In an ironic twist, the founder of the Hard Rock Cafe — the restaurants dedicated to preserving musician memorabilia — is rumored to be tearing down Elvis Presley's old Beverly Hills mansion to construct a brand new house, according to Curbed LA.

The home, which has four bedrooms, five bathrooms, and spans 5,367 square feet, was previously on the market this past October for $12.995 million and sold to Hard Rock's Peter Morton in December for $9.8 million.

The gated property sits on 1.18 acres of land, with stunning views of Los Angeles from the backyard. Morton is a bit of a real estate buff, with another home in Holmby Hills and a mini-compound on Carbon Beach in Malibu, according to Curbed.

Welcome to Hillcrest Road.

The house was built in 1958.

About $1.836 million worth of improvements went into the home in 2010, according to the Los Angeles County Tax Assessor website.

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Although Cameron Russell has been a model for brands such as Victoria's Secret and Chanel for the past 10 years, she says the profession is not all it's cracked up to be — and it's definitely not for everyone.

"The real way I became a model is I won a genetic lottery and I became the recipient of a legacy," she says in a recent TEDxMidAtlantic Talk. "Saying you want to be a model when you grow up is akin to saying you want to win the Powerball when you grow up. It's awesome and it's out of your control and it's not a career path."

Russell went on to display numerous photos of herself, explaining the contradictions between what people think when they see the images and then the reality.

"These pictures are not pictures of me, they're constructions," says Russell. "They're constructions by professionals — hairstylists, make up artists, photographers stylists and all of their assistants and pre-production and post-production and they build this. That's not me."

Russell went on to explain that she was sexualized for modeling jobs as a teenager before she even had a boyfriend. She says the first time she ever wore a bikini was for a shoot between real life soccer matches.

Russell says that while, yes, the perks of being a model — such as traveling and working with creative people —are great, that's only half of the equation.

The other half isn't as shiny, as Russell reveals she's filled with insecurities.

"If you are ever wondering 'if I have thinner thighs and shinier hair will I be happier?' you just need to meet a group of models because they have the thinnest thighs and the shiniest hair and the coolest clothes and they're the most physically insecure women on the planet."

Watch Russell's complete talk below:

SEE ALSO: Plastic surgery requests for Kate Middleton's nose have tripled since 2011 >

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Update: Ben & Jerry's new "30 Rock" flavor is Liz Lemon Greek Frozen Yogurt, a "Lemon Greek Frozen Yogurt with a Blueberry Lavender Swirl, coming this spring," according to the ice cream maker's Facebook page.

Sounds tasty, but a little too healthy for the likes of Liz Lemon.

Earlier: "30 Rock" fans who are mourning the sitcom's series finale this evening will get a sweet consolation prize: Ben & Jerry's is planning to unveil a new "30 Rock"-inspired flavor during tonight's show.

The company said it would post the new flavor on its Facebook page sometime during the show, which airs tonight on NBC at 8/7c.

It's not the first time that an NBC show has inspired a Ben & Jerry's concoction. The ice cream maker released "Schweddy Balls" in 2011 in homage to a "Saturday Night Live" sketch starring Alec Baldwin as bakery owner Pete Schweddy, who hawks his aptly named Christmas sweets on NPR.

The flavor caused an uproar among conservative moms, who called for a boycott of the ice cream.

We can't imagine what Ben & Jerry's has cooked up for the "30 Rock" finale, but whatever it is, there's no better way to honor Liz Lemon than with her own flavor of ice cream.

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Sizzling British hit "Downton Abbey" has stolen the hearts of its legions of avid fans, but one viewer hopes the television show will steal its way to their stomachs as well.

Canadian culinary historian Pamela Foster has crafted a cookbook based on the early 20th century British cuisine featured in the show -- though she's given it a modern, and more healthy twist.

So don't expect to find a recipe for kidney souffle in Foster's book, no matter how much Downton's lords and ladies -- and their maids and footmen -- may have enjoyed it.

"Some of the food, people nowadays just wouldn't like it," she said of the dishes that use "parts of animals that most people aren't used to eating anymore."

Foster also reduced the fat content and amended the cooking methods so the recipes could more easily be replicated by today's cooks. And she took out some of the butter to lighten up the rich pastries served with tea "to make them healthier."

"There are some recipes (Scotch eggs or fritters) I wouldn't touch because they're fried," Foster said in a telephone interview from her Toronto-area home.

Foster, whose blog DowntonAbbeyCooks.com chronicles her thoughts on the show with recipes to fit the mood, started the project last year after a marathon viewing of the first season.

"Each episode, I paid close attention to what was being served. Some was just mentioned, and some you saw on camera," Foster said.

The author told AFP she had long been interested in the cuisine of Britain's nobility, because her husband traces his roots to a family like Downton's Crawleys.

Foster's blog turned into an e-cookbook "Abbey Cooks Entertain" and now, due to its huge popularity, a print version is being considered.

She explained that the cuisine of the Edwardian period was influenced by both French and Indian foods.

"Edward VII loved food, sauces and curries in particular, and people did then as (royal watchers) do now: they did what the king did and his food passions spread," Foster explained.

Many of the recipes are easy even without kitchen staff, she said, because French chef Auguste Escoffier simplified them at the end of the 19th century.

However, she cautioned that Downton's fans probably won't want to eat exactly like the aristocracy did back then.

The English aristocracy, wary of fresh vegetables they believed caused scurvy, ate a lot of meat and fish bathed in French sauces in the upstairs dining rooms, while servants ate mostly vegetables downstairs.

Moreover, "if you were the king, you ate five or six times a day, multiple courses... and then had a midnight snack. To eat like they did, you'd spend all day eating," she said.

Her cookbook includes 220 recipes, including the roast chicken Mrs Patmore dropped on the floor in the first season of the show and the apple charlotte that she refused to make.

"I tried to give a flavor of the cuisine," Foster said. "It's nice to give British cuisine a boost in popularity and respect. They were known as the worst cooks in the world, except for the Scots and their broth."

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Two-minutes before the fourth quarter of the Super Bowl, 111 million viewers will watch supermodel Bar Refaeli make out with this tech nerd in Go Daddy's big game commercial. (You can watch the spot early below.)

Click to hear about how Heiman got the job (by making out with a blowup doll)>

To underline the message that Go Daddy is both sexy and smart, the ad shows an extended and awkward kiss between the model and a Go Daddy engineer called Walter, played by 34-year-old Jesse Heiman. And it took 65 shots to get it right.

"He had never been in a Super Bowl commercial … and never kissed a supermodel before," Go Daddy told Adweek.

Heiman has played roles including Nerd in "Awkward," Stumbling Student in "Suburgatory," Member of Will Wheaton's Entourage in "The Big Bang Theory," and more recognizably Fernando in "Chuck."

According to Adweek, CBS rejected two other iterations of the ad, so this must be the PG version.

Watch the spot, made by Deutsch NY, below:

SEE ALSO: Watch all the Super Bowl ads before Sunday here>

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Jo Ann Ross, CBS's president of ad sales, could be biting her nails on Sunday afternoon if a prediction that viewership for the Super Bowl will go down this year comes true.

Brad Adgate, the venerable research chief at media buying agency Horizon Media, made the call.

Although the big game will still be the most-watched TV event of the year — and CBS won't likely be giving any of its advertisers "make-good" credits for missed numbers — it's still a huge point of pride when a network can hit a record audience for the trophy game.

The problem is that the last three bowls have all set TV audience records, the most recent being the 111.3 million viewers accumulated by NBC in 2012, when the New York Giants beat the New England Patriots.

That won't likely happen a fourth year in a row, Adgate writes in Ad Age:

This season, however, ratings have fallen off for the NFL. Not alarmingly, but enough to predict that the Super Bowl may not surpass the record 111.3 million viewers the "big game" averaged last year. For the 2012 regular season, viewing was down on the three broadcast networks as well as ESPN's "Monday Night Football."

The ten post-season games before the Super Bowl last year averaged a healthy 38.3 million viewers. This includes four games that averaged over 40 million viewers, with 57.6 million tuning in for the NFC Championship game between the New York Giants and the San Francisco 49ers.  This year viewing was down by 9% for the ten games, averaging "only" 34.8 million viewers. Just the two conference championship games averaged over 40 million viewers.

In other words, it's going to be a reversion to the mean.

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Sony revealed a mysterious video hinting at what could possibly be its next gaming system. 

The video reveals some big news coming February 20 along with a website Playstationcom/Meeting2013.

While we're hopeful for any news of a Playstation 4, it could just be news about Sony's online gaming network.  

After all, Sony's starting a campaign Monday to market the mass appeal of its network. 

With Nintendo launching WiiU and Xbox testing its Illumiroom which would transform an entire room into a virtual playspace, Playstation needs to deliver something big to the playing field or they'll be leagues behind the other two.  

Check out the video below:

SEE ALSO: Why movies today are longer than ever before >

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• After seven seasons on NBC, "30 Rock" wrapped Thursday night and critics are raving about the show's ending. See what BuzzFeed, Deadline, E!, Fast Company, Gawker, Jezebel, Huffington Post, The NY Times, LA Times and other have to say about the show's final episode here >
• Bootleg "Argo" DVDs are selling like hotcakes in Iran. The film is banned in the region, but the WSJ spoke to underground DVD sellers who say it's "their best seller in years" with an estimated "several hundred thousand copies" sold.
• Kristin Chenoweth says she was the victim of a screaming, angry gate agent who bullied and embarrassed her when she tried to board an American Airlines flight with her service dog. After the flight, Kristin tweeted, "American Airlines: Dallas flight attnt supervisor Ms. Kidwell. Abuse not okay. #tripfromhell." A rep for AA responded, "We have been in touch with Ms. Chenoweth to offer our apologies for the misunderstanding. We refunded the [$125] cabin pet charge as soon as we realized the mistake. We hope she will consider flying American again in the future."
• Kanye Westwore a straitjacket and "snowman mask" on-stage while performing a concert in Abu Dhabi.
• Diddyordered a bottle of Ciroc vodka for every table in Marquee nightclub Wednesday night. He then proceeded to take the DJ mic and proclaim “Diddy is back. New York is back. Marquee is back."
• Steven Tylerdressed up as a woman and mooned the camera during "American Idol" auditions Thursday night.
• John Mayersays he is "quite happy" datingKaty Perry.
• Kim Kardashian tweeted a picture of her burgeoning belly on Thursday, along with the caption, “Well hello there! #PoppedOuttaNowhere!!!”

SEE ALSO: Sony released a teaser hinting at a new game console >

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Check out the Business Insider Jobs section >>

As part of our new partnership with CareerBuilder.com, each week we'll feature one of the awesome jobs advertised on the Business Insider jobs board.

To learn more about this opportunity click here

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Before Nicolas Cage was a demonic vigilante in two already-forgotten "Ghost Rider" movies, the actor wanted to be Superman. And almost was, until Warner Bros. pulled the plug on "Superman Lives!"

The "Con Air" star was cast as the Man of Steel in the 1998 Tim Burton movie that, obviously, never made it to the big screen after falling apart in pre-production.

Also read: Even Nicolas Cage Seems Restrained in Oddly Tame 'Ghost Rider' Sequel

Much like the title of film, however, Cage's Superman still lives through old photographs that surfaced online this week.

The suit is noticeably more plastic and Cage's hairline is noticeably more receding than Henry Cavill's in Zack Snyder's upcoming "Man of Steel." But the question is, did we miss out on something great? Or was it a great idea for the studio to scrap the movie? 

Unfortunately (or fortunately), we'll never know. It's just another secret chapter in Cage's long and fascinating career.

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LOS ANGELES (AP) — Lindsay Lohan sued her former collaborators on a clothing line on Thursday, seeking more than $1.1 million and renewed control of the brand's trademarks.

The lawsuit claims a clothing manufacturer who previously worked with Lohan continues to sell items under the actress' 6126 Collection, which started out as a legging brand and had ambitions to expand into other clothing items.

The breach of contract, fraud and trademark infringement lawsuit filed in a Los Angeles federal court seeks royalties and other payments from D.N.A.M. Apparel Industries LLC.

The suit claims D.N.A.M. has failed to pay Lohan more than $1 million in royalties and has not abided by an agreement to seek the "Liz & Dick" star's input on merchandise. D.N.A.M. also agreed to promote and expand the 6126 into swimwear, cosmetics and other apparel and open a showroom in New York, according to the lawsuit.

The case asks a judge to order the company to stop using the 6126 name and trademarks. Lohan named the clothing line after the June 1, 1926, birthdate of her idol, Marilyn Monroe.

A phone number for D.N.A.M. Apparel was unanswered on Thursday morning and other attempts to reach the company for comment were unsuccessful.

"Lindsay's very passionate about her apparel line and about designing," her attorney Perry Wander said. "The purpose of this suit is to wrest control of her trademark away from this company that's been selling items overseas and online under the 6126 trademark."

He said Lohan is looking forward to designing a new line and will negotiate with a new company to license her trademarks.

The actress, who faces possible jail time over charges she lied to police about a car crash, briefly appeared in a criminal court on Wednesday.

She has sued several times over alleged misuse of her name and image, including a lawsuit she settled in 2010 against E-Trade over a Super Bowl ad that featured babies talking about a "milkaholic" named Lindsay.

___

SEE ALSO:  Lindsay Lohan Fired Her Lawyer Right Before Her 20th Court Appearance

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It's not only the Academy that snubbed director Ben Affleck for "Argo," but Iran, too, doesn't want anything to do with Affleck or his film.

In response to the liberal Hollywood interpretation of the real-life 444-day siege by Iranian students of the U.S. Embassy in Tehran and how the CIA extracted six diplomats at the height of the crisis, Iran banned the Oscar-nominated film.

Not only does Iran not want the film to be screened in the country, but in response they're also filming their own movie version of the historical events titled "The General Staff."

But Iranians apparently don't want the new version, they want Affleck's.

According to a Wall Street Journal article this week titled "Iran's Latest Hit: Bootleg 'Argo' DVDs," underground DVD sellers say it's "their best seller in years" with an estimated "several hundred thousand copies" sold.

The DVDS, obtained by sellers with national distribution networks, only recently became available on bootleg discs with Persian subtitles.

At a recent screening of "Argo" at Sharif University, Iran's top engineering school, one 28-year-old film student who declined to give his name said the DVD sales mean more than just entertainment: "People are indirectly saying to the government that they are tired of this hostile behavior and it's time for us to be friends with the world and the U.S. again."

But Masoumeh Ebtekar, a spokeswoman for the hostage-takers during the crisis, criticized the movie's representation of events and called the movie a "weak interpretation of the truth."

Cue "The General Staff," which its Tehran-based director Ataollah Salmanian says "will be a big production" produced by the state-affiliated Arts Bureau and "an appropriate response to the ahistoric film Argo."

SEE ALSO: Take that Oscars, Ben Affleck wins big at the Critics' Choice Awards >

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Last month we saw the somewhat odd reports that a 150-year-old French history book, Alexis de Tocqueville's The Old Regime and the French Revolution, had become a surprise best seller in China.

Now we have another bizarre best seller to add to the list. A new Chinese translation of James Joyce's notorious experimental novel Finnegans Wake has apparently sold out in its first print run of 8,000, the AP reports.

Amazingly, the translation was only published for the first time on December 25.

While the success of the Tocqueville book seems to be due to the fact that the book was widely recommended by Chinese officials to Communist Party members (it deals with the French Revolution and the subsequent fallout), the success of Finnegans Wake seems to come down to something more simple: advertising.

This AP photo below shows one of the huge billboards erected for the book around Shanghai, an unusual publicity move for a book publisher.

The long book is renowned as one of the most difficult and experimental of Joyce's career. Dai Congrong, the translator, reportedly took 8 year to translate it. For the first two years she reportedly didn't even write a single word. "It was dull and depressing," she told Reuters.

The book — which contains many words that Joyce made up himself — runs to 755 pages in Chinese.

In an interview with the New York Times' Arts Blog, Jeffrey Wasserstrom, a historian at the University of California, Irvine, says that there appears to be a new found interest in books once banned and branded "decadent" by the Communist Party.

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To commemorate the 25th anniversary of "Die Hard," Fox has installed a giant mural of Bruce Willis as John McClane on its studio lot in Century City.

The 35-foot mural was installed on the side of Soundstage 8 by muralist Van Hecht-Nielsen and painter Fernando Cepeda.

At the celebration, Fox Filmed Entertainment chair Jim Gianopulos' said the reasoning for the mural was simple.

"If you look around the lot, there’s Star Wars, The Simpsons, The Sound of Music, all classic properties that have defined the studio’s history,” said Gianopulos. “This is another iconic film with a singular and enduring legacy."

Here's a better look at the mural. 

Apparently, the unveil caused quite the commotion.

You can check out a 30-second time-lapse of the work of art being made below:

And, here's Hecht-Nielsen discussing what it was like to work on the mural of Willis:

The fifth installment of the franchise "A Good Day to Die Hard" comes out in theaters Valentine's Day.

SEE ALSO: See what Nicolas Cage would have looked like if he played Superman >

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When it comes to animation, no one comes close to Pixar. When it comes to marketing, real life movies rule. But Pixar surprised us with their promotion of this year's upcoming film "Monsters University."

While most studios rely on trailers, movie posters, and simple social media tactics to attract audiences to theaters, Pixar has gone one step further.

The marketing department has created an entire functioning college website.

Compare this to a real school's site and you will see zero difference.

The extensive site contains links for information on admission, a list of upcoming events on campus, a detailed campus map, and even a student handbook.

Here's the campus map. If we didn't know better, we would think MU was a real place:

And here's MU gear, which you can actually buy:

One reason it's so impressive is because the virtual site and marketing for the film reflects that of a blockbuster theatrical release similar to previous sites created for "Cloverfield" and "The Dark Knight" trilogy. 

Sloane Kelley, an integrative strategy director at BFG Communications who has worked with the "Harry Potter" franchise for Warner Bros., says she's never seen an animated film go to such great lengths to promote a feature online.

"This is a really unique approach and they're trying to capitalize on the experience," Kelley tells Business Insider. "They have this issue of getting audiences interested before the launch of a film. They have a real grassroots approach."

Tony Winders, senior VP of marketing for Gum Gum, has worked with Pixar on "Brave." He tells Business Insider movie studios normally spend $50,000 - $100,000 with his company on campaigns that normally last about four weeks.

"MU" isn't coming out until this summer, but the site has been up since last October. With a longer campaign, the marketing figure is certainly higher than that of a typical movie.

Winders, too, tells us he hasn't seen anything like this campaign. He says the use of contextual marketing is really useful. 

"This way, there's a higher likelihood of it sticking in the minds of the target audience. Playing the ad during the Rose Bowl was perfect considering the nature of the film," Winders said.

We reached out to Disney and Pixar and received no response about the strategy behind the website campaign.

But according to Ad Age's June 2012 magazine, the Walt Disney Company spent over $2.1 billion on marketing in 2011. That's almost a 10 percent increase from what the Mouse House spent in 2010.

Of that $2.1 billion, Disney spent almost $550 million on television ads and over $100 million each for Internet and magazine ads. 

Production budget numbers aren't available for "Monsters University," but we do know that Pixar spent $115 million on creating the first film "Monsters, Inc." with $50 million of that sum going towards marketing and advertising for the film. Pixar's budget for its most recent movie, "Brave" was $185 million.

While we still have to wait until June 21 to see the much-anticipated prequel, here's a clip of Sully pranking Mike Wizowski to hold you over:

SEE ALSO: Roadmap To The Future

SEE ALSO: Here's What Pixar's Next Animated Short Will Look Like

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Movie mogul Harvey Weinstein recently sat down with Deadline's Mike Fleming for a lengthy Q&A to talk everything from this year's Oscar nominated films to campaigning for President Obama.

But one of the most interesting points in the conversation the two shared over lunch during the Sundance Film Festival was Weinstein's belief that the web should pay for borrowed content.

"The thing I’m the most concerned about is how the internet shortchanges writers, directors and producers in our industry," explained Weinstein. "Their work ... gets shown all the time and they never get any money."

Weinstein argues that "If BMI and ASCAP can monitor the music business, we need a BMI and an ASCAP to monitor these businesses ... We need for writers, producers, studios, and journalists to be protected."

Read Weinstein's full argument below:

DEADLINE: In this intersection between Hollywood and D.C., is there an issue you hope to press that can help your industry?

WEINSTEIN: There is one. The thing I’m the most concerned about is how the internet shortchanges writers, directors and producers in our industry. Their work–10 minute clips, 15 minute clips, whatever–gets shown all the time and they never get any money.

The Director’s Guild doesn’t get any money, the Writer’s Guild. Journalists don’t benefit when their stories are taken, and given a link. It would be like me launching a newspaper–call it Link—where I can have the greatest journalists in the world working for me without paying them. It’s inconceivable.

If BMI and ASCAP can monitor the music business, we need a BMI and an ASCAP to monitor these businesses. This will be the one legislation for our industry that I’ll press. We need for writers, producers, studios, and journalists to be protected. That is my agenda. What kind of companies are we talking about? No disrespect to my friends who run them, but these are $5 billion dollar companies! I’m not going to feel bad if Apple has to write a check for $1 billion and now they’re a $499 billion company. They need to give it to the writers, not the studios. Just the way they give it to the guy who wrote the song, they need to give it to the producer, the director, the writer.

DEADLINE: You think this is achievable?

WEINSTEIN: I do. I will be tough and I think they’ll fight like hell and they’re influential, but I think we can get there.

To read the rest of the interesting Q&A on Deadline, click here >

SEE ALSO: Outlawed 'Argo' DVDS are selling by the thousands in Iran >

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Lady Gaga didn't shy away from dropping F-bombs and disparaging every part of her former assistant's character during an Aug. 6 deposition, The New York Post has recently learned.

The pop star's ex-assistant Jennifer O'Neill sued her in December 2011, claiming she was so severely overworked she's now owed more than $380,000 in unpaid overtime, The Post reported at the time.

During the videotaped August deposition, Gaga launched into a tirade against her ex-assistant, calling her a "[expletive] hood rat who is suing me for money that she didn't earn," the Post reported, citing court records it obtained recently.

O'Neill, who earned a $75,000 salary while working for the pop star, claims she worked 7,168 hours of unpaid overtime.

O'Neill also says she didn't get breaks to eat or sleep and was routinely called to deal with "spontaneous, random matters in the middle of the night," the Post reported in 2011, citing court papers.

Gaga's Aug. 6 deposition focused on whether O'Neill actually worked hard, whether she was a kind person, and the kind of relationship she had with the pop star.

But these two excerpts, as reported by the Post, really tell you all you need to know about the hearing:

“One of the biggest problems I had with Jen is that I felt like she didn’t enough lay out all my stuff for me” while traveling, Gaga said. “She would only open a couple of bags, and it was very stressful for me because then again on my off days I couldn’t really have a day off because, you know, I weigh 115 pounds, and I was trying to move these huge, big luggages all by myself in the room, and I did it all the time — by the way, she was asleep until 12:00 most of the time, so I was very often waking up and moving my own luggage and doing [expletive] by myself, and it was — it was a problem that I had,”

“She’s just — she thinks she’s just like the queen of the universe. And, you know what, she didn’t want to be a slave to one, because in my work and what I do, I’m the queen of the universe every day.”

Gaga goes on to claim her assistants are actually spoiled and get to sleep on Egyptian cotton sheets, fly on private planes, party with celebrities, and shop at designer boutiques.

Her camp has bashed the lawsuit in the past, calling it "completely without merit," according to the Post.

Head over to the Post for the full run-down of the deposition.

DON'T MISS: PETA Strikes Back At Bebe For Allegedly Lying About Fur Clothes >

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They said it'd never happen – partly because it was a bad idea and partly because the cast, crew and audience were visibly bored during its last few years – but Entourage is finally coming to the big screen.

Almost 18 months since its final episode limped out to a deafening lack of interest, it has been announced that Warner Bros has greenlit the long-rumoured Entourage movie.

Creator Doug Ellin has written the script and will direct the film in the coming months, ahead of what's likely to be a summer 2014 release.

It'll be so nice to see all our favourite characters back together. Vince, Drama, Ari, Ari's screeching bundle of offensive stereotypes, the one who looks like Super Mario, the Michael J Fox one, the women who existed only to be shrewish, the women who existed only to take their tops off, no other women.

All back on screen doing what they do best – hanging out, flirting at girls, encountering no real plot momentum at any point and generally saying "bro" so many times that you'd happily reach inside the screen and strangle them all to death if you could.

It doesn't take a genius to see that the blueprint for the Entourage movie can be found in the Sex and the City films.

They may be pitched at entirely different audiences – SATC for women who like shoes and terrible puns, Entourage for boys who stink of Lynx Africa – but they're both low-expectation, plot-light HBO comedy-drama ensemble franchises that ostensibly exist to make audiences wish they were part of the gang.

And that's great. If the formula is successful, then the Entourage movie could be as successful and well-received as Sex and the City: the Movie. However, if Ellin gets it even a couple of percent wrong, he'll end up with Sex and the City 2– perhaps the most inept, reviled juggernaut wreckage in recent movie history. Sex and the City 2 temporarily united the planet in hatred.

Some people still can't say the title out loud without flinching. If the Entourage movie has to achieve anything at all, it's that it cannot be like Sex and the City 2 in any way.

Fortunately, Sex and the City 2's flaws were so gaping that Doug Ellin should be able to see them a mile away. For example, he should remember the title of the show. One of the most quoted problems with Sex and the City 2 is that it didn't take place in a city and there wasn't any sex in it. Likewise, Entourage should remember that it's about a group of friends in Hollywood.

Nobody wants another long subplot about Johnny Drama's quest to break out and make a funny cartoon about an angry monkey, or Turtle's tedious imported tequila business. And it should stay in LA. No romping around Europe or China or anywhere where its even conceivable that someone could make a "Lawrence of my labia"-type pun.

Next, remember the age of your cast. Jeremy Piven and Kevin Dillon are both pushing 50; Piven is the age at which he makes ITV period dramas for a living. By the time the film comes out, everyone will be a full decade older than they were when the show debuted.

It's getting to the point where the girls who the characters will inevitably crack on to will be young enough to feasibly be their daughters. Even if the show technically is about the arrested development of the Hollywood set, that's still a bit creepy.

Lastly, and perhaps most importantly, go easy on the merchandise. When SATC2 was released, you could barely breathe for all the cash-in tat floating around. You could even buy a packet of knickers based on the individual personalities of each main character. That must not happen with Entourage. There is not a single person on earth who would willingly wear a pair of Kevin Connolly pants.

There. All Doug Ellin needs to do is follow these rules and he'll have a hit on his hands. A dull hit that probably should never have been made in the first place, but a hit nonetheless.

This article originally appeared on guardian.co.uk

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Sports Illustrated cover model Kate Upton has been notoriously snubbed by high fashion. 

Despite being one of the most popular models today, she's never walked in a major runway show.

The casting director of the Victoria's Secret Fashion Show famously said Upton had "that kind of face that anyone with enough money can go out and buy." 

Upton's response? She doesn't need runway shows anyway. 

She told The Cut's Charlotte Cowles: 

“Fashion shows were just never part of my goals,” she said. “It’s not that I don't like them. It's just that I never really found the need to walk in them.” She giggled. “I might be really lazy. No, I'm just kidding. For some girls, the dream is to walk in a show, so I feel really happy for whoever is reaching their ultimate goal.”

Her remarks show a departure from comments that she made in Vogue last year saying that she'd love to walk on runways. 

Since that interview, she's made more appearances in Vogue and landed her first advertising campaign.  

But Upton said she's already accomplished her biggest goal. 

“My goal was always to get the cover of Sports Illustrated, and I got that,” she said. 

DON'T MISS: How Victoria's Secret Became The Most Popular Apparel Brand In The World >

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