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    eSports Advertising and Sponsorships

    Years ago, eSports was a community of video gamers who would gather at conventions to play Counter Strike, Call of Duty, or League of Legends.

    These multiplayer video game competitions would determine League of Legends champions, the greatest shooters in Call of Duty, the cream of the crop of Street Fighter players, the elite Dota 2 competitors, and more.

    But today, media giants such as ESPN and Turner are broadcasting eSports tournaments and competitions. And in 2014, Amazon acquired Twitch, the live streaming video platform that has been and continues to be the leader in online gaming broadcasts.

    To put in perspective how big eSports is becoming, a Google search for "lol" does not produce "laughing out loud" as the top result. Instead, it points to League of Legends, one of the most popular competitive games in existence. The game has spawned a worldwide community called the League of Legends Championship Series, more commonly known as LCS or LOL eSports.

    Websites even exist for eSports live scores to let people track the competitions in real time if they are unable to watch. There are even fantasy eSports leagues similar to fantasy football.

    So it's understandable why traditional media companies would want to capitalize on this growing trend just before it floods into the mainstream. Approximately 300 million people worldwide tune in to eSports today, and that number is growing rapidly. By 2020, that number will be closer to 500 million.

    And financial institutions are starting to take notice. Goldman Sachs valued eSports at $500 million in 2016 and expects the market will grow at 22% annually compounded over the next three years into a more than $1 billion opportunity.

    Of course, as with any growing phenomenon, the question becomes: How do advertisers capitalize? This is especially tricky for eSports because of its audience, which is young, passionate, male-dominated, and digital-first. They live online and on social media, are avid ad-blockers, and don't watch traditional TV or respond to conventional advertising.

    So what will the future of eSports look like? How high can it climb? Could it reach the mainstream popularity of baseball or football? How will advertisers be able to reach an audience that does its best to shield itself from advertising?

    Robert Elder, research analyst for BI Intelligence, Business Insider's premium research service, has compiled an unparalleled report on the eSports ecosystem that dissects the growing market for competitive gaming. This comprehensive, industry-defining report contains more than 30 charts and figures that forecast audience growth, average revenue per user, and revenue growth.

    Companies and organizations mentioned in the report include: NFL, NBA, English Premier League, La Liga, Bundesliga, NHL, Paris Saint-Germain, Ligue 1, Ligue de Football, Twitch, Amazon, YouTube, Facebook, Twitter, ESPN, Electronic Arts, EA Sports, Valve, Riot Games, Activision Blizzard, ESL, Turtle Entertainment, Dreamhack, Modern Times Group, Turner Broadcasting, TBS Network, Vivendi, Canal Plus, Dailymotion, Disney, BAMTech, Intel, Coca Cola, Red Bull, HTC, Mikonet

    Here are some key takeaways from the report:

    • eSports is a still nascent industry filled with commercial opportunity.
    • There are a variety of revenue streams that companies can tap into.
    • The market is presently undervalued and has significant room to grow.
    • The dynamism of this market distinguishes it from traditional sports.
    • The audience is high-value and global, and its numbers are rising.
    • Brands can prosper in eSports by following the appropriate game plan.
    • Game publishers approach their Esport ecosystems in different ways.  
    • Successful esport games are comprised of the same basic ingredients.
    • Digital streaming platforms are spearheading the popularity of eSports.
    • Legacy media are investing into eSports, and seeing encouraging results.
    • Traditional sports franchises have a clear opportunity to seize in eSports.
    • Virtual and augmented reality firms also stand to benefit from eSports.  

    In full, the report illuminates the business of eSports from four angles:

    • The gaming nucleus of eSports, including an overview of popular esport genres and games; the influence of game publishers, and the spectrum of strategies they adopt toward their respective esport scenes; the role of eSports event producers and the tournaments they operate.
    • The eSports audience profile, its size, global reach, and demographic, psychographic, and behavioral attributes; the underlying factors driving its growth; why they are an attractive target for brands and broadcasters; and the significant audience and commercial crossover with traditional sports.
    • eSports media broadcasters, including digital avant-garde like Twitch and YouTube, newer digital entrants like Facebook and traditional media outlets like Turner’s TBS Network, ESPN, and Canal Plus; their strategies and successes in this space; and the virtual reality opportunity.
    • eSports market economics, with a market sizing, growth forecasts, and regional analyses; an evaluation of the eSports spectacle and its revenue generators, some of which are idiosyncratic to this industry; strategic planning for brand marketers, with case studies; and an exploration of the infinite dynamism and immense potential of the eSports economy.

    Interested in getting the full report? Here are two ways to access it:

    1. Subscribe to an All-Access pass to BI Intelligence and gain immediate access to this report and over 100 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. >> Learn More Now
    2. Purchase & download the full report from our research store. >> Purchase & Download Now

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    mission impossible rogue nation tom cruise

    We have now gotten to the point where we go to see the “Mission: Impossible” movies just to witness how Tom Cruise has topped his last death-defying stunt.

    Turns out for the sixth movie in the franchise Cruise has been training for a year on a sequence in the movie that will likely dazzle us.

    Skydance Media CEO David Ellison, head of the production company behind the “M:I” movies, told Collider that Cruise has been working on something that is “mind-blowing.”

    “I will say after the Burj [Khalifa] we thought it was going to be impossible to top that stunt, and then Tom did the A400M for the plane,” said Ellison, referring to the stunts Cruise did in “Mission: Impossible - Ghost Protocol” and “Mission: Impossible - Rogue Nation,” respectively. “What Tom is doing in this movie I believe will top anything that’s come before. It is absolutely unbelievable — he’s been training for a year. It is going to be, I believe, the most impressive and unbelievable thing that Tom Cruise has done in a movie, and he has been working on it since right after ‘Rogue Nation’ came out.”

    When Ellison’s quote first began making the rounds Monday on the internet, many assumed he was referring to simply a stunt Cruise is working on. However, we got some clarity from “Mission: Impossible 6” director Christopher McQuarrie, who tweeted that it’s not a stunt per se but a whole sequence of the movie he’s been training for.

    Cruise’s costar in the “Mission: Impossible” movies, Rebecca Ferguson, told Business Insider over the weekend while she was doing press for her upcoming movie, “Life,” that they will begin filming “M:I 6” in early April.

    We’ll find out what Cruise has up his sleeve when the movie opens in theaters in July 2018.

    SEE ALSO: Stan Lee has made 36 cameos in the Marvel universe — here they all are

    Join the conversation about this story »

    NOW WATCH: Marvel just dropped the latest trailer for 'Guardians of the Galaxy Vol. 2' and it looks incredible

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    darth vadar rogue one

    One of the best scenes in "Rogue One" is the ending when Darth Vader gives a glimpse of how evil he is as he kills a group of Rebel fighters.

    But Entertainment Weekly reveals that in one of the early scripts Vader was portrayed as even more sinister.

    Speaking to "Rogue One" screenwriter Gary Whitta, who wrote the earliest versions of the script before it was passed to Chris Weitz and Tony Gilroy, EW discovered that in one version Vader has another encounter with Director Krennic (played by Ben Mendelsohn).

    According to Whitta, in the version of the script that had a "happy ending," in which Jyn Erso (Felicity Jones) and Cassian Andor (Diego Luna) make it off the tropical planet Scarif with the Death Star plans, so too does Krennic, though he's been injured by the Death Star blast that hit the planet. (Wait, a person can survive a blast from the Death Star? Hey, it never made it into the movie, so let's move on.)

    “He survived the blast and they pulled him up and brought him to the Star Destroyer to report to Vader,” Whitta said. “He’s all beat up, his cape’s all torn up and stuff, and he thinks he has survived.” 

    Nope. Vader, who already had to put Krennic in check earlier in the movie when the director went to Vader's castle to try to undermine Grand Moff Tarkin, is now fed up with Krennic and uses the Force to choke him to death.

    “Vader kills him for his failure,” Whitta said.

    SEE ALSO: Here's what the future holds for ESPN Films after winning an Oscar for its O.J. Simpson documentary

    Join the conversation about this story »

    NOW WATCH: The Oscars just had its biggest gaffe in history — here’s what happened

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    After President Trump announced a new budget proposal that would cut funding from public broadcasting, many thought about the affect it would have on PBS, a federally-funded TV network. Their most well-known show "Sesame Street", which now airs on HBO, has been taking shots at Donald Trump for decades. Watch some of the best moments. 

    Join the conversation about this story »

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    Gary Barlow Take That

    LONDON – Singer and songwriter Gary Barlow said the biggest change in the music industry in his career has been the arrival of smartphones and the craze around selfies.

    Speaking at Advertising Week Europe, the lead vocalist of Take That said he's a big fan of the social media because it has allowed him to directly interact with his audience.

    "Everyone wants a selfie, it's a good thing. The alternative is no-one cares," Barlow said.

    Here's a pic from our underwater shoot. Lots of fun and the footage looks great in slow motion.

    A post shared by Gary Barlow (@officialgarybarlow) on Mar 21, 2017 at 7:26am PDT on

    Barlow has become an avid user of Instagram, where he shares a behind-the-scenes look at his life.

    The singer also spoke about the growth of vinyl and said the band's label, Universal Music, has released a limited run of vinyl records for the group's album "Wonderwall." Vinyl sales grew by 62% in the UK in 2016.

    "People aren’t playing vinyl, they collect it," he said. "Live is more important than records."

    Barlow also spoke about the importance of live streaming for the artists: "With things like Facebook Live I’m hoping people get to see how excited we are still are about what we do."

    Join the conversation about this story »

    NOW WATCH: This animation shows how terrifyingly powerful nuclear weapons have become

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    big little lies hbo

    Warning: Mild spoilers for "Big Little Lies" below.

    You might have heard of "Big Little Lies," that big little show so many people are talking about, and so many stars are in. If you're not watching, you should be. It's a compelling murder mystery and every episode is beautifully directed by Jean-Marc Vallee, the visionary director of "Dallas Buyers Club" and "Wild." 

    The show focuses on four female leads and follows their lives in Monterey, California, as working mothers or stay-at-home moms struggling in their relationships. All the while, a murder mystery is slowly unfolding. The audience gets very small bits of information about the murder throughout every episode, but not enough to put any of the pieces together.

    But while the mystery is interesting and will keep you on the edge of your seat, the strength of "Big Little Lies" is how it confronts stories for women, and gives female actresses (the majority in their 40s or 50s) the chance to take the lead while the men get the supporting roles for once. 

    Here are all the reasons you should be watching HBO's "Big Little Lies":

    SEE ALSO: Here are the surprising salaries for jobs in TV

    It’s based on the 2014 novel of the same name by Liane Moriarty.

    Though the novel takes place in Australia. The novel had very similar reception to the show. On the surface it seems fluffy and cliche, but it's using that disguise to address the important realities of domestic abuse and women's issues. 

    It’s got an incredible cast.

    Including Reese Witherspoon, Nicole Kidman, Laura Dern, Shailene Woodley, Zoe Kravitz, Adam Scott, and Alexander Skarsgard. The level of talent is absurd.

    Witherspoon and Kidman optioned the show themselves, because it had so many female characters.

    In an interview with The Hollywood Reporter, Witherspoon said, “We have to start seeing women how they actually are on film — we need to see real women's experience — whether that involves domestic violence, sexual assault, romance, infidelity, or divorce."

    Witherspoon and Kidman serve as executive producers. 


    See the rest of the story at Business Insider

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    Stephen Colbert Ryan Reynolds CBS final

    We'll let you in on a little secret about late-night TV: Almost all of it is pre-taped. Yes, there's a studio audience and and the host's jokes are timely so it looks like it's all happening as you're watching, but the fact is almost all the shows are taped in the afternoon before airing. And in some cases segments are done days before.

    That was the case with Ryan Reynold's appearance Tuesday on "The Late Show with Stephen Colbert." Unable to be in New York City this week to promote his new movie, "Life" (opening Friday), he recorded his appearance last Thursday. But Colbert and Reynolds had some fun with it. 

    Instead of playing it straight, Colbert did a bit in which Reynolds comes out in the middle of Colbert's monologue and argues with him over what day it is.

    "I can't stand here and let you lie to this audience," Reynolds says as Colbert, looking puzzled, is in the middle of saying that Tuesday is actor Matthew Broderick's birthday, and he's "one of America's finest actors."

    "You don't think Matthew Broderick is one of America's finest actors?" Colbert asks Reynolds. 

    "Of course he is, Stephen, he's a national treasure," Reynolds says. "But I've been sitting back there listening to you deceive these people. Today is not Tuesday — it's Thursday. You pre-tape this entire show!"

    Colbert is outraged by the accusation and proves that it's Tuesday by delivering a timely joke: "So March Madness is upon us, and did you hear this? There's only 16 teams left in the tournament."

    "That's how it's scheduled, there's only 16 teams by now," Reynolds says.

    Reynolds then presents a newspaper dated Thursday, March 16. Colbert counters, saying Reynolds could have just held onto that paper. The host then brings out a paper from 1912, with a headline showing that the Titanic has sunk.

    The two look to be at a stalemate until Colbert delivers the coup de grâce: a taco.

    "Can't have tacos on Thursday," the host says, referring to the American tradition of many restaurants having special offers on tacos on Tuesdays.

    Reynolds finally gives in and agrees that it's Tuesday, as he devours the taco.

    Watch the entire bit below:


    SEE ALSO: How the company behind 2 of the year's biggest movies is blowing up the Hollywood playbook

    Join the conversation about this story »

    NOW WATCH: Watch the new teaser trailer for 'Game of Thrones' season 7

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    trevor noah tomi lahren

    Trevor Noah may have had a confrontational interview with the conservative host Tomi Lahren, but he came out in defense of her on Tuesday after she was temporarily suspended by TheBlaze, the outlet owned by Glenn Beck.

    Lahren was suspended after saying on "The View" last week that she favored abortion rights, declaring that she's "pro-choice." To the "Daily Show" host, TheBlaze's reasoning seemed suspect.

    "If you're a conservative network that preaches day in and day out 'You politically correct snowflakes get offended too easily when anyone says something you disagree with,' and then Tomi comes out and speaks her truth, says that she's pro-choice, and then suddenly her bosses go, 'Oh, you like choices? Well how about you choose a new job?'" Noah said. "That's not cool. I was offended by the hypocrisy."

    Noah said that he wanted to protest the network's decision, but "unfortunately, there's no type of black-people protest that Tomi is comfortable with."

    Watch Trevor Noah on Tomi Lahren's suspension:

    SEE ALSO: Every HBO show ranked from worst to best, according to critics

    Join the conversation about this story »

    NOW WATCH: Terry Crews explains how intermittent fasting keeps him in shape

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    donald trump rally the daily show comedy central

    "The Daily Show" correspondent Jordan Klepper has continued his series of visits to Donald Trump rallies, this time with Trump as president. In a segment on Tuesday night's show, he found that not much had changed for Trump's supporters.

    Though Trump has been president for more than two months, he has begun campaigning for the 2020 election in a way. His rallies are funded by his 2020 campaign, which collects donations and sells merchandise at them.

    Klepper hit a Trump rally in Nashville, Tennessee, last week and spoke to Trump's supporters. The first order of business was finding out why Trump was holding campaign rallies at all.

    "This is still happening. Why is this still happening?" Klepper asked one attendee. "He's running for president while he's president without doing presidential s---."

    "Don't say that," the man replied. "He's done a lot of presidential s---."

    "It feels like old times," said another supporter. "It feels like we're on the campaign trail."

    Bitter sentiments from the presidential campaign reemerged. Klepper found attendees in T-shirts with apparent references to Hillary Clinton as "that b----." And when he asked supporters which issues they cared about, he found that people were still focused on locking up Democrats, including Clinton and former President Barack Obama.

    When asked what Obama should be "locked up" for, one woman said, "sedition and treason."

    And just when Klepper felt he had found a supporter who had an optimistic idea for the future — getting homeless people off the streets — the man blurted out, "and Michelle, that's a man," referring to former first lady Michelle Obama.

    Watch the video:

    SEE ALSO: Seth Meyers: Hillary Clinton is ready for 'Game of Thrones'-style revenge

    DON'T MISS: John Oliver slams Trump for sticking to his debunked wiretap claim: He's 'a bulls--- artist'

    Join the conversation about this story »

    NOW WATCH: 'Sesame Street' has been mocking Trump since 1988 — here are some of the best moments

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    Rebecca Ferguson Pascal Le Segretain Getty final

    Even if you don't know Rebecca Ferguson by name, trust us: You know her.

    Though the Swedish actress has a Golden Globe nomination under her belt (for the 2014 miniseries "The White Queen"), it wasn't until her scene-stealing role as MI6 agent Ilsa Faust in 2015's "Mission: Impossible — Rogue Nation" that most of the world realized she was a star in the making.

    Since then Ferguson, 33, has been on a breakneck schedule: working opposite Meryl Streep in the Oscar-nominated "Florence Foster Jenkins," starring in the adaptation of the best-selling book "The Girl on the Train," and now sharing the screen with Jake Gyllenhaal and Ryan Reynolds in the sci-fi thriller "Life" (opening in theaters on Friday).

    It's the latest smart choice by an actress who made her bones in the business modeling as a teenager and starring in a soap opera in Sweden.

    In "Life," Ferguson plays Dr. Miranda North, one of a handful of astronauts/scientists on the International Space Station who have discovered life on Mars and are tasked with researching it. That is, until things go wrong and that life turns on the crew.

    Moviegoers have been familiar with the alien thriller for decades, and no other movie has more perfectly executed that setup than Ridley Scott's 1979 "Alien," with Sigourney Weaver as Ripley, the hero going head-to-head with a murderous alien.

    About halfway through "Life," Ferguson's soft-spoken Miranda seems like a mirror image of Ripley. But it turns out that's not the case, and Ferguson admits that's why she took the role.

    "I actually turned the film down in the beginning because I thought, 'How is this not going to be compared to the Ripley character?'" Ferguson told Business Insider, hours before presenting "Life" as the closing-night film at this year's SXSW festival. "And the producer said, 'Just talk to [director] Daniel [Espinosa], let him explain,' and it was literally 10 minutes into that conversation that I was hooked. He said, 'Take the alien out of it and look at the drama between the characters and their storyline.' It's a character piece set in space where we take something from its natural habitat and we try to control it and provoke it and what we're doing is basically creating our own disaster. Which is a beautiful mirror in how we are treating ourselves on earth."

    rebecca ferguson life sonyThen Ferguson joined Reynolds, Gyllenhaal, and the rest of the cast, working with dance instructors and training with wires to imitate conditions on the International Space Station.

    Everything has been so fast-paced since starring in "Rogue Nation" that she admits it's tough to reflect on any of her success.

    "The biggest shock is how quickly everything has gone and how lucky I've been," Ferguson said. "I never have the break, or give myself the break, to go, 'Wow, let's process that.'"

    But with that commitment, she gets less time with those she loves, like her 10-year-old son.

    "I'm in a situation where I can fly from one set one evening to another set and start straight away," she said. "I think for any working person no matter what field they are in, it is maintaining a structure for your family life as well. That's very, very hard. I find it to be the better and better it goes, the harder and harder it is."

    Along with limited personal time, being more recognizable has also led to Ferguson getting questions that the major stars answer, like about the gender wage gap in Hollywood. In "Life," she stars alongside two of the biggest male actors alive, and she has more screen time than either. Was she paid the same amount as Gyllenhaal and Reynolds?

    "It's always a sensitive topic when it comes to equal pay," she said. "It's something we struggle with, but I can say that I have a brilliant team around me and they are very much aware of how the politics work in the world. From my aspect right now, I'm pretty darn happy with the offers I get and how things are working out for me. And what I love is I don't feel like a woman on set with men. I feel one amongst everyone."

    rebecca ferguson MI5Right now Ferguson is in training mode for the sixth "Mission: Impossible" movie, which she says begins shooting in early April.

    "Tom and I are in hardcore training right now," she said, referring to Tom Cruise. "Tom never stops. I don't know how he does it."

    She says she has no major requests in changing up the Ilsa character for the next movie.

    "I'm so relaxed when it comes to my Ilsa character because [director] Chris McQuarrie did wonders, I think, with the last film," she said. "I was so happy with the way that we shot her with her independence, with her strength, with her vulnerability, with her relation to Tom's character, and I think we're all on board where we're just going to maintain her characteristic traits for this film."


    SEE ALSO: Here's what the future holds for ESPN Films after winning an Oscar for its O.J. Simpson documentary

    Join the conversation about this story »

    NOW WATCH: The inside story behind the Marvel movie you were never supposed to see

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    jimmy kimmel donald trump ivanka abc live

    President Donald Trump has found a way to make his daughter Ivanka Trump's presence felt in the White House. She will have an office in the West Wing, despite not having an official government role.

    "She's getting an office at the White House and she's getting top-level security clearance," Jimmy Kimmel said on Tuesday's episode of ABC's "Jimmy Kimmel Live!" "For real, Ivanka Trump will draw on her 20 years of foreign and domestic policy experience that she gained selling sandals to Nordstrom."

    Ivanka's role, which comes with no official title, has been described as her father's "eyes and ears" in the White House.

    "He needs someone to be his thumbs," Kimmel said, "so they can stop tweeting."

    But Kimmel thinks he knows the real reason Ivanka has been given a strategically placed office in the White House, which has raised some ethical concerns.

    "I have theory about it,” he said. “Her office is on the second floor of the West Wing, not far from the Oval Office. I suspect they put her there so somebody can run and grab her, in case her father decides to nuke anything. She might be only one he will listen to.”

    Watch Kimmel weigh in on Ivanka's new White House office below:

    SEE ALSO: 'The Daily Show' went to a Trump rally, and it's like the bitter election never ended

    DON'T MISS: Seth Meyers: Hillary Clinton is ready for 'Game of Thrones'-style revenge

    Join the conversation about this story »

    NOW WATCH: From rich kid to first daughter: The fabulous life of Ivanka Trump

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    Jimmy Kimmel Chappelle

    On Tuesday's “Jimmy Kimmel Live!” comedian Dave Chappelle opened up about why he made not just one, but two new comedy specials for Netflix.

    The specials are his first in 13 years, and they made their exclusive Netflix debut on Tuesday.

    "Dave Chappelle: The Age of Spin" was filmed at The Palladium in Los Angeles one year ago, and "Dave Chappelle: Deep in the Heart of Texas" was filmed at the Moody Theater in Austin two years ago.

    Both specials are packed with everything Chappelle is known for, including hilarious social commentary on sensitive topics, like O.J. Simpson and sexual-assault allegations against Bill Cosby.

    “We’re very, very excited that you put out these comedy specials. Thirteen years: Like a locust, you have returned with these. Why did you decide to put two of them out?” Kimmel asked. 

    “Money,” Chappelle said.

    Indeed, he did earn a lot of it: a reported $60 million for the two specials.

    Watch Chappelle on "Jimmy Kimmel Live!" below:


    SEE ALSO: Who's winning and losing late-night TV under Trump

    Join the conversation about this story »

    NOW WATCH: The inside story behind the Marvel movie you were never supposed to see

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    The Princess Bride Fox

    Netflix has released the batch of titles that will be removed from its streaming service in April, and it's time to say bye to some classics.

    The John Hughes comedy "Ferris Bueller's Day Off," along with two romantic movies, "The Princess Bride" and "Under the Tuscan Sun," are headed out.

    Here's everything that's leaving Netflix in March. We've highlighted the titles we think you should watch in bold.

    SEE ALSO: 50 movies that critics really hate but normal people love

    Leaving April 1

    "Ally McBeal" (Seasons 1 - 5)
    "Angel" (Seasons 1 – 5)
    "Better Off Ted" (Season 1)
    "Barbershop 2: Back in Business"
    "Bones" (Seasons 1 - 4)
    "Buffy the Vampire Slayer" (Seasons 1 - 7)
    "Dollhouse" (Season 1)
    "Ferris Bueller's Day Off"
    "House, M.D." (Seasons 1 - 8)
    "Lie to Me" (Season 1)
    "Menace II Society"
    "Resident Evil: Extinction"
    "Rosewell" (Seasons 1 - 3)
    "Snow Day"
    "Stomp the Yard"
    "Superman II"
    "Superman III"
    "Superman IV: The Quest for Peace"
    "Superman Returns"
    "Superman: The Movie"
    "The Agony and the Ecstasy"
    "The Boys from Brazil"
    "The Escapist"
    "The Princess Bride"
    "The Riches" (Seasons 1 - 2)
    "The Usual Suspects"
    "The X-Files" (Seasons 1 - 9)
    "Vanilla Sky"

    Leaving April 3

    "Collateral Damage"
    "The Circle"

    Leaving April 7

    "Legit" (Season 2)
    "Wilfred" (Season 4)

    See the rest of the story at Business Insider

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    Terry Crews, actor, former NFL player, and host of Netflix's "Ultimate Beastmaster", explains how his football career both helped and hurt him in preparing for the entertainment industry. Following is a transcript of the video.

    For me, football, it helped and hurt in a lot of ways. The NFL kind of set me up with a - I had a sense of entitlement. You're a football player, everyone loves you, everyone says you are the man, you are part of this whole cult of masculinity, you're like, "I got it all." And then all of a sudden, that whole promise gets yanked out from under you. Because everybody, you know, no matter what time in your life you are, you have to quit playing your sports, and then there is the transition, and this is something that only people who've been through it can talk about. It's a transition - was extremely hard, in that you are not who you think you are. Because, you are known as an athlete, you are known as this and you are known as that, and then all of a sudden, you have to rebuild your life. It's very, very intense. People who have been in your college with you have gone on to relative success while you are starting over. And it's very strange, it's very foreign. But the good thing about football is that you develop a work ethic if you work at it, if you try. And you start to learn that anything can be learned, anything can be, you know, as long as you keep doing it, you can get it. I have to say, it's kind of weird because I look at entertainment and my football career, the ups and downs, the ins and outs to how hard it was, it really prepared me for entertainment, in that, I could take rejection, I could go to an audition and realize that it wasn't about me and just realize it was about the piece, or realize it was about, you know, you go on a set and you realize who's the star, who's the coach, who's the director, who's the day player, who's the backup. This kind of thing, and it allows you to understand the system of authority in that kind of thing, but it helped and hurt in two different ways, and I have to say, for me, because of a mindset change, it actually ended up helping more than it hurt me.

    Join the conversation about this story »

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    Lots of people have enjoyed running around in the real world catching Pokémon, but what if you were able to catch something a bit more valuable? A new game called "Snatch" lets players collect parcels using augmented reality that contain prizes like cash and trips. But actually winning those prizes isn't that simple. Here's a look at the game which is already up and running in the UK, and which is expected to arrive in the US in the coming months.

    Follow Tech Insider:On Facebook

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    richard simmons

    Another person from Richard Simmons' inner circle has come forward to dispel recent theories surrounding his three-year absence from the public eye.

    Richard Simmons' older brother, Lenny Simmons, 70, recently defended Richard, 68, on the popular "Missing Richard Simmons" podcast. Created by Richard's former fitness client and friend, Dan Taberski, the podcast tries to uncover why the fitness star hasn't been seen in public since February 2014. 

    In the interview, Lenny said that Richard's health is "fine" and that his reclusive lifestyle is self-imposed and not due to any illnesses.

    “My brother is fine,” Lenny said. “He’s not sick. There’s nothing medically wrong with him at all."

    Additionally, Lenny refuted one of the podcast's guests, Richard's former assistant and masseuse, Mauro Oliveira, who alleged that Richard is being controlled and potentially being held hostage in his home by his longtime housekeeper. Lenny said that Oliveira's accusations are false.

    “He’s doing what he wants to do, which is kick back and have a quiet life,” Lenny said. “He’s not angry with anybody. He just decided, 'I’ve done it and I’m going to be quiet.' For some reason, he wants to be quiet, which is the complete opposite of how he normally is. I don’t understand it, but I have to respect it."

    Additionally, Lenny shot down the rumor that Richard is hiding out because he's transgender and transitioning into a woman.

    "These things about him transitioning to a woman are ridiculous," Lenny said. "My wife Cathy and I were out there for Christmas and spent five days with him and I can assure you, he’s not transitioning into anything but himself.”

    Lenny's interview echoes the findings of the Los Angeles Police Department, which concluded after recently visiting Richard at his home that he is "perfectly fine" and not being held hostage.

    After the allegations from the podcast began making headlines, a representative for Simmons, Tommy Estey, also said that the accusations weren't true and that Simmons is very much in control of his life.

    “He made a choice to take a break from public life, which he has the right to do,” Estey said. “People need to respect that and not surmise that there’s something wrong, when there’s nothing wrong... For 40 years, he took care of everyone else but himself. And so it’s not that he’s being selfish, he’s just being a person, a regular person, taking care of himself.”

    This isn't the first time Richard's public absence caused people to worry about his well-being and question whether he was being held hostage in his home. In March of 2016, Simmons called into NBC's "Today" show to quash the rumors.

    "No one is holding me in my house as a hostage,'' Richard told cohost Savannah Guthrie. "You know, I do what I want to do as I've always done, so people should sort of just believe what I have to say because, like, I'm Richard Simmons!"

    Simmons' manager Michael Catalano also affirmed that Richard is doing — and looking — fine, according to People.

    “He looks great, he’s trim and he has a beard, salt and pepper,” Catalano said. “He’s in excellent health, as far as I know.”

    SEE ALSO: Despite what a hit podcast is saying, the LAPD says Richard Simmons is 'perfectly fine' and not being held hostage

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    There is a huge age divide in the amount of live TV Americans watch, versus how much they consume digital media, according to comScore's new cross-platform report.

    ComScore looked at the total amount of hours Americans spent with TV and digital media in 2016, and as you move down the age range, there is a stark shift away from TV and toward digital. Notably, while desktop digital media usage actually decreases in the 18-34 age range (compared to 35-54), smartphones are driving the numbers way up.

    Here is the full chart from comScore:

    Screen Shot 2017 03 22 at 9.37.07 AM


    The chart underscores what many in the TV industry are afraid of: young people just aren't watching as much live TV as older folks are. While live TV and digital are roughly equal in the 35-54 age bracket, that balance tips steeply for younger Americans. And it doesn't look good for TV.

    Still, these stats don't mean live TV is already in its grave. In fact, in many instances it's proving rather sticky.

    A great example of this is the way Americans are watching subscription video services like Netflix, known as over-the-top services ("OTT"). Netflix has almost 50 million subscribers in the US, and many of these households watch both TV and Netflix. Only 15.4% of OTT households are streaming-only, according to comScore. In those "both" households, live TV is maintaining its lead by a wide margin.

    ComScore found that in households with both OTT services — like Netflix or Hulu — and TV, for every hour of streaming viewing, the household watched a whopping 5 hours and 28 minutes of live TV.

    Here's what that looks like:

    Screen Shot 2017 03 22 at 9.37.35 AM

    And when it comes to live TV versus things like DVR or video-on-demand, the difference is equally stark.

    ComScore found that 84% of total TV viewing was live, versus 14.9% on DVR, and just 1.1% video-on-demand (excluding streaming services like Netflix).

    So while it's true that Americans, especially younger ones, are moving their media habits toward smartphones and away from live TV, don't be too quick to count TV out just yet.

    No matter how much buzz Netflix gets, live TV is still a juggernaut.

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    Sam Bee apt

    Samantha Bee has been making a huge impression in the late-night world recently. She's seen the greatest audience increase of all the late-night shows in the past year with a huge 144% jump for TBS's "Full Frontal with Samantha Bee."

    Bee and her husband Jason Jones (you might remember him from "The Daily Show") also recently bought an apartment on the Upper West Side in Manhattan for $3.7 million.

    The apartment is two units combined on the top floor of the building, and it's actually really classy and subdued. No gimmicks: just a spacious family home (the couple has three kids) in an iconic neighborhood, on 102 Street and Riverside Drive. 

    The 2,200-foot unit has plenty of room, attention to detail, and lots of natural light, with spectacular views of the Manhattan skyline from every single window. 

    See Samantha Bee's New York City apartment below:

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    The location is pretty convenient — on 102 Street and Riverside Drive, just a short commute from the "Full Frontal" studio.

    It’s pretty spacious, especially for a place in upper Manhattan.

    It has four bedrooms.

    See the rest of the story at Business Insider

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    rogue one a new hope

    It was bound to happen sooner or later.

    With the final moments of the latest "Star Wars" movie, "Rogue One," taking place just before the events of the first movie in the original trilogy, "A New Hope," someone was going to splice the two.

    And the circle is now complete.

    Barre Fong posted a nine-minute video on Vimeo that connects the two movies.

    It begins when the plans from the Death Star are uploaded from the planet Scarif to a rebel ship. Darth Vader then attempts to retrieve it by killing countless rebel fighters, but he does not succeed, as the plans fly away on Princess Leia's ship.

    The "Rogue One" footage ends with Leia's ship speeding off. That then cuts to the start of the "A New Hope" footage, where we find her ship under attack by Vader's Star Destroyer.

    Vader boards the ship, and the rest is history.

    Watch it below:

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