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'Pokémon GO' is about to get a mess of new Pokémon

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Since "Pokémon GO" exploded in popularity this summer, Pokémon Trainers the world over have been trying their best to snatch up all 151 Pokémon (even though only 143 are currently available to find around the world) — to "catch 'em all," if you will. 

Unbelievably, a lot of folks have managed to do it.

Pokemon Go

What you see above is the work of Business Insider video producer/Pokémaniac Chris Snyder. He is ready for new Pokémon in "Pokémon GO," like lots of other folks.

The good news: More Pokémon are about to arrive!

The bad news: We have no idea how many, or exactly when they'll arrive.

espeon pokemon

Here's the full news brief, care of The Pokémon Company and Niantic Labs (the game's development studio):

"The Pokémon Company International and Niantic, Inc. will reveal details on December 12 about the addition of more Pokémon to 'Pokémon GO'." 

And December 12 is very soon, in case you didn't know — next Monday, in fact. Better yet, we have a pretty good idea of which Pokémon are being added — that's because the game's already received an update that internet sleuths dug through. What they discovered: the 100 "Gen 2" Pokémon are being added.

Currently, "Pokémon GO" has 151 total Pokémon in its Pokédex. Without traveling around the world, most people are only able to see/capture 143 of those 151; the number excludes so-called "Legendary" Pokémon that aren't in the game yet (they're expected to show up in some form of in-game/real-world "event"), and the regionally-locked Pokémon (Mr. Mime, Kangaskhan, and Farfetch'd). It sounds like another 100 may arrive as soon as next week!

Pokemon Go player

Of course, the folks behind "Pokémon GO" have yet to confirm that. We'll have to wait for Monday, December 12 to find out. 

SEE ALSO: These are the 100 new Pokémon coming to 'Pokémon GO'

DON'T MISS: Here are the Pokémon you should start stockpiling in Pokémon Go before new creatures are released into the wild

Join the conversation about this story »

NOW WATCH: Pokémon GO could be adding 100 new Pokémon very soon — here's what we know


The 10 most popular music videos of 2016, ranked

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The music video has found a new life on YouTube.

The form once used to promote singles with rotation on MTV can now make or break an upcoming artist looking for a wider audience online. (The views even count toward artists' Billboard chart positions these days.)

YouTube has compiled the most popular music videos in 2016 on its platform. Fifth Harmony landed the top spot for its suggestive clip for "Work from Home," which has over a billion views, and Rihanna and Drake managed to snag a record with their hit "Work": the most views in the first 24 hours (11.9 million).

See the most popular music videos of 2016 on YouTube below:

SEE ALSO: The worst movies of 2016, according to critics

10. twenty one pilots - "Heathens"

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9. Coldplay - "Hymn for the Weekend"

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8. Zayn - "Pillowtalk"

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Netflix is doubling down on originals (NFLX)

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Netflix Original Content

This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.

Netflix is doubling down on its original programming next year, Variety reports.

Original programming on the platform should hit 1,000 hours in 2017 — which is a conservative estimate, and more than twice the current amount — as the company works toward its stated goal of having originals account for 50% of its catalog.

Netflix's original content strategy is playing out in several spaces.

  • Unscripted shows: Ted Sarandos, Netflix's chief content officer, emphasized the importance of unscripted shows moving forward, noting that the company is set to debut 20 new unscripted shows in 2017. He's particularly excited about the potential for these kinds of shows to reach wide audiences in different geographies, as touched upon below. 
  • Cosmopolitan content: Netflix is focusing on content that can travel internationally, transcending borders and cultures. Sarandos highlighted a new unscripted competition show, the "Ultimate Beastmaster," which is produced by Sylvester Stallone and features contestants and commentators from the US, Brazil, South Korea, Mexico, Germany, and Japan. 
  • Original movies: The company wants to adapt its approach for creating TV events for the movie universe, and has an eye on creating franchises in the guise of Disney and Marvel films. Netflix has also made moves recently toward the traditional box office, releasing films on the large screen. In total, movies account for about one-third of viewing time on Netflix, Sarandos said.
  • Staying off live: In response to a question about whether Netflix is interested in buying sports rights, Sarandos reiterated that the company isn't currently a platform for live programming. But while he dismissed the notion of bidding for existing league rights, he did raise the possibility of Netflix getting into creating its own sports leagues.
  • Two-way street: Sarandos is wary of getting "trapped" into producing every piece of original content in-house, recognizing the merits of partnering with third parties and securing exclusive licenses for existing intellectual property. This collaborative approach helps Netflix secure a breadth of programming on its platform. 

Over the last few years, there’s been much talk about the “death of TV.” However, television is not dying so much as it's evolving: extending beyond the traditional television screen and broadening to include programming from new sources accessed in new ways.

It's strikingly evident that more consumers are shifting their media time away from live TV, while opting for services that allow them to watch what they want, when they want. Indeed, we are seeing a migration toward original digital video such as YouTube Originals, SVOD services such as Netflix, and live streaming on social platforms.

However, not all is lost for legacy media companies. Amid this rapidly shifting TV landscape, traditional media companies are making moves across a number of different fronts — trying out new distribution channels, creating new types of programming aimed at a mobile-first audience, and partnering with innovate digital media companies. In addition, cable providers have begun offering alternatives for consumers who may no longer be willing to pay for a full TV package.

Dylan Mortensen, senior research analyst for BI Intelligence, has compiled a detailed report on the future of TV that looks at how TV viewer, subscriber, and advertising trends are shifting, and where and what audiences are watching as they turn away from traditional TV. 

Here are some key points from the report:

  • Increased competition from digital services like Netflix and Hulu as well as new hardware to access content are shifting consumers' attention away from live TV programming.
  • Across the board, the numbers for live TV are bad. US adults are watching traditional TV on average 18 minutes fewer per day versus two years ago, a drop of 6%. In keeping with this, cable subscriptions are down, and TV ad revenue is stagnant.
  • People are consuming more media content than ever before, but how they're doing so is changing. Half of US TV households now subscribe to SVOD services, like Netflix, Amazon, and Hulu, and viewing of original digital video content is on the rise.
  • Legacy TV companies are recognizing these shifts and beginning to pivot their business models to keep pace with the changes. They are launching branded apps and sites to move their programming beyond the TV glass, distributing on social platforms to reach massive, young audiences, and forming partnerships with digital media brands to create new content.
  • The TV ad industry is also taking a cue from digital. Programmatic TV ad buying represented just 4% (or $2.5 billion) of US TV ad budgets in 2015 but is expected to grow to 17% ($10 billion) by 2019. Meanwhile, networks are also developing branded TV content, similar to publishers' push into sponsored content.

In full, the report: 

  • Outlines the shift in consumer viewing habits, specifically the younger generation.
  • Explores the rise of subscription streaming services and the importance of original digital video content.
  • Breaks down ways in which legacy media companies are shifting their content and advertising strategies.
  • And Discusses new technology that will more effectively measure audiences across screens and platforms. 

Interested in getting the full report? Here are two ways to access it:

  1. Subscribe to an All-Access pass to BI Intelligence and gain immediate access to this report and over 100 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. » START A MEMBERSHIP
  2. Purchase & download the full report from our research store. »BUY THE REPORT

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New Pokémon are coming to Pokémon GO — here's what we know so far

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Pokémon Go hasn't had a major update since the game's launch in July, but Niantic has announced that some big changes are coming soon. The gaming company teased news that new pokémon will be released into the wild, with details of the update to come on December 12, 2016. Here's what we know so far.

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Snapchat will show more exclusive TV shows with the help of Turner

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nick bell Snapchat

More exclusive TV shows are coming to Snapchat.

Turner and Snapchat parent company Snap Inc. announced a partnership on Wednesday that will bring original shows from the likes of Turner-owned channels TBS, Adult Swim, CNN, and others directly to Snapchat's Discover section.

The Bleacher Reporter, which Turner also owns, will have its own Discover channel in the U.S. for daily sports coverage starting January 4.

Wednesday's partnership comes on the heels of a deal Snap and Turner inked earlier this year to show March Madness clips in Snapchat's Live Stories format, which stitches together user-submitted videos alongside professional coverage of live events.

"Millions of Snapchatters value the authoritative and credible reporting by CNN and Bleacher Report every day and we are excited about offering more frequent news updates and expanding Bleacher Report's Discover coverage to the U.S.," Snap VP of content Nick Bell said in a statement. “We’re also thrilled to be building on two years of our Live Story coverage of March Madness with expanded sports content.”

Snap announced a similar partnership with NBC in August to develop Snapchat-specific episodes of some of its hit shows, including "The Voice", "Saturday Night Live", and "The Tonight Show With Jimmy Fallon." The app has also aired exclusive mini-shows from MTV and PBS.

Partnering with Turner is the latest example of how Snapchat wants to become the “de facto news outlet” for its millennial audience. The Los Angeles-based company has been hiring producers and writers to help pitch and create original shows for the app, which has more than 150 million daily users.

SEE ALSO: Get ready for Snapchat to feel a lot more like TV

Join the conversation about this story »

NOW WATCH: Teens reveal their favorite apps and the winner is clear

The shocking truth about how Scientology really works, according to one former insider

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leah remini scientology episode 2 ae

Leah Remini continued her quest to expose the truth behind her former religion Scientology on Tuesday's new episode of A&E's "Leah Remini: Scientology and the Aftermath."

On the episode, Remini traveled to one of Scientology's major centers in Clearwater, Florida, to visit the home of Mike Rinder.

Rinder was a member of the church for 46 years and rose to the top of the organization as its international spokesperson, a position he held for more than two decades. Rinder shed light on the alleged methods used on people labeled as enemies of the church.

“Part of my job was to discredit and destroy critics who spoke out against the church," Rinder said. "If the church believed that someone was an enemy and needed to be silenced or destroyed, it was my job and I did it.”

mike binder bbc scientologyToward the end of his tenure at the church, Rinder had displeased Scientology leader David Miscavige and his only real choice was to leave the church. In the process, his wife and family, all members of the church, turned their backs on him.

“I feel bad for the people who were hurt with my actions," Rinder said of his reasoning for speaking out against the church now. "If I can help one person who I may have harmed in the past or prevent someone from being harmed in the future or a family from being harmed in the future, this will all be worth it."

For the record, the church says Rinder's claims of its alleged abuses in the series are false. It maintains that he was fired from his job as spokesperson in 2009 and expelled from the church, and that he continues to speak out for financial gain.

Here are the most shocking revelations about Scientology's alleged inner workings from the show's second episode:

SEE ALSO: The 7 most shocking Scientology allegations we learned from Leah Remini's new show

DON'T MISS: Leah Remini's new Scientology expose TV show has giant ratings

Scientology founder L. Ron Hubbard was under investigation in multiple countries and lived on a ship to evade any one country's jurisdiction.

Rinder explained that in the early years of Scientology, the church was under investigation for being a cult. In fact, Australia banned the religion in 1965 after its investigation.

L. Ron Hubbard lived on a ship called the Apollo. Binder described it as the “floating headquarters for Scientology.” Since he was being investigated by the UK and other countries, Hubbard found that he could sail away when necessary into international waters and away from the jurisdiction of any one country.



L. Ron Hubbard had his own elite guard called the Commodore's Messenger Org.

The elite group of Scientology members, the Commodore’s Messenger Org, worked directly for Hubbard. They were like an army of personal assistants, Rinder said. Many of them later would move on to running the church.



Scientology had a policy called "fair game" to justify its actions against enemies of the church.

"Fair game" was the idea that anybody who’s an enemy or critic of Scientology can have anything done to them because the means justify the ends, according to Rinder.

Basically, it allowed members to push the boundaries of legality when it came to shutting up and destroying the organization's detractors without fear of punishment from the church.

The church maintains that the "fair game" doctrine has been canceled, but Rinder, Remini, and other ex-Scientologists claim it's alive and well.

Rinder said actions could range from stalking, digging up dirt, checking out people's background, vilifying them in the media and on the internet, and hiring private investigators to surveil them.

Rinder and his current wife claim that Scientology bought the house across the street from them and paid a female investigator to live there. This went on for several months and unknowingly the couple had befriended her. They began to get suspicious when they moved and the woman also moved to the same neighborhood.

Rinder says he then received an anonymous note saying that he shouldn't trust the neighbor. Rinder said he would later discover that a birdhouse the woman had on her property actually held a camera pointed at his house.



See the rest of the story at Business Insider

The 10 best iPhone apps of 2016, according to Apple (AAPL)

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Tim Cook Spaceship

Apple has released its year-end list of top apps, games, and other entertainment that's sold on its App Store.

If you're looking t0 freshen up your iPhone with some fun or useful new apps, Apple's recommendations are a great place to start.  These aren't necessarily the most downloaded or popular apps, but rather, the apps that Apple has judged to be the best representation of mobile software, using all of a smartphone's advanced capabilities.

Apple named Prisma its App of the year, and MSQRD as the runner-up. It named Pokemon Go, the monster-catching sensation, as the App Store's "breakout hit."

Here is the full list of Apple's 10 best apps of 2016:

SEE ALSO: The 12 best podcasts of 2016, according to Apple

Prisma

Prisma lets you turn your photographs into works of art. Free. Download here



MSQRD

MSQRD applies fun filters to photos and videos. Free. Download here



Quartz

Quartz is a news site. Free. Download here



See the rest of the story at Business Insider

Trump slams Alec Baldwin: 'His imitation of me is really mean-spirited and not very good'


The 10 most popular albums on Apple Music in 2016 (APPL)

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rihanna drake work

It's been a good year for hip-hop. 

Apple has released its year-end lists for the top music, movies, apps, and more, and hip-hop albums swept several of the top spots. The top 10 albums were ranked based on downloads and streams through Apple Music. 

Several relative unknowns cracked the top 10, including singer/songwriter/rapper Bryson Tiller and breakout duo Twenty One Pilots. A little-known musical known as "Hamilton" also managed to sneak on the list. 

Here is the full list of Apple's top 10 albums of 2016:

SEE ALSO: The 10 best iPhone apps of 2016, according to Apple

10. Panic! At The Disco, "Death Of A Bachelor"



9. Twenty One Pilots, "Blurryface"



8. Bryson Tiller, "T R A P S O U L"



See the rest of the story at Business Insider

Never-before-seen photos show candid moments with some of rock 'n' roll's biggest stars

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Milk_Gallery_Michael_Zagaris_pPETE_TOWNSHEND

As both a sports and concert photographer, Michael Zagaris might be a bit of an adrenaline junkie.

"When you come on to the field, you feel not only the eyes of the people; you feel the energy in every molecule of the body ... The same with a rock and roll show," he recently told Business Insider.

In his new book, "Total Excess," Zagaris holds nothing back, sharing all of the gritty details of what life was like for bands like The Rolling Stones, Led Zeppelin, and The Who in the '70s, when they were at the top of the world of rock 'n' roll.

The photos are also appearing in a gallery show at Milk Gallery through December 18. They show a previously unseen behind-the-scenes look at what it's like to be a rock star, from both the front of the stage and behind it.

SEE ALSO: David Bowie's out-of-this-world art collection just sold for over $41 million — see 21 of his best furniture pieces

Zagaris first photographed The Rolling Stones in 1972. After several failed attempts at getting a photo pass to their shows, Zagaris landed the job by calling Mick Jagger's personal assistant pretending to be a photo editor from Vogue.

The trick worked, and Zagaris was able to photograph a few of the band's first shows during their '72 tour. Zagaris described the rowdy experience in his book as "one of the last tours where the backstage life was everything everyone had ever imagined and much more."



According to Zagaris, Roger Daltrey is "the heart" of The Who. "When he took the stage he was a dynamo always in motion, looking like a young Adonis," Zagaris wrote.



However it's Pete Townshend that is "the soul" of the band, Zagaris said. Feeling claustrophobic during this show due to the psychedelic drugs he had taken with drummer Keith Moon, Zagaris moved up to a balcony. He almost missed this shot of Townshend throwing his guitar into the air.



See the rest of the story at Business Insider

Following in Nintendo's steps, PlayStation is bringing 10 games to iPhone and Android

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When Apple announced its new iPhone in September, the news was overshadowed by a goofy plumber with a bushy mustache and bright blue overalls: Nintendo unveiled its first-ever smartphone game starring its biggest icon, Super Mario himself.

super mario run icon

"Super Mario Run" arrives on December 15 for $10, and it's coming to the iPhone/iPad first thanks to a deal struck between Nintendo and Apple. Nintendo creative director Shigeru Miyamoto even appeared on stage to announce it — Miyamoto is essentially the Walt Disney of video games, having created Mario, Link, Donkey Kong, and many other iconic Nintendo characters.

For Miyamoto to appear on stage with Apple's Tim Cook was, to put it lightly, a very big deal.

Shigeru Miyamoto and Tim Cook

In a Tokyo event on December 7, Sony's mobile gaming unit made a less splashy, broader announcement about Sony's PlayStation games: 10 smartphone titles are in the works, with six planned for launch in the coming fiscal year.

Unlike Nintendo's approach, Sony's leading with lesser-known games from PlayStation's past — music/rhythm game "PaRappa the Rapper" and tactical role-playing game "Arc the Lad," according to a report from Reuters. Also unlike Nintendo's approach, it appears that Sony's targeting Japan first; the games will arrive on iPhone and Android in Japan and other parts of Asia before going worldwide. 

This makes particular sense for the "Arc the Lad" series — it's wildly popular in Japan. 

Arc the Lad

It's unclear if the mobile versions of these games are direct ports of the original PlayStation 1 games; we've asked Sony and not yet heard back, but there's precedent. Sony's done as much in the past — a variety of PlayStation 1 games were sold on mobile phones under the "PlayStation Mobile" name. Sony's Xperia Play phone even had a built-in gamepad specifically for use with these types of games.

Of course, if you're interested in playing classic (and new) PlayStation games on-the-go right now, there's always the PlayStation Vita. Sony's plan is to start selling these games sometime after April 2017 — we've asked for a full list of games and more information, but haven't heard back as of publishing.

SEE ALSO: Super Mario is coming to the iPhone

Join the conversation about this story »

NOW WATCH: How to add a bigger hard drive to the Playstation 4

Tina Fey: How to live under President Trump 'with dignity'

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THRWIECoverDec2016

Tina Fey has been thinking a lot about dignity in the face of Donald Trump's presidential election victory.

Fey spoke with retired late-night host David Letterman for a wide-ranging interview in honor of the Hollywood Reporter awarding Fey its annual Sherry Lansing Leadership Award.

Letterman began the interview by saying he felt "anxious" after Trump's presidential win last month and asked Fey how she felt about the incoming administration.

Fey said she first looked to the award's namesake, Lansing, for inspiration. The women had worked together when Fey was writing the movie "Mean Girls" and Lansing was the CEO of Paramount Pictures.

"She was a lady who worked in a very, very ugly business and always managed to be quite dignified," Fey said. "But in a world where the president makes fun of handicapped people and fat people, how do we proceed with dignity?"

Fey was referring to remarks Trump had made throughout his campaign and as an entertainer.

Fey had two recommendations: "I want to tell people, 'If you do two things this year, watch 'Idiocracy' by Mike Judge and read [Nazi filmmaker] Leni Riefenstahl's 800-page autobiography ['Leni Riefenstahl: A Memoir'] and then call it a year."

Letterman asked for more information on Riefenstahl. Fey explained that she was a groundbreaking German sports photographer who made films for Adolph Hitler and was an example of how to lose one's dignity.

"She did some terrible, terrible things," Fey explained. "And I remember reading [her book] 20 years ago, thinking, 'This is a real lesson, to be an artist who doesn't roll with what your leader is doing just because he's your leader.'"

The "Saturday Night Live" alum also said she worries about Trump's influence on an already "despicable" internet.

"That's just despicable: people just being able to be awful to each other without having to be in the same room," she said of online behavior. "It's metastasizing now, thanks to our glorious president-elect who can't muster the dignity of a seventh-grader. It's so easy for people to abuse each other and to abandon all civility."

Speaking of dignity and the internet, Fey weighed in on the ongoing Twitter feud between Trump and his "SNL" impersonator and Fey's former "30 Rock" costar, Alec Baldwin. In this case, she feels Baldwin can handle himself quite fine.

"At one level, it just makes me feel sick for the state of the world because it's so beneath a president," she said of Trump's Twitter jabs at Baldwin and "SNL." "But also my feeling is: 'You think you're good at being a jerk on Twitter? You will now face the grandmaster of being a jerk on Twitter.'"

Read David Letterman's full interview with Tina Fey at The Hollywood Reporter.

SEE ALSO: Trump tweets 'SNL' is 'unwatchable' after its sketch about his tweets

DON'T MISS: Trevor Noah says there's a 'bright side' to Trump's rampant tweeting

Join the conversation about this story »

NOW WATCH: Trump slams Alec Baldwin: 'His imitation of me is really mean-spirited and not very good'

A new HBO documentary is going behind-the-scenes into Warren Buffett's life (BRK.A, BRK.B)

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Warren Buffet Sun Valley

Warren Buffett is getting his close up.

According to HBO, the premium network will debut a new documentary "Becoming Warren Buffett" that features "unprecedented access" into the legendary investor's day-to-day life.

The project was directed by Peter Kunhardt, an Emmy-award winning director, and tracks Buffett's career progression.

"Tracing Warren Buffett’s ascent from first-time investor to business maven, the documentary delves into the highs and lows of his career and personal life, from becoming a father of three and the world’s richest businessman, to weathering the Salomon Brothers treasury bond trading scandal, which threatened his sterling reputation, and the loss of his wife and first love, Susie Thompson Buffett," said a release from HBO.

According to the release, the film will mostly be with Buffett's narration.

Buffett has appeared frequently in public — from media appearances to his company Berkshire Hathaway's annual meetings in Omaha, Nebraska — but the investor is picky about who he allows access to. Limited biographies have had significant access to Buffett himself.

This hasn't stopped a large group of investors from pouring over his every word and his past annual letters have been collected and are still read to this day.

The documentary will debut on HBO January 30, 2017.

SEE ALSO: BUFFETT ON TRUMP: 'You've got to be behind the president'

Join the conversation about this story »

NOW WATCH: The unglamorous first jobs of Warren Buffett, Mark Cuban and other successful businessmen

Disney just turned its famous Epcot globe into a real-life Death Star — and it even shot a laser

The 10 best iPhone games of 2016, according to Apple (AAPL)

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Apple's annual top 10 list of best games isn't known for controversy. This year may be different — it's got a Snorlax-sized hole in it.

Snorlax

Though "Pokémon GO" is unquestionably the biggest mobile game ever released, it's somehow absent from Apple's top 10. Sure, it gets an honorable mention as the "Breakout Hit of 2016," but it's hard to imagine a more important, impactful game than "Pokémon GO."

Glaring omissions aside, Apple's arranged a strong list of great games, from the gorgeous and impressive "Riptide GP: Renegade," to the esoteric and beautiful "klocki." We've arranged the full list below:

SEE ALSO: The 10 best iPhone apps of 2016, according to Apple

DON'T MISS: The 12 best podcasts of 2016, according to Apple

"FIFA Mobile"

Price: Free, with microtransactions

Download it here.



"Klocki"

Price: $0.99

Download it here.



"Plants vs Zombies Heroes"

Price: Free, with microtransactions

Download it here.



See the rest of the story at Business Insider

YouTube pays out $1 billion to music industry (GOOG, GOOGL)

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Music Streaming

This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.

In the past 12 months, YouTube has paid out over $1 billion to the music industry in advertising alone, according to a blog post from the company’s Chief Business Officer, Robert Kyncl.

The post highlights YouTube’s stance that the music industry needs two monetization models: advertising and subscription.

Although subscriptions will likely drive streaming music revenue growth over the next five years, the new stat attempts to justify YouTube’s ad rates, which music executives think is too low. Indeed, one executive from the Recording Industry Association of America (RIAA), Cary Sherman, cast doubt over YouTube’s royalty rates earlier this year, citing a disparity between the growth in streams and the growth in revenue from those streams.

Here are some other implications of the announcement:

  • Music industry revenue growth has been stagnant for the past five years. From 2010-2015, music industry revenue hovered around $7 billion, with virtually no growth over the five-year period. But this year, revenue is expected to increase 7% year-over-year (YoY) to $7.5 billion, driven by streaming services.  
  • Music could represent close to 20% of YouTube revenue. Assuming YouTube pays artists the typical 55% of the ad dollars generated by their videos, this would suggest the company generated over $1.8 billion in music-related advertising for most of this year — with $1 billion going to the industry, and the remaining $810 million staying with YouTube. According to estimates published by BofA Merrill Lynch, YouTube will generate $10.4 billion in gross revenue in 2016, suggesting around 18% of total YouTube revenue comes from ad-supported music content.

Music can also be a big lure to drive subscriptions. YouTube’s dedicated music experience, YouTube Music, is available through a Red subscription. Although it's nominally a video platform, YouTube also has the biggest music library by far, with an estimated 1 billion songs. The company said it’s increasing marketing of YouTube Music, and only needs to convert 3% of its 1 billion monthly user base to YouTube Red to match Spotify’s paid subscribers. 

Many digital media companies have embraced monthly and annual subscriptions. This business model allows digital media companies to provide a premium experience that offers more than the basic, often ad-supported service level.

Subscriptions are enjoying a new prominence as a revenue model for digital content and apps. Internet companies are exploiting the opportunity to boost ARPU (average revenue per user), thanks to recurring payments from a subscriber base.

BI Intelligence, Business Insider's premium research service, has compiled a detailed report on subscription revenue that looks at how prominent players in five separate categories have tried to build a subscription-based revenue stream alongside ad-based businesses: the categories are video, music, news publishing, social networks/messaging, and dating apps.

Here are some of the key takeaways:

  • Most companies operate on a "freemium model." Subscriptions typically operate alongside an advertising business.
  • Success in freemium boils down to offering a core audience exclusive value that can only be accessed beyond a paywall. The key is to target the most loyal audiences, and sell them on an expanded offering — bundles of features or content — that they find irresistible.
  • Some publishers and apps have had mixed results with subscriptions, and vary in terms of how hard they have pushed them. Part of the problem is that ad-dependent companies are worried about limiting audience if they pack away too much value into a subscription tier.
  • The proportion of paying subscribers within the total user base varies considerably across digital media industries. Each category is obviously different, and won't face the same challenges and opportunities in dialing up the percentage of subscribers and subscription revenue. Here are some of the proportions of subscribers in apps' user bases: Spotify (25%), WhatsApp (21%), Pandora (5%), Match Group (5%), The New York Times (3%), and LinkedIn (2%).

In full, the report:

  • Analyzes the most common subscription-based digital media revenue models
  • Explores the drivers that allows some subscription or freemium business models succeed
  • Explains the revenue mix and business opportunity in several key digital media industries
  • Outlines companies that have succeeded with subscription-based business models

To get your copy of this invaluable guide, choose one of these options:

  1. Subscribe to an ALL-ACCESS Membership with BI Intelligence and gain immediate access to this report AND over 100 other expertly researched deep-dive reports, subscriptions to all of our daily newsletters, and much more. >> START A MEMBERSHIP
  2. Purchase the report and download it immediately from our research store. >> BUY THE REPORT

The choice is yours. But however you decide to acquire this report, you’ve given yourself a powerful advantage in your understanding of subscription revenue models.

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The incredible true story behind the year's most touching Oscar contender, 'Lion'

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Dev Patel lion

This is the time of year when we're bombarded with very serious (and often depressing) movies vying for Academy Awards nominations. 2016 is no different, with Martin Scorsese’s “Silence,” Denzel Washington’s “Fences,” and the indie “Manchester by the Sea” taking up a lot of the conversation.

But thankfully, there are still some new movies to leave you happy, and one is the remarkably touching “Lion.”

It follows the incredible true story of Saroo Brierley, who at five years old while begging at the Khandwa train station in Burhanpur, India, falls asleep in a train car and finds himself in Calcutta, 930 miles from his hometown. After surviving as a street kid and eventually being adopted by a couple in Australia, 25 years later, Brierley finds his birth mother with the help of Google Earth.

Australian director Garth Davis caught wind of Brierley’s story in a 2013 article producers Iain Canning and Emile Sherman handed him while he was directing episodes of “Top of the Lake” for them.

“As soon as I read the article I fell in love with the story,” Davis recently told Business Insider.

Interested in making a movie about Brierley, the producers rushed out to get the life rights (Brierley’s book about his experience, “A Long Way Home,” would not be published for another year), while Davis flew to India to meet Brierley and his family.

“We found out that '60 Minutes' was going to India to take Saroo’s adopted mother to meet his birth mother. I tagged along on that trip,” Davis said.

Garth Davis Alexander Koerner GettyIt was the first of numerous research trips Davis took to India, where he retraced Brierley’s journey back when he was five years old.

Later, writer Luke Davies was hired for the script and also took a trip to India. Then the two met up at Davies’ house in Los Angeles and in front of a very large whiteboard began to develop the story for “Lion.” Around that same time, actor Dev Patel (“Slumdog Millionaire”) began to come around the house, too.

“He was there fighting for the role from the very beginning,” Davis said.

But Davis was already having doubts about how to cast the Saroo role.

“There wasn’t an actor that I could think of that was the person in my mind,” he said. “That was a problem.”

So, even though Patel was one of the first actors to show interest, he was nowhere near the top contender.

“I had to catch up to him a little bit,” Davis said with a laugh of Patel. “His passion was really important. You just want to make sure that every person on your set wants to be there and is really passionate about the role. Because you just can't get the work to that level otherwise. So it went a long way that he was fighting for the role and his passion was there and his commitment was there.”

The path of “Lion” from idea to production went at breakneck speed. Davies spent six months on the script, completing in May of 2014. Davis, along with producers Canning and Sherman, hopped on a flight to the Cannes Film Festival weeks later where the Weinstein Company bought the worldwide rights for $12 million. Shooting began in August.

“It was a project that never stopped,” Davis said.

Though Davis was conflicted about casting the adult Brierley, he also had to find the five-year-old Brierley.

A four-month talent search led to Davis casting Sunny Pawar, whom he and his team found in Mumbai. Though Pawar didn’t have any acting experience, Davis said, “It became pretty clear that he was our boy.”

But Davis said getting Pawar to be the emotional center of the movie was the biggest challenge of making “Lion.”

lion_TWC“Some of the scenes are quite complicated,” Davis said. “He’s doing maybe four things in a scene, three of those things may be difficult things like running to a door, asking to get off a train, looking scared — all of that will be in one shot. So it's a lot of things for a five-year-old child to pull together in a scene. It's incredibly difficult to get a child at that age to do that. I don't know how to explain it. It's very sobering.”

Much of the film is through the eyes of young Brierley, and Pawar's performance keeps you on the edge while also being uplifting. Brierley's dedication to finding his home is unwavering.

The movie is also strengthened by supporting roles from Nicole Kidman playing Brierley’s adoptive mother and Rooney Mara as adult Brierley’s girlfriend.

Davis — who's working on his next movie, "Mary Magdalene," starring Mara in the lead role — is happy for the awards attention surrounding "Lion," but he said that was never the motivation.

“We made this because we were so moved by the story,” he said. “This is just a movie of passion.” 

That, and they wanted to satisfy the request of Brierley and his family, who have been fully supportive of the movie from the beginning.

“They wanted to make sure the story gave people courage to love and open up the question of adoption,” Davis said. “They just wanted their story to be told very honestly.” 

“Lion” is currently playing in select theaters.

SEE ALSO: The 20 best things you can now download and watch anywhere on Netflix

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NOW WATCH: Marvel just dropped the first full trailer for 'Guardians of the Galaxy 2' — and it looks amazing

Johnny Depp is the most overpaid actor for a second straight year, according to Forbes

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Johnny Depp Frederick M Brown Getty final

Forbes has released its annual list of the 10 most overpaid actors in Hollywood, and Johnny Depp tops the list for a second straight year. 

Depp returned $2.80 for each dollar he was paid, according to Forbes' calculation.

To come up with the list, Forbes looked at the last three significant releases the actor was in prior to June that played on at least 2,000 screens and then divided the operating income of the films by the star's estimated pay for those films.

Depp starred in the disappointing "Alice Through the Looking Glass," which made $299 million globally at the box office on a reported $170 million budget.

The actor will star next in "Pirates of the Caribbean: Dead Men Tell No Tales."

Coming in second place was Will Smith, who returned $5 for every dollar he was paid.

You can see the full list of overpaid actors over at Forbes.

SEE ALSO: Why Katie Holmes says she walked away from the Batman movies and has no regrets

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NOW WATCH: 10 details you may have missed on the season finale of 'Westworld'

This $15 gift is perfect for gamers — especially if you can’t find an NES Classic

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With Nintendo's $60 NES Classic Edition in such short supply, there are going to be a lot of disappointed people this holiday season. You could turn to eBay, where the adorable, miniature Nintendo Entertainment System is selling for over $200 apiece.

eBay

But you shouldn't do that. Who wants to pay nearly triple the price for a holiday gift? No one!

And that's exactly why you should turn to an excellent alternative this holiday: Pixel Pals.

Pixel Pals

These little light-up displays are inexpensive, impressive-looking, and tremendously easy to use. Best of all, they're the perfect salve for "I couldn't get an NES Classic anywhere, I'm sorry." 

Don't think they look cool in the box? Take a closer look:

SEE ALSO: GameStop employee on the sold-out NES Classic: 'Nintendo is dropping the ball'

I got one of these guys in the mail from PDP, the company that makes them. Here's a lit up 8-bit Super Mario, from "Super Mario Bros. 3" for the original NES:



Even though I was sent this one, I'd happily buy more. At just $14.99, it's a steal. These are officially licensed, to boot.



It operates with a simple on/off switch on the back. There's even a sweet "Super Mario Bros. 3" sticker!



See the rest of the story at Business Insider

Donald Trump’s connection with Vince McMahon and WWE spans decades

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President-elect Donald Trump plans to nominate Linda McMahon to head the Small Business Administration, according to transition officials. The former Senate candidate from Connecticut is also the wife of WWE Chairman and CEO Vince McMahon. 

Trump's relationship with the McMahons goes back decades, starting in the 1980's when Trump helped bring two consecutive WrestleMania events to Atlantic City, N.J.

We asked Michael D' Antonio, author of "Never Enough: Donald Trump and the Pursuit of Success" to talk about Trump's WWE connection, and how it may have influenced his eccentric persona. 

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