After successfully establishing himself as a social media star, 23-year-old Canadian Christian Delgrosso wants to conquer streaming television.
Delgrosso has built his fame as a part of a group of social media stars that includes Logan Paul, King Bach and Cameron Dallas, with whom he starred in the Netflix documentary series "Chasing Cameron."
He is known among his 22 million social media followers for his exaggerated facial expressions and wacky comedy.
Delgrosso is currently filming a series for the upcoming streaming platform Blackpills. The mobile-specific entertainment platform was created out of a partnership between French telecoms entrepreneur Xavier Niel and Daniel Marhely, the founder of music streaming service Deezer. A Blackpills representative said the platform would be launching around March.
The mobile streaming service has kept a low profile but it looks like it will soon set its targets on the United States as one of its main markets. It acquired a series that premiered at the American film festival Sundance and signed up Zoe Cassavettes, director and daughter of actor John Cassavettes, to direct a series. French director Luc Besson will also be creating a series for the platform. In October it released one of its first shows about US President Donald Trump, You Got Trumped, on YouTube and Facebook. Logan Paul, who often appears in social media videos with Delgrosso, is also working on a series for Blackpills.
Business Insider caught up with Delgrosso over the phone as he was on the set of a show he is currently shooting for the platform. His character in the show has to live with his mom who comes back from the dead and discovers modern society.
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"It's currently called 'MOOOM' but they're changing the title," Delgrosso explained. At 8 a.m. he was still in bed, having shot scenes for the show the day before. "I've been pushing for 'Paranormom'."
Delgrosso has a busy schedule. Aside from his "MOOOM" shoot, Delgrosso is also working on another series that's currently in pre-production, which may also find its way onto the streaming service. And he is preparing a feature film that will start production in May.
These are not his first large-scale productions, either: he previously starred in the iTunes exclusive teen comedy "Mono," as well as the Maker Studios mockumentary "Internet Famous."
Delgrosso doesn't limit himself just to acting. He's also working with the writers of his show to help improve the script and even gets asked for his input on the streaming platform itself.
"I'm getting to collaborate with some really, really heavy hitters on the business side and they're going to be investing a lot of money which is going to get this thing off the ground," he said.
Speaking to Delgrosso, you feel he has the drive to be seen as an entrepreneur rather than just a goofy social media star.
"I feel like I've naturally been an entrepreneur since I was young. I was buying and flipping iPhones and other ridiculous stuff when I was young," he explained with a laugh. "So I've been very hands-on and interested in directly working with a lot of the business opportunities that come my way."
Delgrosso said he made seven figures in 2016 and so far in 2017 he's brought in over $500,000 in revenue.
"There's tons and tons of stuff coming through, so this year is going to be more lucrative, my most lucrative year so far," Delgrosso said.
Creating branded content to target the younger audiences to whom social media influencers appeal is one of the main ways that influencers monetize their content.
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Height: 315pxDelgrosso has followed the same pattern. He has previously worked with brands including Microsoft, Coca Cola, and McDonald's — one of his sponsored Vines for Amazon, from 2015, got 4.9 million views.
Delgrosso is part of a group of the top social influencers who left Vine a year before the October 2016 announcement that the Twitter-owned 6-second video app was shutting down. According to Mic.com, the group of influencers were asking Vine for up to $1.2 million a year to produce 12 pieces of content a month, which would help keep users coming back to the platform. Vine declined.
"Vine didn't care about its creators at all. So all of the big Viners, we all collectively left," he said. It wasn't just about money: Delgrosso had wanted a closer relationship with the Vine team and the possibility to have an active say in developments and updates to it.
Along with many other influencers, Delgrosso lived in a Los Angeles building at the crossroads of Hollywood Boulevard and Vine Street. Since Vine shut down, many of the group have moved out as they look to bigger platforms and longform content.
A 40-minute long YouTube compilation of Delgrosso's Vines has racked up nearly 10 million views:
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Height: 315px"When I started out on social media, I gained 10 million followers in my first year. I became way more in tune with tech than I wanted to and it became a big interest of mine," Delgrosso said.
It's not just about filming videos anymore for Delgrosso, his growing interest in technology is evident when he explains how he's looking forward to virtual reality and everything he could do with it creatively.
That interest has been channelled into a new job. One of Delgrosso's latest activities has been working as a consultant for a variety of tech companies. He tests new apps and technology products, helps improve them, and works to define their launch strategies for younger consumers.
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