment."

    Through his attorney, Ratner told the Times that he had "no recollection" of Khalighi asking for help and denied witnessing her "protest." Ratner has been accused of sexual harassment or assault by numerous actors, including Olivia Munn and Ellen Page. 

    Another woman, Tanya Reid, told the Times that she had an encounter with the men in 1994, when she was 18. She said that Simmons and Ratner were staying at a hotel where she worked at the front desk, and that Simmons called her and and asked her to have oral sex with Ratner.  

    She said that in a later encounter in Ratner's hotel room, Ratner forced her to give him oral sex. She said the experience ruined her image of the modeling industry and led her to give up her dreams of a career as a model.

    Simmons and Ratner both told the Times that they did not recall the alleged incident.

    Simmons and Ratner did not immediately respond to a request for further comment. 

    SEE ALSO: Hollywood director and producer Brett Ratner is suing a woman who says he raped her

    Join the conversation about this story »

    NOW WATCH: The most underrated foods — according to Anthony Bourdain and Danny Bowien

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    Terry Crews

    • Actor Terry Crews came forward with an accusation that a Hollywood agent groped him at an industry event last year.
    • Crews identified the agent as Adam Venit of WME in an interview with "Good Morning America." Venit was put on leave. 
    • On Sunday, Crews shared an email from hip-hop mogul Russell Simmons, in which Simmons asks Crews to give the agent "a pass."
    • Simmons has himself been accused of sexual misconduct, in a report by The Los Angeles Times published Sunday. 


    On Sunday, actor Terry Crews shared an email that hip-hop mogul Russell Simmons sent to him, in which Simmons asks Crews to give the agent who allegedly sexually assaulted Crews "a pass."

    "No one gets a pass," Crews wrote on Twitter in response.

    In October, the "Brooklyn Nine-Nine" star shared his story of sexual assault amid the Harvey Weinstein accusations. Crews wrote on Twitter that he was sexually assaulted at an industry event last year by a "high level Hollywood executive." 

    On "Good Morning America" last week, Crews confirmed that the man who allegedly groped him was WME agent Adam Venit. Venit was put on leave by WME.

    You can watch the clip below:

    Crews filed a report on the alleged incident to the Los Angeles Police Department. Since it allegedly occurred last year, it is within the statute of limitations for sexual assault in the state of California.

    Since coming forward, Crews has received an outpouring of support both from inside and outside Hollywood. But not everyone is pleased, it seems.

    On Sunday, Crews shared an email on Twitter from Simmons, in which he asks Crews to "give the agent a pass" and ask that he be "reinstated."

    Here is the email shared by Crews:

    Simmons has been accused of sexual misconduct himself, in a report by the Los Angeles Times published Sunday. Model Keri Claussen Khalighi alleged that in 1991, when she was 17, Simmons sexually assaulted her. Simmons denied the accusation.

    SEE ALSO: 4 reasons why 'Justice League' has flopped at the box office

    Join the conversation about this story »

    NOW WATCH: Here's what Melissa Joan Hart — who played Clarissa and Sabrina the Teenage Witch — is doing today

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    charlie day always sunny

    Netflix has announced the titles that will be leaving the streaming service in December, so make sure to catch a few of these movies and TV shows before they're gone.

    Departing titles to check out include "It's Always Sunny in Philadelphia" and "The Crucible," starring Daniel Day Lewis and Winona Ryder. 

    If you've never seen "Pirates of the Caribbean: The Curse of the Black Pearl," the first and arguably only good movie in the series, that's definitely worth watching before it leaves on Christmas Day.

    Here's everything that's leaving Netflix in November (we've highlighted the titles we think you should watch in bold):

    SEE ALSO: 21 popular TV shows that critics hate, but normal people love

    Leaving December 1

    "All I Want for Christmas"
    "Black Snake Moan"
    "Cousin Bette"
    "La Viuda Negra:" Season 1
    "Picture Perfect"
    "Practical Magic"
    "Scary Movie 2"
    "Scary Movie 3"
    "Super Size Me"
    "Terriers:" Season 1
    "The Crucible"
    "The Gospel Road: A Story of Jesus"
    "The Man from Snowy River"
    "Touch:" Season 2
    "Two Girls and a Guy"
    "Waking Life"
    "Young Frankenstein"
    "Yu-Gi-Oh! Bonds Beyond Time"
    "Yu-Gi-Oh! Zexal:" Seasons 1-2

    Leaving December 5


    Leaving December 9

    "It's Always Sunny in Philadelphia": Seasons 1-11

    See the rest of the story at Business Insider

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    The biggest food holiday of the year is nearly upon us!


    With just a few days to go until Thanksgiving, I've been practicing my annual tradition of marathon-watching cooking shows as inspiration. Unlike years past where I might've tuned in to the Food Network or some such, these days all the best cooking shows are online. 

    Whether you're Binging with Babish, watching Matty Matheson scream around a kitchen, or going traditional with Julia Child, there are plenty of great options on YouTube right now to get you ready for the big day.

    These are my favorites!

    SEE ALSO: Here's how many calories the average person eats on Thanksgiving — and how you can eat less without thinking about it

    1. Food Wishes

    Chef John's Food Wishes is my personal favorite YouTube channel about cooking. Not only does he have years of experience with cooking, but he's a hilariously quirky man. 

    Moreover, Chef John's been doing the YouTube thing longer than most in the game — his videos go back 10 years! Before that, he was doing the actual chef thing as John Mitzewich, working in kitchens for years and eventually teaching at the California Culinary Academy in San Francisco. 

    His videos range from simple to complex, American comfort food to ancient Roman throwbacks. And yes, of course, he has a ton of Thanksgiving recipe ideas and techniques for you to gobble down.

    Here's a direct link to Chef John's Thanksgiving playlist.

    And here's Chef John's main turkey video, aimed directly at first-time turkey roasters:

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    2. Matty Matheson (and Munchies in general)

    Matty Matheson is abrasive and loud and he swears a lot, which is exactly what makes him so delightful. He's the punk rock chef the internet needs. 

    Maybe you've seen him on his excellent, often ridiculous show, "Keep It Canada." Or maybe you've seen him on his newer show, "Dead Set On Life." Before he was doing any of that stuff, he was making excellent how-to videos for Vice's food publication, Munchies. 

    Matty was a working chef for years before he became a food star on YouTube (and now, on TV, with Viceland). He brings years of professional experience to his lessons, and his presentation is unlike anyone else before him in food programming. 

    Check out his how-to videos on Munchies right here.

    See the rest of the story at Business Insider

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    Charles Manson

    When cult leader Charles Manson and his "family" carried out their infamous nine-person killing spree in 1969 Los Angeles, the events sent shockwaves across America.

    Born from the the hippie scene of late-60s California, Manson's murders landed him a life sentence in prison. That sentence ended on Sunday, when the cult leader died at age 83 at a hospital in Bakersfield, California.

    Here's a rundown of his turbulent life, his violent crimes, and the aftermath of the Manson Family murders:

    SEE ALSO: Cult leader and serial killer Charles Manson dead at 83

    DON'T MISS: Nobody knows what to do with Charles Manson's remains just yet

    Manson was born in Cincinnati, Ohio in 1934 to a 16-year-old mother who was an alcoholic with a criminal record. He lived a troubled childhood growing up in various boys' schools, and likely never knew his biological father.

    Manson bounced around from boarding schools to foster homes starting when he was five years old, soon after his mother was convicted of armed robbery and given a five-year prison sentence.

    Sources: Biography, The Guardian

    Manson displayed violent and manipulative tendencies even when he was very young. He was known to manipulate his classmates in the first grade into hurting kids he didn't like. As a problem child in the foster care system, he soon fell into a life of petty crime, and starting in 1956, spent years in federal prison for a variety of offenses, including forging government checks.

    Manson did his first stint in prison in 1951, and was in and out of jail throughout the '50s and '60s.

    A probation report from this period says Manson displayed a "marked degree of rejection, instability and psychic trauma", and was "constantly striving for status and securing some kind of love." Such symptoms were likely the result his largely parent-less and tumultuous childhood.

    His crimes during this period largely included stealing cars, pimping young prostitutes, and forgery.

    Sources: Biography, The Guardian

    After his release from prison in 1967, Manson initially arrived in California to pursue music, and became influenced by LSD, hippie culture, and The Beatles.

    Having learned to play guitar in prison, Manson arrived in Los Angeles with hopes of securing a recording contract through some of the big names in the industry at the time.

    While he did his best to wow artists like Neil Young and The Mamas and Papas, his idiosyncratic folk music failed to generate enthusiasm until he was introduced to Dennis Wilson of the Beach Boys, who saw talent in Manson's playing.

    Wilson allowed Manson and several of "his girls" — who had by now begun coalescing around him because they believed he was a guru with prophetic powers — to stay with him at his mansion in June 1968.

    Wilson eventually kicked them out after they began causing trouble, but Manson later accused the Beach Boys of reworking one of his songs and including it on their 1969 album "20/20" without crediting him.

    Sources: BBC, People

    See the rest of the story at Business Insider

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    charles manson beach boys

    • Charles Manson and his "family" cult formed a strange and brief relationship with The Beach Boys drummer Dennis Wilson during the summer of 1968.
    • The Manson "family" moved into Wilson's home that summer, where they all dropped acid and participated in group sex. 
    • The Beach Boys even ended up recording a version of one of Manson's songs.
    • A year later, Manson would have his cult commit seven brutal murders. 


    In the summer of 1968, a year before Charles Manson orchestrated seven brutal murders, he insinuated himself into a strange relationship with an unlikely source: The Beach Boys.

    Manson, who died in prison on Sunday at the age of 83, met the band's drummer, Dennis Wilson, after Wilson picked up and drove home two female hitchhikers who happened to be living in Manson's cult, known as his "family."

    Dianne Lake, a member of the "family" who wasn't involved in the murders, described in a recent memoir how Manson's ability to "captivate" Wilson, a famous musician, went on to "validate more and more" Manson's status as the leader of their cult.

    "Dennis and Charlie hit it off right away, which is not surprising, given Charlie’s skills at ingratiating himself with strangers," Lake wrote. "Dennis, in no rush to leave, hung out for a while, smoked some pot with Charlie, and listened a bit to Charlie's songs."

    As The Washington Post notes, days after their first meeting, Manson and the "family" moved into Wilson's home, where they all dropped acid and participated in group sex, before gonorrhea began to spread through the collective.

    According to Dianne Lake, Wilson provided for the group and even drove them all to see a doctor after the gonorrhea hit. 

    The Manson-Wilson relationship came to an abrupt end as the summer of 1968 came to a close. 

    When Wilson took Manson, an aspiring musician, to record at his studio, Manson had a disagreement with Wilson's producers and ended up pulling a knife on them. 

    The "family" subsequently moved out of Wilson's house, but according to Lake, Manson and Wilson would occasionally still see each other in the year before Manson was arrested for his cult's infamous murders. 

    In September 1968, The Beach Boys even recorded a slightly altered version of Manson's song "Cease to Exist," which they renamed "Never Learn Not to Love." Wilson was the sole songwriting credit on the track.

    "As long as I live, I'll never talk about that," Wilson told Rolling Stone in 1976 of his relationship with the Manson family. 

    Wilson died in 1983 at the age of 39, after drowning in the waters off of Marina del Rey, California.

    SEE ALSO: How cult leader Charles Manson became one of the most notorious criminals of all time, sentenced to 9 life terms for orchestrating 7 gruesome murders in 2 nights

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    jay z

    • Jay-Z's entrepreneurial vision has broadened rapidly over the course of his career.
    • The rapper-mogul has founded or owned, among other ventures, a clothing company, a restaurant chain, a sports management firm, two record labels, and the streaming service Tidal.
    • He's the second richest hip-hop artist in the world, with an estimated net worth of $810 million.


    Jay-Z's entrepreneurial vision and wealth have grown exponentially since the rapper's career took off in the early 1990s.

    The rapper-mogul made his first major business move in 1995, when he founded Roc-A-Fella Records.

    As his rap career prospered over the ensuing decades, Jay-Z also began an insatiable pursuit of new business opportunities, including the founding of several companies and making a number of other shrewd investments that extended beyond the rap world.  

    From starting record labels and a clothing company, to making major moves into sports management with Roc Nation Sports, and into the competitive world of streaming with Tidal, Jay-Z's wide-reaching entrepreneurial efforts continue to embody one of his most famous lyrics: "I'm not a businessman / I'm a business, man."

    The following is a brief history of Jay-Z's most notable businesses and investments, the total of which have made him the second richest hip-hop artist in the world, with an estimated net worth of $810 million:

    Roc-A-Fella Records 

    jay-z kanye

    In 1995, Jay-Z used the money he received from signing a deal with Payday Records to start his own label, Roc-A-Fella Records, alongside his former associates, Damon "Dame" Dash and Kareem "Biggs" Burke.

    Roc-A-Fella started out in a small office space in a low-rent part of downtown New York City, operating as an imprint of the Island Def Jam Music Group. Its first release was Jay-Z's debut album, "Reasonable Doubt," which dropped in 1996 to critical acclaim and modest commercial success.

    The label would go on to release some of the best and most commercially successful rap music of the late 1990s and 2000s, including Kanye West's first six albums, and every Jay-Z album through 2013's "Magna Carta Holy Grail."

    Roc-A-Fella went defunct in 2013, five years after Jay-Z had started his second successful label, Roc Nation. 


    jay z

    In 1999, Jay-Z and Damon Dash created Rocawear, an urban clothing line that would go on to have annual sales of around $700 million during its peak in the early 2000s, according to The New York Times.

    After having a falling out with Dash in 2006, Jay-Z took the company over. He then sold the rights to Rocawear to the Iconix Brand Group in 2007 for $204 million.

    Jay-Z retains a stake in the company and continues to oversee its marketing, licensing, and product development.

    The 40/40 Club

    40/40 club

    In 2003, Jay-Z opened The 40/40 Club, an upscale sports bar and restaurant in Manhattan's Flatiron District. He co-owns the club with his business partner Juan Perez, who would go on to be the president of Jay-Z's sports management firm, Roc Nation Sports. 

    Jay-Z name-dropped the club for the first time on his 2003 hit "Dirt off Your Shoulders," rapping, "Now you chillin' with a boss b---- / Of course, S.C. on the sleeve / At the 40/40 Club, ESPN on the screen."

    The restaurant chain expanded to new five new locations over the next 11 years, including spots in Atlantic City, Las Vegas, the Barclays Center in Brooklyn, and the Hartsfield-Jackson Atlanta International Airport.

    Roc Nation


    After a productive stint as the CEO and President of Def Jam Recordings (between 2004 and 2008), Jay-Z left his longtime label and teamed up with entrepreneur Jay Brown to found the entertainment label Roc Nation in 2008.

    Rihanna, Jay-Z's star signee from his Def Jam executive days, left Def Jam in 2014 to join Roc Nation, adding to a roster that now includes the likes of J. Cole, Shakira, DJ Khaled, T.I., and Big Sean.

    Roc Nation is owned by the entertainment company Live Nation, and it has offices in New York City, Nashville, Los Angeles, and London. It launched its own sports management division, Roc Nation Sports, in 2013.

    In April 2017, Roc Nation announced the launch of Arrive, a venture capital firm that provides brand services and business development to early-stage startups.

    Roc Nation Sports

    kevin durant

    In 2013, Jay-Z made a huge move into sports management when he launched Roc Nation Sports in a partnership with the Creative Artists Agency (CAA). 

    Jay-Z previously had a minority share in the Brooklyn Nets basketball team. In 2013, a year after he orchestrated the team's name change and move from New Jersey to the new Barclays Center in Brooklyn, Jay had to give up his stake in the team in order to legally manage players. 

    Roc Nation Sports currently represents star athletes like Golden State Warriors forward Kevin Durant, Dallas Cowboys wide receiver Dez Bryant, Los Angeles Rams running back Todd Gurley, and Seattle Mariners second baseman Robinson Canó.

    Michael R. Yormark, Roc Nation's president and chief of branding and strategy, described Jay-Z as having an "entrepreneurial spirit that is absolutely contagious."

    "When I joined Roc Nation, he immediately encouraged me and my team to take chances with Roc Nation Sports because you can’t have an ounce of fear when you’re building a business," Yormark told Business Insider. "Thanks to Jay’s leadership and strategic vision over the years, Roc Nation Sports has grown exponentially by signing world-class athletes across a vast array of sports. We believe there’s nothing we can’t accomplish and that is a testament to the attitude that Jay and Roc Nation Sports President Juan Perez has instilled in us."


    tidal jay z kanye

    After Jay-Z acquired the Norwegian tech company Aspiro in March 2015, he quickly relaunched the company's streaming service, Tidal, with a flashy press conference. 

    Sixteen major artists, including Jay-Z, Kanye West, Madonna, and J. Cole, stood on a stage in New York City on March 30, 2015, and were introduced as the co-owners and stakeholders of the first "artist-owned" streaming service. 

    The service's business model has centered around hosting exclusive releases from artists like Jay-Z, Beyoncé, and Kanye West.

    In March 2016, the company claimed to have reached 3 million global subscribers, but an internal report from January 2017 showed that it only had 1.2 million subscribers. Since Jay-Z relaunched the service, Tidal has also seen a consistent exodus of top executives. 

    Though Tidal has certainly not been smooth sailing for Jay-Z, in January 2017, he sold sold 33 percent of Tidal to the phone company Sprint for $200 million. It was reportedly worth $56 million when he bought it in 2015.

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    Bryan Cranston

    • Actor Bryan Cranston crossed paths with cult leader and serial killer Charles Manson when he was a kid.
    • Manson died on Sunday at age 83.
    • Cranston said that he was "within his grasp" about a year before the brutal murders occurred in 1969, while at the Spahn Ranch in California.


    Actor Bryan Cranston — who is known for his Emmy-winning role as the school teacher turned super-villain Walter White on AMC's "Breaking Bad" — said that when he was a kid, he crossed paths with Charles Manson.

    Manson, a notorious cult leader and serial killer who instigated the murders of nine people in the 1960s including actress Sharon Tate, died on Sunday at the age of 83. He was in prison for more than 45 years. 

    In a tweet on Monday, Cranston wrote:

    "Hearing Charles Manson is dead, I shuddered. I was within his grasp just one year before the brutal Tate-LaBianca murders in 1969. Luck was with me when a cousin and I went horseback riding at the Spahn Ranch, and saw the little man with crazy eyes whom the other hippies called Charlie."

    The Manson Family lived at the Spahn Ranch, and Cranston had no idea he was around a future killer at the time. Cranston's real-life experience shows how chilling it can be to cross paths with a killer, especially as a child.   

    This isn't the first time Cranston shared this story. He told it in more detail last year during a talk with the Hudson Union Society. In the interview, he recalls that he couldn't take his eyes off of Manson. A year later, he heard about the murders and made the connection.

    SEE ALSO: 4 reasons 'Justice League' has flopped at the box office

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