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    eSports Advertising and Sponsorships

    What is eSports? History & Rise of Video Game Tournaments

    Years ago, eSports was a community of video gamers who would gather at conventions to play Counter Strike, Call of Duty, or League of Legends.

    These multiplayer video game competitions would determine League of Legends champions, the greatest shooters in Call of Duty, the cream of the crop of Street Fighter players, the elite Dota 2 competitors, and more.

    But today, as the history of eSports continue to unfold, media giants such as ESPN and Turner are broadcasting eSports tournaments and competitions. And in 2014, Amazon acquired Twitch, the live streaming video platform that has been and continues to be the leader in online gaming broadcasts. And YouTube also wanted to jump on the live streaming gaming community with the creation of YouTube Gaming.

    eSports Market Growth Booming

    To put in perspective how big eSports is becoming, a Google search for "lol" does not produce "laughing out loud" as the top result. Instead, it points to League of Legends, one of the most popular competitive games in existence. The game has spawned a worldwide community called the League of Legends Championship Series, more commonly known as LCS or LOL eSports.

    What started as friends gathering in each other's homes to host LAN parties and play into the night has become an official network of pro gaming tournaments and leagues with legitimate teams, some of which are even sponsored and have international reach. Organizations such as Denial, AHQ, and MLG have multiple eSports leagues.

    And to really understand the scope of all this, consider that the prize pool for the latest Dota 2 tournament was more than $20 million.

    Websites even exist for eSports live scores to let people track the competitions in real time if they are unable to watch. There are even fantasy eSports leagues similar to fantasy football, along with the large and growing scene of eSports betting and gambling.

    So it's understandable why traditional media companies would want to capitalize on this growing trend just before it floods into the mainstream. Approximately 300 million people worldwide tune in to eSports today, and that number is growing rapidly. By 2020, that number will be closer to 500 million.

    eSports Industry Analysis - The Future of the Competitive Gaming Market

    Financial institutions are starting to take notice. Goldman Sachs valued eSports at $500 million in 2016 and expects the market will grow at 22% annually compounded over the next three years into a more than $1 billion opportunity.

    And industry statistics are already backing this valuation and demonstrating the potential for massive earnings. To illustrate the market value, market growth, and potential earnings for eSports, consider Swedish media company Modern Times Group's $87 million acquisition of Turtle Entertainment, the holding company for ESL. YouTube has made its biggest eSports investment to date by signing a multiyear broadcasting deal with Faceit to stream the latter's Esports Championship Series. And the NBA will launch its own eSports league in 2018.

    Of course, as with any growing phenomenon, the question becomes: How do advertisers capitalize? This is especially tricky for eSports because of its audience demographics, which is young, passionate, male-dominated, and digital-first. They live online and on social media, are avid ad-blockers, and don't watch traditional TV or respond to conventional advertising.

    So what will the future of eSports look like? How high can it climb? Could it reach the mainstream popularity of baseball or football? How will advertisers be able to reach an audience that does its best to shield itself from advertising?

    Robert Elder, research analyst for BI Intelligence, Business Insider's premium research service, has compiled an unparalleled report on the eSports ecosystem that dissects the growing market for competitive gaming. This comprehensive, industry-defining report contains more than 30 charts and figures that forecast audience growth, average revenue per user, and revenue growth.

    Companies and organizations mentioned in the report include: NFL, NBA, English Premier League, La Liga, Bundesliga, NHL, Paris Saint-Germain, Ligue 1, Ligue de Football, Twitch, Amazon, YouTube, Facebook, Twitter, ESPN, Electronic Arts, EA Sports, Valve, Riot Games, Activision Blizzard, ESL, Turtle Entertainment, Dreamhack, Modern Times Group, Turner Broadcasting, TBS Network, Vivendi, Canal Plus, Dailymotion, Disney, BAMTech, Intel, Coca Cola, Red Bull, HTC, Mikonet

    Here are some eSports industry facts and statistics from the report:

    • eSports is a still nascent industry filled with commercial opportunity.
    • There are a variety of revenue streams that companies can tap into.
    • The market is presently undervalued and has significant room to grow.
    • The dynamism of this market distinguishes it from traditional sports.
    • The audience is high-value and global, and its numbers are rising.
    • Brands can prosper in eSports by following the appropriate game plan.
    • Game publishers approach their Esport ecosystems in different ways.  
    • Successful esport games are comprised of the same basic ingredients.
    • Digital streaming platforms are spearheading the popularity of eSports.
    • Legacy media are investing into eSports, and seeing encouraging results.
    • Traditional sports franchises have a clear opportunity to seize in eSports.
    • Virtual and augmented reality firms also stand to benefit from eSports.  

    In full, the report illuminates the business of eSports from four angles:

    • The gaming nucleus of eSports, including an overview of popular esport genres and games; the influence of game publishers, and the spectrum of strategies they adopt toward their respective esport scenes; the role of eSports event producers and the tournaments they operate.
    • The eSports audience profile, its size, global reach, and demographic, psychographic, and behavioral attributes; the underlying factors driving its growth; why they are an attractive target for brands and broadcasters; and the significant audience and commercial crossover with traditional sports.
    • eSports media broadcasters, including digital avant-garde like Twitch and YouTube, newer digital entrants like Facebook and traditional media outlets like Turner’s TBS Network, ESPN, and Canal Plus; their strategies and successes in this space; and the virtual reality opportunity.
    • eSports market economics, with a market sizing, growth forecasts, and regional analyses; an evaluation of the eSports spectacle and its revenue generators, some of which are idiosyncratic to this industry; strategic planning for brand marketers, with case studies; and an exploration of the infinite dynamism and immense potential of the eSports economy.

    Interested in getting the full report? Here are two ways to access it:

    1. Subscribe to an All-Access pass to BI Intelligence and gain immediate access to this report and over 100 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. >> START A MEMBERSHIP
    2. Purchase & download the full report from our research store. >> BUY THE REPORT

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    stranger things netflix

    Teens love Netflix.

    Earlier this month, Piper Jaffray released the results of its semi-annual survey of teens, and both Netflix and YouTube came in ahead of cable TV in popularity.

    Piper Jaffray asked about 5,500 teens "What percent of your time do you spend watching video across these platforms?" On average, the teens responded that they spent 38% of their time on Netflix, 26% on YouTube, and 23% on cable TV. Amazon and Hulu came in much lower at 3% and 4% respectively.

    In short: Netflix dominates. But what shows are teens watching on Netflix?

    Netflix is notoriously secretive about its data, but from time to time we get some clues. On Tuesday, Netflix released a study of US teens centered around how TV shows can bridge the gap between parents and children, which explicitly mentioned Netflix's recent original show "13 Reasons Why." But one of the most interesting portions came at the end, when Netflix listed the top shows teens would recommend to their parents, to spur conversation.

    Here are Netflix's top teen picks for parents (in alphabetical order):

    SEE ALSO: Only 8% of college students don't have Netflix, and that's a great sign for the company's future

    'Arrow'



    'Breaking Bad'



    'Daredevil'



    See the rest of the story at Business Insider

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    unbreakable bruce willis

    Director M. Night Shyamalan announced on Twitter Wednesday that his next movie will be a sequel to both "Unbreakable" (2000) and this year's "Split."

    "Split," itself already a quasi-sequel to "Unbreakable" — one of Shyamalan's earlier movies with a passionate cult following — was a surprise hit at the box office, earning $275 million worldwide on a relatively tiny $9 million budget. Bruce Willis appears for a brief cameo at the end of the film as his character from "Unbreakable," David Dunn.

    Rumors about a potential sequel have been swirling around, but it's now a reality, and fans will not doubt be delighted.

    Shyamalan said it "was always my dream to have both films collide in this third film."

    He gave out more details on Twitter, confirming that Willis is coming back along with Samuel L. Jackson as Elijah Price/Mr. Glass (also from "Unbreakable"). James McAvoy and Anya Taylor Joy, the stars of "Split," will be in the sequel, too.

    The movie's title, according to Shyamalan, is "Glass." Blumhouse Productions and Universal are partnering on the film, and the director says it's set to come out January 18, 2019.

    "How's that for not keeping a secret!" he said.

     

    SEE ALSO: Here's The Rock's insane workout and diet he uses to get ripped for 'Fast and Furious'

    Join the conversation about this story »

    NOW WATCH: 7 storylines we hope are resolved in season 7 of 'Game of Thrones'


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    There are few better games on any modern video game console than "Forza Horizon 3."

    Forza Horizon 3

    It's a killer racing game — the best ever made— but it's also just a fantastic game. One of its strongest features is its variety: There are dozens of cars, SUVs, trucks, and other vehicle types to drive in "Horizon 3," to say nothing of environmental variation. You're just as likely to fly down a twisting coastal highway in this Lamborghini as you are to fly over sand dunes in an off-road buggy.

    Forza Horizon 3

    There's just one thing missing from the massive open-world of "Horizon 3": Fantastical, gravity-defying madness.

    That's where the new Hot Wheels expansion comes in!

    Forza Horizon 3

    Check it out below:

    SEE ALSO: 'Forza Horizon 3' is the best racing game on any game console

    First and foremost, the Hot Wheels expansion arrives on May 9 — just a few weeks from now.



    As you see in these ridiculous images, the expansion is a completely different take on the typical racing in the "Horizon" racing series.



    That means not just Hot Wheels-based cars, but also "miles of looping, banking, giant, iconic, orange Hot Wheels tracks."



    See the rest of the story at Business Insider

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    dr. luke

    According to The Hollywood Reporter, Sony Music is severing its ties with Dr. Luke at Kemosabe Records, which is a subsidiary of Sony. Dr. Luke established Kemosabe Records with Sony in 2011.

    Over the past few years, Sony has been under immense pressure from supporters of Kesha to fire Dr. Luke over the singer's allegations against him.

    In 2014, Kesha accused Dr. Luke — the executive producer of both of her albums — of giving her drugs and sexually assaulting her. She also accused him of threatening her if she went public with the claims. Kesha is still legally binded to a contract with Dr. Luke, and the two have waged a legal battle in court.

    Over the years, Dr. Luke has helped produce hits for other artists including Kelly Clarkson, Katy Perry, and Miley Cyrus.

    SEE ALSO: Disney just announced all its movies coming through 2020 — here's what you have to look forward to

    Join the conversation about this story »

    NOW WATCH: 7 storylines we hope are resolved in season 7 of 'Game of Thrones'


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    Every year, a new "Call of Duty" game comes out — it's an annual franchise, like "Madden" and "FIFA," except it's a first-person shooter instead of a sports game.

    2017 is no different, and this year's "Call of Duty" just got the big reveal treatment. It's called "Call of Duty: WWII":

    Call of Duty: WWII

    In the big reveal, we get a taste for the horrific nightmare that was fighting in World War II — storming the beaches at Normandy on D-Day and pushing through Western Europe (to name a couple examples). 

    The game's publisher, Activision, isn't offering many details about the game just yet. Here's what we know:

    • The game is set in World War II (obvious).
    • It's scheduled to launch on November 3.
    • It follows "the 1st Infantry Division as they fight to preserve freedom in the face of tyranny."
    • It's set in the European theater of World War II.
    • There's a "Zombies" multiplayer mode that's co-operative and has a narrative thread of its own.

    We also know that it's got some impressive graphics, like this scene, from the game's re-creation of D-Day:

    Call of Duty: WWII

    And this bombing raid, which looks terrifying:

    Call of Duty: WWII

    The game is planned for a November 3 launch, and it's coming to Xbox One, PlayStation 4, and PC. We'll assuredly learn more about its multiplayer modes and single-player campaign as the year goes on. For now, we've got the reveal trailer right here:

    SEE ALSO: The newest 'Call of Duty' game is returning to where the series started: World War II

    Join the conversation about this story »

    NOW WATCH: Watch the first trailer for ‘Star Wars: The Last Jedi’


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    chip canter

    Chip Canter, the GM in charge of Verizon's millennial-focused go90 video service, is out, the company confirmed to Business Insider.

    Canter, a former NBCU exec, joined go90 last April, a few months after the service's launch. Go90 was conceived as an ad-supported cross between YouTube and Netflix that would broadly appeal to young people, but it has struggled to attract an audience since its debut in October 2015.

    In preparation for go90’s debut, Verizon made big content deals with little oversight, often for slates of shows over multiple years, according to multiple go90 insiders interviewed by Business Insider. Verizon spent $200 million last year on programming, according to a former member of the go90 team briefed on the budget.

    Canter began to bring some discipline to the process at go90, and to more closely target audience segments, former employees said. But they also said he walked into a tough situation, with bad deals already signed, and a struggling tech platform. Now he's gone, as VideoInk first reported.

    It's Vessel's turn

    Last month, Verizon made a sweeping attempt to fix go90's tech by releasing a total overhaul of the tech platform. This new version was built by a team from Verizon-acquired Vessel, after Verizon fired over 150 people from go90 in January, mostly those working on the tech.

    That team will now be in the driver's seat. "Since integration, Richard Tom and the Vessel team have been on-boarded and are fully up and running and have delivered a strong product," a Verizon spokesperson said. "Effective immediately, Richard and his team will assume full responsibility for all mobile digital video products."

    Tom is a former Hulu exec who cofounded Vessel along with former Hulu CEO Jason Kilar. Vessel, which launched in early 2015, was widely praised for its recommendation and discovery engine. The problem was that it simply failed to find a big enough audience for its $2.99-a-month subscription model built around YouTube stars.

    In October, Verizon bought Vessel — which had raised more than $130 million from venture capitalists — for an undisclosed amount. Verizon then shut Vessel down and the team got to work rebuilding the go90 platform.

    Verizon seems to be happy with the work they did. Now it's their chance to see if they can pull go90 out of the doldrums.

    SEE ALSO: Verizon is planning to launch a low-price cable TV competitor this summer

    Join the conversation about this story »

    NOW WATCH: An artist uses water as his canvas to paint characters from the most successful Netflix series


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    jesse watters

    Fox News' Jesse Watters is reportedly taking a vacation, one day after making what was seen as suggestive remarks about Ivanka Trump.

    CNN's Brian Stelter and the CNNMoney Media team reported Wednesday that Watters, who co-hosts "The Five," would be missing two days of his first week in the network's 9 p.m. timeslot.

    "I'm going to be taking a vacation with my family, so I'm not going to be here tomorrow," said Watters. "I'll be back on Monday, so don't miss me too much."

    On a Tuesday night segment in which Watters was speaking on Trump's appearance at a women's conference, Watters commented on the way President Donald Trump's daughter held a microphone.

    "It's funny, the left says they really respect women, and then when given an opportunity to respect a woman like that, they boo and hiss," he said. "So I don't really get what's going on here, but I really liked how she was speaking into that microphone," Watters said.

    On Wednesday morning, Watters denied accusations that his comment carried lewd overtones.

    "On air I was referring to Ivanka's voice and how it resonates like a smooth jazz radio DJ," Watters tweeted. "This was in no way a joke about anything else."

    Watters has made controversial remarks in the past. During the 2016 presidential election, he was accused of racially stereotyping Asian-Americans during a television segment in which he was asking Asians whether it was the "year of the dragon," and asking if they knew karate.

    You can listen Watters' remarks here »

    SEE ALSO: Jesse Watters scores weekly 'Watters’ World' show on Fox News

    Join the conversation about this story »

    NOW WATCH: Russia jailed the man who may become Putin’s biggest challenger in the next election


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    The President Show  Anthony Atamanuik Gavin_Bond comedy central

    Anthony Atamanuik wants his new late-night Comedy Central show in which he imitates President Donald Trump, "The President Show," to speak to both sides of the political aisle.

    "The show is not about catering to the right. But it’s not about catering to the left either," Atamanuik told reporters at a New York City press event for the series on Wednesday. "It’s about saying, ‘Here is what this is. Here is what the players are. And here is how we see how all these things contribute to a lack of functional discourse that allows us to move forward.’ That would be the underpinning of our comedy show."

    "The President Show" premieres on Thursday at 11:30 p.m. It imagines a scenario in which Trump bypasses the media, with whom he has had a contentious relationship, and does his own late-night talk show from the White House Oval Office. Like other late-night shows, it will include desk segments, field pieces, and guest interviews. Plus Vice President Mike Pence (played by Peter Grosz, who's also an executive producer) will be his sidekick.

    Viewers may have first heard of Atamanuik from his recent public feud with "Saturday Night Live" Trump impersonator Alec Baldwin while both were lobbying to play the president at the upcoming White House Correspondents' Dinner.

    In fact, though Baldwin has done by far the most visible Trump impression since the election, Atamanuik has honed his Trump impression for a long while, having taken it on a 41-city tour for the comedy show "Trump vs. Bernie."

    'Like if you took Frank Sinatra and then threw him in a bog for 4,000 years'

    Atamanuik says the most important part of his impression and the thing that separates his from the many others out there is that he believes he has figured out Trump's soul.

    "He’s like if you took Frank Sinatra and then threw him in a bog for 4,000 years, then dredge that body out," he said, likening the president to a reanimated version of the singer. "And that would be Trump, with all the rotted charm. He fancies himself as a Rat Packer, but he’s really this insecure, almost dowager living in a mansion. He has this weird feminine quality to him that he tries to overcome with this sort of swagger-y masculinity."

    For all his criticism of the president, Atamanuik would love for Trump to watch his new show and to come away having learned something.

    "I would want him to watch and say, 'Oh my God, that’s how I come off? Oh my God, that’s who I am?'" the comedian said. "I would want, hopefully in this show, for him to say, 'Wow, Steve Bannon really is manipulating me. Really, my advisers are not helping me out.' I imagine Trump’s idea of the president comes from 'Dave' or 'The American President.' You know that’s what his view of being president is. It’s whatever movie he saw, right? So all you need to do is tell him, ‘Your movie is not working.’"

    SEE ALSO: Trump impersonator Anthony Atamanuik just got his own late-night show on Comedy Central

    DON'T MISS: 'Daily Show' veteran Jordan Klepper will replace Larry Wilmore's show on Comedy Central

    Join the conversation about this story »

    NOW WATCH: Chef José André reveals why he bailed on Trump's International Hotel in DC, and what it's like to sue the president


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    Ne-Yo Holberton School

    The idea of a coding school that charges no upfront tuition was intriguing to Ne-Yo. 

    The Grammy winning artist (famous for songs like "Miss Independent") is certainly not the first musician to invest in Silicon Valley, but he's one that wants to put his talents and money into helping to solve the diversity challenges facing the tech industry.

    On Thursday, Holberton School plans to announce that Ne-Yo invested in the coding academy's most-recent $2.3 million funding round and is joining its Board of Trustees as a result. 

    "This is not a realistic career for people who came up like me. It's more realistic to do what I do, be a singer or an NBA star," Ne-Yo said during a party celebrating his new role at Holberton hosted by Trinity Ventures on Wednesday night in San Francisco. 

    "Thanks to these guys it now is," Ne-Yo said. "I have a platform, and I'm going to use this platform to spread the word."

    While there are plenty of coding schools and bootcamps abound, the Holberton School is taking a different approach by charging no upfront tuition for students to enroll. Instead, graduates have to contribute about 17% of their salaries or internship pay to the school for three years after graduation. 

    Already, Holberton's free (at least upfront) approach has helped the coding school attract a wide-range of people wanting to break into the tech industry. Women constitute 40% of its students, and 53% of the student body is people of color.

    Specifically, Ne-Yo wants to attract more Hispanics and blacks to the coding school based in San Francisco.

    The school is able to keep its costs low by not hiring formal teachers or giving lectures. Instead much of the curriculum is based around students working on specific projects and helping teach each other. They also work with mentors from companies like Uber and LinkedIn to finish the two-year program. Already, some of Holberton's students have interned or been hired at companies like Apple, NASA, and Dropbox.

    While the coding school is still only about 18 months old, it's early success is already attracting heavy-hitters like Ne-Yo, along with existing investors including Trinity Ventures, Yahoo cofounder Jerry Yang, and Jerry Murdock, co-founder of Insight Venture Partners. 

    "I'm very, very excited about this," Ne-Yo said at the celebration. "Let's make Holberton one of the biggest schools on the face of the planet."

    SEE ALSO: The truth about whether 'coding bootcamps' that can get graduates $100,000 exit salaries actually prepare you to be a programmer

    Join the conversation about this story »

    NOW WATCH: How a coding genius makes incredible 3D-graphics for major Hollywood movies


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    When he was 40 years old, actor Bill Bowers left his gig at "The Lion King" on Broadway — one of the highest-earning musicals in history — to become a mime.  We talked to Bowers about why he took up the silent art, his technique, and the importance of passing on the art form of mime "body to body." 

    Following is a transcript of the video.

    Usually the first thing, when people find out I’m a mime, the first question they ask is “why?”

    My name’s Bill Bowers and I am a mime.

    You have energy and this imaginary world has energy and where the two things come together is an illusion. That’s where the imagination of the audience joins you. Your imagination meets theirs and together you create an object.

    So put your hands on the wall, it’s a pushup. So you’re going to let your body come in, and then use the wall to push back. Push in.

    When an audience is allowed to really sit and receive information in another way, maybe in a nonverbal way, where you’re taking information in through your collaboration imaginatively. You know, in pantomime the audience is really participating in helping see what you’re trying to create in illusion.

    Look at that, yeah! Do that a couple times, just send it back and forth. And what you’re doing is great because you’re watching what you’re doing and that’s really helpful for an audience because there’s nothing there.

    What I find is people are incredibly moved. That’s the overall comment I get is that people will say A, I didn’t think I liked mime, and B, I had no idea I would be so emotional by this.

    So I think silence has incredible power that way. If you think of silent spaces, churches, temples, libraries, you know, it’s places where people are contemplating and sitting with themselves, which there’s less and less opportunity to do that in our culture and it’s a vulnerable place to put yourself. 

    I was on Broadway doing The Lion King when it first began. I was playing Zazu, the bird. It was a big hit and we were doing a lot of — I mean, eight shows a week and lots of other special events, and I ended up injuring my hand. I was in the hospital for a period of time, my hands were in these big foam rubber boxes, and I was watching the news and there was a story about Marcel Marceau going on his 80th birthday world tour.

    Marcel Marceau was in so many ways synonymous with mime. He was invited on a number of live broadcasts and that brought mime, this art form, into people’s living rooms, and he would continue to appear on TV and in film, and so he just had a huge influence on bringing what mime was out to the masses.

    And I had one of those lightbulb moments. I just thought if I’m ever going to study with him, I need to do that. And so, I would leave The Lion King, I went off with Marcel Marceau for the next, or parts of the next three years, and the year after that he died, so I was very glad I took the leap.

    It’s such a unique art and particularly in the US, there’s so few people doing it. One of the things Marceau really stressed was that if you don’t pass it on body to body, it’ll disappear, it’ll just go away. So I took that kind of as my mission and I’ve been on the road ever since.

    In New York City there’s a handful of us that are working as mimes and I think part of the … what’s changed is that since Marcel Marceau died which was 10 years ago this month, he was kind of the hub of the wheel and there’s no “there” there anymore. And so, I think modern mime has to kind of reformulate and find what it’s going to be next. I’m confident it will continue on, I think it might change shape. You know, we see a lot of mime technique in freestyle dance and hip hop dance, which I think is fantastic, I just think it’s moving forward in some new ways.

    Join the conversation about this story »


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    R. Kelly Trapped in the closet

    Apple has started to bankroll video and TV shows — so far, it's announced a handful of shows, including a version of "Carpool Karaoke," and a reality TV show called "Planet of the Apps." 

    But it's got lots of new video projects in the works, Apple exec Jimmy Iovine tells Businessweek, and one will be welcome news to R. Kelly fans. 

    Iovine has been working on a follow up to R. Kelly's hip-hop opera "Trapped in the Closet," according to Businessweek. It's an example of the "music-related video" that Apple considers the best way for Apple Music to break into TV. 

    "Trapped in the Closet" is a 33-part song cycle that is basically a soap opera: It follows certain characters following a one-night stand as the situation gets progressively crazier. R. Kelly narrates the entire story in song and every track ends in a cliffhanger.

    It's also a good fit as each song has its own video, and the most recent chapters aired on IFC.

    But it could also be a risk for Apple, which has cultivated a family-friendly image and bans apps and media that "contains content that many users would find objectionable." R. Kelly's music is sexual, frequently not politically correct, and Kelly has been accused of raping underage girls as young as 15.

    There are lots of other details about Apple's video ambitions in the article over at Businessweek.

    SEE ALSO: R. Kelly denies sexual-assault charges: 'Do I like to sleep with underage girls? Absolutely not.'

    Join the conversation about this story »


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    Donald Trump The Simpsons final

    "The Simpsons" has never taken it lightly on Donald Trump, even before he was president. But now that Trump is in office, the show has gone even harder on him.

    To mark Trump's first 100 days in office — his 100th day is Saturday — the show posted this clip on YouTube skewering the president.

    The clip takes a glimpse inside the White House, where Sean Spicer has hanged himself with an "I Quit" sign on his suit jacket. Kellyanne Conway runs off, refusing to replace him as press secretary.

    Not far away, Steve Bannon and Jared Kushner are choking each other, and all the while Trump is in his bedroom, in his pajamas, gushing about how great the first 100 days of his term have been.

    The level of comedic detail is impressive. Notice the framed photo of Trump getting pumped behind the steering wheel of a truck — an actual photo of the president that went viral — along with books with titles like "The Little Book of Big Bombs" and "Florida on $10 Million Dollars a Day."

    An aide appears and encourages Trump to read a bill that lowers taxes "for only Republicans" before signing it.

    "Can't Fox News read it and I'll watch what they say?" Trump says.

    When he's told no, the poodle that is his hairpiece wipes a tear from his eye with its tail.

    The clip, which is only a little over a minute long, cuts to the Simpsons family at home watching these current events on TV. Marge is all out of Prozac, and Grampa is being hauled off to wherever he is from (he can't remember).

    Watch the clip:

    SEE ALSO: 35 movies coming out this summer that you need to see

    Join the conversation about this story »

    NOW WATCH: 7 storylines we hope are resolved in season 7 of 'Game of Thrones'


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    Screen Shot 2017 04 27 at 9.43.39 AM

    In the states of Mississippi and Alabama, Wednesday was a state holiday known as Confederate Memorial Day. And Trevor Noah had a lot to say about the occasion on Wednesday night's episode of "The Daily Show."

    "Can I just say, that is f---ed up on so many levels," Noah said. 

    While it's been 152 years since the end of the US Civil War, some Southern states on this day still honor those who died fighting to break away from the Union over, principally, slavery.

    Noah imagined how the holiday could get very uncomfortable. 

    "What are black people supposed to do on this holiday?" the host asked. "If you're a black person in one of these states, what are you supposed to do? You're just sitting around like, 'Man, this is some bulls---. So I either don't get the day off, or I support slavery? Man, I'll take the day off, but I'm watching BET the whole time.'"

    Trevor pointed out that some people who celebrate Confederate Memorial Day acknowledge that it is racist, but "they just don't give a f---.

    You can watch the entire segment below:

     

     

     

     

    SEE ALSO: 35 movies coming out this summer that you need to see

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    NOW WATCH: A 'Top Chef' alum explains why you should use canned tomatoes in your sauce


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    Caitlyn Jenner

    Caitlyn Jenner is revealing secrets of the Kardashian family, as well as some of her own, while promoting her appropriately titled new book, "The Secrets of My Life."

    In a new interview with Andy Cohen on Sirius XM, the former Olympian and reality star said that she knew that O.J. Simpson was guilty of murdering his wife Nicole Brown Simpson and her friend Ron Goldman.

    “I knew he did it,” Jenner said. “There was three people at the crime scene. DNA evidence, three people at the crime scene. Pick a murderer. How hard is that?”

    Jenner also explained that the 1995 trial was hard on the Kardashian family. She would know. Jenner married Kris in 1991, the same year Kris divorced Robert Kardashian. Although Robert was O.J. Simpson's friend and attorney, Kris was also good friends with Nicole and believed O.J. had murdered her. Jenner said that the trial was toughest on Kourtney and Kim Kardashian, the oldest of Kris and Robert's four children.

    "At that time, where the hard part was during the trial is mostly Kourtney and Kimberly because they were a little bit older and their dad, who they love and adore, which they should, is on one side and we're on the other," Jenner said. "And so it was more tough on them than it was on us. We pretty much knew. We were just obviously very disappointed with the verdict."

    Jenner also said that she feels Robert believed O.J. was guilty, as well, though he didn't say that specifically.

    "Robert just said to me that 'I would have been okay if they got him in the first trial.' That's the only thing he ever said and that's about the closest he'll ever come, never saying he actually did it," Jenner said.

    According to Jenner, that discussion took place during the 1998 civil trial, which found O.J. guilty of manslaughter.

    SEE ALSO: Caitlyn Jenner challenges Trump on transgender bathroom rights 'disaster': 'Call me'

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    We're in a golden age of television, and it's largely due to the massive popularity of subscription services like Netflix, Hulu, Amazon, and HBO. 

    Without Netflix, we might never have seen shows like "Stranger Things," "House of Cards," or "Orange is the New Black."

    stranger things

    Without Amazon, there might be no "Man in the High Castle" or "Mozart in the Jungle." 

    The Man in the High Castle

    Without HBO, well — you get the idea.

    Game of Thrones

    It's possible that these shows would've otherwise been funded by TV networks (or other means), but it's certain that there'd be fewer. The money to fund these massive shows comes from millions of subscribers paying monthly subscription fees. Those millions of subscribers stick with these services because of the great original content that they can't get anywhere else (among other reasons, of course). It's a self-perpetuating cycle.

    There is no modern equivalent for video games, which have ridiculously high budgets that rival — and often top — TV and movie budgets. And that makes game production a tremendously risky endeavor.

    Horizon Zero Dawn

    In an effort to offset that risk, many game publishers are moving toward a "games as service" model. Games like "Call of Duty" and "Destiny" are prime examples: You buy the base game, and, in an effort to keep you playing and paying, more and more stuff is added to the game after launch. Maybe you buy a season pass? Maybe you buy a big expansion by itself? As long as you keep paying beyond the initial purchase.

    But lots of games are single-player, narrative-driven experiences. And those games also cost a ton of money to make.

    "You’ll have things like 'Zelda' or 'Horizon Zero Dawn' that’ll come out, and they’ll do really well, but they don’t have the same impact that they used to have, because the big service-based games are capturing such a large amount of the audience," head of Xbox Phil Spencer told The Guardian in a recent interview.

    The Legend of Zelda: Breath of the Wild

    And he should know — he's in the position to do something about it. Spencer sees a potential solution in the Netflix business model: 

    "I’ve looked at things like Netflix and HBO, where great content has been created because there’s this subscription model. [Microsoft Studios GM] Shannon Loftis and I are thinking a lot about, well, could we put story-based games into the Xbox Game Pass business model because you have a subscription going? It would mean you wouldn’t have to deliver the whole game in one month; you could develop and deliver the game as it goes.

    "The storytelling ability in TV today is really high, and I think it’s because of the business model. I hope as an industry we can think about the same. [Subscription services] might spur new story-based games coming to market because there’s a new business model to help support their monetization."

    There are a few things to break down here:

    • Spencer is positing that a subscription model for games could support the future of narrative-based game experiences.
    • He's saying that Xbox already has a subscription model set up, the Xbox Game Pass, which offers access to a variety of games based on a monthly subscription fee.
    • And he's saying that games wouldn't have to be fully finished for such a service; you could publish "episodes" (chunks) of a game as they're finished.

    He's got some good points, but he's missing some crucial ones as well. The first, and most important, point is glaring: The Xbox One is its own console that costs $300, and any subscription service tied to it comes with a $300 up front cost. 

    Services like HBO, Netflix, Hulu, and Amazon are easily accessed through pretty much everything. Every phone, tablet, computer, set-top box, and game console can run these services. There's an expectation of ubiquity when it comes to Netflix. 

    Netflix

    That same concept simply doesn't apply to a console-specific subscription service. It's impossible to create the "Netflix of gaming" as a console-maker like Microsoft unless Microsoft is willing to put that service on competing platforms (like the PlayStation 4, which is the market leader over Xbox One by tens of millions of units). 

    Even before running into that issue, there's the bigger issue of convincing game developers that this entirely untested way of developing and publishing games is a smart idea. Microsoft could, of course, develop the games itself for such an initiative, but Microsoft's first-party studios are already stretched thin.

    • 343 Industries is in charge of "Halo," and is presumably deep into development of "Halo 6."
    • Turn 10 is in charge of "Forza Motorsport," and is deep into development of "Forza Motorsport 6."
    • Mojang is in charge of "Minecraft," and, well, this could be a potential contender for a studio that could work on such an initiative — serialized, narrative-driven gaming. But using Mojang to work on a risky new business model seems like a misuse of its time considering how gigantic and profitable "Minecraft" is. 

    There are several others (The Coalition, Rare, etc.) that could potentially work on such a project, to say nothing of third-party developers Microsoft could fund. But that's before you start talking about the realities of game development. It's a tremendously fraught process, with frequent setbacks and budget problems — stuff that can't be fixed through better organization; stuff that's fundamental to the process of game development due to the very nature of how games are developed.

    Super Mario Mash-Up Pack Minecraft Nintendo

    Even though it sounds like a nice idea — subscription-funded, narrative-driven games, on par with the kind of stuff that Netflix makes — it's far harder to actually pull off. 

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    The newest game from Nintendo, "The Legend of Zelda: Breath of the Wild," is one of the best games released in years. Not one of the best Nintendo games in years, but one of the best games — period— released in the last decade.

    The Legend of Zelda: Breath of the Wild

    It's so good, in fact, that you might consider buying Nintendo's new, $300 console — the Nintendo Switch — solely for "Breath of the Wild." That would be a perfectly reasonable thing to do, despite it being a very expensive thing to do.

    Since it's such a tremendously good game, it's doing very well in terms of sales. The game is actually outselling the new game console it's on — 2.76 million copies of "Breath of the Wild" were sold so far on the Switch, while 2.74 million Switch consoles were sold. 

    The Legend of Zelda: Breath of the Wild (Limited Edition)

    That shouldn't surprise you — great new entries in major franchises tend to sell well, and to even help sell the hardware they're made to be played on. But it was a surprise, apparently, to the president of Nintendo. 

    "It is surprising that 'Zelda' is doing so well," Nintendo president Tatsumi Kimishima said during an investor call on Thursday, as translated/reported by the Wall Street Journal.

    His reaction is somewhat... surprising given his position at Nintendo. He's the guy who would be aware that "Breath of the Wild" is a tremendous achievement long before it launched in March. He's in a position to be overconfident in the new "Zelda" — not surprised by its success. 

    The Legend of Zelda: Breath of the Wild

    If anything, his reaction speaks to the difference between Kimishima and his predecessor, Satoru Iwata. While Kimishima comes from a corporate background, Iwata came from game development. Where Kimishima focuses on numbers and strategy, Iwata tended to focus on making great games first and foremost. 

    Former Nintendo president Satoru Iwata died in July 2015; Kimishima became Nintendo's new president in September 2015.

    Satoru Iwata

    That said, Kimishima is seemingly carrying forward Iwata's overarching mission statement. 

    "A good game title will spur sales of the platform device,” Kimishima said after speaking to his surprise at the sales of "Breath of the Wild."

    That's largely been Nintendo's philosophy for the past 30-plus years, and it's one that's working particularly well for the Switch console. Nintendo's expecting to sell approximately 10 million units of the Switch in the current fiscal year, and some analysts think that's too conservative an estimate. But even if Nintendo meets that sales expectation, it puts the Japanese game company back on track toward normalcy — Nintendo's last console, the Wii U, sold just over 13 million units across several years. 

    Beyond "Breath of the Wild," which is still driving sales of the Switch, Nintendo has several other big games planned for launch in 2017: "Mario Kart 8 Deluxe," "Splatoon 2," and "Super Mario Odyssey." 

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    dcmilo

    A Twitter account that appears to be loosely associated with Milo Yiannopoulos is promoting an upcoming appearance by the controversial provocateur set for May.

    The account, operating under the handle, "@DANGER0USFAGG0T," presents itself as the former Breitbart editor who was officially banned for life from Twitter in 2016.

    "Feminism is Cancer," the account's biography section reads. "Will probably get banned unless I say I'm not Milo, so I'm not Milo. Even then I'll probably still get banned."

    The account included a picture of Yiannopoulos, a pinned tweet linking to a video uploaded by the YouTube handle "yiannopoulosm," and a banner that reads "5-5-17" — the supposed date of his "comeback tour."

    A Twitter representative declined to comment on the veracity of the account.

    The content of the account's tweets includes mostly conservative, and at times offensive, tweets connected to the alt-right movement.

    "Because Islamic terror attacks have nothing to do with Islam, when they shout"Allahu Akbar" it actually translates to "Trump made me do it," one of the tweets read.

    The account, created in March 2017, currently has 11,500 followers and 462 tweets.

    Yiannopoulos was officially banned on Twitter, following a series of violations of Twitter's terms of service in July 2016 — specifically rules that pertained to the targeted abuse of individual users. Prior to his ban, Yiannopoulos was reportedly suspended fom Twitter twice.

    Twitter's ban hammer came crashing down on Yiannopoulos after messages that were deemed racist and sexist were directed at "Saturday Night Live" comedian Leslie Jones. His tweets eventually galvanized his followers to leave scathing messages for Jones, who briefly leave the social-media platform.

    dcmilo

    "I feel like I'm in a personal hell," tweeted Jones. "I didn't do anything to deserve this. It's just too much. It shouldn't be like this. So hurt right now."

    Following the ban, Twitter said in a statement to Business Insider in 2016: "People should be able to express diverse opinions and beliefs on Twitter. But no one deserves to be subjected to targeted abuse online, and our rules prohibit inciting or engaging in the targeted abuse or harassment of others."

    Yiannopoulos didn't hold back his thoughts on his ban, calling it a "cowardly suspension."

    "Twitter has confirmed itself as a safe space for Muslim terrorists and Black Lives Matter extremists, but a no-go zone for conservatives," he said on Breitbart, according to BuzzFeed News.

    SEE ALSO: Milo Yiannopoulos announces 'grand comeback tour' at UC Berkeley

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