• Kensington Palace, next to London's Hyde Park, is home to a total of 15 high-ranking royals.
• Prince William, Kate Middleton, and their three children share a grand 20-room apartment that spans four storeys.
• Prince Harry and Meghan Markle live in a cottage on the palace grounds, which is where Harry proposed.
• Princess Eugenie and her fiancé Jack Brooksbank recently moved in as well.
• Six senior royals of the same generation of Queen Elizabeth II also have rooms there.
• The Queen and Prince Philip live in Buckingham Palace, around 2 miles away.

With two royal weddings on the horizon, not to mention a newborn prince, 2018 is shaping up to be a year of massive change for Britain's royal family.

And the royal property that's ringing in the changes more than any other is undoubtedly the historic Kensington Palace in London, now home to 15 members of the royal family, spanning three generations.

The palace, a royal residence since the 1600s, has taken on three new arrivals in the last month, making it easily the most bustling of the royal family's many grand homes.

Within its grounds are a host of separate properties, ranging from (relatively) humble cottages, to a grand, 20-room apartment occupied by Prince William, Kate Middleton and their young family.

As well as royal living quarters, which tend to be relatively sedately decorated, it is also home to lavish state rooms used for grand occasions, like this one:

Here's a breakdown of who's who, and where they live in Kensington Palace:

Prince William, Kate Middleton, Prince George, Princess Charlotte, and Prince Louis: Apartment 1A

William, Kate, and their children are not only the largest group of royals in Kensington Palace, but the closest to the throne.

Perhaps unsurprisingly, they have the best rooms going. The family of five occupies Apartment 1A, a collection of 20 stately rooms with a commanding view of Hyde Park.

They moved to Kensington Palace full-time in October 2013, not long after their first child, Prince George, was born. Princess Charlotte followed in 2015, and Prince Louis in April 2018.

The public rarely get to see inside, but photographers were allowed to take photos of a reception room when William and Kate hosted the Obamas in 2016:

We also saw another view (or maybe even another room) where Prince George played on a rocking horse before meeting the President. 

Prince Harry and Meghan Markle: Nottingham Cottage

Significantly less grand is the two-bed cottage inhabited by Prince Harry and Meghan Markle, which will also be their marital home after they marry on May 19.

The cottage, nicknamed "Nott Cott" and often described as "snug," has been Harry's home since 2013.

Meghan moved in just after their engagement was made public in November 2017. Harry proposed to Meghan when they were spending an evening together at Nottingham Cottage, surprising her while they were roasting a chicken.

After announcing their engagement, they gave an interview from the cottage, sitting on its sofa, which is one of the only times the public has seen inside:

Princess Eugenie and Jack Brooksbank: Ivy Cottage

The newest royals at Kensington Palace are Princess Eugenie, who is William and Harry's cousin, and her fiancé Jack Brooksbank, a London socialite.

According to The Sun, the couple moved in to a cottage right next to Harry and Meghan's around the same time Kate was in hospital delivering Prince Louis. 

The couple announced their engagement in January, a few weeks after getting engaged while vacationing in Nicaragua.

They are getting married at Windsor Castle in the same church as Harry and Meghan this October, but the occasion is likely to attract much less publicity.

The Duke and Duchess of Gloucester: Apartment 1

The Duke of Gloucester, one of Queen Elizabeth II's cousins, lives in Apartment 1 with the Duchess of Gloucester, his wife.

Like William and Kate's home at 1A, the dwelling is a large complex of rooms in the main palace building. The two used to be one enormous set of rooms until they were divided in the 1950s.

The complex has 21 rooms, slightly pipping the size of William and Kate's, but few details are available other than its overall size.

Prince and Princess Michael of Kent: Apartment 10

Prince Michael of Kent, another of the Queen's cousins but from a more junior line, lives in the main palace building with his wife.

She is known as Princess Michael in the old-fashioned tradition by which the wives of princes take their husband's name.

This same rule means that Kate can technically be referred to as Princess William of Cambridge, but the name is not widely used.

Their apartment, number 10, consists of five bedrooms and five receptions rooms. They used to have use of the property rent-free, but since 2008 they have been paying a reported  £10,000 ($13,600) per month in rent.

The Duke and Duchess of Kent: Wren House

The Duke of Kent, Prince Michael's older brother, also lives in the Kensington Palace grounds with his wife, the Duchess.

Their home, Wren House, is named after the famous British architect Christopher Wren, who built St Paul's Cathedral and a slew of properties for the royal household.

Few details about their home have ever been made public. It is physically between Ivy and Nottingham cottages, and appears to be of a similar size.

What about the Queen?

Elizabeth II lives at Buckingham Palace with her husband, Prince Philip. It's around 2 miles from Kensington Palace, across Hyde Park and Green Park.

It's not quite as cosy as living on the same property — but if Her Majesty ever wants to drop in on her cousins, grandchildren or great-grandchildren, they aren't far away.

Join the conversation about this story »

NOW WATCH: Why Apple makes it so hard to get a new iPhone battery

• The Met Gala 2018 theme is "Heavenly Bodies: Fashion and the Catholic Imagination."
• It reportedly costs $30,000 for a ticket to attend the Met Gala.
• However, that's just the beginning of all the costs associated with the $3.5 million event.

The first Monday in May hosts the party of the year in the fashion world.

Dubbed the Oscars of the East, the annual Met Gala is back on May 7, themed "Heavenly Bodies: Fashion and the Catholic Imagination" to celebrate the Metropolitan Museum of Art's newest exhibition at the Costume Institute.

With 180 pieces on display, featuring high-end, expensive designers from Versace and Valentino to Dolce & Gabbana and Chanel, the exhibition will focus on the "dialogue between fashion and the masterworks of religious art."

Helmed by Vogue's Anna Wintour (and co-chaired this year by Rihanna, Donatella Versace, and Amal Clooney), the Met Gala is known for its best-dressed and worst-dressed celebrities, socialites, and businesspeople who walk the red carpet in their interpretation of the theme.

Anyone who is anyone is there, at least according to Wintour's handpicked and closely scrutinized guest list. 

But the cost to make an appearance during fashion's biggest night out is a steep one, and the cost to make the event happen is even bigger. For $30,000 a ticket, those who passed Wintour's approval can attend the $3.5 million event.

And that's just the beginning of all the money that goes into — and comes out of — what André Leon Talley refers to as "the Super Bowl of fashion."

Take an inside look at the money behind the Met Gala.

SEE ALSO: This $59 million penthouse in New York City's priciest zip code has a living room the size of a museum and perfect views of the Empire State Building and One World Trade

SEE ALSO: Meghan Markle could wear a custom-designed tiara worth nearly $700,000 on her wedding day — here's how much the tiaras of other British royal brides are worth

It cost $3.5 million to produce the Met Gala 2016.

Source: The Wall Street Journal

Tickets for the Met Gala 2017, which 550 people attended, cost $30,000 — that's enough to put a family of four over the poverty line. Some sources say tickets can even cost up to $50,000.

Source: Fortune, Page Six

Tables go for $275,000, but can go for up to $500,000. They cost even more if they're paid for by sponsors. Yahoo sponsored the Met Gala 2015 and reportedly paid $3 million for two tables.

Source: Fortune, Page Six

• Netflix released the first "Arrested Development" season five trailer on Monday.
• The trailer confirms a May 29 release date for the new season.
• The trailer plays on classic moments from the show's earlier seasons.
• In the meantime, fans can watch a "remix" of the show's fourth season on Netflix. This new version re-edits the season with shorter episodes to resemble the show's first three seasons.

Netflix released the first trailer for "Arrested Development" season five on Monday, which confirms when the season will drop on the streaming service: May 29.

The trailer finds the dysfunctional Bluth family starting a "new new beginning," and helping Lindsay (Portia de Rossi) in her campaign for Congress, much to the embarrassment of Michael (Jason Bateman). 

The trailer goes through a quick retrospective of the family's history, and plays on classic moments from earlier seasons of the show — "I just blue myself for the first time in five years," quips Tobias (David Cross).

The Bluths are also apparently getting an award for "Family of the Year" that they are giving themselves, to which George-Michael (Michael Cera) remarks, "It still doesn't seem like we'd get the votes."

Narrator Ron Howard says, "It seems a lot has changed over the years — well, not everything," and the trailer captures that idea by playing on how the family has changed while also reminiscing on the past.

While waiting for the new season, fans can watch a "remix" of season four that Netflix released last week. The remix edits the divisive fourth season into shorter episodes and a longer season, which resembles the first three seasons.

Season four was originally released in 2013, so it's been five years since we last saw the Bluths.

Watch the full season 5 trailer below:

SEE ALSO: The 16 best TV shows of 2018 so far

Join the conversation about this story »

NOW WATCH: Jared Kushner and Ivanka Trump tried to cut a secret deal with Planned Parenthood — here's what happened

This weekend, "Avengers: Infinity War" passed "Star Wars: The Force Awakens" to become the fastest movie to earn $1 billion at the global box office.

"Infinity War" accomplished this feat in well under a month, which only 13 other films have ever done. 

This huge year for Disney has already seen "Infinity War" and "Black Panther" join several other Marvel films on this list, which we ranked by the days it took each film to gross $1 billion worldwide.

We used each film's gross on the day it passed $1 billion to break any ties. 

Here are the 14 movies that made $1 billion at the global box office in less than a month:

SEE ALSO: The 50 Disney movies that made the most money at the US box office

14. "Beauty and the Beast" — 29 days

Release date: March 17, 2017

Date it crossed $1 billion:April 12, 2017

Box office total: $1,263,521,126

13. "Captain America: Civil War" — 24 days

Release date: April 27, 2016

Date it crossed $1 billion: May 20, 2016

Box office total: $1,153,304,495
 

12. "Black Panther" — 24 days

Release date: February 16, 2018

Date it crossed $1 billion:March 11, 2018

Box office total (so far): $1,338,430,475
 

• Spotify is coming off a disappointing first-quarter earnings report and risks losing credibility with Wall Street.
• CFO Barry McCarthy has found himself in this position before. He helped Netflix take down Blockbuster during its struggle for control of video rentals. Back then, the street didn't give Netflix much of a chance.    
• Those who worked with McCarthy at Netflix say his ability to analyze financial data played a key role for Netflix and should help Spotify. 
• The challenge for McCarthy now is to generate profits in digital music, a sector littered with defunct companies. Up to now, nobody has figured out how to make it work. 

Barry McCarthy, chief financial officer for subscription-music service Spotify, has found himself in another "knife fight."

That's how McCarthy, the former CFO of Netflix, once described the fierce competitive struggle for the DVD-rental market 13 years ago between the DVD-by-mail company and Blockbuster. For former Netflix employees, the story about McCarthy has become legend.

Netflix and Blockbuster were locked in a price war when McCarthy received an attractive job offer. Steve Swasey, Netflix's former vice president of corporate communications, says the story that went around was that McCarthy turned down the job, and told colleagues: "You don't leave your friends in a knife fight."

That fight might someday seem like a minor tussle compared to the challenge now confronting McCarthy and Spotify.

The CFO is tasked with helping Spotify navigate online music distribution, a virtual killing field for any startup or conglomerate that has dared enter. For nearly 20 years, starry-eyed entrepreneurs eager to rub shoulders with rock stars and party with groupies flocked to Silicon Valley to launch music sites. Some failed to catch on with the public. Others were sued out of existence for copyright violations or went bust after burning through their cash, most of it spent on licensing songs. A few of the names include LimeWire, SpiralFrog, the original Napster, and Sony Connect.

The hard fact is no digital music distributor of any relevant size has reported significant profits. Ever.

Against this gloomy backdrop, Spotify hopes McCarthy can bring it some of Netflix's magic.

With 75 million subscribers and 170 million total listeners, Spotify is the most popular of the subscription music services. Founded in Sweden and launched in 2008, the streaming service is spearheading a revival in music revenue. But for all of the success with fans, Spotify doesn't appear anywhere near to reaching profitability.

The service has posted huge losses since launching, and last week's earnings brought more reason to doubt its business model.  Spotify posted a much wider loss than analysts expected. Instead of 27 cents-per share (€0.23), the company reported a loss of $1.21 per share (€1.01). McCarthy and a Spotify spokesman declined to comment for this story.

On top of that, by foregoing a traditional public offering and selling shares directly to the public  — McCarthy's idea, according to reports— Spotify didn't exactly ingratiate itself with Wall Street.

Certainly, McCarthy knows the pitfalls of the music market. He's a former board director at Pandora Radio, another digital music service covered in red ink that also went public. In 2014, Pandora's shares traded for $37.18. On Friday, they were going for $6.18.

So, why does a guy like McCarthy, with his legacy already polished from his days at Netflix, need a headache like this?

According to Swasey, Spotify is McCarthy’s kind of challenge. He and others describe him as a contrarian, someone unafraid of doing things people say can't or shouldn't be done — as long as the numbers back it up.

Netflix is one of the world’s largest on-demand film distributors, but in the early 2000s, lots of analysts doubted the service could survive against Blockbuster, the king of video rentals. According to former Netflix exec who asked to remain anonymous, the number crunching by McCarthy and his team gave Netflix a key advantage.

“McCarthy’s ongoing analysis of Blockbuster’s financial structure was critically important, particularly the company’s capital structure and debt load,” said the source.  “His analysis was critical to decision making. He convinced (Netflix CEO Reed) Hastings and the management team during, what was really a bloody price war, that for Blockbuster it was unsustainable. He didn’t just opine. He knew.”  

Said Swasey: "I think McCarthy knew the finances of Netflix's competitors better than they knew themselves."

Blockbuster filed for bankruptcy in September 2010 and Netflix went on to glory, the company's name now synonymous with home entertainment.

However, since leaving Netflix in 2010, McCarthy hasn’t always made the right move. One has to wonder what type of data analysis led him to Clinkle, the famously dysfunctional mobile-payments company that shut down in 2015.

As COO, he lasted five months before resigning in 2014. During McCarthy's brief stay, Clinkle suffered from layoffs, press leaks, and a notable failure to produce a product. In a Business Insider story about Clinkle’s implosion, blame was cast in every direction, including McCarthy's.

The important question now is can McCarthy help lead Spotify to Netflix-like success?

The big licensing fees are a major obstacle. According to records, Spotify has paid nearly $10 billion in music royalties since 2006. Last year, the costs of obtaining music rights grew by 27%.

McCarthy's plan is to find new sources of revenue. He's indicated that there's money in tapping the music-discovery market, helping people find new bands. The company also wants to grab a bigger piece of the $28 billion spent on radio ads, Reuters reported.

Other services, most of them now shuttered, have made similar attempts. Why should anyone believe Spotify can succeed?

“Barry is a true East Coast financial guy who turned Silicon Valley,” said Swasey, the Netflix former communications exec. "He is extraordinarily confident. He holds his ground in the face of any adversity...The beauty of business is the numbers don’t lie. And Barry always knows the numbers better than anyone."

SEE ALSO: The CFO that took Netflix public just joined Spotify

Join the conversation about this story »

NOW WATCH: Why Apple makes it so hard to get a new iPhone battery

Amazon has cut one of its most successful original series, "Transparent," which will end after its fifth season.

But "Transparent" is only one of many shows Amazon has canceled this year.

In January, Amazon had a big night at the 2018 Golden Globes, with high-profile wins for its hit comedy series, "The Marvelous Mrs. Maisel."

Then it turned around and canceled three shows at once: "Jean-Claude Van Johnson," "One Mississippi," and "I Love Dick." In April, it canceled "Mozart in the Jungle," another Golden Globe winner, after four seasons. 

In May, Amazon announced that "Transparent" would end after the upcoming season five. Its star, Emmy winner Jeffrey Tambor, was fired from his starring role after being accused of sexually harassing two women on the set (he has denied it). 

The string of cancellations in 2018 comes as Amazon continues to clean house after a management shakeup.

In October, Amazon Studios head Roy Price resigned after allegations of sexual harassment surfaced, and CEO Jeff Bezos has reportedly directed a change in strategy at the company, which led to Amazon in November grabbing the rights to make a TV series based on "The Lord of the Rings."

Here are the shows Amazon has killed, along with their critic and audience ratings from Metacritic:

SEE ALSO: Amazon's 15 original comedy TV shows, ranked from worst to best

'Transparent': Canceled after five seasons (2014-2018)

Amazon description: "When the Pfefferman family patriarch makes a dramatic admission, the entire family's secrets start to spill out, and each of them spin in a different direction as they begin to figure out who they are going to become."

Critic rating: 87.5/100

Audience rating: 6.8/10

'Mozart in the Jungle': Canceled after four seasons (2014-2018)

Amazon description: "What happens behind the curtains at the symphony is just as captivating as what happens on stage. Created by Paul Weitz (About a Boy), Roman Coppola (The Darjeeling Limited), and Jason Schwartzman (Rushmore). Brash new maestro Rodrigo (Gael Garcia Bernal) is stirring things up, and young oboist Hailey (Lola Kirke) hopes for her big chance.."

Critic rating: 78/100

Audience rating: 7.9/10

'One Mississippi': Canceled after two seasons (2015-2017)

Amazon description: "Love is in the air when we pick up with Tig, Bill & Remy, living together again in Mississippi. It's a season of new beginnings and new relationships for each of them. Tig's back on the radio, but her outspoken point of view proves controversial for the local market. A chance to take a bigger stage in New Orleans comes with more reach, and responsibility."

Critic rating: 77/100

Audience rating: 6.7/10

As the year flies by, the list of canceled TV shows is piles up.

Networks haven't announced many cancellations yet, except for ABC, which canceled its freshman sitcom "The Mayor" and "Once Upon a Time," once a ratings hit. And in March, TNT announced the cancellation of its original series "The Librarians."

On the streaming side, things are a bit different.

Amazon kicked off the year with a slew of cancellations, announcing the end of three quirky comedies, including the Golden Globe nominee "I Love Dick" and the comedian Tig Notaro's semi-autobiographical show, "One Mississippi." It canceled Golden Globe nominee "Mozart in the Jungle" in April, after four seasons, and recently canceled "Transparent," which will end after the upcoming fifth season.

Also in April, Netflix canceled the 90s coming-of-age comedy, "Everything Sucks," which came to the streaming service in February. 

There are many more cancellations to come, especially since networks haven't announced the fate of their fall shows.

We'll update this list as more are announced.

Here are all the shows that have been canceled this year, including those from networks and Netflix:

SEE ALSO: The worst TV show of every year since 2000, according to critics

"The Mayor" — ABC, one season

"Chance" — Hulu, two seasons

"Lady Dynamite" — Netflix, two seasons

Warning: This post contains spoilers for "Avengers: Infinity War."

• "Avengers: Infinity War" co-director Joe Russo told ComicBook.com that fans "could be equally upset with Thor" over the movie's ending.
• In the movie, Thor has a chance to kill Thanos with an ax, but aims for his chest rather than his head because "he wanted to tell Thanos he got revenge."
• Thor came out of "Infinity War" as a fan favorite, so this revelation might be an unwelcome one.

Chris Hemsworth's Thor has come out of "Avengers: Infinity War" more popular than ever, but the movie's co-director Joe Russo argues that fans would be justified in being upset with him over the movie's sad ending.

In an interview with ComicBook.com, Russo revealed why Thor didn't kill Thanos when he had the chance.

"I would argue that the fan base could be equally upset with Thor, who chose to throw that ax into Thanos chest and not his head," Russo said. "Because he wanted to tell Thanos that he got revenge."

In the movie, after Thanos kills his brother Loki, Thor is on a mission to find a weapon that can kill Thanos. By the end of the movie, he acquires the weapon — a battle-ax forged on the dwarf homeworld — and throws it at Thanos' chest. It only wounds Thanos, though, who snaps his fingers to wipe out half of humanity.

"Had he gone for a kill shot, if that happened, these are choices that characters who are feeling immense pain make and hopefully, the audience can learn to empathize with those characters because they can grow through stories," Russo continued. "Stories can teach us things and that we should try to see every choice from the perspective of the character that made the choice."

After "Thor: Ragnarok" and "Avengers: Infinity War" reinvented the character, Thor has been a fan favorite. A lot of online criticism has instead been targeted at Chris Pratt's Star-Lord, who makes equally bad decisions in "Infinity War" that prevent Thanos from being defeated.

It's also worth remembering that Doctor Strange saw all the possible futures in the movie and in only one was Thanos defeated. Strange makes the decision to give Thanos one of the Infinity Stones after this, so he's obviously playing the long game.

SEE ALSO: The 'Avengers: Infinity War' effects supervisor weighed in on one of the movie's biggest mysteries about Thanos

Join the conversation about this story »

NOW WATCH: Jeff Bezos on breaking up and regulating Amazon

• Virgin founder Richard Branson wrote on his Virgin blog Monday, applauding Dr. Dre and Jimmy Iovine's approach to overcoming fear and obstacles.
• Branson refers to the HBO documentary series "The Defiant Ones," which details the partnership between the two Beats Electronics creators.
• The post comes as Iovine moves from his role as chief of Apple Music to a consulting role at the company.

Virgin founder Richard Branson is a fan of HBO's "The Defiant Ones."

The four-episode documentary details the lives and partnership of rapper and producer Dr. Dre and longtime music producer Jimmy Iovine. In a post Monday, Branson applauded the documentary and hailed the two entrepreneurs for their approach to overcoming fear time and time again.

"One quote from Jimmy stood out for me: 'Make fear a tailwind instead of a headwind.' Let fear give you the momentum to move forward — not hold you back," Branson said in his post.

Branson said fear is something we feel throughout our lives — "especially when starting out at something new" — and that it's a healthy emotion so long as it doesn't hinder us from taking new opportunities.

In March, Iovine confirmed the rumors that he was stepping back from Apple's Music team starting in August and moving into a consulting role.

Dre got his start in the seminal rap group NWA and went on to become an important music producer, working with the likes of Eminem, Snoop Dogg, and 50 Cent. Iovine, similarly, produced albums for Tom Petty and the Heartbreakers and Bruce Springsteen, to name a few.

Iovine and Dre formed their partnership in 2006 with the launch of their company, Beats by Dr. Dre, now known as Beats Electronics. In 2014, Apple acquired the company for $3 billion, bringing both Iovine and Dre on board at Apple full time, giving Apple a popular line of headphones and using the pair's Beats Music streaming service as the basis for Apple Music.

The acquisition remains Apple's largest in its history.

SEE ALSO: Apple is working on high-end headphones that may launch as soon as this year

Join the conversation about this story »

NOW WATCH: Face-swapping videos could lead to more 'fake news'

• "Fortnite" and "Avengers Infinity War" — the biggest game and movie in the world, respectively — are having a crossover event.
• "Fortnite" is getting a new game mode called "Infinity Gauntlet Limited Time Mashup," which is the typical Battle Royale mode with a twist: An Infinity Gauntlet, somewhere on the island, will transform you into Thanos, and give you all the power of the Marvel villain.
• "Fortnite" will release the new "Avengers Infinity War" event on May 8.

"Fortnite," the most popular game in the world right now, is getting a crossover event with "Avengers Infinity War," the most popular movie in the world right now.

Epic Games and Marvel partnered on creating this new event, which kicks off on May 8 and is officially called "Infinity Gauntlet Limited Time Mashup." It, like all of "Fortnite," is free to play on PlayStation 4, Xbox One, PC, Mac, and iOS.

In the new Avengers-themed "Infinity Gauntlet" mode, the game will start like normal — 100 online players will drop out of a flying school bus and onto a deserted island filled with weapons, items, and traps — but this time, an Infinity Gauntlet will be in play somewhere on the island.

It's unclear if there will be only one gauntlet per match, or if players will know the general area where it's located, but according to Entertainment Weekly, if a player finds the gauntlet, they will reportedly turn into Thanos and wield the power of the Marvel villain (and presumably the six Infinity Stones in his glove).

Here's a look at what Thanos reportedly looks like in "Fortnite":

According to Entertainment Weekly, this new game mode was made possible thanks to "Avengers Infinity War" directors Anthony and Joe Russo, who are reportedly big "Fortnite" fans, and had reached out to Donald Mustard, the creative director at Epic Games, the makers of "Fortnite." Mustard told Entertainment Wekly that he spent over an hour brainstorming ideas with Joe Russo until they finally landed on a limited-time game mode that Epic Games was excited to make.

“This kind of opportunity, where you have this mutual respect for someone’s work and you’re on the same page about doing something cool for fans, is rare and really exciting," Mustard told EW. "We hope players love it.”

For more on Fortnite:

SEE ALSO: There's a simple, obvious reason 'Fortnite' is the biggest game in the world right now

Join the conversation about this story »

NOW WATCH: Face-swapping videos could lead to more 'fake news'

Filmmaker and "The Ashtray" author Errol Morris has worked with many CEOs on advertisements. After watching Morris's 2002 Oscars short, Steve Jobs hired Morris to direct Apple's "Switch" ads. These ads featured people discussing their switch from the Microsoft Windows platform to Apple. Some of the notable appearances in these ads include Tony Hawk, Will Ferrell, and members of De La Soul. 

Of all the CEOs Morris has worked with, Morris claims Steve Jobs was the most involved in the creative process. According to Morris, Steve Jobs was invested with the advertisements to the point of calling Morris at 2 or 3 in the morning. Following is a transcript of the video.

Errol Morris: The only CEO who ever called me at two or three in the morning to argue about his advertising, it's fantastic. I won't say that Steve Jobs is the only CEO that I made commercials for that I would talk to on a regular basis but he was one of the very, very few. He was completely involved and in marketing Apple products. To think of him as a hands-off CEO, not so much.

Steve Jobs hired Errol Morris after his 2002 Oscars short to direct Apple's "Switch"ads.

Tony Hawk:  On a professional level we use Final Cut Pro for all of our skate videos. My name is Tony Hawk, I'm a professional skateboarder.

Errol Morris: He really wanted to argue with me. But I think my chances of winning were close to nil. But he would have argued forever or for a long, long, long time.

Taking what someone says to you in front of the camera and turning it into a 30-second commercial, I don't like to mess with the raw material for whatever reason. I think there's a flow in how people talk and a kind of often hidden logic to what they're saying that you want to find a way to preserve.

Steve Jobs would look at the material and he would have a set of bullet points, things he wanted to emphasize and why shouldn't he. He's the CEO of a major corporation. Me, little Errol had a different idea. I thought they should be edited with little blocks that kind of preserve the character of the person talking, that it captured something about that person. And in doing so that was a more effective means of advertising than just simply laying out bullet points.

He tells me the story of the old guy who lived down the road, you know everyone should have an old guy who lived down the road story hyphenated. And he had a rock tumbler in his garage. As explained to me by Steve Jobs you put all these rough rocks in the rock tumbler and you turned it on and you let them grind against each other for say a week or so. And they became smooth and polished. So he was comparing the two of us to this rock tumbler. I loved working for him.

When I'm being interviewed and the person comes out with a list of questions that they're going to ask and they pick them off one by one by one I know it's going to be a lousy interview. You seem stunned.

Join the conversation about this story »

• Instagram may be adding a feature that lets users add music in the background of their Stories.
• Facebook has recently made licensing agreements with the major records, making a music service possible.

Your Instagram Stories could soon have a soundtrack featuring your favorite songs. 

Instagram is prepping a new feature, called Music Stickers, that will allow users to search for a particular song and add a "music overlay sticker" — or a clip of a song in the background of their Story, according to a report in TechCrunch on Monday.

The report cites hidden code for a "Search Music" feature in Instagram's Android App which TechCrunch says could allow users to search for a song and add it to their Stories. The details of how exactly the music feature would work are unclear, but the code seen by TechCrunch shows search tabs for "Moods," "Genres," and "Trending." 

Instagram declined to comment to Business Insider.

Facebook, which owns Instagram, has inked deals with the largest record labels — Sony, Universal, and Warner —making a full-fledged music service possible for the platform. Though it remains to be seen how exactly people might use Music Stickers, this could mean trouble for Music.ly, a widely popular app that lets users make videos of themselves singing along to popular songs. 

SEE ALSO: Cambridge Analytica's data may be sold to the highest bidder during bankruptcy

Join the conversation about this story »

NOW WATCH: How does MoviePass make money?

Everyone, suddenly, is playing "Fortnite."

Your friends, and your partner, and your coworkers, and your favorite musicians, and even the Houston Astros.

Sure!

It's a real big deal, and there are plenty of broad reasons why that's the case. 

But some of the best things about "Fortnite" are the tiny details that you might not even realize — the Battle Pass challenges that keep you playing, or the intentionally cartoony art style that appeals to players of all ages.

Here are some of the smartest ways that "Fortnite" keeps tens of millions of people playing every day:

SEE ALSO: There's a simple, obvious reason 'Fortnite' is the biggest game in the world right now

DON'T MISS: ‘Fortnite’ requires 'more skill' than 'PlayerUnknown's Battlegrounds,' according to top-streamer Ninja — here's why

1. The Battle Pass!

In "Fortnite," the goal is to be the last person alive out of 100 people. But it rarely goes as planned — you get shot, or accidentally fall from the top of a building, or whatever else.

Good news: Even if you lose in "Fortnite," you still make progress towards unlocking stuff.

But the experience becomes far richer with the Battle Pass, a paid addition to the base game that adds a faster, far deeper progression system. For $9.50, the Battle Pass offers weeks of challenges and corresponding item unlocks. 

You can collect letters spread out all over the map that spell out "Fortnite," as seen below, or land at several different regions on the main map.

Completing those objectives unlocks new outfits, or new dances, or a whole range of other loot. Some of these objectives are time-based, meaning you'll have to complete them sooner than later if you want those sweet, sweet unlockable items. But what these objectives really do is encourage players to explore the map, do things they wouldn't, use weapons they wouldn't, and much more. It's a smart way to encourage players to do more.

There's a progression system in "Fortnite" even without the Battle Pass, but paying for the pass is well worth the price. You get more stuff much faster, and a surprisingly deep set of additional challenges on top of that. The Battle Pass makes the entire "Fortnite" experience better.

2. Seasons.

Like professional sports, a handful of competitive online games now operate on "seasons." Don't think of these as corresponding to natural seasons — the fourth "season" of "Fortnite" just began, for instance, and runs through July 9. 

With these seasons come new Battle Passes, which are their own delight. But also, with the latest season came a massive change to the game's map after being struck by meteors. There are entirely new parts of the map, new items spawned from the impact of the meteor, and, of course, a massive crater smack in the middle.

It was the culmination of an ongoing meteor-based storyline that played out entirely through players studiously detailing what they saw while playing. 

Allow me to be entirely clear here: Players saw what looked like a comet appearing in the sky over the game's main map. Then, player reports of meteors hitting the ground at random began popping up. Then, suddenly, the game's creators at Epic Games released a trailer that showed a meteor hitting the game's map. 

And now, the one map in the game is fundamentally, permanently changed. It's community-driven stuff like this that makes "Fortnite" feel alive, and it's directly tied to the "seasons" that Epic has adopted.

3. Learn how to play better by spectating the player who killed you.

Dying in "Fortnite" is no fun, just like it's no fun in any other game, but at least in "Fortnite" you can quickly learn from your mistakes.

That's because, after death, your camera automatically leaps to the perspective of the person who took you out. 

Instead of simply dropping players back into the main menu, "Fortnite" instead automatically turns on a spectator mode. And when the person who killed you inevitably bites the bullet themselves, spectator mode continues on to the next person down the line until you're watching either the person who will win or the person who will come in second place.

Of course, you can return to the main menu at any time, but choosing to watch the rest of the match, and how it evolves over time, is fascinating. By the end of a given round, players are rapidly building towers, carefully sniping each other or raining down missiles (or any other number of things). It's quite a sight to see, especially if you've never won a round.

• Amazon's Prime service is now the No. 3 video-streaming service behind Netflix and YouTube.
• But a new survey by Morgan Stanley shows that only one out of three Prime members actually use Amazon's streaming-video service.
• While the number of viewers is edging up, the survey found that Amazon might need to make some programming changes to really boost its audience.

Amazon's Prime video offering has made big gains in establishing itself as a rival to Netflix, but it still has some big obstacles to overcome before it can really challenge the streaming king.

Most notably: About one in five subscribers to Amazon's Prime service still don't know it provides access to streaming videos.

Many Prime members simply "lack awareness" of the video offering, Morgan Stanley said in a report released Monday on the pay-TV industry.

Based on an online survey, the report found that Netflix not only still dominated the streaming-media industry but its lead was actually increasing. Yet the report had good news for Amazon too.

Some 30% of survey respondents said they watched videos on Amazon Prime. That made the service the third-most-popular online-streaming option, after Netflix and YouTube, according to the report. Better yet, the portion of people saying they watched Amazon was up more than 3 percentage points from last year, which was the biggest increase in viewership after Netflix.

Like Netflix, Amazon is gaining ground even as the traditional pay-TV industry slumps. With growing numbers of consumers either cancelling their cable or satellite TV service, or never signing up in the first place, many are turning to online alternatives. Among those who didn't subscribe to a traditional TV service, 33% watched videos on Amazon's Prime service, up from 27% last year. Some 51% of such households watched Netflix.

Many Prime video watchers like what they're seeing

The vast majority of Amazon Prime watchers — 74% — said they used the service simply because it came with their subscription to the service, which includes features such as discounted shipping and access to certain e-books and songs. But the survey indicated that a growing number of Prime customers were appreciating the video service.

Some 35% of Prime members said they watched videos through the service because it offered a "broad selection of content." That portion was up nearly 4 percentage points from last year.

What's more, 28% said they used the video service because Amazon "adds content I like." That response was up nearly 6 percentage points from last year.

Survey respondents also appreciated that the Prime video service doesn't have commercials (26% gave that answer, up nearly 1 percentage point); is "cheap" (24%, up more than 2 percentage points); and that it can be accessed from "anywhere" (24%, up 2 percentage points).

But the survey also indicated that Amazon had some big challenges ahead it if wanted its Prime video service to continue to gain traction.

But Prime has some challenges ahead

One of the biggest problems was simply lack of awareness. Some 20% of Prime members didn't know that video was included in the offering, up from 18% a year ago.

That increase could be the result of Amazon's burgeoning number of Prime subscribers. The company announced last month that Prime members had hit 100 million, up from an estimated 80 million a year earlier. It may be the case that many of those new members signed up for the shipping discount or another of Prime's features, without realizing they could also watch TV shows and movies through it.

But Prime video has other challenges. For many Prime members, the service just didn't seem to be good enough to be worth their time.

About 30% of survey respondents who were Prime members said they didn't watch videos through it because they preferred other services. Many of them were likely watching Netflix — about 58% of Prime members watch videos through that service.

But members cited other reasons for not tuning in Amazon Prime video. Some 17% said they didn't watch because it didn't have their favorite TV shows, and another 17% faulted it for not having their favorite movies. And 14% said they didn't watch because it had "limited original programming."

Again, that last response may say more about Netflix than Amazon Prime. Amazon has produced notable original programming, including Emmy winner "Transparent" and the well-regarded "The Man in the High Castle."

But Netflix has become well known for its original programming, including such shows as "Stranger Things" and "Orange Is the New Black." Some 39% of survey respondents said its service offered the "best original programming" among not only all the streaming providers but also premium TV channels, such as HBO.

SEE ALSO: Amazon just bagged $2 billion in ad sales — and insiders think it's going to start giving Facebook and Google a run for their money

Join the conversation about this story »

NOW WATCH: Jeff Bezos reveals what it's like to build an empire and become the richest man in the world — and why he's willing to spend $1 billion a year to fund the most important mission of his life

• AI is expected to play pivotal role at the Google I/O conference on Tuesday
• Google needs to win over developers so expect it to play up the company's AI efforts
• The company has yet to establish a hardware product category on its own, in the vein of Apple's iPad or Amazon's Kindle. But some observers think AI could be the key ingredient for a hit.

Google's battle for the hearts and minds of developers is increasingly about one thing: artificial intelligence. 

On Tuesday, when the internet giant kicks off its annual I/O developer conference in Mountain View, Calif, the spotlight will be on its latest advances creating AI tools that can power everything from smartphones to refrigerators.

Google is at the center of a "Battle Royale" with Amazon, Facebook and Apple, says  Dan Ives, chief strategist with GBH Insights.

"This is really a pivotal conference to put their stamp on AI. Google wants developers to bet on them and their platform but the developers need to see compelling product capabilities and roadmap before they believe in the Google gospel," Ives said. 

It's no coincidence that Google CEO Sundar Pichai referred to Google as an "AI-first company" during last month's earnings conference call.

Not that long ago, tech companies were rebranding themselves as "mobile-first" to underscore their smartphone bona fides. Now it's AI or bust. And with so much at stake, Google is not likely to be subtle. 

AI is expected to play a big part of any updates to the digital-valet Google Assistant, the machine-learning engine TensorFlow and possibly every other platform Google discusses, from mobile operating system Android to its vast cloud computing network.

More than a dozen events on the I/O calendar are devoted to artificial intelligence, with sessions titled "Machine Learning and Medicine" and "Building the future of AI for everyone." In January, Google announced a new AI Lab in Paris, where it will compete for talent with Facebook's existing AI center in the country. 

The secret sauce for a hardware revolution?

Last week, Google announced that Assistant, the virtual assistant which made its debut at IO two years ago and is now built-in to Google's Home smart speaker, is currently available on more than 5,000 smart home devices made by various companies.

Some observers are hoping that Google will provide more information on Assistant-powered smart displays. Google signaled these products were on the way at the CES tech show in Las Vegas this January, where several Lenovo-manufactured prototypes made an appearance, but there's been little sign of them since. 

AI could prove to be the special sauce that gives Google a legitimate home-grown hardware hit. 

Google's fledgling in-house hardware efforts have gradually earned respect, with well-received products like its Pixel smartphone and the Chromecast TV dongle. 

But between Google, Apple and Amazon, Google remains the only company of the trio that has yet to create a category-defining gadget. Apple is the maker of multiple iconic devices, such as the iPod, iPhone and iPad. Amazon can boast about the Kindle and Alexa.

If Google can figure out a way to make the Home speaker a tad smarter — opening the door for app developers to create truly life-changing services that run on the device — Google could get a leg up over the rival Amazon Echo/Alexa product. Google's line of Nest smart home products could also provide a foundation for Google to spread its AI technology. 

Google has all the pieces to the puzzle, but it still needs to convince the world it knows how to put it together.

“It’s been underwhelming to this point,” GBH's Ives said of Google's hardware efforts. “I think it’s hard to argue with the success that Google has had over the last decade but it’s been a kind of tip-toe strategy because they don’t want to lose sight of their core product, which is search...They’re still getting their sea legs in both the Pixel and smart-home fronts.”

SEE ALSO: Google's biggest event of the year kicks off on Tuesday — here's what to expect

Join the conversation about this story »

NOW WATCH: How does MoviePass make money?

• Tech billionaire Elon Musk was accompanied by musician Grimes at the Metropolitan Museum of Art Gala event Monday night.
  
• According to Page Six, the two are dating.
• Musk and Grimes hit it off on Twitter after bonding over artificial intelligence, in particular over a thought experiment involving the potential for robot retaliation.

Elon Musk and musician Grimes are an item — and they can thank artificial intelligence for it, at least indirectly.

The two arrived together Monday night at the Metropolitan Museum of Art's annual fundraising event, dubbed the Met Gala. But they actually have been "quietly dating" for several weeks.

The two met on Twitter about a month ago because of a joke about AI, according to Page Six. Musk, the billionaire CEO of Tesla and SpaceX, was planning to post the joke only to find Grimes had beaten him to it.

The joke involves a thought experiment known as Roko's Basilisk, which posits the notion that AI will result in the end of the world as we know it. The theory is that robots wil one day torture those who didn't embrace AI and help speed its development. Some advocates of the theory worry that even knowing about Roko's Basilisk is all that's needed to be targeted for robot retaliation.

Quite the romantic topic to woo someone over.

Yet that's how Musk and Grimes began their courtship. According to Page Six, Musk's idea for a joke to post on Twitter had to do with playing off of the concept's name and using "Rococo" in a pun, referring to the baroque 18th century style. While researching the joke, he stumbled across "Rococo Basilisk," a character Grimes created for the 2015 video of her song "Flesh Without Blood."

"[This character] is doomed to be eternally tortured by an artificial intelligence, but she's also kind of like Marie Antoinette," Grimes said in an interview with Fuse.

After discovering her joke, Musk reached out to her, and apparently that's all it took. They've been seeing each other since.

Neither party has officially confirmed nor denied the relationship. But Musk tweeted simply "Rococo Basilisk" a few hours before showing up to the Met Gala with Grimes.

Grimes and Musk also recently exchanged some witty banter on Twitter. After a fan suggested the two should go out on a date, Musk responded with a sly winking face.

Musk hasn't had much success in relationships. He's been married three times to two different women, including twice to actress Talulah Riley. He also dated actress Amber Heard, who was also in attendance at Monday's Met Gala.

SEE ALSO: The incredible story of Elon Musk, from getting bullied in school to the most interesting man in tech

Join the conversation about this story »

NOW WATCH: Gaming while black: How racist trolls are still dominating video games

• Tech billionaire Elon Musk is reportedly dating musical artist Grimes.
• The two stepped out together at the Met Gala on Monday night.
• The couple allegedly bonded online over a joke about artificial intelligence.

Elon Musk has found a new love interest in musical artist Grimes.

The two stepped out together at the Met Gala, one of the biggest star-studded events of the year. Musk wore a white tuxedo jacket and a collarless shirt, while Grimes rocked a futuristic space-warrior-inspired ensemble. The pair have not publicly confirmed their relationship.

Earlier on Monday, Page Six reported that Musk and Grimes have been "quietly dating," according to an unnamed source. The gossip rag said the pair met online about a month ago, after Musk saw on a joke about artificial intelligence that Grimes made and reached out.

Musk, 46, is the founder of Tesla and SpaceX and has a net worth around $20.1 billion.

Claire Boucher, known professionally as Grimes, has received widespread acclaim for her lip-smacking blend of pop, electronic, indie rock, and noise music. Her studio album "Visions" was hailed as "one of the most impressive albums of the year so far" by The New York Times in 2012.

The two are as unlikely a match as Musk and Amber Heard, his ex-girlfriend actress.

As celebrities arrived on the red carpet at the Met Gala, Twitter was abuzz awaiting the first public appearance of Musk and Grimes together. They were not disappointed.

Twitter had fun with the duo, which has yet to receive its celebrity-couple name.

Musk appeared to "sub-tweet" his alleged sweetheart on Twitter on Monday.

He posted "Rococo basilisk" in a tweet, which refers to an alter-ego that Grimes created for the music video for her song "Flesh Without Blood." Rococo basilisk's name is a play on words that references a thought experiment centered on artificial intelligence, known as Roko's basilisk.

SEE ALSO: Elon Musk is dating artsy musician Grimes — and the whole thing started because of a Twitter joke about artificial intelligence

DON'T MISS: Inside the turbulent personal life of Elon Musk, who called his estranged father 'a terrible human being' and who says he must be in love to be happy

Join the conversation about this story »

NOW WATCH: Elon Musk's The Boring Company sold out of these $500 flamethrowers

• Netflix's investment in original content appears to be paying off more and more in the eyes of consumers, according to research from Morgan Stanley.
• In an annual survey from the firm, respondents have increasingly viewed Netflix as having the "best original programming," compared to premium cable outlets and other streaming services.

Netflix has been making a massive bet on its future for years now, and it's paying off.

This year, the streaming service is expecting to spend an estimated $8 billion on content. An increasing amount of that will go toward original TV shows and movies, which Netflix has been betting heavily on in preparation for a future when other media companies are less willing to license their content. (See Disney's Netflix competitor, which will debut in 2019.)

While it wasn't always clear that Netflix would be able to make the transition from licensing cheap back catalogs to producing its own hits, according to research from Morgan Stanley and AlphaWise, the streaming giant is well on its way.

In a survey of 3,100 US residents this year, the firms found that 39% of respondents viewed Netflix as having the "best original programming," compared to the offerings from premium cable outlets (like HBO) and other streaming services (like Amazon Prime Video and Hulu).

Perhaps more encouraging for Netflix investors is that the company has also increased the share of consumers who think it has the "best original programming" every year since 2014.

Here's the chart that shows Netflix's progress:

Netflix has seen a steady increase in favorability in this particular survey since 2014, when the streaming service was in just its second year of producing original programming.

Netflix released its first original show, "House of Cards," in 2013, and it expects to release around 700 shows and movies this year. 

Further illustrating consumer perception of Netflix's prevalence in the field, over half of Netflix users in the survey cited "good original programming" as their reason for subscribing to Netflix. 

Morgan Stanley also found that Netflix is nearing a mass-market hold of the age 18-29 demographic, as 70% of people in that age group reported using the service. 

SEE ALSO: All 65 of Netflix's notable original shows, ranked from worst to best

Join the conversation about this story »

NOW WATCH: Why the Saudi crown prince met with Trump, Oprah, Bill Gates, and Jeff Bezos

• The US President once pretended to sexually harass his now-lawyer in a comedy skit recorded in 2000.
• Footage shows Trump, then a celebrity businessman, and Rudy Giuliani, then New York's mayor, engaging in a bizarre drag encounter.
• The footage was made for a joke — but keeps re-emerging as the pair's fortunes remain intertwined.
• Millions of people have seen the video on YouTube. It also trends routinely and has been dredged up for late-night TV.
• Giuliani's latest gig is trying to downplay the Stormy Daniels scandal as part of Trump's legal team.

President Donald Trump once thrust his face into the ample chest of his now-lawyer Rudy Giuliani for a drag-queen-themed comedy sketch — and the video refuses to die.

Footage recorded in 2000, when Giuliani was mayor of New York City and Trump was a celebrity businessman, shows the surreal moment.

It came about as part of the Mayor's Inner Circle Press roast, a parody event in which New York mayors show their light-hearted side.

The set-up features Giuliani's alter-ego splashing perfume on "her" neck and then bosom in an attempt to charm Trump, who then goes further than expected and sticks his face into Giuliani's chest.

Giuliani reacts by calling Trump a "dirty boy" and slapping him. As Giuliani walks away, Trump looks at the camera and says "Well, you can't say I didn't try."

The skit takes on an uncomfortable sheen in light of later sexual allegations against Trump, and the infamous "grab them by the p----" Access Hollywood tape.

Giuliani made a splash several times dressing as "Rudia" — his drag alter-ego — for the event. (A 1997 report from The New York Times of Rudia's first outing described the spectators as "thunderstruck.")

The skit was good for a few laughs at the turn of the 20th century. But now it reappears routinely to baffle the internet as the lives of its two protagonists take stranger and stranger turns.

As of Monday, a re-post of the video was one of the top items in reddit's thread for gifs and videos.

A version hosted on YouTube since 2006 has 2 million views and counting. Around a dozen other versions also exist with more modest totals.

It previously made an appearance during the 2016 presidential campaign, when Stephen Colbert ran it on his show in light of an attack by Giuliani, then a Trump campaigner, on Hillary Clinton.

When they recorded the hammy scene, Trump could have had no idea he would one day be President of the United States.

Giuliani would likewise have had had no inkling that his future job would be trying to shut down a scandal surrounding the exact mechanism by which the President gave $130,000 to a porn star to stop her talking about the time they allegedly had sex.

Though he set out to defend the president from allegations of wrongdoing, Giuliani's attempts have thus far backfired. He told Fox News' Sean Hannity that Trump "reimbursed" his lawyer for the payment to Stormy Daniels, the porn star, "over a period of several months" — something that Trump had previously denied doing.

The result of his interventions has been intensified media scrutiny of Trump, during which Giuliani potentially opened the floodgates to even more trouble.

In response, Trump has publicly distanced himself from Giuliani, and is reportedly going sour on him in private, too.

Join the conversation about this story »

NOW WATCH: What will probably happen with the North and South Korean peace treaty

• US viewing habits are changing significantly, according to a new report from Morgan Stanley.
  
• Americans are watching an hour more television, but less on their actual TV sets, according to the study.
• They're also spending more time watching shows away from home.

Americans are watching more TV — just not on their televisions.

US consumers now watch nearly 23 hours a week of television, according to a new study from Morgan Stanley. That's up more than an hour since last year and it's the highest total in at least four years.

But Americans of all age groups are spending less time watching shows on their actual TV sets, according to the study. Older US viewers in particular are rapidly changing their viewing habits, spending more time watching on smartphones, computers, and tablets rather than on the boob tube.

And viewers are spending less time watching TV in their homes. Instead, they're increasingly tuning in at the office or "on the go."

"‘On the go’ viewing has reached new highs, led by growth in younger [viewers]," Morgan Stanley said in the report. 

These charts from the report illustrate how Americans are changing their viewing habits.

Here's how the overall time US viewers spend watching TV is changing — and how it's shifting among devices. Note how watching television on TV is down more than an hour a week:

Here's how much time people are spending watching TV shows on a television. It's still the majority of all viewing, but it's declining significantly.

By contrast, US viewers are watching a lot more TV on smartphones, tablets, and computers. While younger viewers already watched a bunch of TV on such devices, older viewers are starting to switch their viewing to them in a big way.

And US viewers are spending a growing portion of their time using such devices to watch TV shows and movies when they are away from home. Growing viewership of Netflix content while "on the go" is helping drive the trend.

In addition to looking broadly at US viewing habits, Morgan Stanley also examined how Americans were using and thinking about particular video providers. They found that US viewers are fans of all the new original programming Netflix has been producing lately.

They also found that Amazon is having success building its Prime Video service into a rival to Netflix, but that Amazon is still having trouble making Prime subscribers aware that they have access to the service.

SEE ALSO: Amazon’s Prime video service has a weird problem — people are paying for it but aren’t watching it

Join the conversation about this story »

NOW WATCH: Why Apple makes it so hard to get a new iPhone battery