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An Internal NBC Research Memo Almost Killed 'Seinfeld' After Its First Episode

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seinfeld

25 years ago this month, the pilot episode of the classic sitcom "Seinfeld" premiered on NBC.

While "Seinfeld" went on to become one of television's most popular shows of all time (the comedy has generated a reported $3.1 billion since entering syndication in 1995), it wasn't seen as a success after its first episode.

According to TV Guide, an NBC research memo rated the show's pilot (then titled "The Seinfeld Chronicles") as "weak" and almost ended it before anyone got to know Jerry, George, Elaine, or Kramer.

"No segment of the audience was eager to watch the show again," the research memo read.

The memo also went on to say that none of the characters supporting Jerry were "particularly liked" and that the test audience found the everyday things the characters were doing (which would later go on to be the show's trademark) pretty unlikable and boring.

seinfeld laundromatAs one viewer put it, "You can't get too excited about going to the Laundromat."

While the show's format included Jerry's stand-up comedy acts, viewers were still confused by what he did for a living.

"Viewers were unclear whether Jerry worked as a comedian or if his routines took place outside of the show as commentaries," the memo stated. "The movement back and fourth was also considered abrupt and somewhat disorienting, particularly to older viewers."

Viewers weren't the only ones skeptical about the show when it debuted.

The head of NBC's entertainment division, Brandon Tartikoff, found the show to be "too New York, too Jewish" — even though, as TV Guide points out, Tartikoff was both from New York and Jewish.

The mixture of the negative reception from both executives and the test screening caused NBC to dump the show in the middle of summer.

Seinfeld awards

"The pilot aired in its original form on July 5th, 1989 which usually means that it's a burned off pilot, that it's a busted pilot, it's never going to go any further," said NBC executive Rick Ludwin in the series' making-of featurette, "How It Began." "We sometimes refer to some of those sorts of dumpings as garbage dump theater."

However, some executives like Ludwin and Warren Littlefield thought the show was funny and helped the network hold on to it.

By taking development money for other projects and diverting it to "Seinfeld," the network was eventually able to put the show into their primetime lineup.

"[Littlefield] told me he got an order for four episodes," creator Jerry Seinfeld said in the featurette. "And from that point, I pretty much felt that the show was going to work. I never thought it was going to be a big hit, but I thought people will like this."

The show, along with "Friends" and "ER," would go on to be huge hits and would help to create NBC's popular "Must See TV" Thursday night lineup during the mid-nineties. "Seinfeld" went on to win 10 Emmys and coin phrases that would forever stay in the pop culture lexicon.

As for the famed memo itself, Jerry Seinfeld and co-creator Larry David [who would go on to create HBO's "Curb Your Enthusiasm"] found a proper place to put it.

"Larry and I both hung it up near our toilets," Seinfeld told TV Guide. "We thought if someone goes in to use this bathroom, this is something they should see."

SEE ALSO: Jerry Seinfeld's 5 Tips On Social Media Etiquette

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These GIFs Show Just How Much Mariah Carey Was Photoshopped In Her Recent Magazine Cover Shoot

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High-profile photographer Terry Richardson recently photographed singer Mariah Carey for the summer issue of U.K.-based Wonderland magazine. 

It turns out that the photos were heavily Photoshopped to make the 44-year-old star look younger, thinner, and more attractive than she actually is, according to un-retouched photos acquired by Jezebel. 

While the changes to Carey’s body and face are drastic, they are not unexpected, as most fashion cover shoots employ similar techniques. 

What is most surprising is just how poor quality the original photography is. Richardson, who has been surrounded by controversy for allegedly preying on young models, is known for shooting high-profile celebrities using a rough, candid style. It seems that, for Wonderland, that just meant amateurish. 

The original photos in the Wonderland shoot appear blurry, over-lit, and washed out. The retouched photos that appear in the magazine have been altered heavily to fix those issues.

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Kim Kardashian's New Video Game Is Set To Rake In An Insane Amount

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Kim Kardashian video gameKim Kardashian has expanded her empire to now include video games, and it's proving to be a smart move for the 33-year-old reality star.

Kardashian's first iOS game, "Kim Kardashian: Hollywood," is already on track to earn over $200 million, reports Bloomberg News, citing industry-trend analysts.

Since its June 25 release, the game ranked as high as second in the most-downloaded free-apps category, is the only title among the top 10 in the App Store with a five-star rating, and shares of the game's creator  Glu Mobile Inc.  have gone up 42%.

“It might be our biggest game of the year,” CEO Niccolo de Masi said in an interview. “We’re not surprised. Kim is a one-of-a-kind talent with an incredibly precise fit to the game engine that we tailored but already had in the company.”

Bloomberg reports that the Kardashian game "takes users inside Hollywood, guided by a virtual Kim who offers advice on how to become an A-list celebrity, starting from the so-called E-list."

One of Mrs. Kanye West's helpful tips? “Dating famous people will get you more fans, too.”

"While the game is free to play, the goal is to get users hooked on in-app purchases such as clothing or a burst of energy needed for traipsing through Hollywood," according to Bloomberg. "Users can spend as much as $99.99 for 175,000 virtual dollars. A trip to Beverly Hills costs 4 game 'dollars,' while 400 will buy a necklace."

Watch a trailer for the game below:

"This project has been an amazing experience," Kim told E! News on Monday. "I'm so excited that people are enjoying the game!"

Kardashian added, "I partnered last year with a fantastic company called Glu Mobile to create what is now the No. 3 Free and No. 5 Grossing game on the Apple App Store. We collaborated on every aspect of the game's design details and continue to do so with the updates we are bringing out." 

While the game could be Kardashian's most lucrative deal ever, it's not like she needs the money. The E! reality star  whose empire includes clothing, jewelry, and cosmetics  earned $28 million in the past year, Forbes estimated.

Kardashian has been documenting and promoting the game heavily via social media, specifically to her over 16 million Instagram followers:

Kim Kardashian video gameKim Kardashian video gameKim Kardashian video gameKim Kardashian video gameKim Kardashian video gameKim Kardashian video gameKim Kardashian video game

SEE ALSO:  Kim Kardashian Smacks Down The CEO Of Pepsi Over Women Not Having It All

MORE: Kanye West On Why Apple Is Like Kim Kardashian

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How A 1940s Actress And An Avant Garde Composer Pioneered A Powerful Communication Technology

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Hedy Lamarr

Sometimes inventions have surprising origins.

Hedy Lamarr was a movie star in the golden age of Hollywood of the 1930s and 40s. George Antheil was a Dadaist avant garde composer. The two became friends, and during World War II, they became inventors.

The actress and the composer wanted to find a way to securely guide torpedoes. While radio remote controls for torpedoes already existed, they had a major weakness: once the targeted ship figured out what frequency was being used by the attacking ship to guide the torpedo, they could jam the control signal by broadcasting noise on that frequency and overpowering the commands from the attacking ship.

Lamarr's solution to the jamming problem was to spread the control signal over a variety of frequencies. The control signal from the attacking ship would start out on one frequency, and then jump to another frequency, and then yet another. By changing frequencies at regular intervals, it would be much harder for the enemy to jam the control signal, since it would take a huge amount of power to block all the possible frequencies that the attacking ship was using.

A key part of making this "Secret Communication System" work was coordinating the frequency shifts between the ship and the torpedo. The torpedo's receiving antenna needs to be tuned to the same frequency as the ship's broadcasting antenna in order to receive the guidance signal.

Hedy Lamarr Secret Communication System PatentHere, Antheil's experience as an avant garde composer came in handy. He was obsessed with machinery, and in particular, once wrote a piece that was intended to feature sixteen player pianos. This provided a way to keep the two antennas in sync: the ship and the torpedo would each have an identical player piano roll. Rather than controlling a musical instrument, the marks on the rolls would set each antenna to a particular frequency. So, by reading the player piano rolls at the same speed, the ship and torpedo could keep jumping frequencies, and still have their antennas tuned together.

Unfortunately, the navy didn't immediately use Lamarr and Antheil's system. However, by the time of the Cuban Missile Crisis, frequency hopping radios were in common use on Navy ships, using electronic devices to keep frequencies synchronized rather than player piano rolls.

In addition to being harder to block, messages broadcast on a frequency hopping system are also harder to intercept: if a would be eavesdropper is listening to one particular frequency, they will hear at most a short part of a message before the radios jump to a different frequency.

Lamarr and Antheil's frequency hopping system was one of the first designs in a broader class of communications technologies called spread spectrum techniques. These technologies use a larger range of frequency bandwidth than is strictly necessary just to convey a message alone, like the Secret Communication System's jumping around using a variety of frequencies.

Spread spectrum technologies are useful in situations where a large number of radio communications are taking place near each other, such as in a cellphone system or a WiFi network. Techniques similar to Lamarr and Antheil's system make it possible for many phone users or computers to use the same cell tower or wireless router at the same time without too much interference or loss of signal.

SEE ALSO: The 12 Mathematicians Who Unlocked The Modern World

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Analyst: There Will Be A Collapse In Arena Bands Within A Decade (LYV, YHOO)

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Arena and stadium music acts will vanish within a decade because no one is buying albums anymore, according to music industry analyst Mark Mulligan.

In a new post on his blog, Mulligan, a widely cited industry expert who runs the MIDiA research group, says most music listeners now engage in a phenomenon he calls "grazing" that fails to yield a meaningful relationship with a single artist. That jibes with data Spotify's Paul Lamere recently published showing the average music streamer doesn't even finish the song they're listening to. "In the on-demand age with effectively limitless supply they flit from here to there," Mulligan writes, "consuming more individual artists in a single playlist than an average music fan would have bought albums by in an entire year in the CD era." 

Mulligan elaborated to us in an email, saying that "heritage" acts like the Rolling Stones are getting into their twilight years, and that most new artists just aren't big enough to fill the void.

"For example, a Kings of Leon or a Coldplay are become exceptions rather than norms in terms of band lifespans. Large venue managers I have spoken to are already heavily focusing on non-music acts in order to safeguard against a future music collapse."

This is no skin off our backs — we've previously written why we hate arena shows — the acoustics and/or sight-lines are almost always horrible.

For its part, Live Nation, the country's biggest concert promoter, is betting on an end-around: They've just partnered with Yahoo's YouTube rival, Screen, to bring free streaming shows to music fans. But the New York Times' Ben Sisario notes previous attempts at this kind of product haven't caught on. 

"Talent agents said they welcomed the program, and particularly the promotional power of Yahoo, which says it has 800 million users around the world. But several expressed doubts that Yahoo and Live Nation would be able to succeed in drawing large numbers of viewers to concert streams where so many others have failed. 'The demand just isn’t there,' said one prominent agent, who spoke anonymously to preserve relations with Live Nation and others."

Live Nation shares were down 0.6% Tuesday.

SEE ALSO: The Science Of Why You Should Never See A Stadium Show

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Travel Channel Star Andrew Zimmern Reveals 13 Of His Favorite Books

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Andrew ZimmernAndrew Zimmern is a world traveler, chef, and host of the Travel Channel show "Bizarre Foods with Andrew Zimmern." 

We asked Zimmern to share some of his favorite books with us. He sent us his recommendations, but asked us to include this note:

"Asking someone to name their 10 favorite books is simply not fair," Zimmern wrote to us in an email.

"Books, like music or sunsets are too numerous to choose only 10 from. So I chose 13. Plus, it is simply too tempting for quasi-celebs to create artificially erudite lists that make us sound way more worldly than we really are. I chose this list based on what came to mind sitting on a plane, headed nowhere, in the middle of a weather crisis, wishing I had a different life and thinking of some great travel books. And I had to include some others but they all evoke a place to me. I can also tell you I love reading everything by the prolific Daniel Silva, Michael Connelly, James Lee Burke, Len Deighton, Pat Conroy, Truman Capote, Ken Follet and William Boyd. Their books stack next to my bed like empty wine bottles that you're afraid to move."

Here are Zimmern's recommendations:  

  1. Fear and Loathing on the Campaign Trail, H S Thompson: The best book about politics and its intersection with culture that’s been written in the last 50 years.
  2. Naples '44, Norman LewisItalian city, close of the war, a world gone mad. 
  3. The Road to Oxiana, Robert Byron: The greatest Middle East travelogue of all time. Searingly beautiful. 
  4. Winnie the Pooh, A A Milne: I cried every night reading this to my son on the first, second and third readings. A timeless treatise on friendship and need.
  5. South Seas Tales, Somerset MaughamMy favorite writer's best collection, and always brings me right back to the sensual heat of the Pacific.
  6. Food, The History of Taste, Paul FreedmanBest single volume of food history I've ever read. Superb perspective for all lovers of food and travel.
  7. Venice, Jan Morris: One of  the world’s most enigmatic cities explained in such beautiful words. A must for any lover of travel.
  8. Sun Also Rises, Hemingway: Bullfights. Pamplona. Papa at his best.
  9. Ragtime, E.L. DoctrowAn era of NYC history so perfectly wrought and a finely crafted tale blending reality and fantasy.
  10. Our Man in Havana, Graham Greene: The Pre-Castro era in Cuba. All laid out in a gaudy mess that I come back to again and again.
  11. Worlds End, TC BoyleGenerational madness, funny and for me still Boyle's best book.
  12. The Godfather, Mario Puzo: The best family saga of all time. Loyalty and honor. Boom.
  13. The World According to Garp, John IrvingTS Garp, his life and times. A hilarious and sorrowfully important American pastiche about intolerance, growing up, parenting and sex. 

SEE ALSO: Anthony Bourdain Reveals His 10 Favorite Books

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22 Lessons From Stephen King On How To Be A Great Writer

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stephen king

Renowned author Stephen King writes stories that captivate millions of people around the world and earn him an estimated $17 million a year.

In his memoir, "On Writing," King shares valuable insights into how to be a better writer. And he doesn't sugarcoat it. He writes, "I can't lie and say there are no bad writers. Sorry, but there are lots of bad writers."

Don't want to be one of them? Here are 22 great pieces of advice from King's book on how to be an amazing writer:

1. Stop watching television. Instead, read as much as possible.

If you're just starting out as a writer, your television should be the first thing to go. It's "poisonous to creativity," he says. Writers need to look into themselves and turn toward the life of the imagination.

To do so, they should read as much as they can. King takes a book with him everywhere he goes, and even reads during meals. "If you want to be a writer, you must do two things above all others: read a lot and write a lot," he says. Read widely, and constantly work to refine and redefine your own work as you do so.

2. Prepare for more failure and criticism than you think you can deal with.

King compares writing fiction to crossing the Atlantic Ocean in a bathtub, because in both, "there's plenty of opportunity for self-doubt." Not only will you doubt yourself, but other people will doubt you, too. "If you write (or paint or dance or sculpt or sing, I suppose), someone will try to make you feel lousy about it, that's all," writes King.

Oftentimes, you have to continue writing even when you don't feel like it. "Stopping a piece of work just because it's hard, either emotionally or imaginatively, is a bad idea," he writes. And when you fail, King suggests that you remain positive. "Optimism is a perfectly legitimate response to failure." 

3. Don't waste time trying to please people.

According to King, rudeness should be the least of your concerns. "If you intend to write as truthfully as you can, your days as a member of polite society are numbered anyway," he writes. King used to be ashamed of what he wrote, especially after receiving angry letters accusing him of being bigoted, homophobic, murderous, and even psychopathic.

By the age of 40, he realized that every decent writer has been accused of being a waste of talent. King has definitely come to terms with it. He writes, "If you disapprove, I can only shrug my shoulders. It's what I have." You can't please all of your readers all the time, so King advises that you stop worrying. 

4. Write primarily for yourself.

You should write because it brings you happiness and fulfillment. As King says, "I did it for the pure joy of the thing. And if you can do it for joy, you can do it forever."

Writer Kurt Vonnegut provides a similar insight: "Find a subject you care about and which you in your heart feel others should care about," he says. "It is this genuine caring, not your games with language, which will be the most compelling and seductive element in your style."

5. Tackle the things that are hardest to write.

"The most important things are the hardest things to say," writes King. "They are the things you get ashamed of because words diminish your feelings." Most great pieces of writing are preceded with hours of thought. In King's mind, "Writing is refined thinking."

When tackling difficult issues, make sure you dig deeply. King says, "Stories are found things, like fossils in the ground ... Stories are relics, part of an undiscovered pre-existing world." Writers should be like archaeologists, excavating for as much of the story as they can find.

6. When writing, disconnect from the rest of the world.

Writing should be a fully intimate activity. Put your desk in the corner of the room, and eliminate all possible distractions, from phones to open windows. King advises, "Write with the door closed; rewrite with the door open."

You should maintain total privacy between you and your work. Writing a first draft is "completely raw, the sort of thing I feel free to do with the door shut — it's the story undressed, standing up in nothing but its socks and undershorts."

7. Don't be pretentious.

"One of the really bad things you can do to your writing is to dress up the vocabulary, looking for long words because you're maybe a little bit ashamed of your short ones," says King. He compares this mistake to dressing up a household pet in evening clothes — both the pet and the owner are embarrassed, because it's completely excessive.

As iconic businessman David Ogilvy writes in a memo to his employees, "Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass." Furthermore, don't use symbols unless necessary. "Symbolism exists to adorn and enrich, not to create an artificial sense of profundity," writes King.

8. Avoid adverbs and long paragraphs.

As King emphasizes several times in his memoir, "the adverb is not your friend." In fact, he believes that "the road to hell is paved with adverbs" and compares them to dandelions that ruin your lawn. Adverbs are worst after "he said" and "she said" — those phrases are best left unadorned.

You should also pay attention to your paragraphs, so that they flow with the turns and rhythms of your story. "Paragraphs are almost always as important for how they look as for what they say," says King. 

9. Don't get overly caught up in grammar.

According to King, writing is primarily about seduction, not precision. "Language does not always have to wear a tie and lace-up shoes," writes King. "The object of fiction isn't grammatical correctness but to make the reader welcome and then tell a story." You should strive to make the reader forget that he or she is reading a story at all.

10. Master the art of description.

"Description begins in the writer's imagination, but should finish in the reader's," writes King. The important part isn't writing enough, but limiting how much you say. Visualize what you want your reader to experience, and then translate what you see in your mind into words on the page. You need to describe things "in a way that will cause your reader to prickle with recognition," he says.

The key to good description is clarity, both in observation and in writing. Use fresh images and simple vocabulary to avoid exhausting your reader. "In many cases when a reader puts a story aside because it 'got boring,' the boredom arose because the writer grew enchanted with his powers of description and lost sight of his priority, which is to keep the ball rolling," notes King.

11. Don't give too much background information.

"What you need to remember is that there's a difference between lecturing about what you know and using it to enrich the story," writes King. "The latter is good. The former is not." Make sure you only include details that move your story forward and that persuade your reader to continue reading.

If you need to do research, make sure it doesn't overshadow the story. Research belongs "as far in the background and the back story as you can get it," says King. You may be entranced by what you're learning, but your readers are going to care a lot more about your characters and your story.

12. Tell stories about what people actually do.

"Bad writing is more than a matter of shit syntax and faulty observation; bad writing usually arises from a stubborn refusal to tell stories about what people actually do — to face the fact, let us say, that murderers sometimes help old ladies cross the street," writes King. The people in your stories are what readers care about the most, so make sure you acknowledge all the dimensions your characters may have.

13. Take risks; don't play it safe.

First and foremost, stop using the passive voice. It's the biggest indicator of fear. "I'm convinced that fear is at the root of most bad writing," King says. Writers should throw back their shoulders, stick out their chins, and put their writing in charge. 

"Try any goddamn thing you like, no matter how boringly normal or outrageous. If it works, fine. If it doesn't, toss it," King says.

14. Realize that you don't need drugs to be a good writer.

"The idea that the creative endeavor and mind-altering substances are entwined is one of the great pop-intellectual myths of our time," says King. In his eyes, substance-abusing writers are just substance-abusers. "Any claims that the drugs and alcohol are necessary to dull a finer sensibility are just the usual self-serving bullshit."

15. Don't try to steal someone else's voice.

As King says, "You can't aim a book like a cruise missile." When you try to mimic another writer's style for any reason other than practice, you'll produce nothing but "pale imitations." This is because you can never try to replicate the way someone feels and experiences truth, especially not through a surface-level glance at vocabulary and plot.

16. Understand that writing is a form of telepathy.

"All the arts depend upon telepathy to some degree, but I believe that writing is the purest distillation," says King. An important element of writing is transference. Your job isn't to write words on the page, but rather to transfer the ideas inside your head into the heads of your readers.

"Words are just the medium through which the transfer happens," says King. In his advice on writing, Vonnegut also recommends that writers "use the time of a total stranger in such a way that he or she will not feel the time was wasted."

17. Take your writing seriously.

"You can approach the act of writing with nervousness, excitement, hopefulness, or despair," says King. "Come to it any way but lightly." If you don't want to take your writing seriously, he suggests that you close the book and do something else. 

As writer Susan Sontag says, "The story must strike a nerve — in me. My heart should start pounding when I hear the first line in my head. I start trembling at the risk."

18. Write every single day.

"Once I start work on a project, I don't stop, and I don't slow down unless I absolutely have to," says King. "If I don't write every day, the characters begin to stale off in my mind ... I begin to lose my hold on the story's plot and pace."

If you fail to write consistently, the excitement for your idea may begin to fade. When the work starts to feel like work, King describes the moment as "the smooch of death." His best advice is to just take it "one word at a time."

19. Finish your first draft in three months. 

King likes to write 10 pages a day. Over a three-month span, that amounts to around 180,000 words. "The first draft of a book — even a long one — should take no more than three months, the length of a season," he says. If you spend too long on your piece, King believes the story begins to take on an odd foreign feel.

20. When you're finished writing, take a long step back.

King suggests six weeks of "recuperation time" after you're done writing, so you can have a clear mind to spot any glaring holes in the plot or character development. He asserts that a writer's original perception of a character could be just as faulty as the reader's.

King compares the writing and revision process to nature. "When you write a book, you spend day after day scanning and identifying the trees," he writes. "When you're done, you have to step back and look at the forest." When you do find your mistakes, he says that "you are forbidden to feel depressed about them or to beat up on yourself. Screw-ups happen to the best of us."

21. Have the guts to cut.

When revising, writers often have a difficult time letting go of words they spent so much time writing. But, as King advises, "Kill your darlings, kill your darlings, even when it breaks your egocentric little scribbler's heart, kill your darlings."

Although revision is one of the most difficult parts of writing, you need to leave out the boring parts in order to move the story along. In his advice on writing, Vonnegut suggests, "If a sentence, no matter how excellent, does not illuminate your subject in some new and useful way, scratch it out."

22. Stay married, be healthy, and live a good life.

King attributes his success to two things: his physical health and his marriage. "The combination of a healthy body and a stable relationship with a self-reliant woman who takes zero shit from me or anyone else has made the continuity of my working life possible," he writes.

It's important to have a strong balance in your life, so writing doesn't consume all of it. In writer and painter Henry Miller's 11 commandments of writing, he advises, "Keep human! See people, go places, drink if you feel like it."

SEE ALSO: This Stephen King Novel Will Never Be Printed Again After It Was Tied To School Shootings

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Here's How Hasbro Decides Which Toys It Will Turn Into Movies

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"Transformers: Age of Extinction" is currently dominating at theaters. 

The Michael Bay-directed sequel is now the top-grossing movie of the year with more than $750 worldwide, and that's only after two weeks of release.

It's one of a few Hasbro brands that has been adapted to the big screen alongside G.I. Joe and Battleship. 

With several more brands set to get the movie treatment in the next few years, we spoke with Hasbro Chief Marketing Officer John Frascotti to find out exactly how the company selects which of its toy lines get adapted to the big screen and how you can possibly turn a board game into a movie.

"We look for those brands that have story and character at their foundation because inevitably for any type of storytelling format, whether it's a movie, a television show, a digital comic ... it has to have great story and great characters at it's foundation," says Frascotti.

Hasbro ToysThat's why Hasbro has chosen brands like Transformers, G.I. Joe, and My Little Pony which have all resonated with audiences for generations. 

All together, the "Transformers" franchise has brought in more than $2.5 billion worldwide. The two "G.I. Joe" movies combined have generated more than $600 million at the box office.

"When you look at brands like Transformers and G.I. Joe they actually have a lot of lore and storytelling behind them already. So, in the case of Transformers, it's a 30-year-old brand and it had a long history of storytelling," said Frascotti. "Very similar, G.I. Joe who was founded in the '60s. Since then there's been a lot of storytelling and development in terms of comic books and television shows and movies and all types of rich storytelling. In those cases, where there's already a lot of storytelling in place, I think the roadmap is a little more evident."

After the success of "Transformers" in 2007, Frascotti says Hasbro continued to pitch other brands while studios began approaching them as well.

According to Reuters, it's low risk strategy for Hasbro. The toy company pays around $1 million to develop script ideas and if a studio wants to go through with a film, Hasbro gets paid back the developing fee. After the film is in theaters, Hasbro reportedly receives 5% of the money a studio makes from theaters.

"We talk to our many relationships in Hollywood about ideas that we have for our brand and we also get approached by many creative stewards for ideas that they have for our brands," says Frascotti. "What's most important; however, is that we work collaboratively once that initial contact is made so the creative process is very much a collaborative process between our brand people and creatives here along with the creatives in Hollywood."

jem hasbro 1980s cartoonSince joining the company in 2008, Frascotti says he can't recall a Hasbro movie idea a studio has turned down. 

Next in line is a live-action adaptation of '80s children television series "Jem" which will be directed by Jon Chu. Hasbro is also working on bringing its popular card game Magic the Gathering to the big screen.

Of course, that doesn't mean the company is just pitching whatever brands come to mind. 

"We're very selective. It's not a shotgun approach," he says. "We don't throw a bunch of things at a wall and see what sticks. We do a lot of creative development ourselves before we even have discussions with third parties." 

Not all of Hasbro's blockbuster ideas have churned out box-office gold. Just look at 2012 board game adaptation "Battleship." Despite a huge cast of characters in Liam Neeson, Alexander Skarsgard, and singer Rihanna along with a well-known game, the $220 million movie (without ad costs) made $300 million at the box office, receiving mostly poor reviews.

While "Battleship" sunk the reality of other board game adaptations for a while, it hasn't halted them all together. Hasbro has plans to bring at least two more of its board games to life: Ouija, with Universal which has continued to get its release date pushed back, and Candy Land at Sony with Adam Sandler. 
candy land

The idea of bringing a board game to life may not seem like a hit movie, but Frascotti points out how inspiration for films can come from just about anywhere. 

"In cases like Ouija for example, what's essential is that there's a brand beneath it that has a lot of potential for storytelling," says Frascotti. "So you have brands like Harry Potter that come from books. You have other brands that are founded in movies like James Bond. You have 'Pirates of the Caribbean' which started out as a theme park ride and you have other properties that come from either comics or brands. 

"It really is a wonderful opportunity to give our fans yet another opportunity to experience the brand in another format," he adds. "Today's generation of consumers expect multi-platform multi-screen opportunities to go deeper in the brands they love." 

SEE ALSO: 'Age of Extinction' was the most difficult "Transformers" movie to make

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The First Trailer For Disney's Next Animated Movie, 'Big Hero 6'

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big hero 6

Disney has just released the first trailer for its next animated movie, "Big Hero 6."

Unlike previous films, this will be the first animated picture the Mouse House releases from Marvel Studios who brings us live-action versions of its comics to the big screen. 

Based off a comic series of the same name, the movie will take place in San Fransokyo, a hybrid mashup of Tokyo and San Francisco and follow the adventures of Hiro Hamada and his robot.

Here's the official synopsis via Disney:

"'Big Hero 6' is a heartfelt comedy adventure about robotics prodigy Hiro Hamada, who learns to harness his genius—thanks to his brilliant brother Tadashi and their like-minded friends: adrenaline junkie Go Go Tamago, clean freak Wasabi No-Ginger, chemistry whiz Honey Lemon and fanboy Fred. When a devastating turn of events catapults them into the midst of a dangerous plot unfolding in the streets of San Fransokyo, Hiro turns to his closest companion—a cutting-edge robot named Baymax—and transforms the group into a band of high-tech heroes determined to solve the mystery."

The movie is in theaters November 7.

SEE ALSO: Here's how Hasbro decides which toys it turns into movies

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PETA Praises L'Oreal For Cutting Ties With World Cup Model After Hunting Photo

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Axelle Despiegelaere world cup model

PETA praised L'Oreal for severing ties with viral World Cup model Axelle Despiegelaere after the 17-year-old posted a hunting photo to her Facebook page with a caption about "hunting Americans" ahead of a U.S. soccer match.

The animal rights organization, speaking out for the first time, tells Business Insider: "Shooting animals is just as ugly as shoving chemicals down their throats so we’re delighted to see that L’Oreal is distancing itself from both hunting and animal tests. No one wants to see a model with a make-up brush in one hand and hunting rifle in the other."

Axelle first rose to internet fame after the attractive teen was spotted in the stands of the World Cup rooting for Belgium.Axelle Despiegelaere

L'Oreal took notice and signed the Belgian teen to a modeling contract, which she announced on her public Facebook page.

Axelle Despiegelaere world cup model

Axelle's Facebook page, which she created after returning home to Belgium a viral star and has since deleted following controversy, included photos of her trip to Brazil rooting for her country, enjoying the beach in a bikini, funny photoshops, and the photo of her with a dead oryx:Axelle Despiegelaere world cup model

The image and caption immediately drew online backlash, and L'Oreal  who had shot a hair tutorial video with Axelle  distanced itself from the model.

"L’Oréal Professionnel Belgium collaborated with her on an ad hoc basis to produce a video for social media use in Belgium," said a representative for the beauty giant last week. "The contract has now been completed."

Although the representative said L'Oreal is aware of the photograph, it would not comment on whether it was the reason behind the decision to cut Axelle's contract.

But a representative did stress to The Independent that L'Oréal "no longer tests on animals, anywhere in the world, and does not delegate this task to others."

In 2012, the beauty giant donated $1.2 million to the U.S. Environmental Protection Agency to help improve the testing of safe chemicals.  

SEE ALSO: 17-Year-Old World Cup Fan Gets Modeling Deal With L'Oreal After Photos Go Viral

AND: Viral World Cup Model Causes Uproar With Hunting Photo And Crass Caption

THEN: L'Oreal Severs Ties With Viral World Cup Model After Crass Hunting Photo Emerges

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Fascinating Map Shows Hundreds Of Songs About New York

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New York is a place with a deep musical history, and the city itself has made many appearances in song lyrics. From legendary New York musicians like the Ramones and Lou Reed, to rappers like Jay Z and the Wu-Tang Clan, and everyone in between, dozens of famous songs references to New York City's streets and neighborhoods, as well as the beaches of Long Island.

Music aficionado Constantine Valhouli mapped these references using Google Maps.

Spanning multiple genres and generations, Valhoulis' map shows us various interesting locational connections and stories throughout time, like Billy Joel and rap group Dead Prez hanging out in the same neighborhood (Bedford-Stuyvesant). The best part is that you can contribute your own suggestions (email Constantine at musicmapnyc@gmail.com).

Check out the map below.

SEE ALSO: Check Out This Music Startup's Graffiti-Covered New York City Office

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Kim Kardashian Could Make $85 Million This Year From A 3-Week-Old iPhone App (AAPL)

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kim kanyeKim Kardashian has a basic-sounding iPhone app, "Kim Kardashian: Hollywood," that teaches players how to become A-list celebrities. It’s only three weeks old and its the #5 top grossing app in the App Store. 

The game could be a fad but if it remains popular, it could net Kardashian $85 million this year. That’s three times what she earned in 2013 according to Forbes.

The app, produced by Glu Mobile, is free to download but encourages users to buy virtual goods. Players can up their virtual social statuses by purchasing expensive jewelry and taking trips to Beverly Hill in the game.

Kardashian reportedly keeps 45% of the game's revenue, and the game is on track to generate $190 million this year. Wondering who spends all this money on the game? Jezebel found a woman who spent $500 on it already.

"It might be our biggest game of the year,” Glu Mobile CEO Niccolo de Masi said in a recent interview.

Here's more about the game and its early success.

SEE ALSO: The Life And Sudden Death Of 'Flappy Bird': How A Guy Making $50,000 Per Day Grew To 'Hate' His Own Game

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Jason Segel Quit Twitter Over Burrito Backlash

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jason segel

Actor Jason Segel hasn't been active on his Twitter account since April 2012.

But there's a reason Segel has neglected his over 2.5 million followers and it's all because of the backlash he received after announcing that sandwiches are better than burritos during a late night eating session.

At the New York screening of his new movie "Sex Tape," Segel told Variety what went down on the fateful night that led him to quit Twitter:

“I realized that’s not a power I want to wield. At one point, at 3 a.m., I was deciding between eating a sandwich and a burrito, and I ate a sandwich. It was delicious, and I tweeted, 'Sandwiches are better than burritos.' And then there was a firestorm of debate. People hated me: 'You don’t know about burritos,' they’d say. I decided that was too much responsibility for me.”

Segel did try to make amends:

But alas, the whole thing was "too much responsibility."

Segel appeared on "The Late Show" with David Letterman last night and the two discussed the incident.

Segel, who stands by his sandwich preference, revealed his top five favorites:

  1. BLT
  2. Reuben
  3. Tuna Melt
  4. Grilled cheese
  5. PB&J

Letterman agreed that he is a "a big fan of the BLT," but told the actor "what you omitted there is a good club sandwich."

Ultimately, Letterman says, "My all time favorite is wheat bread, ham, lettuce, tomato, mayonnaise, and mustard. And really, really sharp cheddar cheese. That's like a week off, you have one of those babies and you're fine."

Segel, who had to cut down on his sandwich intake to prep for all of the nude scenes in "Sex Tape," says he found a great new weight loss trick.

"I had to lose a bunch of weight for this movie," Segel told Letterman. "So I made a really simple rule at Mexican restaurants: you should only eat the amount of chips they give you in the basket, I don't ask for more  even if there's guacamole left!"

Watch the full interview below:

SEE ALSO: An Internal NBC Research Memo Almost Killed 'Seinfeld' After Its First Episode

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VOTE NOW: What Are The World's Best Business Schools?

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harvard business school graduation MBA students

A master's in business can provide a world-class education, a global network of contacts, and the job of your dreams, but before you drop $150,000 — or more — on an MBA, you want to give great thought to where you want to go.

Many business schools have comparable high-quality classes, worldly professors, and access to the most exclusive professional networking groups, but when it comes to assessing the value of a business school, the only thing that really matters is how the school will help your future career.

Our business schools survey measures the impact that a business degree from each of these schools has on potential employers. 

Last year Harvard made the top of our list of the World’s Best Business Schools, with Stanford at No. 3, Cornell at No. 6, and Cambridge University at No. 8, to name a few.

But have things changed? Take the survey below and tell us. Please only take this survey if you have an MBA or if you have experience hiring and managing people with MBAs. 

SEE ALSO: Check out last year's full list of the World's Best Business Schools

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Here's The Insanely Long List Of Things Rupert Murdoch Would Own If He Bought Time Warner

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game of thrones dragon daenerys

Time Warner just turned down an offer valued at $80 billion from 21st Century Fox to acquire the company.

A merger of the two companies would create a massive media empire.

If the two were two join forces, what properties would fall under the same umbrella?

Among Time Warner's properties are one of the top movie studios, Warner Bros., premium content network HBO, and Turner Broadcasting System.

21st Century Fox already has a movie studio of its own, along with Fox and its many sports channels, National Geographics networks, and FX.

For a complete list, we turn to Columbia Journalism Review's Who Owns What guide.

Here's everything Time Warner currently owns:

Home Box Office (HBO), Inc.

@ Max
5 Star Max
Action Max
Cinemax
Cinemax Brasil (Latin America)
Cinemax On Demand
HBO
HBO 2 (Latin America)
HBO Asia/South Asia
HBO Brasil (Latin America)
HBO Bulgaria
HBO Canada
HBO Caribe (Latin America)
HBO Croatia
HBO Comedy
HBO Family (Latin America)
HBO Domestic and International Program Distribution
HBO Europe
HBO Family
HBO Go
HBO HD (Brazil)
HBO Home Entertainment
HBO Hungary
HBO Latin America
HBO Latino
HBO Macedonia
HBO Ole (Latin America)
HBO On Demand
HBO Plus (Latin America)
HBO Plus Brazil (Latin America)
HBO Poland
HBO Romania
HBO Serbia
HBO Signature
HBO United Kingdom
HBO Zone
MAX
MAX Go
Max Prime (Latin America)
More Max
Outer Max
Thriller Max
W Max

Turner Broadcasting System

Adult Swim
Amo El Cine
Boomerang
Cartoonito
Cartoon Network
Cartoon Network Asia Pacific

Cartoon Network Asia
Cartoon Network Australia
Cartoon Network India
Cartoon Network Japan
Cartoon Network Korea, South
Cartoon Network New Zealand
Cartoon Network Philippines
Cartoon Network Southeast Asia
Cartoon Network Taiwan
Cartoon Network Thailand
Cartoon Network Vietnam

Cartoon Network Europe, The Middle East, and Africa

Cartoon Network United Kingdom
Cartoon Network France
Cartoon Network Spain
Cartoon Network Italy
Cartoon Network Poland
Cartoon Network Netherlands
Cartoon Network Sweden
Cartoon Network Denmark
Cartoon Network Romania
Cartoon Network Hungary
Cartoon Network Germany
Cartoon Network Africa
Cartoon Network Pan Europe
Cartoon Network Turkey
Cartoon Network Scandinavia
Cartoon Network Russia
Cartoon Network Bulgaria
Cartoon Network Arabic

Cartoon Network Japan
Cartoon Network Latin America

Cartoon Network Argentina
Cartoon Network Bogata
Cartoon Network Brazil
Cartoon Network Chile
Cartoon Network Mexico
Cartoon Network Venezuela
Cartoon Network Too

Japan Image Communications Co., Ltd. (JIC)

Tabi Channel
Mondo TV Channel

HLN
HLN in Asia Pacific
HLN in Latin America
I-SAT
Much Music
NASCAR.com
Peachtree TV
PGA.com
Pogo
TBS
TCM Asia
TCM Australia/ New Zealand
TCM Canada
TCM France
TCM Latin America
TCM Spain
TCM UK
TheSmokingGun.com
TNT HD
TNT Latin America
Tooncast
Toonami
truTV
Turner Classic Movies
Turner Network Television
Turner Sports

Joint Ventures

BOING
Cartoon Network Korea
CNN.co.jp (Japanese)
CNN.de (German)
CNN-IBN
CNNj
CNNMexico.com
CNNMoney.com
CNN Chile
CNN Türk
Lumière Movies
Q-TV
WB
Warner Channel

Warner Bros. Entertainment

DC Entertainment

DC Comics
DC Universe
DCUniverseOnline.com
MAD Magazine
Vertigo

Flixster
New Line Cinema
Warner Bros. Consumer Products
Warner Bros. International Cinemas
Warner Bros. Home Entertainment Group

Warner Bros. Advanced Digital Services
Warner Bros. Anti-Piracy Operations
Warner Bros. Digital Distribution
Warner Bros. Interactive Entertainment
Warner Bros. Technical Operations
Warner Home Video

Warner Bros. Pictures Group

Warner Bros. Pictures
Warner Bros. Pictures International

Warner Bros. Studio Facilities
Warner Bros. Television Group

Warner Bros. Animation
The CW Television Network
Studio 2.0
Telepictures Productions
Warner Bros. Television
Warner Bros. Domestic Television Distribution
Warner Bros. International Branded Services
Warner Bros. International Television Distribution
Warner Bros. International Television Production
Warner Horizon Television

Warner Bros. Theatre Ventures

Time Warner Investments Group

Adaptly
Adify
Admeld
Arroyo
Bigband Networks
Bluefin Labs
BroadLogic
Conviva
CrowdStar
Dynamic Signal
Double Fusion
Everyday Health
Exent
Gaia Online
GetGlue
GoldPocket
Glu Mobile
Kosmix
MediaVast
Meebo
N2 Broadband
Nuvo TV
PlanetOut Inc.
PlaySpan
ScanScout
Simulmedia
SkyStream Networks
Tremor Video
Trion Worlds
Tumri
Turbine
Vindigo
Visible World

We are not including CNN under Time Warner because, according to The New York Times' Andrew Ross Sorkin and Michael De La Merced, the cable property would be spun off under any deal.

And here's everything 21st Century Fox currently owns:

Cable Network Programming

Fox Networks (A unit of Fox Networking Group)

FX Networks and Productions (FX, FXX, FXM)
National Geographic Channel
Nat Geo WILD
Nat Geo Mundo
Fox Sports Network (FSN) and 22 regional cable sports networks
FOX Sports 1
FOX Sports 2
FOX Soccer Plus
FOX College Sports
FOX Deportes
FOX Life
Baby TV
BTN (co-venture with the Big Ten Conference)
(Digital Extensions of Fox Networks:)
BTN2Go
FOX Sports GO
FXNOW
Nat Geo TV

Big Ten Network (A joint venture between the Big Ten Conference and Fox Networks)
Fox Business Network
Fox Deportes
Fox News Channel
Fox International Channels (300 channels across Latin America, Europe, Asia and Africa, in 44 languages)

24Kitchen
BabyTV
Channel M
Channel V
Cinecanal
Film Zone
FOX
FOX Crime
FOX Life
FOX Movies
FOX Retro
FOX Sports
FOX Sports 2
FOX Sports 3
FOX Traveller
FX
Moviecity
MundoFOX
Nat Geo People
Nat Geo Wild
National Geographic Channel
S
tar Chinese Movies
Star Movies
Star World
Viajar
Voyage

FX Networks and Productions
MundoFox (a joint venture between Fox International Channels (FIC), News Corporation's international multi-media business, and RCN, which is owned by Organización Ardila Lülle (OAL))
STAR India
A network of over thirty channels in seven languages, including:

Star Gold
Channel [V]
Star Jalsha
Star Pravah
Star World
Star Movies
Star Utsav
Life OK
Movies OK
Star Plus
Asianet Channels
Star Vijay

YES Network

Filmed Entertainment

Twentieth Century Fox Film

Twentieth Century Fox
Fox 2000 Pictures
Fox Searchlight Pictures
Fox International Productions
Twentieth Century Fox Animation

Twentieth Century Fox Television

Fox 21 (cable production division)

Fox 2000
Fox Animation/Blue Sky Studios
Fox Home Entertainment
Fox International Productions
Fox Searchlight Pictures
Fox Television Studios
Shine Group (An international television production and distribution group with 26 production companies across 12 countries)

Television

Fox Broadcasting Company
Fox Sports
Fox Television Stations Group

WAGA (Atlanta)
KTBC (Austin)
WUTB (Baltimore)
KFTC (Bemidji, MN; satelite of WFTC, Minneapolis)
WFXT (Boston)
WFLD (Chicago)
WPWR (Chicago)
KDFW (Dallas)
KDFI (Dallas)
WJBK (Detroit)
KRIV (Houston)
KTXH (Houston)
KTTV (Los Angeles)
KCOP (Los Angeles)
WHBQ (Memphis)
KMSP (Minneapolis)
WFTC (Minneapolis)
WNYW (New York City)
WWOR (New Jersey)
WOGX (Ocala-Gainesville)
WRBW (Orlando)
WOFL (Orlando)
WTXF (Philadelphia)
KUTP (Phoenix)
KSAZ (Phoenix)
WTVT (Tampa Bay)
WTTG (Washington D.C.)
WDCA (Washington D.C.)

MyNetworkTV

Direct Broadcast Satellite Television 

BSkyB (Britain, Ireland)
Sky Deutschland
Sky Italia

*An earlier version of this post included Time Inc. properties which were spun off from the company.

SEE ALSO: Here's why Rupert Murdoch offered $80 billion to buy Time Warner

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Someone Made A Fake 'Batman V Superman' Trailer And It's Pretty Good

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With San Diego Comic Con a week away, fans are expecting a sneak peek at upcoming movies including "Batman V Superman" — so it's no surprise that a "leaked" fan trailer for the film has landed online.

Normally, we'd dismiss fan trailers, but whoever made this went above and beyond to make it look legitimate. The trailer footage is shown as if someone taped it while sitting in a theater to give it that raw, taped-on-your-cell-phone look.

Take a look:

What did I just watch?

The trailer takes footage from "Man of Steel," replaying the warning message that General Zod transmitted to the entire world about Superman's alien powers. It only makes sense that the Caped Crusader also saw the footage and it would be a possible way to pit the superheroes against one another.

How you know it's not real:

The trailer opens with the Legendary logo which helped bring "The Dark Knight" trilogy to life under director Christopher Nolan. 

Legendary recently ended its eight-year partnership with Warner Bros. last year. In doing so, the company gave up any rights on "Batman V Superman" in order to keep a stake in Nolan's next film Instellar which is being co-produced by Paramount Pictures and Warner Bros. 

When will we get a real teaser trailer for "Batman V Superman"?

The movie isn't out until 2016, but since Warner Bros. is celebrating the 75th anniversary of the Dark Knight, we would be surprised if something doesn't come out of SDCC. 

If we do receive some news, we'll most likely hear it Saturday, July 26 during one of the Warner Bros. panels.

SEE ALSO: Here's how Hasbro decides which toys it will turn into movies

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If You're Down With Taylor Swift, You Can't Get Mad At Prince For Removing An Epic Clip Of 'Purple Rain'

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prince

Earlier this week, a clip surfaced on YouTube showing the first-ever performance of Prince's "Purple Rain."

Unveiled at a benefit concert in Minneapolis in 1983, the clip is absolutely breathtaking. With some slight tweaks, Prince ended up using the cut for the eponymous album. 

But within a few days' of the clip's posting, it was taken down. It was briefly salvaged by Slate, but they too were forced to remove it last night, after receiving a similar warning.

Prince has gained a reputation as one of the most aggressive protectors of copyright in the world. He famously painted the world "slave" on his face upon realizing the extent of Warner Brothers' ownership of his image and music. You'll only find two Prince music videos on YouTube, and no fan clips of any of his recorded songs. Indeed, he once threatened to sue super-fan bootleggers of his material for $1 million each. 

But if you believe in what Taylor Swift has to say about the music industry, you really shouldn't be getting too mad at him.

In her recent op-ed for the Wall Street Journal, Swift described the unique artist in 2014 who is able to form a lifelong relationship with his or her fans. "...Some artists will be like finding 'the one,'" she wrote. "We will cherish every album they put out until they retire and we will play their music for our children and grandchildren. As an artist, this is the dream bond we hope to establish with our fans. I think the future still holds the possibility for this kind of bond, the one my father has with the Beach Boys and the one my mother has with Carly Simon."

For Duane Harriott, a DJ at WFMU and the former sales manager at legendary record label Other Music, this is exactly the type of bond Prince enjoys with his fans. As such, they should accept Prince's bringing the hammer down on unlicensed use of his stuff.

"YouTube and all that other stuff is the reverse of what his philosophy is," Harriott told us recently. He continued: "He's not a social guy. He's looking for like-minded individuals, including his fans, and I think he looks at listening and the way people socialize is a bit too easy. He looks at it like, 'Why should I do this just because everyone is doing this?'"

The "slave" incident crystallized this attitude. "The message to fans was, 'If you want to roll  with me, and still listen to my music, this is where I'm going to go,' " Harriot said.

There's long been speculation about what Prince will do with his vast archive of material, which Billboard has argued it is "the most significant catalog of unreleased material of the past 40 years." Any other pop artist as relevant has Prince has either released all their material, or is only holding onto items that did not come during a creative peak, the magazine says.

But there are signs we could see it soon. Prince signed a new deal with Warner Brothers last month, something many analysts say was only possible because the label's rights to Prince's master recordings was about to expire. In annoucning the deal, Prince said fans could expect "the release of long-awaited, previously unheard material."

Prince's rights over a fan video from 1983 likely extend to it being a recording of a performance that was later fully licensed, so for now you'll likely have to look elsewhere to find it again.

But even if that weren't the case, if you still believe in forming a Swift-ian bond with your favorite band, you should be willing to give them as much control as they need over how they get their material to you.

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Here's What You Can Buy At Brooklyn's Superhero Supply Co. — And How The Store Is Secretly Saving The World

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storefront final

The Brooklyn Superhero Supply Co. promises all aspiring heroes passing its storefront that it can help with a "nemesis problem" with its "full capery" and "special programs for telepaths." A small chalkboard advertises products like a grappling hook or X-Ray vision powder.

Some people don't know what to make of it. When we visited recently, a young couple walked in and smiled at the displayed superhero gear. After eyeing an air cannon, picking up a villain net, and taking photos with the Rilling Brand Mind Reader, they asked the employee tending the store what many visitors wonder: "What is all this?"

storewide final

Besides being a place to gather items for a homemade superhero costume, the Brooklyn Superhero Supply Co. is part of best-selling author Dave Eggers' 826 National, a nonprofit that uses wacky stores like this one, the original Pirate Store in San Francisco, the Greater Boston Bigfoot Research Institute, and others to mask full-fledged tutoring centers.

Behind a secret door in the Superhero Supply Co. is a spacious learning center where students ages 6 to 18 participate in creative writing programs and get homework help. Even though the company's main purpose is education, as part of the 826 network, it is not a typical nonprofit.

"We want people to get lost in the idea of a superhero store," says store manager Chris Molnar. "We don't want to beat them over the head with our programs. We want to keep the magic."

By adding a level of mystery and fun to the nonprofit model, Molnar explains, the store draws in potential students and volunteers intrigued by a superhero supply company and manages to make seeing a tutor a fun experience for kids.

Molnar packages all of the products in the store's basement, giving often-mundane objects new life through creative labeling and descriptions. All the profits go toward funding the store's operations and educational programs.

Some of the toys are repurposed surplus goods, like suction cups that kids can imagine scaling buildings with:

climbing final

Other items are dollar-store toys that suddenly become much cooler with a dose of imagination, like the Galactic Light Blaster:

ray gun final

The disguise kits are dossiers instructing you on how to adopt a new persona, like Skylar the American baby or Franklin Shade:

ID kit

Some of the items are essentially conversation starters to keep around the house, like X-Ray vision and speed of light powders:

x ray final

If you're looking to transform yourself into a cyborg, the store's got you covered:

skeleton final

Need a cape to go with your new gear? Try one on and turn on a machine that will let you test out how the wind will grab it when you're fighting crime. 826 New York volunteer Zoe Schwab modeled for us:

red cape

If you're doubting your zeal for justice, you can go into the villain chamber and answer a series of questions to see how you stack up. We were diagnosed as "mischievous" and had to recite a creed to purge us of our villainy:

villain chamber final

Sales of the toys go toward keeping the store up and running, but the Superhero Supply Co. and the other seven 826 National stores are mainly funded through the support of foundations, corporations, and private donors, 826 National CEO Gerald Richards tells us.

backroom finalKey donors include Time Warner Cable, Bad Robot, BlackRock, Google, Microsoft, Jansport, Random House Publishing, the NEA, Yellow Chair Foundation, Hearst Foundation, and the Points of Light Foundation. 826 operated on $6.2 million last year.

Richards says 826 National is in a growth phase and is considering expanding into Minneapolis and Philadelphia. Wiley will publish a series of 826 workbooks early next year, funded by Time Warner Cable.

The Superhero Supply Co. is also doing well and growing, Molnar says.

Its team of 250 volunteers, five staff members, and a handful of interns helped tutor over 2,300 students in the 2013-2014 school year, Marianna Lockington, 826 New York's director of education, tells us.

She says that the team reaches out to schools across New York City, and teachers and parents create buzz through word of mouth.

One of its programs is a field trip for younger students who get to poke around the shop before they're taken through the secret door and told to write a book. Before they leave, they pose with a pair of thick-rimmed black glasses (on sale in the front) for their author photos. Some are collected on a bookcase in the tutoring room:

globe final

The back is decorated with framed stories by some of the younger writers who have passed through. We'll leave you with this one:

gingerbread final

SEE ALSO: Here's How 'The Walking Dead' Creator Plans Out The TV Show And Comics For Years To Come

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There's A 'Frozen' Easter Egg Hidden In The Trailer For Disney's Next Movie

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We know Disney loves putting Easter eggs— hidden messages and symbols — in its films.

So when the Mouse House debuted the first trailer for its new movie "Big Hero 6" yesterday, we searched high and low to see if there were any nods to previous or future Disney films. 

Since its Disney's first animated picture from Marvel, we weren't expecting to see any, but it turns out there's one from "Frozen" cleverly hidden in the back of one scene. 

Perez Hilton noticed a wanted poster on a police officer's corkboard showed Hans (below) from Disney's billion dollar movie.

frozen hans

You probably missed it if you've seen the trailer. 

First, here's the image. Can you spot the "Frozen" character?frozen hans big hero 6

He's on the right side of the corkboard.frozen hans big hero 6

Here's another image of Hans:hans frozen

Some of the other faces in the background may be of other previous or future characters — the guy on the left kind of resembles Milo from "Atlantis: The Lost Empire"— but we don't recognize them.

You can catch the moment at the 1:15 mark in the trailer below:

SEE ALSO: What "Big Hero 6" is about

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A British TV Station Dropped This Giant Dead Parrot Sculpture In The Middle Of London

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A UK television station is promoting what could be the final live performance of legendary comedy troupe Monty Python by bringing to life one of the group's most famous gags.

After fans voted "Dead Parrot" their favorite Monty Python sketch, the comedy TV channel Gold worked with a team of three sculptors to create a 50-foot-tall statue of the dead Norwegian Blue parrot featured in the sketch.

It was unveiled Monday on London's South Bank.

Monty Python dead parrot

Monty Python's surviving members —  John Cleese, Eric Idle, Terry Jones, Michael Palin, and Terry Gilliam — will perform the last show in their 10-show reunion run Sunday at London's 02 Arena.

According to USA Today, the show will also be broadcast live in theaters across the U.S.

Here's the famous "Dead Parrot" skit from which the sculpture draws its likeness:

(via Adweek)

SEE ALSO: The US Made This INTENSE Ad To Scare Central Americans Away From Coming Here Illegally

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